Get Listed on Google
Lesson 39 from: Launch a Successful Photography BusinessPhilip Ebiner, Will Carnahan
Get Listed on Google
Lesson 39 from: Launch a Successful Photography BusinessPhilip Ebiner, Will Carnahan
Lessons
Chapter 1: Introduction to Starting a Photography Business
1Welcome
02:26 2Why Do You Want to Start a Photography Business
04:40 3What Kind of Photography Business Do You Want to Start
05:38 4Important Personal Note from Instructor Will
02:25 5Case Study Starting a Photography Business
07:43 6Quiz - Chapter 1
Chapter 2: Basics of Starting a Photography Business
Introduction to Basics of Starting a Photography Business
00:52 8Choose Your Business Name
05:29 9Choose Your Business Structure
06:12 10Register Your Business Name
01:47 11Get Your Federal Tax ID
01:39 12Get Your Business License
01:16 13Get Your Business Bank Account
02:16 14Register Your Online Accounts
02:17 15Branding Your Business
02:18 16Set Your Prices
12:56 17The Photography Gear You Need to Start a Business
03:42 18Case Study - Business Basics
24:42 19Case Study - Equipment
10:05 20Quiz - Chapter 2
Chapter 3: Get Your First Paying Clients
21Intro to Getting Your First Paying Clients
00:44 22You Need to Prove Yourself
01:30 23The Best Place to Find Your First Clients
02:36 24What to Charge for Your First Clients
02:44 25On Set - Partnering with Other Creatives
01:57 26On Set - Getting Work in a Competitive Environment
02:38 27Use Your First Shoot Wisely
01:20 28Case Study - Getting Your First Clients
07:55 29Quiz - Chapter 3
Chapter 4: Create Your Photography Business Website
30Introduction to Create Your Photography Business Website
01:05 31Why You Need a Website and Platform Options
04:30 32What Needs to Be On Your Website
07:32 33Design the Perfect Portfolio
03:17 34Case Study - Looking at Photography Websites
12:56 35Quiz - Chapter 4
Chapter 5: Expanding Your Online Presence
36Introduction to Expanding Your Online Presence
00:55 37Use Instagram to Grow Your Business
02:29 38Use Facebook to Grow Your Business
01:21 39Get Listed on Google
03:53 40Get Listed on Yelp
03:20 41Get Listed on Review Sites
04:06 42Using Craigslist to Get Work
03:01 43Case Study - Expanding Your Online Presence
13:16 44Quiz - Chapter 5
Chapter 6: The Photography Business Workflow
45Introduction to the Photography Business Workflow
00:54 46Step 1 - Meeting Your Client
03:32 47Step 2 - Booking Your Client
05:53 48Step 3 - The Shoot
02:28 49Step 4 - Editing Your Photos
06:34 50Step 5 - Delivering Your Photos
01:05 51Case Study - Business Workflow
15:54 52On Set - the Shoot
02:50 53On Set - Backdrop Placement
01:13 54On Set - Paper Backdrop Rolls
02:01 55On Set - The Back Light
00:46 56On Set - Interacting with Clients
04:58 57Quiz - Chapter 6
Chapter 7:Scaling Your Business with Better Infrastructure
58Intro to Business Infrastructure and Continued Growth
00:46 59Productivity Tools to Make Your More Efficient
06:21 60Get Business Insurance
03:55 61Accounting Tools & Tips
04:20 62Business Tax Tips
03:38 63Scaling Your Prices Up
02:56 64Use Conventions and Meet Ups to Grow Your Business
04:01 65Case Study - Business Growth
11:04 66Quiz - Chapter 7
Chapter 8: Selling Your Prints
67Intro to the Selling Prints Section
00:56 68Why Should You Sell Your Prints
02:18 69Choose a Printer
02:59 70How to Price Your Prints
05:33 71Selling Your Prints Online
08:06 72Selling Your Prints in Person
02:38 73Wrapping up This Section
01:26 74Quiz - Chapter 8
Chapter 9: Conclusion
75Tips for Personal and Creative Well Being
04:38 76Conclusion
01:45Final Quiz
77Final Quiz
Lesson Info
Get Listed on Google
Hey Phil back here with a few lessons on some ways that you can expand your online presence. These are all important things that I think you should do as a photography business. This first one is getting your business listed on google as a business and why is this important? So that it can show up more prominently in the google search results as well as on google maps. Now, a lot of people are actually going to be searching for photography companies in their specific location, specifically, for example with weddings I know for, for us as we search for a wedding photographer, we were looking for wedding photographers in the area where our wedding was going to be held and I think that's a very popular thing for people to be doing when you do that. You end up on a google search results page that looks like this. I did this as an example wedding photographer san luis Obispo. And here are some companies that popped up at the top of the results. They have reviews which are a part of the goog...
le listing and these are more prominent than any of the other results dot pop up down below which include other online presence, other online platforms that will cover like wedding wire, the knot and yelp. So how do you actually get listed if you search for google business listening or if you go to google dot com slash business, there's a way to add a business too google. So first this can it gives a little bit of information about what it includes, You can create a business profile, it had, it looks good on mobile, add you to the maps. So if you want to just click the sign in button and you're literally going to just start with your business name. So what will would do would literally be type and will see photo or photography and then go through the steps to creating this account. You choose if you wanted to show up on google maps or not, you would choose the city and state and then you would have to provide some more information and that information is what's going to appear on the listings that pop up on google maps such as the hours, any contact information, you can add photos and things like that. Um and of course as I mentioned people can leave reviews. You can link to your other social media profiles as well. So I'll let you go through add your information for your own business. But this is a free way to list your website and get it more prominent on google. One piece of advice though, if you are choosing a location, I would, you do have to put in a specific address. So if you are living in a smaller town for example, if you lived outside of san luis Obispo but you are a wedding photographer in san luis Obispo, I would highly recommend getting a P. O. Box or if you have a family member or something where you can use the address of someone inside that city so that your your business shows up in the location where you actually shoot weddings or where you want to shoot. So this is more specific to wedding. But even if you are doing head shots or graduation type photos or anything like that, um you might want to use a more popular location and in that sense you might be able to get a P. O. Box in that town or in the center of town if you're living on the outskirts. Cool. So that's the google business listing. Go ahead and do that and then we'll see you in the next lesson.
Class Materials
Bonus Materials with Purchase