Steps to Setting Up Your Facebook Ads
Now I want to walk you step by step through howto actually set up your facebook ads campaign and if you are online if you have your facebook account all set up, you can walk through this steps right with us and follow us along, so if you have any questions, make sure to post them in the chat room, but in the meantime, let's talk about how to take those ads, what to do in those ads and more importantly, how to convert all of your facebook fans are a lot of your facebook fans and two leads and sales, but before we do that, did you know that it costs less to target your own facebook fans and email subscribers? Then it does to target your non fans and people that you've never heard of or that have never heard of you so that's something to keep in mind because there is value in using facebook ads to marketing to people who already know about you on your own audience, whether it's people who like your page, people who are your newsletter newsletter subscribers or people who are even visiting...
your website. However, this doesn't mean that you should run facebook ads simply to get like so even though it's less expensive to market to your life if you're doing things right on facebook and as your running campaigns, your likes are going to grow organically so I don't necessarily recommend paying for likes unless maybe you're just starting out and you want to increase your visibility like like we talked about before, but for our last session I want to focus on how to really get facebook ads teo increase your sales and grow your email so let's talk about this three steps that are part of your facebook marketing campaign, so the first one is to create a campaign and then each campaign can have different at sets and then each ad said could have different ads, so we're going to go through step by step exactly what that means, but basically the way you do it is that this is a visual way that you can represent that. So this is your whole campaign and I'll give you an example in just a minute of what I mean by that then with each campaign you have at sets and at set is where you said you're targeting your scheduling, your budget, your bidding war, you won your acts to show and then your ads are all of the creative. This is what actually people see one day browse facebook so to give you an example let's go back to my soap campaign, so my campaign was I just arbitrarily named edwin soap for a year campaign my at sets were that I wanted to target existing facebook fans my website visitors and yoga journal readers, because part of a huge part of my audience is yoga journal readers, but literally I can have many at sets there. I could break it down to say, my facebook fans on mobile, my facebook fans on desktops might my website visitors core, view my my ad from their mobile devices versus their desktop devices, and so on, and I could have had a time more magazines on there, I could have had many other different at sets and there, but these are just three basic ones, so you can sort of get the idea of what goes into each act sets, and then, for my ads, I decided to create and test two different ads. I was testing my breathe soap, for one, because this was sort of, you know, god related, and all of myself, so image of all of myself, so you can see I could have done one ad for every single one of my at side. I couldn't do ten ads and see which one works the bys, but for my purposes here, I decided to focus just on two different graphics and three different campaigns, that this is not necessarily a campaign, that I rent the one that iran was much more comprehensive, that this it covered so many different other targets, and I'll show you some of my the ones that have targeted in just a second but this is just a way to represent is graphically so it all makes sense sort of where everything if it's and so the first part of your facebook ads campaign should be to create a campaign. This is your basic stuff this is the objective that you're trying to accomplish what they're you're launching your new line or you're promoting your event. This is the main overview of what it is you're trying to get with your campaign so you can go here and click on this little plus box that's has create campaign and that takes you to the next step here that where you can choose whether you want to pay auction or you want to pay a fixed price. So this is where you could say I want to pay on lee twenty cents per click or I want to pay twenty dollars for a thousand impressions. I always recommend starting out with auction and letting facebook sort of this side where your pricing should be because there if you decide that you only want to spend twenty cents per click, facebook might never show that to anyone because they might want him. They might think that that audience you're targeting is worth eighty cents per click, so if you've only said your maximum budget at twenty cents per click, your ad could possibly be never seen by any one so I always recommend starting out with the auction and just for this particular campaign, I'm setting my objective as website conversions because I want people to convert once they go and enter. So when myself for a year so everything we're going to be going to do forward are the settings that facebook is asking me for this particular type of campaign. So once I said like that, I'm selecting my objective there, which is website conversions, and it tells you the awesome thing about this is that if you're not sure which way to go facebook policy, so when I click on this, it says create ads to promote specific actions for people to take on your website, you'll need to use a conversion tracking pixel to track your results so they make it super easy because my goal with this ad is to get people to enter their name and email address so they couldn't win a year's worth. So so they make it super easy, and they really do walk you every step of the way, and they have those little eye I icons for information. If you're not sure what that is, you just click on that they'll explain it to you exactly what you're getting yourself into, so once I clicked on that then it asks me, do I want to have a campaign spending limits? So I could say, I only want to find one hundred dollars, on this campaign, so I could said that here. But I also consent my spending limit and my ad sets, which I'm going to show you how to do that, so you can set it here. You couldn't do both. I don't normally like to have a campaign spending limit. I usually like to do my spending at the at set level, but you consented here as well.