Logo Design 101
Logo Design 101
Course Introduction02:54 2
What is a Logo?06:26 3
Standard Logo Types30:16 4
Defining the Project09:25 5
Formulating a Creative Brief03:51 6
Logo Design Research25:25 7
Brainstorming: Word Mapping28:55 8
Brainstorming Logo Ideas16:04
Thumbnail Sketches37:17 10
Exploring Type Solutions17:59 11
Manipulating and Customizing Letterforms21:58 12
Drawing and Manipulating Letterforms in Illustrator22:59 13
Logo Execution Styles09:03 14
Logo Explorations in Illustrator27:31 15
Considerations for Applying Color08:04 16
Formatting Concept Work for Presentation10:22 17
Tips for Presenting to the Client04:36 18
Preparation of Final Artwork Files13:24 19
Logo Standards12:04 20
Copyright and Trademark Basics09:10 21
Contract Basics07:26 22
A logo is a visual representation of a brand. And when you are relying on one single physical identifier to encapsulate a brand - the stakes are high. Find out what you should know in Logo Design 101 with Tim Frame.
Tim has been in the branding business for more than twenty years. He’s designed logos, icons, brand identity systems, and retail graphics for companies of all sizes. In this class, he’ll teach you the complete process for creating an effective logo – from start to finish.
You’ll learn about:
- Researching and gathering relevant info
- Concepting, refining, and rendering a design
- Producing identity standards and basic style guide
- Considerations for making color decisions
You’ll learn about the four primary logo types and the strengths of each style. You’ll also explore how to work with Adobe Illustrator to produce a logo that can be used in print and online.
Logos are a core part of every brand identity, learn how the experts conceive, develop, and produce them in Logo Design 101 with Tim Frame.
Ratings and Reviews
a Creativelive Student
It's an excellent beginning class, as is stated by the instructor during his introduction. This class has several facets, and only someone with zero knowledge would need them all. There were some really wonderful information shared on how to ferret the needed information on the clint and competition. If you are looking to better serve a client this is a great class. For those looking for an advanced class this would not be a good fit, as this is only a beginner class.
It is an excellent class that has all the foundations laid out precisely and concisely. I really appreciate Tim putting in all the effort and simplifying the process for beginners and pro's alike.