Skip to main content

Social Media Q&A

Lesson 5 from: Build a Family Photography Business

Jules and Joy Bianchi

Social Media Q&A

Lesson 5 from: Build a Family Photography Business

Jules and Joy Bianchi

buy this class

$00

$00
Sale Ends Soon!

starting under

$13/month*

Unlock this classplus 2200+ more >

Lesson Info

5. Social Media Q&A

Lesson Info

Social Media Q&A

So let's have any sort of Q and A about social. Fantastic. Right? Tell you. Yeah. So Val asks, How do you separate your personal Facebook page from your business? Yeah, that's a really good question, because for me, a good question. I know for me, I had on Lee a personal page for a long, long time. So many more followers on there, of course, just in terms of like, logistically, you can only have a 5000% cap there. So if you if you could go over its it's better to have a business patient. I think they're sort of melding more. But is the question which one is better, or just how you separate them? I might be interested in what you guys do. You post stuff to your business page. Andrew Coast. You have to create you have toe involuntarily creative business page. I mean, you know, I have my my Facebook profile where I have all my friends, and, um, I have a lot of clients to clients become friends. Friends become plans. Um, but my my business page is one that you actually go in and create a b...

usiness page for you. It's completely separate than like I've noticed on Facebook. There are a lot of people who make their businesses people, and so you actually have to friend their business in order to follow them. But I don't think that that's a Z effective as using the Facebook tool and liking and then liking. Yeah, so I'm always encouraging likes because they're very valuable. Um oh, no, no, no. I'm done. How do you use them differently with, um I mean, I make diplomatic decisions on you know what I'm gonna post Sometimes it gets together, but, you know, if I if I feel like I want something to reach more people, I will, you know, outside of my circle of friends, then I'll all posted on my business page. And I hope that it makes an impact on people that I don't know. Yeah, I think that I started Facebook Facebook page a long time ago, and I made a mistake or not a mistake, but of just including anyone who wanted to be my friend, which were mostly photographers. And so now I have all of these photographers a lot of them, I know. But the people that I'm like my neighbors and my high school friends. A lot of times I'll miss their feeds because I have too much stuff in the feet. And I know there's all these ways that you can. Morgan Oler organize your Facebook page. You know, your close friends, your family. I just haven't done that yet, and I know that you can do that. But so then, for me, my personal stuff is also going out to all of these photographers and clients. But I think part of that's OK, like, I think, sort of what we were talking about earlier than having it healthy. Amount of personal stuff is okay. And if you do have a separate business page and personal page, then you could be a little more selective about what you're putting out there. But I think just having business page and strictly having only business things, nobody wants to see that. Yeah, is the World Wide Web have any ideas about that? Because I think it's so subjective. Yeah, I do, too. That's a hard question. It's sometimes there's a little delay questions. Let's let's move on to another question that maybe we can go back. Facebook personal page it's still on the Internet. So even though it's personal, it's still the Internet. So everything there is to get really personal. But okay, I have a business, and people know outside of that. And so I think, even though it's personal, it's not like, you know, super like How do you know? You know, like, can we talk about that for a minute? And I would say, I want to hear what? What is too personal? What is What do you think is inappropriate to put on a night? I've seen things like really complaining. I just try to stay away from complaining. I hate it when people are like insinuating something that you don't know are like like way inside. Joke. Yeah, jokes thing that's happened. And then they don't tell you the rest of story. Hate that, like either tell us or don't your on the Internet. So I don't like that only complaining. And I don't like when people tell you half a story, and it's like, Oh, they want you to inquire about it before things I don't like Gory half details of somebody's relationship disaster. Andi. Usually that comes from the youth that have ended up being friends. Or but I just really Do you really want to share that with everybody and not tell the whole story? Balm? I have an f bomb roll dropped the F bomb on my feet. You're out there on subscribe, Very intimate health issues, Something with with their family members like, I don't really know their sister in law, but I don't need to know that she you know, if you have these complications at birth, Okay, this is interesting because some people, you know, in a fight, cancer or something, that gets a lot of hits. And I think that that can be appropriate and then maybe even move into a fundraiser or something that you supported. Yeah, that's touching. You have to be careful like there. I think there's a blind You have to walk a balance where you just like Look, I just want This is important to me. It's happening and I need to get it off my chest. So I need to talk about it. I need some support. Or like the wining part, like, Oh, what was me? I don't think there's like and it's training and may be different for different people well, and I also think it's sort of generational to I think people that air growing up with Facebook are much more comfortable with just looting it out there and they get there's no sense because I know my dad will say, Why did you put that on there? You know, And he's like, he, you know, much more personal. Yeah, it creates kind of a not old stopping like a stock situation. Almost like you know more about people before you meet them. Or like you like when you pee. Yeah, but, um I mean, going back to like our profession. Like, how do you How do you break through that market? Because it is creating a consumer that's overwhelmed with information. And how do you stand out from that again? It's so challenging because there are so many photography photographers now because, like what you're actually saying yesterday and you're in the photo, wanna one about how consumers have high quality equipment at their fingertips at? Not that, you know, the price point is low enough where anybody can get their hands on a good camera and, um so to set your I feel like the market is harder for us because we have to compete against against that, you know, and you can. And then there's Instagram. And then there's all these APs that do all this pre processing work and, um, our post processing, I should say, and for you and people don't even have to know Photoshopped. So you know what really irks me is like over processed photos like I you know, it's like people who rely on on processing alone the instead of, you know, competition and artistry an actual talent. You know, I'm not referring to anyone specifically, but you see it again. That's a choice. And so you'll be attracting clients that maybe like a cleaner look more natural look. And someone who likes that over processed look well, she's that photographer. But you're right. We're always, I think, continually hounded. We're bombarded with all kinds of information and how you weed out that information and but that. But that goes back to the earlier thing about knowing your why. And that's why when people look at that, your block, they are resonating with you and they would choose you over someone else because they love the same things you love and you've talked about them like your food or your recipes and things like that. My thing. Mindful about your content, What you're putting your not just whining about something, you know, being very specific about what you're posting. Mom, Matt asked, Do you block every photo session and how, if not, which ones? How do you decide which ones to post in which ones you don't post? I try to blawg every photo session unless we've been specifically asked Not right. And I'm except the family portrait it's and engagement shoots. I will wait until after Joy does her ordering session because she wants the clients to have that wow impact of seeing them for the first time in her ordering sessions before she'll let me block about them. But I do. I don't ever want a client like he come. I didn't get what it is like. Why did she not think I'm worthy to be on her blawg? So like Joyce said, unless the clients like you know what? I don't want our pictures on the blogger we have. You know, there have been some confidentiality things then. Obviously we don't plug those, but I do. Endeavour did plug every, and I think it becomes sort of Ah, but the thing that they look forward to seeing themselves on the block, and it's also a good marketing piece. If you block every client and then you say, Hey, you're on my block today and then they want to pass that around to show all their friends. Look, I'm on the block, the school pictures. And there, another question about should you put your pictures online? Because then people could take them and put him on Facebook. And I think that the great debate and it's a great debate there. Like personally, I think it's the pictures that we put on the block. We should be okay with them because they're gonna take him. So if you're gonna put him on the block, I think you have Teoh. Chalk that up to marketing that part, you know, and that again, if you're putting the kind of images that you love to shoot and putting the image your favorite ones, you get to pick what you put on your blog's. You get to pick what you put on Facebook, then the people who other potential clients to see those who are like I love that like joy. We're just saying, if you really into very clean look very like not over ship Photoshopped. And you put those that you love the people who see those and it resonates with them like she's our kind of tart. And then it was just sort of snoble and to help you get clients who love those kind of images. So, like, for instance, if you have clients say, like, you know, were you asking you to do maybe something that's a little more formal than you would normally do? You could do that for them, but then maybe you don't publicize those because that's not the kind of emergency you want to shoot. So that, right? Exactly. So it's not saying no to your clients. If we were just not highlighting those things so that later clients who see the ones that you love and they also love them, then they're not gonna ask you to do those other ones. So were there other questions? Yeah, um, so building off that a move photo and Dave likes are also are asking, Do you have to get model releases for the people's pictures that you post on your business page for Facebook and a move was, How do you ask for permission to put someone's photos? I think it's important to have a contract for every I mean, it's a business that you're providing your service and so up front when they book the session, we do have them sign the contract that gives us permission to use their image for advertising or the blawg. And so just and that's usually have the conversation comes up to you about. If somebody doesn't want to be on the blog's, um, it's when they're when they're reading the contract. And also it's a good place for a conversation about licensing and copyright because a lot of people want the images and they say, Well, that's my picture of my face so that my don't I get to get those pictures and you can have that conversation than about Well, yeah, it is your face, but I'm the artist. I produced this picture and there's this copyright issue and you can buy a license to have these pictures. And then there's the whole Do you sell the high res files files or not tell the files, and that's another. I can talk about that tomorrow when we're talking about sales. My opinion about that, Um, which is never to say no to a client. But anyway, so, yeah, we do ask for them to sign. When do you want to mark all your images? I have, like, a little black bar on the bottom that has my logo. But the truth is like, I don't want to be the image police. And I think that most people I I understand the desire to and I do like it when if my clients repost something that they leave my logo there or give me credit. But truthfully, if they don't or if they crop it out, I I actually never say anything. I don't I just I don't want any experience that they have with me to be negative. And if people love the pictures and ask them, they're going to tell them. And if if they then have a negative experience with me, I don't want them to be, you know, giving any negative feedback. But our online gallery with pick Taj, they do put your name across it, so that is watermarked. But you don't think you can choose to not watermark if you want to vote. So that is on there. Yeah, but im saying on my block, I just have a little bar at the bottom. And I'm Facebook. It's I usually do use those same images. So, yes, one last question And that is, um, from Ashley. Are do you post the same photos on your blog's and Facebook? Or do you just refer your Facebook audience to the blawg for viewing? I used to, and I need to do this. You can put the same images I would block about them, and then I have my blawg networked to my Facebook page. So the Post comes up automatically. So then it's already linked. And then what I would do and I had a little remiss. I haven't done it for a while, but I would take those same images a couple of days later and put them into an album. So then they would re enter the feet again, and then they would be on Facebook. And I would always, um, title the album very purposefully there by most usually by where they were shot. So if people were searching, it's more likely that they're going to search for venue than a name, you know. But so So the answer is sort of both of those things, You know? I tend to try Teoh. You get a lot of mileage out of them that way.

Ratings and Reviews

a Creativelive Student
 

Really nice job. Comprehensive and generous. Talented and giving as always. Thanks Jules and Joy.

a Creativelive Student
 

I love the workshop so far!! Tons of great ideas for my new business.

Student Work

RELATED ARTICLES

RELATED ARTICLES