Master Video Marketing for Your Business

Lesson 30 of 30

Repurposing Content for Video 3

 

Master Video Marketing for Your Business

Lesson 30 of 30

Repurposing Content for Video 3

 

Lesson Info

Repurposing Content for Video 3

So I want to take a look at something that I call the leverage ladder because everything that I do have to be the same letter ten sees five piece two l's on the leverage lot ofwork sheet that you guys have here on that comes as one of the bonus is with the purchase course so that you can look att the content that you have and start to leverage it and start to repurpose it. So this is really when I talk about visibility and about being able to take time off, this is how you live with your time and increase your visibility basically, what you're doing is you're putting new content out, but you're not reinventing the wheel and creating new content every single time you're sort of repurpose ing existing content so I want to go through this together here and online and, you know let's think about this now so that you can leave here with ideas to have your content re purposed and ready to go. So the first question in the leverage ladder one sheet is what content do you currently have that ca...

n be leveraged or repurposed? Um does anybody have, uh, e books that they've done? Yep about articles that you've written and block posts tips siri's things like that so right in the shed here what you what content you know that you have available that can be repurposed for video and other things, and when I'll show you in a moment that it doesn't just have to be video, the content can actually be repurposed over and over again in different platforms, but we'll get to that in a moment anyone want to volunteer their their thoughts for number one content that can be repurposed? Do you have anything doing block post? Definitely, like, for instance, a list post could then be turned into like if it's a list of five tips on branding, it could now be five different images that are tip absent from that could be we talked about slide shares, we confide share that into all the tips that could be social media posts, so I think just I have a lot of written material more than I have videos, so but there's a lot of ways that I could create social media posts and images from those absolutely awesome somebody else? Yeah, I have a number of kind of ten tips type things, so I've created for various opt in so that I could totally do short videos on your perhaps create create like a webinar just based on that particular content like something as simple as this videos of the building blocks of your brand it's a power points like, but I've also posted on facebook and pinterest and I think it's to graham so you know and yes it's thiss point it's just a image, but it could be something else down the road it could be the basis of a video so um bucks and one thing I did was I did a webinar and then I turned it into a keynote and then from the keynote I turned it into a coaching program oh cool so that ended up monetizing really well all right, excellent. So let's move on then for the next one is what are the top three social media platforms that you use or that you want to use if you haven't started yet top three and again I threw his money and here is I could think of youtube, facebook, twitter, google plus linked in pinterest instagram vine tumbler did I miss any big east linked in got that one? So let me know let me know another chats a couple minutes behind, but if we have anyone that wants to tell us their top three and even if it can either be the ones that you're currently using for the ones that you hope to use because this is going to be important as the basis for your repurposing plan and I'll start with mine our facebook, youtube and twitter so that's just where I tend to get the most bang for my buck and whilst bucks in using social media right barely yeah, which one do you like my testament? I will admit to say, I've been in business for five years and don't even have my website up, so and that's been a conscious choice and it's interesting that I've been able to do that, and I'm a marketing consultant, so I've admitted it to america, but if I were to choose, brought facebook, youtube and pinterest yeah, you know, on social media lot I I'm focused on google plus doubt so much you took that really do videos by but on the google hang outside because it streams youtube is going to be really important to my strategy and then pinterest, but all that that's just kind of like a personal rabbit hole I love to fall down, got it, uh, facebook, youtube and link the number I'm really interested in any how he's linked into connect with the business community. Yeah, so you are you on yet e have youtube, facebook and I want to do pinterest on dh vine is interesting and instagram I don't know about fine um, youtube, facebook, google plus because of the the weapon a component and then I struggle with linden just because I know that that's where a lot of the career oriented stuff is and that's my doorway for people coming to work with me and at the same time, I just find it really dry and corporate, so I think it kind of personality wise that doesn't super appeal to me. Yeah, well, logically I probably should be their excellent anything for the chatter will move on to number three here we've got a couple of books were timing in, denise says her top three are facebook, linkedin and twitter. Good day says facebook, is where my people are also twitter for work and love pinterest personally uh c and then intends to get into youtube now. Cool? Well, hopefully by the end of this workshop, everybody will have youtube is one of the big three. The next question in the leverage ladder is what are the biggest problems and challenges your client's face? Uh what? What are the questions that you constantly hear from them? Um, and again, this could be the basis for your tips, siri's. So for instance, when I had a lot of folks asking me, what camera should I use so that that was a perceived problem that my clients had? So I had to do a siri's that basically said you're asking the wrong question? It doesn't matter what cam he, uh, leased in the terms of the kind of video we're talking about, um, anyone want to chime in on problems and challenges that your clients face this would be an interesting one for you, sue, because I don't know that that's what you do with senior portrait is so time specific, right? I don't think that it even applies, actually. Well, the problem is it ok? Absolutely. There probably is. Is that they get awful photos. Oh, and I wanna look good, okay? Or the bomb. So, don't you make the time to actually schedule a time to do it? Okay. Yeah. Thinking more like someone asking me a question about taking pictures and, well, you talk like a target market of of continues. And seniors, I guess which of my kid's age, like I know my daughter, is like, you know, she'll do plenty of selfies, but she has to make sure it's the right. Oh, totally. Yeah. And then when it comes to your senior portrait that's sort of like something that's going to be with you for a while. Right then that really has to be something. And especially with regard to the girls, they want to feel beautiful, right? Well, the thing that was a lot of them. Well. To feel beautiful e but I don't remember what the statistic wass but I heard just recently that apparently one of the most common search phrases is m my ugly so so there's a really you know, I think american teenage girls because the assumption is that they're probably the ones that are googling that question if they're not that you know there's a real crisis of self esteem and our kids and I think that that's something that you can really help him with. Excellent yeah, the good point c so he's got you know, everyone has declined to challenge anyone else what? Uh, dot I'm curious what your clients oh, they're all stressed out liking clarity liking focus that was seeking creative ideas try to manage their emotions dealing with tension within teams between, you know, management staff and all that kind of stuff thrown around mental state okay, your clients have a uh ah lot of it stems from tools to use and the different elements that are going to make them visually standout outline so you know that the top sort of implementable or actual items that they could do themselves everybody wants that ability teo like I think you mentioned not be at their designers beck and call on they want some strategies that they could influence themselves to really stand out in line online and around all the noise cool so again, the reason that we ask this question is that the problems and challenges your client's face uh, the faro basically for your products, services and the content that you can create around this and keep creating roxanne, do you always have tio lead with a problem? Um, not necessarily because, again, it's, that kind of goes back to that pain and pleasure thing, so you either want to help them gained something? I helped them escape something that they don't want to have some gain, something that they want to escape, something that they don't they don't want. It just seems as though when you're doing, you know, when you're working with a client, they usually coming to you to solve some kind of ah, problem, what to gain something that they don't have, so maybe should award that differently, but that's a good question, so because again, you can see, like, if somebody goes teo jim, is it because they want to lose weight or gain self esteems, like, lose something gained something at same time, typically the pains more powerful, most survival based, yeah, right eye and finally, how you repurpose your content for new platforms. So I'm not gonna let you off the hook list your ideas for taking content that you have and using it in new places so a blogger posted video on e book to a video or a long video too short of videos we talked about slicing and dicing some of those longer clips and I'll give you a chance to write that down and I'll pop over the chat and see if there's anything cooking there just about done here anybody have anything off the top of their head for? I just want here like I am going to take my vlog post and make this video I'm going to take this e book that's been sitting on my hard drive for ages and do this with it. Yes, I'm going to remove the hello world blood post that currently like one of those too, I know actually, instead of instead of riding blood posts, I think I'm going to video log pose that's a great idea yeah, I'm gonna make video versions of several of my blood posts, excellent anyone else? I think I'm just going to take some interviews I haven't piece those down into tips. We're from different experts that I talked teo on some of those I didn't have video, so and I don't have a podcast, so but I could put that audio tio neither one of the ops that you showed us, like, describe or something or just stick it over a power point exactly perfect all right so continue to work on this kind of stuff because the more you review the materials the assets that you already have your expertise I think a lot of us have these digital assets that we have expertise so we have material that we kind of think oh nobody was going to see that and you'd be surprised I mean there's there's a place for it there are people that need it and there are certain ways that you can put it out there that could be helpful to people so maybe nobody wants to read your entire you know, seeing your thesis but they might want the bits of pieces from it I was just going to say that also once we put out the content I know so many times I thought well I put it out there a year ago and you know it just exists you have to dig that far into my content but I think you have to resurrect the same things over and over on different platforms and just after a few months you got new people finding you knew people following you and frankly how many articles do you remember that you run three months ago so reintroduce it to your community and get more social goodness out of yeah that's such a good point because a lot of us think oh, I posted that on facebook or I posted that video on youtube a year though you know you know a tweet is like a moment right? And even a facebook post it's like you know if if you don't happen to be on the banks of the river when that thing goes downstream you missed it so I had constantly we purpose my facebook stuff and I even take old videos that I did you years ago and you know facebook has this throwback thursday thing it's like okay throwback thursday here's a video from twenty ten because I guarantee you that the people who saw it back then I'm gonna be the people who see it now so thank you for mentioning that and thank you for bringing it up so I kind of referred to it as the wheel of content so I may start with a block post I may take that same block post and bring it to facebook that way would amend that now though is I would make sure that I included visual with facebook so the block post with photo or even just the photo that was in the block post go to facebook then put that photo on pinterest from there if I have a power point I would put that to slide share dot net and believe me slide share dot net is a sleeping giant of sites it's owned by lengthen and it is like the youtube for power points and I think people tend to ignore because it's kind of not a splashy I should have acted on this guy's a friend of mine put some pretty simple teaching sliders on there, and they went, they became like, best sellers, and, wow, it was amazing. It was like, not a lot of competition there yet, but the thing about I'll mentioned a couple things about slideshow while on the subject of it, it is owned by lincoln it's they have a free version, which, you know, I use the free version for the most part, because I'll just take my power points and put them up there, you know, five great tips for youtube or something, and really, they get thousands and thousands of views, sometimes more than youtube. But there is a premium of version of slides here for, I think, twenty bucks a month that allows you to put videos on slides here, so you can also upload your videos to slight year, and with the premium version, they've got little contact forms so that people who watch the video or the slide share can then get email to you, like, if you like this content, contact the owner directly. So there's, sort of, um, client form that you can put into the paid version of that, which is also very powerful, and then finally, let's, not forget a video, the youtube now we sat all this with I should have mentioned a written blawg post that turns into all this. Then I do a video version of it, and then, at the end of the time, I put the same video version back to the block because it's a week or two later, so that's, how we do the old, uh, beautiful circle of life there. This is the leverage ladder that we talked about taking existing content, putting it into social platforms, looking for your client's needs and repurpose ing that for new content. Eso again, I said this before, but find the stuff, find the assets that you have and get it off the hard drive. You can breathe new life into your old content just by putting it on a different platform, so get it off the hard drive. Um, I want to show you how I sort of used this whole system for sharing and repurpose ing and for sort of like appearing to be everywhere with basically just a bunch of clicks and a few scheduled posts. I want to go back to youtube for a second just to point out that even with one video posted on youtube, if you go to the share button, you can send that to facebook, twitter, google plus blogger read it I don't even know what some of those are but it's really easy to get a lot of mileage out of youtube with social networks because you can share directly from facebook to all these other platforms, so I've got a lovely little shot that looks something like this uh, I start with youtube and I make sure that I take the embed code and put the video on my own website, I may or may not do a fifteen second version for instagram if it's appropriate from youtube, I can go to twitter, facebook, google plus lengthen tumbler interest and maybe slide here so that's a lot of platforms from one video that's uploaded and again the point here is to work smarter and not harder by taking all your best stuff and giving different audiences a chance to see it wherever they may be. Like dre said, if you posted something a year ago, I mean, I've actually taken actual articles and blawg post and we posted them and have people say, oh my god, this is the greatest thing ever and I want to say, oh my god, I've over three years ago, but but that's okay if it's still relevant now, what I wouldn't do is take a youtube article from three years ago because that technology has changed so drastically that it's just not the same deal but if the contents still works, give people a chance to see it always repurpose your content and remember that everything old is new again. So give all of your peeps, as we like to say on social media as many chances as possible to see your stuff, because chances are they didn't see it the first time. I mean, if you have ah, a lot of facebook fans are followers, they probably didn't see it the first time you posted I know on the facebook fan page it's kind of depressing little actually tell you, three people saw this post. Well, I guess I'm gonna be posted it again then. Uh, and then, like I said earlier, you might think it's being repetitive but it's actually just branding. So just because you're getting sick of you on content doesn't mean other people are so make it easy for your audience to find your content. So I want to share, like, a quick little case study on dh what I did with an e book, andi really kind of put this into practice and put the book in a lot of different places, and it worked out really well. And you, khun, do the same kind of thing. I'd like to joke that I actually make it impossible for my audience to avoid my content because I call it to buy full marketing and that means basically you take a two by four and hit him over the head with it until they get it so that's a technical term by the way to buy for marketing but it really is part of the eu everywhere strategy so let me share this quick little case study and I'll show you that I started um doing eh some daily blawg tips I decided okay, I'm gonna do twenty five and then I made it thirty one to make it match month I'm going to do twenty five quick tips for video marketing so on one lovely autumn afternoon I sat out my back deck with rocco the pug and I just wrote in a notebook twenty five quick tips didn't take very long and then that night I went upstairs and kind of type them out and I decided okay, I'm going to match these with graphics so every for every little tip that I had I'm going to find a stock photo or graphic or something to go with it that way I could add the photos to facebook and pinterest because now I had a visual to go with the tip and then I turned the same tips into video tips and the way I did that really easily was I went on google hangouts and I popped on it the very beginning and said, hey, it's lou, how you doing? Then I shared my screen, which was simply the graphic of the tip, and then I signed off so they're like quick little thirty second video tips and was able to bang out a whole bunch of those at once because I just kept doing them one by after the other and again, google hangouts goes right to youtube, so I had them on youtube. Uh, I posted it to youtube, facebook and pinterest I posted it to slide share dot net and linked in again, this is when I was using a paid version of slideshow dot net, so I posted the video to slight your dot net, and I posted the video to lengthen don't forget you can post videos on lengthen as well, and eventually those same video tips appeared back on the block where they started his written posts on then when I was done, I had thirty one tips that I could put all together into a knee book because I just basically had thirty one graphics and tips, and now I use that as a list building to give away at the, uh, best video tips dot com so even though I created this a long time ago, I'm still using it as a list builder and as a giveaway and as a freebie so you can see, um, I'll show you here. So I had the tip and I had a nice little graphic that went with it. So for each tip that I came up with, I just found, you know, three or four dollars stock photo on photo dune dot net, and I had a little paragraph. I actually used a mac application, I think it's called apple books, I can't remember the name of the app, but it was a nice act. It basically let you put it sort of in book form so that the graphic was it looked professionally produced, and then I took that tip and did the video version of it and just the title for youtube, both lube or tones. Best video tips, video marketing tip number five so I got, um, video in the title twice there. And then, like I said, at the end of the end of the thirty one days, I had an e book that I could crank out, so it was really a great way to take the same content and put it up in several different places and really kind of repurpose the crap out of you. Several go live live post here, so this is what the block post started out like. So this was number twenty two so all I did for this one was this was a separate graphic video marketing tip number twenty two female is the new email where have you heard that before I'm still using it um and then for the block post you know I put a little bit more information in there just to have but I could also use this separate graphic on ly for interest and facebook and all that so that's my block this is my old website so you how old it is and then that's the video tip um I want to point out a couple things here forty two seconds for one and the other one is that playlist and yes, I'm wearing the same shirt every single one of them and lightning didn't strike and the fashion gods didn't kill me it's like sorry it is what it is I'm just cranking these babies out I did go to the extreme effort of putting a chroma key background in the background but again I did them all at once on a nice autumn day didn't change didn't do a wardrobe change um so that was the video forty two seconds and then um pinterest as dre pointed out, you can post videos on pinterest now I know they look kind of all the same and I'm not really that concerned about it cause I just wanted to get a bunch of stuff up on pinterest and I didn't go and put these on pin just one of the time I just sent them from youtube you can see here they came from youtube so all those all those tips were now on pinterest as videos so I have a whole, you know, pinches calls them boards I have a hole bored of quick video tips on video, but dre reminded me that that oh yes, you can put video on pinterest sometimes we forget that. And then, of course, at the end of the day it was the free e book and the, um lead pages often page that's about as simple as you can get it's got name, email, download the guide and when the download the guide actually, I think I've updated it since this because this one was sort of like day one day two day three and that little lead paige is, at best video tips dot com so I used that now, even though the e book was written a while back, I still use it as a lead generator and as a freebie to give away on that particular site so you can see how you can really like grandpa pure visibility and get that I see you everywhere effect from just a handful of brief tips and I mean you have to start with good info, that's relevant and decent content you can't just throw anything up there but I thought I had you know, twenty five thirty pretty good tips and by just marrying them to some decent stock photography I was able to kind of turn into eye candy and and put it in a lot of different places very active in chattin with each other kind of come up with new ideas so I hope this is spring some ideas for you anybody have any comments on how to do this? So why from the peanut gallery? Yeah is say I don't have apprentice countries to come if I opened up in trees too can't start posting relevant stuff with following all these guidelines is that kind of build me a following every time it depends on you know is your audience or your target market on pinterest? I don't know I don't use pinterest a lot because I don't know for sure that that's where my folks are but it's so easy to just send it there from youtube that would be crazy not to because you know chances are somebody's going to see it there so it's if you have the content and it's already on youtube and it just one more click to chair the interest and why not? I hear from you guys so we've seen kind of that process of taking a single product and moving it and repurpose ing it, putting it out there what do you guys have that you're going to do the same things with? I actually really like lou's ideas of putting the tips on a on a powerpoint slide? I've I've definitely got content that I could do that with right now I do have a question around that how long did you let the slide kind of? So you did you little talking head intro and outro and then how long did you let this slide? Only as long as it turns you read the tip okay, so you would just kind of sit there, read it tip time that was on the you know that was on the slide and yeah, you can do the same thing with, you know it doesn't have to be an e book, it can be slides from a powerpoint presentation, the thing you want to do it's a lot easier now to get good images and to create good images because of things like can va um can va dot com even gives you they'll say you know here's some stuff social media post here some stuff for a twitter here's some stuff on facebook so they kind of give you all the pre done sizes and all you have to go is take some of this stuff and change the text on it, so that didn't that photo did individually say you're entering a video marketing zone and then again, you can upload your own images to canvas so I could take my goofy cartoons or whatever and overlay text on those if you can, but also sells images for like a dollar each, like, if you want a specific image so that's a good way to find it and really it's important now, because facebook is so visual and obviously pins pinterest and most said instagram, pinterest and instagram eso photo driven that no it's, just the easy way to put up photos and a lot of times I don't post photos to instagram, I post quotes with images in the background because it was a really popular, so I just want you to think about how your business could look if you're really that visible and if you're online that way. Yes, this may be a broader topic, but do you have any opinions around with facebook? Whether like when you say you're posting to facebook, is that kind of mme or your personal profile? Or is it a page that you do for your business? That's a good question, I don't even really make the distinction, because when I started facebook, it's like my life, my business and my personal all mixed in together, so my facebook, my original facebook profile pages kind of it's all out there, I do have a separate business page where I try and keep that a little bit more business oriented but basically on facebook it's kind of what you see is what you get if you're going to get rocco you gonna get baseball and you get video marketing tips so I would put sophie up there to fish you doesn't want me to but again think about how your business could look if you're that visible online and if you're the first person that your customers think about when they think about what they need in unit because they're so familiar with you and once you've got your videos out there working for you twenty four seven across the globe building trust and credibility you're making it really easy for your prospects to find you and work for you and that's the ultimate thing because people say how do you how do your clients find you how do you get your coaching clients it's really all just a matter of visibility and some of it's word of mouth but word of mouth starts with visibility so to kind of bring things around here to the clothes video really does give you superpowers so I hope that everybody will take what we have done here over the last few sessions and just keep that video mo mentum going and then I'll really kind of just know we'll probably want to do some wrap up here but I do want to end with one interesting fact and I kept statistics out of this on purpose but this one is something that I want to leave you with eighty nine million people in the united states today going to watch one point two billion online videos today and I hope that some of them will be yours so I don't think that's asking too much like hey, you know I know you're gonna watch one point two billion online video say would you mind watching mine? They can't watch it unless it's out there so get it out there get your videos online and make videos make money and make a difference I like that is like a closing thing I just came up with that make videos make money and make a difference fantastic let's let's you know what let's give a round of applause mr thief people here in the room who love that we had megan online who said really enjoyed this class outstanding content thank you, lou border town bonus great stories and very entertaining delivery thank you so I know that we all here really learned a lot and enjoyed it and so I'm grateful to you for the effort and the time that you put into creating it my pleasure thank you it's a fun we have like an amazing audience amazing group in the chat you guys are awesome the crew's great and this is a blast thanks wonderful already. Well, guys, this here, what we're doing right now, this is the end of this live experience, so I hope that you have enjoyed what you've been able to watch it again. I want to thank you for joining us, thank you for being here for asking you questions, and sharing your thoughts in the chat room really appreciate everyone that has been so engaged throughout this course for right now, we're going to end this course so way. Hope we will see you again here on creative live, but for mastering video marketing for your business with lube or tone that's a wrap, we'll see you next time.

Class Description

Video can bring your business to life. When you produce a video to market your business, you can connect more deeply with your audience. Join video marketing expert Lou Bortone for a course that will cover everything you need to know about using video to grow your business.

In this course, you’ll learn the basics of easy, seamless video production, and how to create video that’s reflects your brand and resonates with your audience without requiring advanced gear. You’ll also learn the most effective ways to distribute and share videos online and how to convert views into customers and fans.

Join us for a comprehensive workshop on marketing your business by creating video that is compelling, distinctive, and profitable. 

Reviews

a Creativelive Student
 

One of the best video marketing courses! Lou presented a comprehensive overview of the best and latest technologies that make video more accessible and doable - for beginners and advanced users. The course is filled with terrific resources and how-to guides that save hours of searching on your own. I watched the live broadcast and purchased the course for ongoing reference. Lou's expertise and years of experience really make this course an amazing value. It's well organized, fun and includes fantastic guest speakers. Thanks CL and Lou!

a Creativelive Student
 

This was a really great course. I am definitely going to apply what I learned. It was so much information that it will literally take me months to apply it all, but building a business is a long game. I loved how Lou mixed high level strategy with the specifics of how to use key tools and recommended a variety of useful resources. This course was very practical. I've already started applying it and have a basic blueprint for my way forward that I will flesh out as I make more progress. I definitely know I'm going to add a lot of success to my business through what I learned in this course.

a Creativelive Student
 

Hi Lou, I bought the replay up sell so that I could listen and watch when it fit my schedule. So far I've watched the first 3 videos. It's great and I'm so glad you put all this together. The handouts and bonuses are useful, too. It's obvious you are a master at video and I'm happy to learn from you.