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Lesson Info
4. The Pillars of Local SEO
Lessons
Chapter 1: Introduction
1Introduction
01:24Chapter 2: Local SEO - What is it and Why is it Important?
2What is Local SEO
03:58 3Why is local SEO important
04:38 4The Pillars of Local SEO
02:20 5Quiz: Local SEO - What is it and Why is it Important?
Chapter 3: How to master local keyword research
Targeting the Right Keywords
06:00 7Keyword Research Tools
08:21 8Quiz: Chapter 3: How to master local keyword research
Chapter 4: Competitor Research - Choosing the Right Battles
9Introduction to Competitor Research
01:10 10Competitor Research - Quick Checks
06:32 11Quiz: Chapter 4: Competitor Research - Choosing the Right Battles
Chapter 5: On-Site SEO - Optimizing Your Website
12How to Apply Keywords Across Your Site
02:27 13The On-Site SEO Essentials
06:16 14Image SEO + Geotagging
04:22 15Optimizing Your Website Content
02:26 16How Should They Look
01:02 17YouTube, Maps, and Socials
02:35 18Multi-Location Businesses - How to Manage Location Pages
03:45 19Quiz: Chapter 5: On-Site SEO - Optimizing Your Website
Chapter 6: Google My Business
20Setting up Your Google My Business Listing
01:27 21Your Business Name vs Using Keywords in Your Business Name
03:46 22Completely Optimizing Your GMB Profile
05:56 23How to Get Google My Business Reviews
02:12 24Quiz: Chapter 6: Google My Business
Chapter 7: Off-Site SEO
25Local Citations
09:43 26The Importance of NAP Consistency
01:31 27Citations for Service Area Businesses
01:35 28Citations - How Many do you Need
01:05 29Introduction to Backlink Building
02:23 30Sourcing Backlinks - Social Links
00:54 31Sourcing Backlinks - Blogging Links
03:51 32Local Newspapers and Sponsorship
02:02 33How to do Local Blogger Outreach
03:48 34How to Audit Local Outreach Targets
02:29 35Avoiding Anchor Text Over Optimization
03:00 36Quiz: Chapter 7: Off-Site SEO
Chapter 8: Technical SEO
37Introduction to Schema.org
00:37 38Why is Schema Markup Important for SEO
01:53 39Manually Adding Schema to your Site
09:04 40Adding Schema Using a Plugin
08:12 41Quiz: Chapter 8: Technical SEO
Chapter 9: Conclusion of the Course
42Conclusion of the Course
00:47Final Quiz
43Final Quiz
Lesson Info
The Pillars of Local SEO
this course will focus on four key areas that you need to optimize correctly in order to succeed in local S. C. O. Your website is at the heart of your local sc oh efforts. We will learn how to optimize the website for local search. Our focus will be on on site S. C. O. And in this section I will provide you with some important tips and tricks to help you optimize your site in order to outperform the competition. You google my business along with your website. Your google my business listing is the other essential asset that we must optimize correctly for local success. The google my business listing is what appears in both the local pack and google maps results. So getting it right is a massive factor in our overall success. Off site SEO offsite SEO is the important work we undertake to boost our website and google my business listing in the search results. The offsite SEO work that we do is going to rank our website and the organic search results and I'll google my business listing a...
nd the local pack results. We will be focusing on how local citations along with authority back links affect this in the offsite S. C. O. Section of the course technically ceo. In this chapter we will show you how to instantly make your website stand out ahead of 95% of your competitors. You'll learn about schema markup and why it's important for your local business, optimizing our website, optimizing our google my business listing off site SEO such as link building efforts. It's all one big interlinked process that we need to optimize correctly for success in local S. C. O. Now we know the fact is that are important for ranking a local business. We can start to plan how to optimize our website but we shouldn't just jump straight into that. We need a plan, we need a clear focus and a plan comes from keyword research. We need to learn about the importance of local keywords. These keywords will become the foundation for the work we do on our website. We're going to optimize all the pages on our website for different groups of keywords. So we need to do the right research to find these terms in the next lesson. We're going to look at how to find and choose local keywords so that we can optimize all of our website the right way
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Josh Macphee
Plenty of practical information in here to get you started in crafting a website for good SEO. Recommend.
Bledi Ismaili
Alastair is a professional. I enjoyed every section of the course. Even if I am a SEO Professional myself, I learned new tricks and perks to use to my arsenal. Thank you!