Anatomy of Squeeze Page

 

Make Your Website Work For You

 

Lesson Info

Anatomy of Squeeze Page

Let's, talk about some of the tools you need to capture these late, so we talked about what the lead maybe an idea might be this irresistible free offer, but how do you actually go about what tools you used to capture this lead? Things you'll need. So a squeeze page I had some examples of this in my first presentation yesterday is a page is basically going to talk about your irresistible free office is how you're going to present it to him, and amy did a great job in her last presentation. Well, facebook ads, this is basically where you're sending the traffic, too, and it talks about it's, a continuation of what you promised them on the social media source. What theywant actually signed up for either the webinar or the e book or the discount code video siri's, whatever you're irresistible free offer is, this is the page where they often this is a basic, most common layout a cz yourself during amy's presentation, she showed multiple differently alice and this concerto, depending on the ...

modality, you're delivering your irresistible free offer in this is the basic layout james wed more put together, this this infographic, which I love graphics, are always so professionally done right I could never do this is awesome, so james whitmore is a man when it comes to this top here benefit driven headline we talked about this in section one yesterday you want that to be something the first thing that they see in the first thing that connexus I have this desire to get this I know exactly what's going on this page what it's about and it should definitely connect back to where they came from the social media site or the banner ad they saw the search term that they clicked on on google it it's it's totally carried over over here so they can immediately uh mentally connect the two benefit driven headline then of course because jamie's all about video you got the video on the left side here since we've read from left to right so they could play that right away or you can have a couple of sub headline here with the and then benefits if you don't want to do video you don't have a built in or even interesting good split tests to try and build two version to this one with a video and one with a bullet points and trey that see which one audience reacts to better and then we got free offer product image let me go back to the video first is james is a great job here talking about things disks saying the squeeze page video which is a really beneficial who you are what do you have what will it do and how do I get it and that should all be done in less than a minute. So it's, really quick squeeze pages if you don't grab their attention fast through the video or the benefit headline or the bullet points, they're going to balance and clicked back on their browser and get out of there. So you got to really make this really clear, very simplistic, all benefit driven for the visitor free offer product image. This is great to show, especially if it's an e book I have, ah, digital mock up of you see him all over the web now, but additional mock up where, you know, it's, just an image put on like a little spiral binder or something. And even though they're not really getting that shift in the mail, this visual representation of what you know, an e book or a digital download, our free report might look like, uh, it's, always good to somehow visually represent the offer they're getting or could just be an image, some sort of icon that represents maybe a discount code or something like that, and then we have the often box. This is the crucial page. Now you want to make sure this is where remember, we want to keep things above the fold, so we want to make sure everything about my hand here is what shows up above the fold meaning you don't have to scroll down to senior this we went over this in my first presentation yesterday both the fold is crucial you need to have these key elements benefit driven headline and everything they need to make the decision. If this is the right paid for them to be on and all and the place for them to you thereby are often in this case opt in above the folds they don't have to scroll so name and email and then a submit or continue button and one of the things we'll talk about it when we talk about conversion organization tomorrow is the text to put on us move on because that's a key thing to split test especially on a squeeze page the verbal cuz there continue send me the free report now and different terms to use and test those button color but in shape but in size those are all well, you know relate differently to your audience. Yeah gina my side a question on when to use a sweets page or you gonna talk by the minute I can now let's do it so not not for all cases, so I do not have our uses squeeze page unless I am having a webinar and I'm only having women are when I'm launching something five otherwise I do recorded webinar on and when you're doing a webinar your squeeze page is to register for the correct okay, great. So what other traffic where how your other income trumpets drives everybody to my main site that has an opt in box which gets lost in the shuffle with all the other stuff that I need to clear off of there now I know right based on the recommendation pop ups that all on your pager and exit pop because that could be a great thing because especially for you the free content type site and you're just, uh it's like a sidebar opt in. You know a lot of times like the melody duncan dot com site they can kind of be visual ignore it's almost like the facebook sidebar at just trained to kind of ignore that right side bar either it's an added an opt in on uh so papa I think I talked about this a bit more in the presentation but let's go there for you uh an exit pop lightbox exit pop no one that's actually stops them from browsing if they have to answer and uh uh pop up with a benefit right when they go on the site we use that on custom grief threads for the five percent discount code let's do it right. This sweet stephen says should ice should this squeeze paid to be our main dot com website page they see first no definitely should not okay, a school is another anything outta squeeze paige is that there's no navigation anywhere on here there's nowhere else to go there's either the back button or the submit button and that's it so that's what makes it a squeeze pages is not something that ever really seems there's nowhere else to go if on the mellie duncan dot com site if you go there, there is a combination between the squeeze pages go splash page and that's where it looks like a squeeze page but there is navigation across the top so that's her home page right now and basically looks like a squeeze. Paige talk has a benefit headline some sub uh bullets explaining extra benefits and then an opt in but then there's a navigation bar across the top but because the navigation bar then immediately disqualifies it as a squeeze, paige it's called a splash page I don't recommend using that too many cases we don't use that for any of our e commerce. We only use it on familiar duncan site because usually the traffic's pretty warm that we send their we've already developed a relationship either on social media or on creative live where you guys know enough about melanie already that you want to just find a place to sign up so they usually the traffic we send there we can kind of take a shortcut but be like here's what you're looking for here is the sign up box anything else there's the now stuff up there and you can go to it so that's kind of us one case you know a situation where you kind of want that to be your main dot com but it's very unique and most businesses can't pull that off and shouldn't try and we don't do it for any of our e commerce so squeeze pagenaud navigation so this is actually related to mobile tanga wet ass do you have a demonstration for setting up a squeeze squeeze page on a mobile site? Are your sights optimized for mobile sites and howto pop ups work on mobile site s o some of our web pages air mobile optimized ar e commerce or not because through our analytics we're not getting orders through them are because there's so many customization options on custom grief threads and luxury monograms a mobile experience no matter what optimization we did wouldn't be exciting has it's just there's so much explanation that has to happen for each decision they need to make through the ordering process that you couldn't really do that our mobile now amy talked about a tool in her last presentation called lead pages lead pages dot net and they make they do landing pages I'm jumping ahead a little bit because we're going to talk about them in a little bit but I'll give it to you guys now it and they basically provide templates like this all different sorts of layouts. You confined the layout that you like, and then you just type in the headline, you kind of fill it out, philip, this template with your branding and your text, and then where you want these, what email service provider you want the emails submitted to so you build your email list, but they're all mobile optimized so that no matter what sides or lay our device, he visited from it's going to be responsive. Design is what it's called where no matter inside the device, it's properly laid out basically also a tool that designed it for you. Yeah, yeah. It's a great, great, uh, shortcut, I think it's the right word, but it's it's fantastic lead pages, dot net is awesome. So definitely check them out. Uh, especially for when it comes to squeeze pages is just still quick and fast. Great for all marketers to use great one more. And then we'll let you move. I'm team millie mouth says I have multiple audiences. Should I create squeeze pages or can I for each market? Yes, yeah. Don't be afraid to be creating create multiple squeeze pages, even if it's the same lead magnet. Uh, you know, especially you might want to split test um have a different benefit headlines so squeeze pages, something we do a lot of our conversion testing on and again, I'm going to talk about this in death tomorrow during my conversion optimization segment, but different headlines will get different sort of actions on this page will more people will opt in if you say you certain words here, so when we come up with squeeze pages, we might come up with five different benefit headlines that basically cycle and we can measure the results for each one will show you the easy strategies so you can implement that. I know it might sound really calm look at it right now in a lot of work, but it's really not talk about that tomorrow, but yet different audiences you always want to squeeze page to match up with where they came from. They either came from social media something you said on social media and provided that length they're coming from a google search there coming from ah google page uh sponsor sponsored ad they're coming from a banner ad you always want the branding in the messaging to match up so as many as you need go for it thank you, yeah aren't any questions and we jump onto some examples of squeeze pages you guys good? All right so our lovely mr james wade more hears one of his squeeze pages that I love has this is a video layout definitely follows his model very well the video and headline and sub benefits so we've got the youtube video here. I love how james uses text overlays on the video is definitely one of his tactics, so even if you don't choose to play this video, it said what it's kind of it's kind of blurry right now get your copy of the subscribe button overlay now, so he probably tempted people on a youtube video or social media channel to get this video overlay and I love before he clicks play that there's a text overlay on there so you're seeing kind of is isn't just blank black space you guys ever go to a web page and because the video's not playing yet it's just a black box, that it has a play but in the lower left, like that's wasted key space above the fold, he at least start with a I think it's called a splash image on a video that was like that's the freeze frame basically that loads up initially on a video before it's played, and this is you have auto playoff now, mike, I know you use auto play on your home page. That's something to test cause auto players and always positive people don't always want a video because the first thing and then go and do is go after you pause this and then they can decide if they want to play it again but you always already got them kind of in a negative mindset now it does work in some cases, but having a video or not having a video is always a key thing to test and then autoplay versus not auto plays a key thing to test again I'm jumping ahead to conversion optimization segment tomorrow I don't have anything left for that, but she's coming back to is that's that's where the real money is made and web marketing sets excites me a lot to jump ahead, but you can see this benefit driven headline free download. Increase your subscribers and views with the youtube subscribe overlay and I'm sure this video actually would show this describe over light and show it in action so because it's a little video clip, it makes sense for him to be demonstrating it on a video right? And then it shows kind of ah, this is probably what pops up the download now subscribe so it's kind of the image representation of what would it be happening? The video he visually directs them down here? Yes, I'm want more youtube subscribers, it does the basic uh subtext submit your name and primary male addressing the box and pressed the download button now enter a name and email and download it on squeeze pages you always want privacy notices this is was first of all you should have it, I think it's the law, but it also helps people feel really comfortable with entering in their email information of privacy notice I think you have to have a terms of service, but if you ever push paid advertising to this page to the squeeze page, which is a key thing to do with the squeeze page, especially from google or facebook, they always want to see privacy policies knowing and that's basically even google what is a privacy policy and you'll find a full description but it's basically, what are you going to do with this? Person's contact information? How are you gonna protect it? You know it's a big thing, especially with facebook out there they're changing their privacy policy and you gotta have those terms plated uh stated clearly so you can either put that below the submit or download now button or in the footer it's a key thing you need to have so that's a little tip if your ads air getting disapproved in google or facebook, privacy policy is a key place to make sure you have that on the page and clearview usually above the fold fold space it's gonna be like no, we're not sending people here because you're not telling them what you're going to do with their email address. You gotta be fair and, uh, when you market to people and then james goes into some sub benefits after the main benefit headline get instant access to this custom youtube subscribe overlay video get amazing results, including this's, just re, you know, some more emphasis on the main benefit headline stating it a little bit different way each one of these things should just emphasize what was already said when people are ready. If this benefit allies enough, you know, that sounds really good. I want that they're going to jump down there, they know to do that, but if they need a little bit more information to be convinced that this is right for them, or they actually want to trade their contact information for whatever the offer is, they keep reading, and then he bullet points hypnotize your audience and compel your viewers to take action. That sounds like a word, james it use. Build your community online by creating loyal subscribers who watch, share and promote you. Each of these things are just added benefits going maurin death, wow, your visitors with professional and and engaging videos, and much, much more, and then he goes, and does it called action against submit your name and email address on the right to download this and get instant access. It's another key thing in the in the verb ege get instant access they want to know and the download now they want to know they're going to get it right right away. They want to be satisfied right away. Instant deliver and not oh, after wait days for this so I have to jump through a hoop is it free things like that? That's? Why the first word on this page free download instant access those air all trigger words that we want to make sure trying to look for the holes dug to pay for this. How long is it gonna take to get it? Those air? Two key things instant access free, beloved and I love how james writes is little little privacy statement here in like first person, I hate spam just as much as you do. Your contact information will never be sold or rented or spammed. You may unsubscribe it any time. It's a big thing. A big worry. That last sentence is key, I think ingrate that james put that in here we're always really worried then we enter in our contact information great how much trash email am I going to get from this person? You know you always have that little worry you no matter how much they have impressed you at this point whenever we often somewhere it's always a feeling I'm going to sell this toe like cruise lines and I'm just going to bob bar did you know we all we've all had that and as I love that you may unsubscribe it anytime promises what's not going to happen with the information and how easy it is gonna be toe stop bothering me make that really easy and encourage him here we're not gonna have a problem here going to just get clear benefit pomegranate asked do slightly softer benefit headlines work too they're referring to their business some of these are a little too aggressive for a luxury business absolutely this burbage since james's a guy it's definitely gonna be kind of his branding his colors are branded as male obviously he's gonna write in his aggressive town luxury and goto luxury monograms dot com and look at our pop up and it's I wish I had a screenshot of I know milly had that hurts but it's I mean I love melodies headline on the pop up it goes darling must you leave so soon and that's for the pop up at the end and it's very it's very soft and uh you know I I've loved and then the benefit headlines are written in a lot more luxurious tone so I love that all right, so let's, go to the next example. Do we have any other questions on this one before? Jump ahead, we're good to move. Okay? Great free video. Seriously, this is a squeeze page from that we send for a product that will eventually be sold, but it's a free video serious. So amy used an example like this for david seven garland on her last presentation about a video serious that he offers this is a different, different laid out squeeze page that david had, but I love up here keyword free big and bullet, the top free video siri's the branding would match where they came from on facebook that might even have been a screenshot of this or something similar. They came from on facebook, for example, on ad or in a promoter pose and then main benefit headlined there's not a lot of sub headlines here. It's pretty straightforward how to run a successful contrast contest on pinterest to get more leads in sales so headline even if you aren't on pinterest yet because that's a big question we get one of the big pain points reasons why mel on pinterest yet will the still work for me? So people want to know they're gonna be taking care for the beginner level on the expert level, especially when it comes to training and then first name, email address and watch video now different burbage that we haven't seen yet james's was download now watch video now notice the time, the time nous of that without word now they're going to get it like immediate instant and don't worry, we hate spam on your information will never be sold to any third party, and we have right below it. Like I said before we even put you support, they need to contact us or disclaimer privacy policy copyright in terms of you, so we're all out there with all that good legal stuff if they want to like, really make sure what do you guys about what you're gonna do with this? How protected them? I want my rights here, we want to put it all out there for him, but very simplistic, clear benefit when we talk about, I'll jump ahead and again, I have this habit to my conversion optimization presentation wanted things we did wrong here I love the pointing that's correct pointing is great because it tells me where to go when the things we did wrong, and we'll do this in our next photo shoot melanie should be looking at that as well, so we'll tackle how to use different images and test different images, but this makes a big difference, especially on with females, and you probably noticed with custom greek threads on our home page is all the models it's from here down and we split test that with full when we throwing a sweatshirt or something on our main categories from waste a head, and it didn't convert as well, even if they we tested looking at the camera, looking away from the camera, and then no head and no head at all, because people will look where the models looking and if they look in the face, it's it's this weird psychological thing where they match eyes and they don't, they don't move on from there or, like something changes. So if you're going to show, if you have to show a head on a model, make sure they're not looking at the camera, and if if you need them to taken action on the page, have them pointing and or looking at the action you want them to take. So we're doing that next, but that's ah, want to point that out? That's a little conversion optimization tip, especially if you guys were doing photo shoots. Any any questions that I should answer before you go? Yeah, brian, so I forgot to come back to you now is that through lead pages, this's not this was custom made, lead pages would have uh, lee pages have david's looks almost exactly like this and I'm trying to remember if you did it through lead pages but lead pages has dozens and dozens of layouts and templates so I'm pretty sure they have a layout like this because pretty simplistic I want to say yes they had their gonna have something it's going just as good or better than this but we made this because get our branding and like this swish is kind of matches the uh the branding that they came from and the report that goes along with this so we needed that extra customization ability but leave pages will have good stuff does lead pages collect the database with female also lead pages doesn't specifically you were going to get into tools next but you basically take information from your email software tool and give it to lead pages and leave pages, passes it on to them so leave pages and collected and information but you have to basically tell hey, where should we send this information? Which tool are you using to collect this so yes and now is that work same with the button with when you submit watch now does are you giving the link to the video orders lead pages for them? Yes so when informations entered into here and they say watch video now their name and email submitted to let's say a company like a weber a software that will talk about our constant contact or male chimp there put on subscriber list and the first e mails automatically sent. Remember on day one e mail one should always be fulfilling the promise. In this case, the promises video siri's video number one. So would either be a link. You can't put a video too plain and e mails would be a link to a video page or even if you want to thank you. Paige. Could be the video itself. Just depends on what sequence you want to put them through. Hop in. This is actually just personally, I got this idea. And I know we have some photographers out there you talked about. Melanie should have been looking this way. I want to kind of blend this with lead magnets. Could I could've lied magnet for photographer be like how to create great marketing materials way we know where you should look and all that. Yeah, yeah, because then it's their expertise it's not just the service they're providing it's their knowledge of how should I be posing? How should I be looking? What should I be doing it? If you I want to add that to a lineup of branding and we help you. You know, we know what to do if he's there for web images are branding images for model shoots or things like that that was coming from any congress background where we hire photographers for when we shoot models. If they knew that stuff for me, that would help. In my case, I had to do that. I had to shoot all of these different options and test that myself, but I would love if I didn't have a conversion optimization background, having a photographer coming in knowing, hey, this converts best through the studies for web marketing, that b huge up and really help you with the model photo shoot. Since a lot of and I'm sure a lot of jobs that people get for models is going to be put on the website, definitely an advantage going todo for lead source. I love it, even the holster, learning some stuff here. All right, I must be getting a thrill. I like it.

Class Description

What makes a business’s website compelling to potential customers? How can you use your website to increase sales and engage new clients? Join web marketing expert Devin Duncan for a workshop that will teach you everything you need to know about turning your brand’s website into a powerful component of your marketing strategy.

Drawing on years of experience as an entrepreneur, Devin will teach you how to design your website for optimal sales and customer interaction. You’ll learn the psychology behind online sales, how to monetize your products, and the many types of content that make a website clickable and dynamic. Devin will also cover easy-to-implement techniques for building customer relationships online.

By the end of this course, you’ll have the tools to build a website that engages your ideal customers and becomes a major source of revenue and sales.

Reviews

Julz P
 

Some pretty great tips sprinkled throughout this course, the mix of presenters is great too.