Jasmine's First Wedding
Where I think we should start, it would be my first wedding and really to showcase what my first weddings looked like, because the point of this course is to talk about progression because far be it for me to ever teach a course about about getting published without explaining what it looked like for me in the beginning, because what I think a lot of times happens is that newer photographers will look and say, well, that will never be me or they disqualify my opinion because they think that I'm at a point to where I'm no longtime absolved from ever feeling the pains of being a first or second year photographer. And I think that that's quite the opposite we've all been there. So in order for me to actually prove a valid point, going to be talking very much very heavily about my first and second year of photography and showcasing those images, so hang on for the ride, okay? It was important for me, because at this point in my business, by the time I had shot my first wedding, I had photo...
graphed up to around fifteen or twenty weddings. I was a second, third or fourth photographer, yes. I was a fourth photographer and how I mean, and these it was like a fourth photographer for, like, a wedding of, like, one hundred twenty five people you do not need for photographers or wedding for one hundred forty people. I was shooting the photographers shooting, but either way it was fine and I will never forget being a fourth photographer had driven two hours to shoot this wedding, and j d had taken us on a saturday. He had a day off from work and he'd driven two hours to get to this wedding, and he dropped me off and he ended up just going and hanging out at a restaurant for the duration of this wedding, which is on six hours worked for free. The photographer patted me on the back and said, thanks, and then I went home and I sent the images to that photographer, and that was my very first like fourth shooting experience, and it was my last, but either way, it was a great experience and I learned from it and I was willing to do whatever it took, so I took a lot of jobs that didn't pay me in the beginning, but I talked heavily about that in the first and second. Course, and we can get into that in q and a if you would like, but for this course, we're going to kind of gloss over that notion of how to become a second or third shooter and go directly into my very first wedding. So, up until this point, I was very confident with the ebb and flow of a wedding day after fifteen to twenty weddings, I understood what the wedding day looked like. So by the time I booked christina indiana's wedding in late september of two thousand five, which is my very first wedding, I was so extraordinarily excited, I was very nervous, I was, you know, having heart palpitations, it was really exciting, but at the same time, I knew there was a very big mounting for me to climb ahead of me, but I was like, ok, here we go now what I want to talk about, though, is the importance of creating a slide show before I actually showcase what my first wedding looked like. I need to explain my belief in how staunchly I became such a supporter of this ideas of slide shows because I was first and foremost a bride before it was ever photographer. I was not a photographer when I got married, and so I need to always look back to that experience as I didn't I wasn't I wasn't jaded by the industry, I didn't have any preconceived notions of what should be done or how it should be done. I simply took my first wedding experience and applied it to my own business, and during that first experience, my wedding for talking about provided for me a slide show I'll never forget on my honeymoon, seeing a slide show of my wedding, just that it happened like one or two days earlier and just being so moved because of the way that he documented the way that he captured those memories and then archive them in a way that was shareable for my friends, my family, specifically because we had j d and I had a destination wedding, we had about twenty five, people, and there was so many people in hawaii and there's, so many people back in the mainland, he wanted to share that experience with a simple click of a button. We were able to share our story. Now for me, I'm getting to that a little bit later, but I was important for me to create an emotional connection because what we're selling to our clients is, yes, our services, but we're also selling the emotions that are connected to our services, so how then do we go out and create those emotions beforehand? How can we be in front of the emotional connection that you are feeling to those images and I think that for me it's best served through a slide show. So having said that we're gonna start this class off bang and nico, I would like to show my very first light show for christina and danny's wedding. They're going to show that here and there is music to it. So if we can make sure the speakers are working okay, thank you. Need go. Okay. So as I was watching it, I realized that there's probably people thinking why she's showing us her first light show and it's not because I think well, those were some pretty epic photos. Okay, let's, get just get that out in the open. I needed to clearly show where I started and what I was given that's really important for me on and also having watched this light show, what we need to do is to extract ourselves from being photographers and watch it as viewers watch it as a friend of the bride watch it as a bridesmaid watch it as a cousin watch as bright herself because as photographers, we look at all the sections but what we need to do, which is how I first knew my slideshow, was to look at it from a bright perspective and the emotional appeal that we're providing for and michelle, are you crying? Was it's so moving I was totally joking I was just like, oh my god, I just was soon moving I'm sure brings me back to the time when I was like, look at my slow slide show after my wedding day and just being able to see something like that yeah, so quickly after it really brings you back to the experience of your wedding and I think you think I was watching it as a friend the bride I don't know where but michelle good and that was actually that's where I want to bring us because what happens is that we view it from this scope of being a professional from being something of immediately going to its flaws as instead of appreciating for what it is at the moment. Now I show that to you so that you guys know exactly how I cure rated that wedding from a kn emotional standpoint and a business standpoint, but the slide show for me ended up being really important because things did not pan out the way that I had expected. Now this is probably very familiar for a lot of people, but I'm going to read what I what I probably I okay, I don't even know where to begin right now I'm just like stuttering of my own words ok, so in november of two thousand eleven I had the opportunity tio self publish a book in magazine form entitled, exposed and I detailed my first wedding experience and I was going to recount what happened with the wedding, but I think that the the writing, the magazine's distinctly tells that story a little bit better, so I'm gonna walk through a portion of it, the particular section entitled cheating, my first wedding on my own and it's located on page eighty five, and I'm gonna be showcasing photos from the actual wedding day that kind of included what was happening at the moment. Now, I should probably preface this part of the story because I can't read the entire thing, but I should preface this story by saying my second shooter, who I had brought along for the day it was a friday wedding and nico, thank you so much. Thank you so much from this menopausal women. I'm really not going through menopause, but wow, I was getting hot flashes like I was ok, so prior to this point I had hired are had brought along a friend to second to the wedding, but the wedding was on a friday and she had a full time job. But, she said, don't worry, I should be able to be there on time she was going to miss a portion of the makeup. But she's like all be there by the time they actually get to the wedding venue she called me when she was supposed to be there and she says I'm stuck in traffic and she's coming from a really far point and I started getting really ill because I was like, oh my god oh my god, this cannot possibly be happening j d was with me, but I brought him along as like, dude, I just need your health like, can you just come help and carry bags and just keep me saying for the day and all of a sudden he became the second shooter so if you've ever had a moment where you're like, oh my god oh my god oh my god, it was totally one of those moments. So having said all of that, bringing that up to this point working with the second shooter who was quite literally being like oh my gosh, just throw it on this moment will be ok moment tio this by the time he walked on the aisle and waited for family portrait and bridal party pictures to begin, it was pitch black in the garden. Of course there weren't any lights anywhere as a family gathered for photos, they were silhouettes, black figures whose voices expressed the desire for stiff drinks I quickly tried taking test shots, but it was so dark my camera couldn't focus which of course didn't trigger the flash I didn't know what to do I was sweating bullets and he turned to davy and I said you need to fix this yes I acted like sunset was all his fault but coming some slack I was having a moment jd looked around channeled his inner macgyver he ran to the car to grabbed a flashlight that he kept in the trunk oh you read that right a flashlight I cringe now at the get onus of it all but guess what? It worked I gather the family in the bridal party well, jd held the flashlight to eliminate the family to illuminate the family and the part of party and once positions the flashlight provided just enough light to get the camera to focus so this is right now this is a moment when I'm realizing I'm should be shooting and I'm having an oh my god oh my god oh my god! Because I realize I have not done any of the photos up until this point the bright had requested to do all of her photos after all the the spaces that I had a range like this would be a great spot this would be great spot was now located in pitch black because he was a garden wedding and I'm watching sunset realizing what am I going to do there's no lights so this right here is the very first bridal party photo that I've taken with flash now you can guess correctly that these pictures weren't very good. In fact, I'll just come out and admit that they were terrible, so terrible, I feared the bride would demand a full refund and I never work again. I wanted to crawl into a ball and rock myself into next week, but I couldn't because it was time to photograph the bride and groom in the darkness of the garden. All the locations I had scoped out earlier in the day were not completely hidden in darkness, and though I should have taken sunset and the ceremonies start time into consideration, I didn't. It was a rookie mistake. I quickly assembled plan b, which comprise of photographing the couple wherever light was available. A few lampposts were scattered around the estate, so we ventured to all of them as well as a walkway with overhead lighting. As you can imagine, my desperation was growing by the second, but because I had no other options, I decided to take the couple into a victorian house on the premises and shoot indoors, given the limited space and light and the flash know how j d and I did the best we could, the bride and groom rushed back to the garden for the grand entrance, and I immediately and walked immediately into the first dance. We were again photographing the couple against the night sky with very limited light, but we continued to remain focus and push ourselves. At the end of the evening, we gather here packed of our car and drove home feeling every emotion imaginable. I was happy, scared, shocked, overwhelmed, content, nervous, terrified and thrilled all at once. I replayed the wedding over and over in my head a thousand times and counted the mistakes I made, but I took solace that at the end of the night, christina hugged me and thank me, she said her date was perfect and could have dreamt of a better wedding. Naturally, I'd worried she changed her mind when she saw my picture, so I prayed for a miracle and it arrived. After the wedding, I download the pictures and who's. Seventy photos to create for wedding slide show. I quickly edited them, and within a few days of christina's wedding, I emailed her link to watch it online. The following day, I received an email from christina in which she thanked us and said she left her pictures. I blinked a few times to make sure I read her words correctly. Shortly thereafter, I received feedback from the bride's maid, saying they love the photos, too. The miracle revealed itself the emotional connection a bride has it their photos far outweighs perceived flaws of photographer may feel about her work it isn't to say that mediocre photographs are acceptable but rather this some of the client experience the emotional connection and personal affinity to the memories captured are immeasurable benefits to a growing photographer there was a part of me still that worried about the eight hundred images of that were unseen but I immediately began editing the photo to provide a timely turnaround on the processing when the weddings were completed when the wedding was completed I mailed christina disc of the images with a hand written note expressing my heartfelt appreciation for her support and trust and having me having read about my struggles and learning curve about my photography on my photography blawg she knew I was in the early stages of my business and yet still chose to hire me I felt indebted a few weeks later christina emailed me to let me know she was still going from our wedding and printed out some of the photos to hang on the walls of her new home. I was elated last year I ran into christina and her sister while shopping we hugged and briefly chatted about life we exchange stories and laughs and they think they're again for the opportunity she provided to begin my career so this leads us now to how I got my first wedding so I first needed to explain that there was a reason why the slideshow worked so well for me and I will talk a little bit more about that how it turned into entire marketing device in a second, but before we actually get to that point I received my first wedding as a referral from my own wedding photographer he was in an entirely different price range and my first bright had a thousand dollars to spend on wedding photography, and so I was like funny that's what I charge so that was kind of like how I started my my packages, my collect and at the time now it gets very much into detail about how I started my business, how it started early marketing how I got my first wedding in exposed, so I'm not really going to get there and I also spoke about it in the first and second course, so what I want to talk about would be the issues that I faced as a photographer when I first shot that wedding. So I think during my first and second year what I struggled with the most was the lack of confidence I think as as you build your business, the first thing that you're struggling with is that moment of realizing am I capable of actually doing this? The second issue that they feared as a photographer was going to be the fact that I the fact that I stole the fear, the fact that I couldn't even own the fact that I was getting into something that I might be diving in over my head, the third thing that I should lose as a photographer going into my first wedding was that I didn't comprehend the timeline because I had depended on other photographers to do it. I didn't understand how to address the issues that I saw on the timeline because I've got I've got to the timeline that three days before the wedding so now as a seasoned photographer back at that and realize if there are changes to be made to a timeline, I need to be receiving the timeline much earlier. So now what I've learned is I now request to see the time line of the day at minimum three weeks in advance and who will my contacting for that? The bride herself and or her wedding coordinator? Because there's more leeway in massaging it five or ten minutes here five or ten minutes here, but you can't massage a timeline three days before the wedding and that's what I needed that's what I wish I had known back then, and the fourth thing that I had battled with the issue that it faces a photographer on my first wedding was I that I had a second shooter who was running late so that in and of itself was extraordinarily difficult to deal with. Now I want to talk about because the focus is going and getting published, so I don't want to talk too much about the business. I wanted to really talk about getting published, and so one of the things that I had seen so often is like people and photographers using their images as a way to promote their business, essentially the marketing. Now, in order for me to get marketing details, I understood that a large part of the marketing relied on detail photographs, not just of the bride and groom. I wish that I had no met well in advance, but now it's something that I know now now we could pass that information on to u soe issues that I faced while I was shooting the details, it was one I didn't know how to pace the day in regard to shooting the details, I knew that I'd have to shoot them, and I knew that they had to be done. But prior to this point, I had worked with second shooters and I had never taken the time to actually comprehend what they were doing, and when I'd worked with first shooters and I was their second shooter and I had, it didn't take the time to comprehend. What was happening and when they were telling me hey, can you go do this? Hey, can you do this? I would say yes, of course certainly what I should have been doing was processing what are they doing and when are they doing it? And when should I be second sending my second photographer to do those types of things on the wedding day now? Um, I didn't notice what time the ceremony wass now, if you are still, if you're getting a time lining their first and second year and you're not liking what time that is happening, that conversation needs to be happening months and months and months before the wedding invitation is printed. If your bride tells you I love the way that you shoot those of those photos that has like the sun behind them has a golden sky perfect. If you want sunset photos, your ceremony should be at minimum and hour before sunset an hour and a half if you want to do family portrait after he won t bridal portrait after. So these are the conversations that you need to have their clients to educate them in advance. If you want sunset pictures, you need to have a ceremony that's before sunset if you want to have, then you can instruct him about the perks of doing a first look having a ceremony that's closer to sunset, taking care of all of those formal photos in advance and saving ten minutes for this beautiful sunset light and then the couple can go and enjoy cocteau our the girl could get a hair transformation or they can just enjoy a drink by the way by the budget by themselves but the key to that is having conversation with her and all of a sudden you sound extraordinarily confident you know what you're doing because if you're looking for like I don't know if this timeline that's right she's going to say, well I still want my sunset ceremony you can't pitch it that what you have to say if you would like this then there has to be changes so you have to understand that sunset is but ten or fifteen minutes on any given day and if you want something photos she has to rearrange it or of short the sunset ceremony we have to then do a first look or all of your photos will be eliminated with flash if my client knows that in advance and I didn't tell her I had a bride contacts me and a texas right and she was having a ballroom wedding and she wanted a sunset ceremony and she wanted everything everything, everything and then she realized that everything was gonna be endures and she didn't want to go outside and all this and I had to stop and I had to say ok if you want this and if you want this and if we want this, then you're going have to change all of these other things. And I told her my style isn't to necessarily bring three or four sets of flash that's, beautiful photography, it's just not what I do. I can give you a great recommendation for a photographer who does that type of photography because I knew that this wedding was going to be a thorn in my side, and I knew that I was not gonna be able to offer her what she was looking for. She wanted a certain type of photography. She knew that I was an editorial type of photographer, but I would have to bring in lights that I wasn't ever familiar and working with. Plus the wedding was in texas on located in california, I so I foresaw a very big headache, and I just realized this isn't a good fit for me, but I on ly can make that decision after having made so many mistakes in the past, so if I could save you have any mistakes and start getting into it. Okay, now, the third issue that I faced when shooting details was that I didn't register the cocktail hour and reception was on the same location. So when you arrive on a wedding day, one of the first things I do is I walked the premises j d and I arrived early. He thinks it's absolutely crazy. How early I leave on a wedding day, I don't care there could be terrific. There could be a hailstorm like you never know, so we arrive early and we walked the premises. I want to know exactly what is happening where, because if now I know that the ceremony and the cocktail hour are in one location, I must then go until the wedding coordinator or whoever's in charge before the ceremony. I need everything to be set so I can get a photograph of that, and I let them know hours in advance, something that the bride has requested, this particular photo, and then I just need to make sure that somebody is on the same page with me because I can't simply go to the catering manager and say, I need the table set for this photo because he'll be like, ok, and if it doesn't happen, who was liable? I can't say all I told the catering manager, so I'm finding somebody else to become accountable to now I'm working with a lot more wedding coordinators so I can keep her accountable. Hey, he or she accountable but in the beginning years I needed to keep somebody a candle unusually the girl say, oh, this is my mom this is my sister I usually ask for an emergency contact before getting to the wedding whoever that emergency contact is that's the person I'm telling hey, listen, I realize that the cocktail hour in the ceremony are in the same location I just want you know, in order for us to get the detail shots that you know michelle wanted, I'm going to have to have it by this time as long as we're on the same page and if it is not done, I am no longer responsible for that photo because I couldn't have got in that photo, so all you want to do is set expectations and then manage expectations that's really important because what happens at cocktail hour and the reception then being at the same location is people are actually sitting on the tables and when you go to take table shots people have left their purses, they put their drinks down, they scrunch up the table clocks and all of a sudden and you can't get the photo that you need without it looking cheap when the bride actually spent time designing it, I also didn't take the chance to shoot the food and overall centerpieces during my first wedding because I realized okay, well, we shot to sunset that he had bright ing broom photos we had family photos, we had bridal party photos and then they walked immediately into the first dance and all of a sudden as they're going through first dance in the back of my mind I'm thinking, oh my goodness, I'm going to have to rearrange ever at least one table take out all the cameras and person jackets and everything just shoot the photos I need and I probably had two minutes to do so so as they're doing that they did the prayer they did the toast and then they got up and they had like a buffet line that first table I was like j d run on we like took everything down we just put everything down, we shot what we could and I'm gonna show a few of those details in this second because I'm just telling you they're pretty epic, okay? And I'm showing these pictures because listen, I'm still proud of those pictures they're not the best, but you know, I was new and I was trying really hard and my bride christina knew well in advance what she was getting, I put it out in the open, I wasn't trying to hide behind a facade that ok, I have it together, okay, I'm the next, you know, coming like epic photographer ever know it was like, this is where I am and I'm gonna do the best I could and I did, although I'm really happy of how far we've come, huh? Ok and then lastly, I should have spoken up teo the to the bride, into her wedding, but unfortunately for me, this this was the wedding coordinators very first wedding in my first wedding I should have spoken up and I should have told her how much time I needed, and yet it never crossed my mind to even say, can you salvage one table off to the side and not see anybody there until I get that? There was no communication with me in the wedding coordinator, which was nobody's fault, but my own. So if that's the one thing that you learn I always ask even before the wedding starts, I get a wedding every inquiry to this day, the first question that I ask is, are you waiting with the corps working with a coordinator? And if so, who? If I worked with at what in quarter in the past, it incentivizes me to actually want to work that wedding, because if I'm working with a good wedding coordinator, my job is made easier if I'm working with a difficult wedding coordinator, my job is made much worse. So those attacks of questions, the fourth issue that I was facing as I was shooting details was that I always worked with another photographer and they told me what to do if I had the opportunity to look back of those experiences so people who are second or third shooting right now use every opportunity with the other photographer to see what they're doing and truly understand how are they divide of the day and everybody does it different? I take primary responsibility for shooting details on a wedding day and I have jd coming with me, and if I'm very overwhelmed with it, he'll help with a few shots and then he goes directly to cocktail hour and he does what I call a swoop why we call it a soup, I have no ideals that go to swoop and he's like, ok, like almost room, and so he'll go to cocktail hour and he'll get photos of the guest during cocktail hour, which I've come to learn through mistakes. There was, like first four weddings and I saw a pattern with my bride thing I didn't get very many photos of my guests during cocktail hour, and I'm just like, well, you didn't tell me you wanted them, you know? And it was like, wait, I should be knowing this and I did because I wasn't paying attention to the photographers in advance so what I learned from the days I have jd and even if it is but for ten or fifteen minutes go in shoot candid and then shoot posed photos people just love that in retrospect I didn't understand that component because I had a twenty five person wedding of course everybody had photos was only twenty five people there so this is the things that I was learning along the way so understand what another photographer is doing apply it to your business and then make adjustments as you go from there so I'm going to show a few photos from my very first wedding so this was a mistake judy I'm sorry couldn't bother you for tissue so I'm hot one second and then cold another second okay story of my life okay, so but I'm cold but I don't want the thing to go away I know him very complex okay, so this was a photo that I had j d take so I was running around and I told him I was like this is going to be the reception site can you just please get a photo and this is the only photo that we have from the entire wedding that's the overview of what it actually looked like but what I should have asked him to do was talk to the wedding coordinator to see if there was any possibility of at least placing ah couple oh, centerpiece is on the table because they did have centerpieces there weren't any plates on the table like I was just like going get the shot I was so painting that day that I wasn't thinking it through in order to get the shot what did we need to make it happen? Um okay talk about tilt look at this tells you know it's like wow that is some epic till going on I know and I will say I hate tilt it is this thing with me I can and I know that some doctors think it's like an artistic thing and slight till is maybe ok and creative this is extreme till and it makes me ill like if you stand entirely this way it might look good but the reason in retrospect I had to take this photo and I looked at this what I told you I was like, did I really take this photo like really like oh my gosh and I remember specifically what's happening we're shooting in the garden and the on ly lights that we had where there's chinese lanterns above I couldn't reflect our food the light from any source whatsoever so I remembers turning, turning, turning and clicking until the white until my flash hit the white tablecloth to illuminate the tick the menu so that was my big instead of just getting my flash and turning it so that it hit I just turn turn turn turn until I got it so avoid that mistake I'm actually telling you these things so that you can do what I mean this is what not to do so and I'm okay laughing myself I can completely careless because we've come a long way what I will say though one of the one of the I guess flaws perhaps of how I was shooting wise that I was kind of getting in thank you so much thank you all right that's an ice okay, so what I will say it was as I was shooting details at the time I shot very close and I don't know if it's as beneficial to shoot details so tight because part of what makes details is the story around the details you know it started off I mean this is this is my first wedding she had a very, very, very small budget but I was so impressed because with her small budget they really maximize so much of it what I should have done is backed away and got and see how this thing this the napkin on the lower right hand corner has already been broken and laid down because it guess had already been there so is trying to commit those details to betray that the scene had already been distorted but I should have pulled back got in the folded napkins, got in the bouquets on the left side of the bread basket I should have pulled back and got more of the photo that was just like one thing that I would encourage people to kind of take a take a look this was my very first cake shot again I remember taking this photo specifically and it's it's not so much a tilt it's all the creative tills but I remember taking in such a way because it was actually in a gazebo and I needed to reflect the light off something I was in a pitch black garden but the gazebo was slightly illuminated so is trying to use my flash to reflect anywhere in the light gazebo to kind of get this photo on dh again shooting very tight really betrayed the beauty of what she had done she had laid out a white covering and then she had made like a desert far and this is like ok dessert bar in two thousand six y'all I think this is like money and I didn't get an overall desert shot because I just didn't know we're going to get into why I didn't know in a second everyone like nodding like yeah that's money that's my okay, so this is my very first marketing piece I actually don't believe informal forms of marketing, but what I do believe isn't helping others build their business and I've talked about these kind of template before I created a template in photo shop and grabbed at this point, this is seven photos from the wedding. I did it produce photos that I was so extraordinarily proud of on that wedding day, but I took what I had. I got a funny a five by seven template. I got six of my favorite photos from the wedding day and on lee, maybe one or two of the bride and groom is usually only one, but in this particular case, I felt like the gazebo decorated with the flowers around thie the outside showcase the coordinators ability to do what she was doing, and I made a promo card for courtney of joyful weddings and events. This is the first time that we've ever encountered each other, and I wanted to say thank you for working with her. She made the day so splendid it was wonderful working with her. So what I included were details that I felt defined her services. What took a picture of the chinese lanterns, the bouquets, the bread basket with the till hell I could have we'll fix it till and photo shop, and I did it. I think I didn't even I don't think I knew how to fix tilton photoshopped, I'm just saying. I'm not even line one photo the bride and groom the cake and then a ring shot it's very, very basic. I got them printed and I think what this total investment cost me was somewhere in the ballpark of twenty five to thirty dollars, I got a white ribbon tied a white ribbon around these five by seven cards. I made a little tiny cardboard print of my j star logo. Tied it with the boat a handwritten note and I sent it to courtney. It was twenty five cards, twenty cards twenty, twenty five cards cost me twenty five to thirty dollars. Now what resulted from this was that I had the ability to give courtney's something she was proud of, a tangible piece to showcase her work. But it was also my work, but I wasn't out there handing out five by seven to prospective clients because that's, not my steel. Oh, it was courtney's, and I made her something for her that she was proud to showcase as a byproduct of that. I was able to work with courtney later in two thousand seven for three other weddings. So I could safely say that thirty dollars produced me three other weddings working with a coordinator that I really enjoyed that's like, for me one thing that I continued to do through the entirety of my first year, I don't do it now anymore, because I don't know if it necessarily reflects the bland that I'm trying to to promote. But at that particular time, my brain was simply get weddings, shoot weddings, get it done. So that was my very first marketing piece and what I often I I talk about the j star cheer squad I wrote about them in exposed. This is me there, you first bridal party photo of girls, and I don't know. I'm just really thankful for these twelve girls because they went out and they took that wedding slide. Show that with the one that they had emotionally connected to you, and they sent it to their friends and then their friends and his other friends, and they became like this. I'm deniable force of really changing the dynamic of my business. It started growing by word of mouth, and these were the girls to really get it going, some very, very, very thankful for them