Lessons
Introduction
1Welcome
03:36 2Tools Required
01:38 3History Of Logos
00:53 4Inspiration
03:00 5Identity And Brand Ecosystem
01:37 6Creative Proceses
01:04 7Things To Avoid
02:39Quiz: Introduction
Getting Started
9Logo Fundamentals
00:58 10Types Of Logos
03:27 11General Terminology
01:56 12The Creative Brief
02:12 13Research
08:05 14Quiz: Getting Started
Ideation
15Word Lists And Mindmapping
02:47 16Doodles
01:28 17Initial Sketches
01:42 18Choosing A Visual Approach
01:22 19Color Considerations
04:35 20Quiz: Ideation
Approach 1: Vector Monogram
21From Sketch To Comp
04:33 22Illustrator Drawing Tips
08:49 23Making A Monogram
05:31 24Flexibility
01:27 25Typography
07:35 26Quiz: Approach 1: Vector Monogram
Approach 2: Handmade Combination Mark
27Refining Your Sketch
11:15 28Brush Tool Basics
11:03 29Adding Color
09:09 30Vectorizing
07:14 31Adding Texture
05:46 32Quiz: Approach 2: Handmade Combination Mark
Approach 3: Logotype
33What Not To Do
01:48 34Picking The Right Font
02:17 35Manipulating Fonts
13:14 36Quiz: Approach 3: Logotype
Partnering with The Client
37Be Your First Critic
02:03 38Presentation Tips
05:23 39How To Handle Feedback
01:05 40Delivering Final Files
07:23 41Quiz: Partnering with The Client
Conclusion
42Conclusion
01:39Final Quiz
43Final Quiz
Lesson Info
What Not To Do
Now let's talk about what not to do when designing a logo type. It's important to understand these things to avoid looking like a novice. Since logo types are based primarily on typography, understanding fonts and having a bit of sophistication when it comes to fonts are pretty important. I actually had a horrible experience in an early job where I was put on a new brand whose main branding font was comic sands. I was shocked. I thought it was a joke, but unfortunately it wasn't. So I had to spend months of my life using that terrible typeface in all of our communications. Not a great idea and not fun at all. There are some fonts that are simply considered unsophisticated, ugly or otherwise unwelcome in the design community. These unfortunate fonts include comic sans and papyrus among others, avoid fonts that are overly ornamental or baroque grunge fonts were all the rage in the 90s and the 2000s, but they've since fallen out of fashion. Some fonts are an ugly per se, but they're so cl...
ean and so classic that they're actually pretty boring times. New roman, for example. Besides the obvious newspaper associations also have associations with middle school book reports. You should strive for classic and universal appeal that won't become dated over time. It should also have energy, excitement, versatility and a bit of personality. It's important to remember that even though you're making a logo type. Just choosing a typeface is not a logo. You need to do more than that to make it unique and specific to your brand. Remember never artificially stretch your texts instead use extended or condensed cuts of the font, never use artificial handwriting or hand made funds. They look mechanical and inorganic, and as you know, I'm definitely not a fan.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Lily Osa
Amazing course, Really helped me a lot. Thank you
Udesh Designs
Great! highly recommended this course for all designers.
Agatha Munson
Student Work
Related Classes
Graphic Design