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art & design

Logo Design: Wordmarks

Michael Stinson

Logo Design: Wordmarks

Michael Stinson

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Class Description

The wordmark is the most widely used of all logo types. Knowing how to work with typography when making logos is an essential design skill. Learn how to expertly manipulate letterforms in Logo Design: Wordmarks with Michael Stinson of TypeEd.

In this class you’ll learn the nuances of typography by exploring characters, weight, and overall balance and how they drive behavior. Michael will teach logotype development and how to create logos that stand the test of time. 

You’ll learn:

  • How to draw and customize letterforms
  • Working with digital vectors and bézier curves
  • Pairing personalities with symbols

Wordmark creation is an essential design skill – learn the tricks of the trade and develop a strong typographic sensibility in Logo Design: Wordmarks.

Class Materials

bonus material with purchase

Michael Stinson - Keynote.pdf

Michael Stinson - Whisky Type Overview.mp4

Michael Stinson - Whisky Type Slides.pdf

bonus material with enrollment

Michael Stinson - Logo Design -- Materials Needed For Course Activities.pdf

Michael Stinson - Wordmarks Brief.pdf

Michael Stinson -- Wordmarks Handout.pdf

Michael Stinson - Why is Type Important - Article.pdf

Ratings and Reviews

Student Work

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Reviews

kathleenc
 

Great class. It's nice to see your sketching/thinking process. Love seeing the tracing paper and ruler.

user-b4d49e
 

Thank you so much for the amazing course. Learned a lot of stuff even as a beginner.

a Creativelive Student
 

Great course, thanks very much!