Use Instagram to Grow Your Business
Lesson 37 from: Launch a Successful Photography BusinessPhilip Ebiner, Will Carnahan
Use Instagram to Grow Your Business
Lesson 37 from: Launch a Successful Photography BusinessPhilip Ebiner, Will Carnahan
Lessons
Chapter 1: Introduction to Starting a Photography Business
1Welcome
02:26 2Why Do You Want to Start a Photography Business
04:40 3What Kind of Photography Business Do You Want to Start
05:38 4Important Personal Note from Instructor Will
02:25 5Case Study Starting a Photography Business
07:43 6Quiz - Chapter 1
Chapter 2: Basics of Starting a Photography Business
Introduction to Basics of Starting a Photography Business
00:52 8Choose Your Business Name
05:29 9Choose Your Business Structure
06:12 10Register Your Business Name
01:47 11Get Your Federal Tax ID
01:39 12Get Your Business License
01:16 13Get Your Business Bank Account
02:16 14Register Your Online Accounts
02:17 15Branding Your Business
02:18 16Set Your Prices
12:56 17The Photography Gear You Need to Start a Business
03:42 18Case Study - Business Basics
24:42 19Case Study - Equipment
10:05 20Quiz - Chapter 2
Chapter 3: Get Your First Paying Clients
21Intro to Getting Your First Paying Clients
00:44 22You Need to Prove Yourself
01:30 23The Best Place to Find Your First Clients
02:36 24What to Charge for Your First Clients
02:44 25On Set - Partnering with Other Creatives
01:57 26On Set - Getting Work in a Competitive Environment
02:38 27Use Your First Shoot Wisely
01:20 28Case Study - Getting Your First Clients
07:55 29Quiz - Chapter 3
Chapter 4: Create Your Photography Business Website
30Introduction to Create Your Photography Business Website
01:05 31Why You Need a Website and Platform Options
04:30 32What Needs to Be On Your Website
07:32 33Design the Perfect Portfolio
03:17 34Case Study - Looking at Photography Websites
12:56 35Quiz - Chapter 4
Chapter 5: Expanding Your Online Presence
36Introduction to Expanding Your Online Presence
00:55 37Use Instagram to Grow Your Business
02:29 38Use Facebook to Grow Your Business
01:21 39Get Listed on Google
03:53 40Get Listed on Yelp
03:20 41Get Listed on Review Sites
04:06 42Using Craigslist to Get Work
03:01 43Case Study - Expanding Your Online Presence
13:16 44Quiz - Chapter 5
Chapter 6: The Photography Business Workflow
45Introduction to the Photography Business Workflow
00:54 46Step 1 - Meeting Your Client
03:32 47Step 2 - Booking Your Client
05:53 48Step 3 - The Shoot
02:28 49Step 4 - Editing Your Photos
06:34 50Step 5 - Delivering Your Photos
01:05 51Case Study - Business Workflow
15:54 52On Set - the Shoot
02:50 53On Set - Backdrop Placement
01:13 54On Set - Paper Backdrop Rolls
02:01 55On Set - The Back Light
00:46 56On Set - Interacting with Clients
04:58 57Quiz - Chapter 6
Chapter 7:Scaling Your Business with Better Infrastructure
58Intro to Business Infrastructure and Continued Growth
00:46 59Productivity Tools to Make Your More Efficient
06:21 60Get Business Insurance
03:55 61Accounting Tools & Tips
04:20 62Business Tax Tips
03:38 63Scaling Your Prices Up
02:56 64Use Conventions and Meet Ups to Grow Your Business
04:01 65Case Study - Business Growth
11:04 66Quiz - Chapter 7
Chapter 8: Selling Your Prints
67Intro to the Selling Prints Section
00:56 68Why Should You Sell Your Prints
02:18 69Choose a Printer
02:59 70How to Price Your Prints
05:33 71Selling Your Prints Online
08:06 72Selling Your Prints in Person
02:38 73Wrapping up This Section
01:26 74Quiz - Chapter 8
Chapter 9: Conclusion
75Tips for Personal and Creative Well Being
04:38 76Conclusion
01:45Final Quiz
77Final Quiz
Lesson Info
Use Instagram to Grow Your Business
if you're gonna pick one social media to add your presence online too. Right now. Currently at the time of us filming instagram is probably the best way to do that. It's free. You can promote with money online and also the hashtag and the tag system is epic. It's out of it's out of this world and a lot of people are on it. There are also tons and millions of different types of photographers on instagram, which makes sense because the whole medium is completely visual. What I do for my instagram, I have separated into two. I actually have a personal instagram and I have a new work instagram from my new headshot business, which we'll get into more later. But the great thing about instagram is that you're able to interact with other photographers by checking out their stuff, commenting, talking about business, Also talking about technical stuff, looking at different styles of photography, you can also learn different hashtags, hashtags are so important on instagram to get you into differe...
nt windows and paths of finding your style of photography or stuff that's similar. There's been plenty of times that not only am I using instagram to find inspiration and find images that I want to sort of emulating my own work, but also when you go look at different industries that have to do with what you're doing photography wise. So for instance, with headshots, I tend to tag ella headshots as one of my instagrams and I get a ton of likes and comments from other actors who are looking for headshots as well. So it's a really good place to find clients for that. Also with weddings, there's a lot of different vendors that have to do with weddings, like DJs, there's also a lot of different wedding coordinators. There's different venues that you can tag literally every type of business is on instagram and you're all helping each other at once. A business or a venue could tag you in a photo that you've taken at the event and it will instantly be able to be shared with everyone that sees who took that photo how wonderful it is. It also helps that business promote their own business. So there's a lot of give and take on instagram and it's all free, which is the best part of it. So a quick tip for instagram is to use your notes on your phone and write down or type out all the hashtags that you're going to use on our worksheet. We're going to create a space for you to create a bunch of different hashtags that you would use for your photography business, type those out and get ready to use them. Also in the case study, we're gonna go over an app that helps you do that. Once you create all those different hashtags, you'll instantly be able to copy and paste quickly to every instagram post will get you the most amount of followers and likes
Class Materials
Bonus Materials with Purchase