Marketing for Photographers

Lesson Info

Holiday Cards & Stationery

You know how to focus your camera, NOW focus your business. Professional photographers today have greater marketing capabilities and reach than at any time in the history of photography, but a winning strategy has to be aligned across all aspects of your business.

Skip Cohen will take you through a complete analysis of your business and give you tools for growth. Skip will focus on the art of a successful website, developing PR campaigns, planning your promotional calendar, networking, branding and time management, just to name a few.

Lessons

Introduction
Potential in the Industry
Becoming Your Own Publicity Machine
Holiday Cards & Stationery
Direct Mail Marketing Tools
Beating the Economy with Diversity
Diversity Q&A
Skip's Summer School
Skype Interview: Vicki Taufer
Your Website
Your Website: About Page
Your Website: Galleries
Day 1 Review
Your Website: Blogs
Your Website: Contact Pages
Skype Call: Matthew Jordan Smith
Giving Back
Skype Call: Bambi Cantrell
Writing for Photographers
Pricing
Where to Get Help
Promotions 101
Getting Published
BONUS: What Not to Name Your Website
A Picture's Value and Final Wrap-Up