Lessons
Introduction
1Welcome
03:36 2Tools Required
01:38 3History Of Logos
00:53 4Inspiration
03:00 5Identity And Brand Ecosystem
01:37 6Creative Proceses
01:04 7Things To Avoid
02:39Quiz: Introduction
Getting Started
9Logo Fundamentals
00:58 10Types Of Logos
03:27 11General Terminology
01:56 12The Creative Brief
02:12 13Research
08:05 14Quiz: Getting Started
Ideation
15Word Lists And Mindmapping
02:47 16Doodles
01:28 17Initial Sketches
01:42 18Choosing A Visual Approach
01:22 19Color Considerations
04:35 20Quiz: Ideation
Approach 1: Vector Monogram
21From Sketch To Comp
04:33 22Illustrator Drawing Tips
08:49 23Making A Monogram
05:31 24Flexibility
01:27 25Typography
07:35 26Quiz: Approach 1: Vector Monogram
Approach 2: Handmade Combination Mark
27Refining Your Sketch
11:15 28Brush Tool Basics
11:03 29Adding Color
09:09 30Vectorizing
07:14 31Adding Texture
05:46 32Quiz: Approach 2: Handmade Combination Mark
Approach 3: Logotype
33What Not To Do
01:48 34Picking The Right Font
02:17 35Manipulating Fonts
13:14 36Quiz: Approach 3: Logotype
Partnering with The Client
37Be Your First Critic
02:03 38Presentation Tips
05:23 39How To Handle Feedback
01:05 40Delivering Final Files
07:23 41Quiz: Partnering with The Client
Conclusion
42Conclusion
01:39Final Quiz
43Final Quiz
Lesson Info
The Creative Brief
the creative brief is a document that outlines the assignment, its parameters, the objectives, the mandatories, deadline and the timeline, the deadline is the due date for deliverables. The timeline are the benchmarks in the project plan briefs can be as short as a sentence in an email or a few pages long. The sweet spot is about a page in my opinion any longer and it tends to be bloated and unnecessary language that just confuses the reader logo briefs should include the exact wording of the company name exactly the way it needs to appear in public facing communications. It should also include brand personality tone and desired messaging. Remember it's not an exact science but it's a really helpful starting place and it's something you really need to do to get going on your assignment. Now you might be wondering what do you do when a client isn't well versed enough in the creative process to know that they need to provide you with the creative brief. This is pretty common for companie...
s or organizations or people individuals who are not involved in the marketing space. In this case it's your job as a designer to get all the necessary information. It's always better to have written correspondence. This avoids any messiness along the way if there's any type of miscommunication, but in the absence of that, a phone call is just fine. You can also ask for an in person meeting. That's a good way for you to start to establish a personal rapport with your clients and face to face. Just tends to be something that's more helpful and useful in the business world, whether it's in person or on the phone, make sure to take detailed notes and ask a lot of questions you can ask things like what do they definitely not want to see? You can also ask them about logos that they love and logos that they hate. This will give you a sense of what they're looking for with your project. Never start working without a specific goal and a plan in place to get you there as a freelancer myself. I know how enticing it is when you have a new assignment and you're really excited to get going. But trust me, if you skip this important step, you're not going to get the best results.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Lily Osa
Amazing course, Really helped me a lot. Thank you
Udesh Designs
Great! highly recommended this course for all designers.