The wordmark is the most widely used of all logo types. Knowing how to work with typography when making logos is an essential design skill. Learn how to expertly manipulate letterforms inLogo Design: Wordmarks with Michael Stinson of TypeEd.
In this class you’ll learn the nuances of typography by exploring characters, weight, and overall balance and how they drive behavior. Michael will teach logotype development and how to create logos that stand the test of time.
How to draw and customize letterforms
Working with digital vectors and bézier curves
Pairing personalities with symbols
Wordmark creation is an essential design skill – learn the tricks of the trade and develop a strong typographic sensibility in Logo Design: Wordmarks.
bonus material with purchase
Michael Stinson - Keynote.pdf
Michael Stinson - Whisky Type Overview.mp4
Michael Stinson - Whisky Type Slides.pdf
bonus material with enrollment
Michael Stinson - Logo Design -- Materials Needed For Course Activities.pdf
Michael Stinson - Wordmarks Brief.pdf
Michael Stinson -- Wordmarks Handout.pdf
Michael Stinson - Why is Type Important - Article.pdf
Michael Stinson is a founding partner and Creative Director at Ramp Creative as well as instructional director for the company's educational typography program, TypeEd. He has created businesstransforming work for brands such as Quiksilver, Wet Seal, K2, CWS Capital Partners