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Flexibility

Lesson 24 from: Logo Design Fundamentals

Mark Sposato

Flexibility

Lesson 24 from: Logo Design Fundamentals

Mark Sposato

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Lesson Info

24. Flexibility

Lesson Info

Flexibility

Let's talk about flexibility and specifically designing your logos for a responsive world. Responsive design is designing for various platforms and media. It's not a one size fits all approach. Common examples of this are large desktop sizes, medium sized tablets, smartphones, and then tiny smartwatches. Remember your logos have to look good in any of those sizes due to the proliferation of digital media. It's important now, more than ever to think responsively and flexibly when designing your logos. You have to think about the proper canvas and the proper use cases and you have to make sure that your logos work at all these different sizes. It's really important. Sometimes the logo was created and then adapted for responsive design. An example of this would be the USA Today logo, the Whitney Museum and the new school. Other times the fluidity and flexibility is built into the concept and it's not necessarily dependent on spatial awareness. Either way. Responsiveness and flexibility sh...

ould be top of mind. Here are some examples of how I adapted my milestones and monogram to fit the various needs of the identity, including the stationary collateral website and signage

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