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Choosing A Visual Approach

Lesson 18 from: Logo Design Fundamentals

Mark Sposato

Choosing A Visual Approach

Lesson 18 from: Logo Design Fundamentals

Mark Sposato

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Lesson Info

18. Choosing A Visual Approach

Lesson Info

Choosing A Visual Approach

now we're going to talk about choosing a visual approach that strategic and appropriate. Once an idea is selected, there's various ways to bring it to life. This isn't an arbitrary choice. It should really come from the spirit and the ethos of the brand as well as the objectives. In the creative brief, this is a good time to start thinking about the various types of logos and which one could work for your particular project. Consider how the tone and the subject matter will affect the finishing style You choose to go with. Some examples would be using crests for universities, bubble letters for kids, toys, textures for organic gardens and flat, minimal design for sleek tech startups. Classic logos have always been flat and relatively simple for print reproduction flexibility, but in the on screen era photos and tone are used more often these days. The key is to make sure that you're not just using a photograph and keeping it the way it is. You have to make it your own and you have to d...

o something to it. Something more than just presenting the photo to actually turn it into a logo. If you choose to start with the photograph, there are great paid sources out there like Getty and dissolved For example. There's also some free sources like pencils, P E X E L S and unspool ash. But remember whatever you choose to work with, you have two stylized it and make it unique in your own

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