Exporting Your Video for Social Media
This is the part that gets folks that are new to editing. It can seem kind of intimidating. Sorry I'm just adjusting my adjustment layers so that it ends, to the end of the clip. And I'm just double checking our time. It is at, yeah, 60 seconds. I'm actually just gonna do Shift-Command-K because it looks like we had a little bit of stuff trailing off after. 60 seconds. So I'm trying to remember the spec on Instagram these days, if you can upload 1080P. It used to be, well it used to be that you just do square videos then, say, we use to have to export just for Instagram. Anybody know if it's, you can upload 1080, I think you can now, to Instagram?
I'm pretty sure you can but I think it's still kind of.
Yeah you can choose to not have it be square.
And on something like this that's what I would do, I would, I would do that. So, at any rate, if you're, what I would recommend first doing is just simply going to File and Export. So Export Media is Command-M. And then just us...
e one of the standard presets. They have already preloaded up Vimeo and a YouTube preset. And then from there you can, over time you'll get to, you'll see what kind of, the settings they have for those, and that you can make tweaks. Like right here, H.264, is the, your typical codec that you'll use to, deliver media to, say, Facebook, or YouTube, or Vimeo. So then you can go to the presets, scroll down, and you can either choose a Vimeo preset to 1080P, or a YouTube preset. And then one thing that I do is there's this button over here that's Match Source, you just wanna check. So for example right now the preset says 1920 by but our sequence that we did was that widescreen where we cropped the top and the bottom. I mean a lot of you guys won't decide to do that, you'll just to the standard 1920 by 1080. But if you did do that you can click over here, under Match Source. This would globally match source but here if you just simply want the width and height to match your source sequence then that'll do that. Then your frame rate, I'm just checking that things look right. Yeah. I would just leave everything else the same. You can select things like Render at Maximum Depth. And as far as the bitrate settings, the bitrate encoding, sometimes if I have the time I'll do a two pass encode where you're allowing the encoder to see the footage first and then to optimize how it's gonna encode things. Honestly, rarely, you can tell the difference between the two. So, we'll just keep mainly all the things the same. And another thing you can do is click on Maximum Render Quality. It says it gives better quality scaling but increases the encode time. So, if you're just doing a quick social share and you're not totally obsessing about how it's being encoded, then one of these quick presets is great. As you get a little bit more involved with using Premiere, oftentimes I'll export to, like a, a ProRes format, so I know that I'm giving, say, YouTube or Vimeo, the very best quality that I can give it. And then eventually they're gonna encode everything themselves into smaller file sizes online. But sometimes I'll take the time, the hour that it'll take to encode the project, so that I'm giving the very best file I can to Vimeo. Of course it's gonna be a heavier file, it's gonna be a larger file, so it's gonna take longer to upload and that sort of thing. But first just starting out and even just for quick shares I would just do a preset. And then you just hit Export and you're good to go. I won't do that right now. What we can do is we can post that later, let it export and post it to the course.
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