Lessons
Introduction
1Welcome
03:36 2Tools Required
01:38 3History Of Logos
00:53 4Inspiration
03:00 5Identity And Brand Ecosystem
01:37 6Creative Proceses
01:04 7Things To Avoid
02:39Quiz: Introduction
Getting Started
9Logo Fundamentals
00:58 10Types Of Logos
03:27 11General Terminology
01:56 12The Creative Brief
02:12 13Research
08:05 14Quiz: Getting Started
Ideation
15Word Lists And Mindmapping
02:47 16Doodles
01:28 17Initial Sketches
01:42 18Choosing A Visual Approach
01:22 19Color Considerations
04:35 20Quiz: Ideation
Approach 1: Vector Monogram
21From Sketch To Comp
04:33 22Illustrator Drawing Tips
08:49 23Making A Monogram
05:31 24Flexibility
01:27 25Typography
07:35 26Quiz: Approach 1: Vector Monogram
Approach 2: Handmade Combination Mark
27Refining Your Sketch
11:15 28Brush Tool Basics
11:03 29Adding Color
09:09 30Vectorizing
07:14 31Adding Texture
05:46 32Quiz: Approach 2: Handmade Combination Mark
Approach 3: Logotype
33What Not To Do
01:48 34Picking The Right Font
02:17 35Manipulating Fonts
13:14 36Quiz: Approach 3: Logotype
Partnering with The Client
37Be Your First Critic
02:03 38Presentation Tips
05:23 39How To Handle Feedback
01:05 40Delivering Final Files
07:23 41Quiz: Partnering with The Client
Conclusion
42Conclusion
01:39Final Quiz
43Final Quiz
Lesson Info
Doodles
this lesson is all about doodles. We're going to take the words you just wrote and turn them into imagery. I'm going to show you my process, but feel free to do it your own way. The important thing is that you shift your thinking from cognitive concepts and thoughts into tangible visual imagery. You don't need to know how to draw to make doodles. Scrawls and rudimentary markings are just fine. Start by drawing the words you've already written in your lists in your mind map, then continue to doodle, keep your mind loose and try to act on instinct rather than analytically thinking. Here are some examples of doodles I've done for milestones, spend 5 to 10 minutes on these drawings, then step back and assess. Look for connections between separate word lists or clusters and the doodles. You've just made look for common themes and associations. Also look for repetition and commonalities. You can circle or place a checkmark next to some of these ideas that are beginning to coalesce and take s...
hape. The third exercise is really simple. You're just going to take the words you wrote in the previous exercise and turn them into doodles. You can do it your own way, feel free to experiment. You can even start some doodles that didn't come from words. But the important thing is that you start to draw and you don't have to be an artist, You don't have to know how to draw. You just have to make some markings on the page that start to begin to convey an idea that are eventually going to become your logo
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Lily Osa
Amazing course, Really helped me a lot. Thank you
Udesh Designs
Great! highly recommended this course for all designers.
Agatha Munson
Student Work
Related Classes
Graphic Design