Lessons
Course Introduction
02:54 2What is a Logo?
06:26 3Standard Logo Types
30:16 4Defining the Project
09:25 5Formulating a Creative Brief
03:51 6Logo Design Research
25:25 7Brainstorming: Word Mapping
28:55 8Brainstorming Logo Ideas
16:04Thumbnail Sketches
37:17 10Exploring Type Solutions
17:59 11Manipulating and Customizing Letterforms
21:58 12Drawing and Manipulating Letterforms in Illustrator
22:59 13Logo Execution Styles
09:03 14Logo Explorations in Illustrator
27:31 15Considerations for Applying Color
08:04 16Formatting Concept Work for Presentation
10:22 17Tips for Presenting to the Client
04:36 18Preparation of Final Artwork Files
13:24 19Logo Standards
12:04 20Copyright and Trademark Basics
09:10 21Contract Basics
07:26 22Final Thoughts
02:25Lesson Info
Course Introduction
My name is chris jennings and I'm going to be your host for this course and we are thrilled to have him here he has tons of experience, he is the expert in this field if you're out there watching at home and you don't yet have a logo whether it's for your personal brand, your small business, whatever it is you're in the right place because when we're done here you're gonna have all the tools to create a fantastic logo. Now I'm gonna tell you a little bit about tim frame if you are not familiar with him as I said he has over twenty years of experience in the design industry and he has been designing logos, icons, graphics package is retail everything you name it, this guy has designed it he's worked with with fortune five hundred companies, ad agencies around the world, lots of experience here and we are thrilled to bring him to the creative live stage, so please, without further ado, please welcome tim frame welcome thank you so good to have it's great to be here and before we get goin...
g, I know you're going to dive deep into these subjects and we're gonna learn so much from you, but I want to get started with a question I know people out there, they cringe when they hear that word logo there very intimidated by it what have you found in your experience is the biggest dilemma for people when they're trying to get their their logo built? I think for desires I think it's sort of the blank canvas scenario where, you know, if you're doing a brochure or something there some parameters you know what size it is you say a copy something to work with but with logo designs sometimes it's a blank canvas and sometimes it's it's the client that wants you to bring their idea tto life and sometimes that, you know, their idea is one that you're actually people to death or not brought to life. The other thing that comes to mind is that, you know, in in projects where I'm working with clients it's rare that I could just develop one concept um usually it's at least three and sometimes it's up to ten and the bigger the client, the more sometimes the more concepts that you have to do and they all have to be of a certain level to be, you know, to even be worth worth presenting. Um and then so not just, you know, committing one good idea, but coming up with several and getting line several options um, on the other thing that frequently happens is the sooner you start working on the project, you get this great idea and then so you think I have nailed this. This is great, and then assumes you sort of get into finding out more about the client, the project and the market, and so forth. You realize, there's, that I can't use this back to square one, and that happens, that's, that's, part of the industry, and so that it's good that you actually bring that experience here. And for everybody out there watching at home, we have our global audience tuning in. We have students here who have their pens and paper, and they're ready to learn from you suits him, I'm gonna let you take it away, okay?
Class Materials
Bonus Materials with Purchase
Bonus Materials with Purchase
Ratings and Reviews
a Creativelive Student
It's an excellent beginning class, as is stated by the instructor during his introduction. This class has several facets, and only someone with zero knowledge would need them all. There were some really wonderful information shared on how to ferret the needed information on the clint and competition. If you are looking to better serve a client this is a great class. For those looking for an advanced class this would not be a good fit, as this is only a beginner class.
Rajat Shanbhag
It is an excellent class that has all the foundations laid out precisely and concisely. I really appreciate Tim putting in all the effort and simplifying the process for beginners and pro's alike.
Student Work
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