Interview with Guest Jason Van Orden
So what I want to do right now before we get into the mikes in the setup, I have yet another guest to come join us live through skype, and it seems jason van orden and he's, better known as j, but he is the founder of internet business mastery him and his business partner, jeremy, have a phenomenal podcast. They build them in amazing community with their podcast, and it was really actually great. We were just talking about epic interviews. I actually met jason out an event, a newbie, the expo just a few months ago and that's how we bump shoulders and that's, how you actually are able to bring some of your gus onto your podcast, so I'm gonna bring him on, and we're going to talk about howto actually position your podcast and have fun with it and how to create interviews and also how to produce a really high quality show. Jason, welcome, how are you, chris? I'm good, thanks great toe have you? I just told him about your your move and getting all settled in paris, so they're all excited f...
or you, so we're really excited and yeah, we're excited and honored to have you here, what I love for you to do is just jump into we really why you launched your podcast to start right, so I started podcasting in two thousand five podcasting was brand brand new in fact, I read about it somewhere in a little newsletter online and I typed into google and google didn't even know if I cast wass imagine that, you know, it suggested something to do with fishing, I think, and finally through some really geeky, you know, blog's I finally figured out, okay and see enclosures mp three's are always really techie stuff because that's all that was doing about it was like geek bloggers and this light bulb went off like, okay, this is going to be significant like itunes hadn't even adopted the whole podcasting director yet, but I knew that it was going to be significant for marketing business, communications, education. I just had that feeling, so I decided in that moment I wanted to be a foremost expert and podcasting and have a successful podcast. And so I started three podcasts right away, one of which still exists, and we'll talk about that and it's become a very successful business actually launched a business. I didn't know that that would become such a successful business because of podcasting. I was just trying to learn the ropes of podcasting said I could teach other businesses how to use it effectively for attracting these building relationships, their customers and so on and so forth. But I had a friend of mine that we talked every once in a while about internet business. We're kind of a two man mastermind, and we just decided one day let's, do this and start a podcast where recording these conversations anyway let's just are having them anyway, let's, just record him and put him on line, and within a couple months our host had contacted us and said, we're going to shut you down, you're getting too many downloads, so we had to go find a solution. Thankfully, lipson was starting up about that time that we've been with ever since and that's why I started podcasting, I kept podcasting because it was so effective at attracting people all over the world that I wanted to connect with who were looking to enjoy the kinds of information that I wanted to share and that's what blossom, then into a businesses they were finding so much value in the free and four we were giving out that they started asking for paid info, and I guess in a way the rest is history. We're here podcasting nine years later now and it's still going. Exactly, and I love that how a lot of it was just you kind of figuring out seeing the tools and technology that you could teach, but also how it transformed into a massive business for you just based on a lot of your own interest that it blossomed into that, so I left for you to talk about what goes into a world class podcast. Well, I think first of all, a world class podcast has to be very, very specific about who the audiences and when we first started out, we were a little bit all over the place. I mean, we knew the topic was internet business, but we hadn't really identified the audience, were sometimes speaking to maybe the marketing executive who does internet marketing for ah, big company, and sometimes maybe it was the thie ebay seller who was making money with ebay, or maybe sometimes it wass, you know, somebody who is just getting started in a business, and after a while, we just felt like were all over the place a little too much. And so we finally buckled down and said, look, we want to talk to people who we're just like you are in the same place we were in, like, two or three years ago, both of us were successful making a living online, and we knew there are other people out there who really wanted to do that to that were just like us, stuck in a day job that they hated, and so we just honed in beginner internet mark in a business, entrepreneurs like very starting out employees like us wanting to escape the, you know, the cubicle rat race, we just have to get very specific about what we call, and I believe I heard you refer to it to the the audience avatar and so that's, the first thing is you gotta know who is your audience and in second, but you gotta know what pain are you solving a popular world class podcast is going to offer immense value to a very specific audience, and I think of the best ways to offer value is to either solve an urgent pain or fulfill some, like some big desire that people have something when they want to accomplish. And so when you're speaking to that story that they're telling themselves are freeze we like to use is when your podcast is entering a conversation that they are already having in their own mind with themselves because something is keeping him up a lot that night, you know, I need to lose weight or something has them excited. Oh, I really want to learn how to speak french because I'm going to france, you know? And they go looking for a podcast if you can enter that conversation. Boom that's when they just magnetically start sticking to your message and your audience grows and so I think that's two of the biggest things of world count class potty podcast needs even if the other things are still kind of in formation in development if you could just have a specific audience and create immense value for them you're going to have a successful podcast picking up where the conversation is in their mind and taking that to the next level is brilliant so we've talked a lot about the right things to do in getting your podcast going having your listener avatar and building you know to create that work like world class podcast what do you think they were the biggest mistakes that new podcasters make and how to avoid them ah one of the biggest mistakes new podcasters make is they don't get started soon enough I've had so many students who have said once they started oh my gosh why didn't I do this two years ago you know and so I just want to throw that out there there might be people listening to this going okay I want to start a podcast and I don't want them to like get done with this wonderful course that you're giving them and another nine months go by and of the year goes by right so they don't start soon enough I would say is one of them uh second of all I would say that you're that again it goes back teo knowing what message you want to communicate to your audience and then make being very strategic about the content so there's three purposes whenever we create a new episode or outline a new episode, we're thinking one of three things or as many of these three things as possible number one are we informing them in some way and providing information that is pulling traffic towards us? So that means podcasting about things that people might be searching for looking for such that when they go into itunes or they go into stitcher and that name of your show in that name of the episode pops up to go yep that's what I was looking for four so that's number one is providing information that it tracks that traffic and attention ofyour ideal audience avatar to you number two thing that you're content needs to do is you need to make sure that you're building a relationship with them and so a mistake that gets made here is if you are, you know, if that conversation gets off track, if you share information that's not relevant or you start talking too much about, you know, your your cat or whatever I mean some personal information is obviously fine I mean, we drop little hints about our family and actually know a lot of family people listen to our podcast but you've got to stay on track and stay relevant like attention is so so scarce today that you got to respect that attention to the end and it's about so I'm not being another mistake would be not being transparent enough not being authentic enough where the biggest compliments I get when I meet I love meeting new listeners of my show now I come to a new country like this france, I love that I'm able to meet up with several people listen to my show and one thing I often get told it is you're just like you are on your show and I love it when they hear that because that means I am being authentic and so a couple things can can derail that or make that mistake is if you're being teo guarded with who you are, your story has power, you need to be open with that story, and one thing that I think helped our show grow so quickly is we brought a new level of authenticity and authenticity to do teaching internet marketing we weren't just guys driving ferraris, everything's wonderful, we've got a big mansion, life is perfect, we shared the successes and the failures, and people love hearing that so that would be so you've gotto have content that creates a relationship and authenticity is a big part of that, and then the third thing is don't be afraid to move people towards the sale now, that's not to say that right on your podcast going, going by now by now, by now, but if you are giving them relieving content and you're building that relationship, by all means, give him a call to action. And usually that for us is get him off the show and onto an email list because that's, where we sell them it's on the email this so if you're not building an email list with your show, that would be a huge mistake right there, and I see that happen, way, way, way too often and don't be afraid to do that. So there was some of the biggest steaks that I see. I love it that's brilliant last question that I want to ask is you've had the longest internet marketing podcast running for over nine years now, how do you keep it fresh and relevant for you and for your listeners? Well, if you pick a topic that you love, if you pick and oven on audience avatar thatyou love I mean, I wake up every morning thinking about these things, studying these things. I am constantly interacting with people who sharing this pain of, oh, I feel like my job is draining the life out of me, I feel like I'm missing. The best years of my new child's life because I'm working sixteen hours like I know these things intimately and so I can't help but to constantly be thinking about them so throughout the day and if you pick that topic in that audience avatar that you love you're gonna be capturing ideas and I hope everyone listening this that you form a system I use ever note so if I'm just walking down the street or if I'm in the shower or if I'm reading a book or if I captured catch a glimpse in a movie if something makes me go man that would be cool idea to talk about or a good analogy you know it just it just starts spiraling and becoming natural and you know once your show gets going your audience is going to tell you what they want to hear more of and it's okay to repeat yourself because guess what you know what some people come and go and don't hear and they can hear that you know where you come up with a new perspective or you learn new things eso cause to be learning constantly growing pick something you love and I have something you have a problem coming up new content uh I love it well jason thank you so much for taking time out of your morning or evening were overrun in paris right now a way midnight well we thank you so much for coming on creative, live, live and sharing all of your expertise so you can check out jason at internet business mastery podcast on itunes as well to find out more tips and tricks. Thank you, jason. So just like jason's talking about their re during that authenticity and having your systems in place and just reiterating the lot of the things that we've talked about and, you know, having having that engaging content, that fun condom, that you'd love to connect with. So what? I wanted to point out there, if you notice. We had a little feedback with the different how it starts to pixel eight that's, one of the great things that with your podcast when you record you can I want to show you how to do this in a second how to repurpose where if you have something that happens like that, you could just put an image up if you're going to use a video podcast to cover that up, or you could just convert overall ended that just the audio, because if you notice the audio was flawless, so things like that are gonna happen, what technology? So just recognise that, and then how you conflict that don't cut the interview in the middle. Now, I do want to make one note sometimes on skype interviews. If you go a certain length of time, like the forty five minute mark, it'll start to, like, pick slate like that and get all weird. Sometimes I'll just stop, let the guest finish where we're at and then recall them back and pick up and then it's fresh a gun so just realized that you may have to do things like that when you're interviewing gus.