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What Not To Do

Lesson 33 from: Logo Design Fundamentals

Mark Sposato

What Not To Do

Lesson 33 from: Logo Design Fundamentals

Mark Sposato

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Lesson Info

33. What Not To Do

Lesson Info

What Not To Do

Now let's talk about what not to do when designing a logo type. It's important to understand these things to avoid looking like a novice. Since logo types are based primarily on typography, understanding fonts and having a bit of sophistication when it comes to fonts are pretty important. I actually had a horrible experience in an early job where I was put on a new brand whose main branding font was comic sands. I was shocked. I thought it was a joke, but unfortunately it wasn't. So I had to spend months of my life using that terrible typeface in all of our communications. Not a great idea and not fun at all. There are some fonts that are simply considered unsophisticated, ugly or otherwise unwelcome in the design community. These unfortunate fonts include comic sans and papyrus among others, avoid fonts that are overly ornamental or baroque grunge fonts were all the rage in the 90s and the 2000s, but they've since fallen out of fashion. Some fonts are an ugly per se, but they're so cl...

ean and so classic that they're actually pretty boring times. New roman, for example. Besides the obvious newspaper associations also have associations with middle school book reports. You should strive for classic and universal appeal that won't become dated over time. It should also have energy, excitement, versatility and a bit of personality. It's important to remember that even though you're making a logo type. Just choosing a typeface is not a logo. You need to do more than that to make it unique and specific to your brand. Remember never artificially stretch your texts instead use extended or condensed cuts of the font, never use artificial handwriting or hand made funds. They look mechanical and inorganic, and as you know, I'm definitely not a fan.

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