Master Video Marketing for Your Business

Lesson 18 of 30

YouTube Tips & Other Platforms

 

Master Video Marketing for Your Business

Lesson 18 of 30

YouTube Tips & Other Platforms

 

Lesson Info

YouTube Tips & Other Platforms

I want to pop over for a minute to the analytics because well asked about that and it's kind of an interesting thing to see live. I've made zero dollars because I've disabled my ads, but it gives you an overall view of of the engagement and the videos that are performing best and estimated minutes watched in that kind of thing. I think tony had a question, teo, I wanted teo understand with the with the link to my website type thing. So for instance, if we've got this home page video and we're hosting it on youtube but it's also on our home page, if someone stumbles on on youtube, I'd probably want to direct them to my website, but given that it's also going to be on my website, that would probably be a bit weird. Do you have any recommendations around that? A couple things? First of all, it's probably okay to have the video in both places, especially if you say, you know, sign up on this page. You can always add an annotation that says sign up here and then send them back to the page t...

o sign up. Or you could create a slightly different version of that video for youtube that's customized for youtube, so rather than saying, sign up below. You just say visit my home page for more information so so basically you take the last ten seconds of that video and customize it for youtube and now you've got a home page version and a youtube version and so would you then make your home page version private so it just go shows on your website or s so you don't have to essentially the same yeah so that would be enlisted a private so that it's nobody stumbles upon it on youtube but with, you know, eight thousand years worth of videos on youtube they probably anyway so the analytics show you basically like, you know, demographic information um and views oh my god it's all over the place erratic like my attention span so but you might be able to look and say okay, well it's spiked here what was the deal with that? And maybe it was a day that you posted a video of thea audience for attention that will asked about shows thie average viewing duration nineteen minutes I think this is all cumulative so it's not by specific video um so but there's a lot you know, just sort of ah treasure trove of research here research I have to say is not my strong point but you know it's a great if you really want to kind of dig into it and stay were those views coming from how long are they staying on there? Where the traffic sources, what people watching on? I can't even see what see computer versus mobile phone this is interesting look at the mobile views versus the, uh do I just want to say on when you have a video on youtube literally I know you can do this because I did it, you can go and watch it turn off, watch it turn up, make you don't have to watch more than two seconds of it to get views, right? I said that because a lot of people think, oh, my gosh, songs like social networking like the more views I have, the more popular and write the more popular and the more people want to see me, so I don't get it that's what I don't get about, I don't understand that part of yeah, and I think, you know, google founds upon unofficial views I mean, there were even people back in the day that you know, on fire that said, I'll get you thousand youtube views if the five dollars, and you know you don't want to really by views are trying artificially inflate them because eventually google will find a way around that slap your wrist if not take your account away, so you know, yes, there are sort of ways around it, but the best way is to make a video that's compelling enough two people want to watch and mike, you know, sort of wiseass answer of, you know, how do I get more views? I say make better video ashes so so look, sydney is awesome said he's up there twice and you have one view that would be me. So it's okay, I want to see there's anything else in here that's important to find out under the channel settings who had asked, um, where you disable? I think this is where you go in and kind of make make your settings, you know, basically just set up the way that your channel performs. So if you go to monetization here, you can find out how you can monetize the videos and it says, like, I have some of mine monetized mostly just because I haven't gotten in and change them and some not, but for the most part, if you're using youtube to share tips and tricks and things like that, you don't want the distraction of ads in there, so I would just leave that out. Cool. Thanks. So we talked a little bit about, um, annotations and I showed you the timeline you find invitations up here on the top there and these two different types of annotations we looked at that already this is my speech bubble oh my god I looked like such a stiff but again you khun ad those as much as you want and the most powerful one I think is the associate id website so make that link that back to your site and now you've got a new way to get people back to your site um as you can see that I put the whole link in there as the http so you've gotta link it to the whole site doesn't always have to go to your home page if you've got lube or tone dot com forward slash you know cool new program it'll go there as well I wanted to show you the tonight show page because somebody was asking about you what do you do with the end of the video tony was asking you know we need direct people tonight show and jimmy fallon they do an awesome job with youtube and will with all social media really but but they do a particularly good job with the videos in terms of really everything titles, descriptions but I wanted to show you this screen shot because this is the end of one of their videos and at the end of this video and at the end of most of their videos he's all annotations so basically they've taken the lovely little jimmy fallon picture and they've added watch jimmy's favorite videos that links to his videos they've got more clips from tonight's episode that leak that brings you back to their they've got a subscribe really big subscribe annotation this is an end card you know basically it's at the end of the video and it basically tells all of you is he is what to do now don't go to jimmy kimmel go to jimmy found you know it's like stay on the site stay with us and even you know they don't even care if they stay within youtube as long as they kind of get the idea that like okay this is all the stuff you could do next so an end cut if you want to go to the effort of creating that shot that still you can create that end card and then give them you know, five ten seconds toe add your annotations so that that's what sits up there at the end of the video can you talk about how to create that and then how to attach it to your video yep you would just take a screenshot or some slide or j peg or anything that you want at the end of your video and the good news is I mean in a lot of ways for our businesses it could be the same one so say we've got a generic end card so we add that to the end of our video and then we go to annotations and we create these annotations and um I'm trying to think of another way to do it if you do this in editing like let's say this was the cod before you've done any annotations you can add that an annotation that's sort of like overlay it won't show up so you'll still see this but when you click it it still goes to that area so you could you know you can add three or four annotations on top of each other so on that end card where we've added annotations I think I can show you here it would just look like imitation imitation imitation imitation and that's fine you can that you can stack them you can add all the different kinds in this case um you've got a speech bubble but if you had a different one a different kind of annotation it could be just an overlay where you're seeing what's on the screen so I could make this and overlay which means I can make this clickable to lube or tone dot com so I wanted to use that tonight show episode because they do a really tremendous job with it tony so could you then do that in cod and kind of created is a little video clip and then each time you upload your videos you could go into edit and drag that in at the jail in absolutely okay so you can add add this to the end of every video you can change it around depending on what the video is, and it doesn't even have to be a video, which could just be a an image. Can you make the bottom third clickable if you add an annotation to it, you can't imitation. Oh, but the type the annotation called type that that we used to create that the lettering you can't that does for some reason that is not a notation on bull. I just made up a new work more tips of the other thing I mentioned because youtube, as you know well, I will slap you if you use music that's, not copy written now they've added this under the creative studio where you find your video editor and your audio lively. They've now added a lot of music that you can use, which does again make it easier. It's free it's a good way if you decide you want to have music, maybe you've got a photo montage and it doesn't have music yet and you want to add, uh, he used to it, but the other thing I want to mention about this is, you know all of these strategies, particularly the annotation, is going to increase your chances of getting more views, but as I mentioned briefly yesterday, unless your sigh or lady gaga, you're probably not going to be in that million views range probably because I think the statistic here is fifty three percent of youtube videos never get more than five hundred, views and on lee point, thirty three percent one third of one percent get over a million views and as I mentioned those a typically music videos and famous people like lady gaga, so don't be discouraged by you know, I have only got three hundred views. Well, that's not bad if it's the right three hundred views if it's in your target market, if it's in your niche that's fine it's more important to create content that is focused on your niche and helping them with their problems than it is to say, how can I do a video that gets lots of views? I know if I did rocco the pug videos that would get me more views, but until I find a way to make that part of my marketing strategy, I'm not going take advantage of that I'm still teaching him how to skateboard and he hasn't quite picked it up yet. Um, and I'll say one more thing about platforms, but and then we'll go to talk strategy. So uh, beyond youtube, there are other platforms or players, this is kind of a confusing topic for some folks because people say all right, well, I'm on youtube do I need these other things? Different platforms or players like wisteria and cultura and view bix thes is sort of like the next step the next level ah lot of corporations used them because they don't want to rely on youtube to be their host they want to have a platform like with dea where you could basically pay for this service actually wished he has a free version and you can use that to add interactive elements to your videos or to control the environment of your video. A lot of people say oh how did you get that cool video player that cool videos skin and if you use sites like with tia you can add those elements to videos and really kind of control the entire environment I'll pop over here for toe whist here for a moment and you can see they do have a free version but basically what what with tia does is besides put pictures they're lovely staff and dog up there is they allow you to customised the appearance of your video you see in this little live demo here how they're changing the player to have a blue arrow or an orange arrow they're doing the work for me you can add control so you can decide whether or not the person can fast forward the video or pause the video well rewind the video my favorite feature I want a second pause this is you can actually have an email box pop up and kind of forced them to opt in before they see the rest of the video. Some viewers may, you know, may not be filled about that, but if it's a really, really good content that they want and you want to extract that email, adjust from them a platform like this, tia will allow you to do that so you can let them watch the first ten seconds of the video and to let them watch the additional, you know, content, you could basically forced them to opt in. You can had called to actions to the video you can add, you know, like if you wanted to have, like a by now button pop up. So wish dea and platforms like with you just give you much more control over the overall environment, the overall viewer experience and that's kind of next level stuff. I mean, most of us probably don't need to go to that level, but we want a lot of video and we really wanted to look consistent. Or you know what I insist that the arrow off my video is a blue hour because that's my blue from my website that's, a way to do it, you khun in bed, your logo so it's pretty cool, you can add social media share buttons. Because a lot of people say, oh, you know, that's, a really cool video, how did you get the facebook and twitter widgets under there? It's usually because they're using ah platform like with dea hey, pause that so it won't distract us. I also like this they've got cool stuff like heat maps like they can tell who's watching what and for how long and where the drop office so it it goes beyond youtube and really gives you some kind of serious ninja kind of elements. Everyone knows youtube, right? I've never heard him with de eso how would anyone get to that? And well, which is not necessarily someplace where they'd go to view the video you would take with here? And then you have it as a service and then you take the video and put it on your website, so we'll be embedded with you to know that I should have clarified I wished he is not a destination like video, like video or youtube with tears, a ah platform that you take and you use two take this video that now has your color got so it's a way to take the deal's back to your website or blogged and really make it your own you you use it similar to youtube where you upload, correct, okay? Yep. Um, so let's go to a few questions and there's a few things I want to come back to in a moment, but for now, we'll leave wished you up and we'll, uh, see what what's cooking in the chat. Great, we actually did have somebody who said, can we steal videos we put on youtube? So thank you for asking. That was great how I wish. I mean, that wouldn't be fun, but like a hey, I just use youtube, tio not use youtube, right? But I know that a lot of places will like, you know, especially if you're studying to do maybe online training of some kind and you want people to stay on your website, then you can, you know, but the monologue post on bed, them there and that's where they watch it so they don't ever go to you youtube and then get lost in the youtube jungle. Miss daniel, page me great question here that actually might be right around along these lines. How do you handle hosting of videos? If you have, quote, paid videos as part of a course that you don't want available for everyone, where do you host and put those you khun still host them on youtube? And if you make them as unlisted, you give the links to the people who have purchased the course, and those people will be able to find and go to the lake it's kind of the honor system because you don't want them to share the length, but again with, you know, with the vast amount of videos on youtube really unlikely that somebody is going toe accidentally stumble upon your paidcontent, unless they have that particular link to that particular video, they're probably not going to find it. If you really paranoid about it, you could make it private, and then you'd have to give permission to each of those people and say, you know, lube or tone at gmail dot com has permission to view this video, but private pain because you've gotto make it really available to specific people. So I have videos that, you know, particularly for membership group or like paidcontent and I create them is unlisted, and then I just give the members that link or I host them on amazon s three and give them that link because nobody confined the amazon has three stuff unless they have this specific link someone's. So you've got a youtube video posted on youtube showing on your website, they come to the end of this. There comes up this list of similar videos by how do you prevent that? People have to stay on your side right uh you could do a couple things you can create the end card so that that's kind of the final show and its long well you can you know send it so it's like I don't want to go back to that again if you um I don't know if I can do it from my sight but if you go to my videos because I've used that key word that that odd key would typically what will happen when you come to one of my videos at the end is those nine or twelve whatever those videos that they show will be my videos but it's still going to take them to you cheap away from your sight watch this guy you know on the one side I would try just along you know again a longer you know, because people probably aren't gonna if you have ten seconds of black at the end of your video people are probably not gonna hang around anyway just to see what comes up. So tony I subscribed to the bulletproof executive podcasts which I believe he hosts on youtube and at the end of each of his videos he has this kind of a split screen thing where it's obviously like kind of favorite moments from previous videos on they both sort of run and you know, there's a couple of key comments that air stated from there from his podcast guess they're usually kind of funny things or whatever how does he achieve that with this split screen? And, you know, continuing teo, I mean, if you know, yeah, basically what they do is and re allessio does this, too, which is why I pulled this up. They basically put they do the same thing it's like an end cut but it's like an end cut on steroids, they take the video clips and edit them in so that at the end of the video, you're seeing all these other video clips that also have annotations over them. So if you click on that video, you go to that video, so they've kind of taken the end cut one step further, and I don't play this because it'll be loud, but I want to see if they have it at the end of this one, a lot of times at the end of their videos. Bill, do that see here's here's, the re allessio video now the main video and I think this is what you're talking about. What bulletproof the main video is still here still playing, so people are not distracted, but before you've left that video, you've gotta subscribe option that's, an annotation, that's, clickable you've got other videos that you can watch that will click to those videos, so this is a brilliant way to do this. It does take more work and more effort, but it's a very dynamic because okay, you can still watch the end of that video, but, hey, before you go, don't forget to subscribe. And by the way, here are some other videos related to this that you might like ten, ten fundamentals or how to make love a block re allessio, by the way, is a really excellent resource for video stuff, but this is sort of like, serious next level ninja, you know, that's cool stuff, it does take some work, and it does take a little bit of effort, too. Decide ok, on that end cut. What I'm going to do in editing is I'm going to shrink my screen that they're watching. I'm going to add a subscribe channel, I'm gonna add more videos and for them, obviously it's it's worthwhile and it's a great way to keep people on your channel. So I've got another question here. Maybe one more, then let's, go on, teo, the rest of you have appeared here, chris says, and one of the person wanted to know, how do you use some titles in video on youtube? That's you khun ad transcripts or captions in youtube that's one of the editing options here not something that I do but other folks do it subtitles plus in c c um you can do it manually you can have somebody do it for you youtube will do it for you but they will usually butcher it especially if you have a boston accent like me so here's where you you know, basically you selected language you have to upload your transcript and then you will it will say on the bottom it will say the words that you're saying in your video usually not very accurately so you can go in and change it manually on you know it it may be worthwhile to have to help again for ceo, but I find, you know, a ts some point you have to say, I want to get this video I don't wantto do a gazillion different things to it, but it's a way to you know another way to add text to your video and have people help follow along maybe if there at work and they can have the volume up, they kind of follow along and see if they could do it that way, but I really rarely do that it's like and I do know I'll go up to this point will say, okay, I want to do any more work on this so we're gonna go back to our video manager here because I want to show you these all the videos that I have on my channel quite a few of them and for any of these videos I can decide if I want to sort of do a mass action I can select a few of them like this one now is is a duplicate so I can click it and then goto actions and then say delete so I'll believe that video under here I can go to um another video and aiken sort of do a monetize or make it public private unlisted so this is a great way to kind of without having to dig through all your videos if you want to do something to a lot of your videos at once you can go to your video section where all your videos will be listed in a row and you can say you know either to one or many videos all of your videos I want to monetize thes videos or I want to add new tags to these videos now I'm in a different niche and I want I don't want to have to go through every single video and add video marketing as a tag I want to just do that so I could go in here and add a tag to whatever videos I select this is a great way when you have a lot of videos to be able tio you know, kind of say I want to change these videos I don't want to go back through like I say five hundred videos on here I can pick and choose which videos I want to do those actions too and there's a lot you can do it means everything from language to title to what sydney just to clarify tags do you use just your keywords for the tags? Or do you have any suggestions on specifically what to include in tags you can they give you a lot of leeway so you can add a lot of tags or keywords, tags and key words? Same thing youtube just calls them tags, so I would just be consistent. I try and use the same, you know seven or eight key words are keyword phrases online video tips in quotations sometimes you khun put just video, but you know, if you have video is a key word that such a broad keywords that you know it's not gonna help you too much to try and have a combination of specific keywords and general keywords thie other thing that's interesting and I don't know where they've hidden it, but youtube also has a what they call a playbook I think it's under community and it's this like hundred page book that's basically a behind the scenes everything you ever wanted to know about youtube and we'll dig it up for you, but I think they intentionally hide it but it's the youtube creators playbook or handbook and if you want to go through the ninety seven pages whatever it is they've got all these little hidden ninja tricks and tools and things like that um we'll find out later on but yeah, I mean it's you know, it's all there for you it's really just a matter of kind of deciding how much work you want to do and how far into what you want to go like anything else, the other thing on the views here you can go on the right hand side, so that was like the overall actions if you want to do a lot of things to a lot of videos at once you click on it and then select the action I don't want to do all thirty videos on this page, so I'm not going to do that if I want to go to the individual video, I find that video and I couldn't do a drop down and say okay, I want to change the info in settings I want to add annotations to this video or subtitles this is another big because it's sometimes people will say, how do I get my own videos off of youtube and over here if you're going to edit and drop down menu, you can say, download mp for now I know you've probably uploaded that video but in some cases you're like ok I can't find I need to get that video back off of youtube and then if somebody has posted like a spring break video of you or something you can delete your videos off of youtube with this delete button here it's not the easiest thing to do but if you know where it is easy peasy over here these quick little views will just tell you whether or not the video is private so if there's a lock on it that means it's private or enlisted and this will tell you whether or not it's monetized and if I rule over it will say not monetized which means I don't have ads running on that video and I don't want ads running on that video but as far as the techie wacky stuff I think that's it unless there's any questions we want to go to the chat and see what's cooking over there quick probably fairly simple one from across is there any method to change the theme of the youtube channel if you want to customize your own channel yes you can do that and I'll show you that in just a second let me go back to my video manager my channel and a lot of times people say well what's it is between a channel in the account and the truth is there really isn't one so if I go to my channel and I meant to show you the silliest I'm really glad somebody asked that I see when I scroll over the little pencil here that's where you can edit your channel art so what I would do well, the easiest way to do this is take an image from your website or some kind of art that represents what you want to have on your youtube channel it's best if it is consistent with your website and bring that here you could just drag it in they give you the sizes in case you need it and in this case I've just used this sort of generic tv thing but under here you can also edit the links so this is where you said this is where you add your description so here's my bio uh I've got a few links I don't want my email on there my phone number or anything but I can add my god find me on facebook let's connect on twitter, google plus etcetera so right there when you go to the little pencil that's where you find all that stuff um the other thing that I did want to show you I can look at this how the rest of the public can see it I can look at it how I see it so you can say, what does my channel looked like to the rest of the world so when I go to my channel when you go to my channel and you come across that trailer video, I'm gonna actually play this for a minute to being the volume because I want to show you what a typical channel trailer looks like now a lot of times and I can't show this because it's like gary v gary vaynerchuk, his channel trailer basically says subscribe to my channel why you not subscribe so you know that's his personality but what I do is like I want to put a typical what you going to find in this channel kind of trail asshole I'll play this quickly for you and you can see that you know rather than say subscribe subside describe you can just have kind of a sample of the types of things you can find on this channels this is sort of my typical is what you'll find on this channel hey it's the boer tone, the online video guy and I want to give you two quick words of wisdom regarding online video. The first is to think of youtube as a social medium I know you're hearing a lot about social media today but don't forget you too it is a very powerful medium and it is the second largest search engine behind people your customers and prospects are looking for you on youtube so you need to be there you need to get on youtube the second is related to the first and that is to change the way you think about video and what I mean by that is a lot of people just assume that video is like this like talking head videos but there are many, many ways to do video and video is really any kind of visual message whether it's on camera or off camera think of all the ways that you could do a video if you don't really want to be on camera I'm not too fond of being on camera I spent my whole career on the other side of the camera so I kind of forced myself to do it but there are other ways to do video you could do power point videos that narrated you could do screen casts you could do photo montages you could do video email you khun do animation there great sites out there like go animate dot com and power tune dot com that will let you create animation create your own cartoons without having no any software or any technology whatsoever it's easy once you get started so change the way you think about video it's more than talking ends your perspective and that will give you an opportunity to do more online video so I hope to see you online soon and if you want more information about me, just go to www dot loop or tone dot com season thanks so that's my channel trailer, I kept it under two minutes. Yes, I didn't put a title card at the end, so something else popped up but that's, okay, and you see, I've got a long descriptive title here. Ah, relatively long description with links, and I can actually link to my blawg here as well. And if I want to see what people who have not subscribed, look, people who have subscribed basically it's going to show you what to watch next. As I mentioned at the beginning, people are not going to always see a channel trail. Once they subscribe to your channel, they'll see what two watch next. So I'll go back to my non subscribed view and there's my channel trail. I can always change that by going to the pencil here and see what's has changed. Trailer or remove trailer that's where you add your channel trailer and everybody should have a channel trailer because it's like a welcome video for your youtube page, great wayto to basically give people a sense of what they're going to find on your channel.

Class Description

Video can bring your business to life. When you produce a video to market your business, you can connect more deeply with your audience. Join video marketing expert Lou Bortone for a course that will cover everything you need to know about using video to grow your business.

In this course, you’ll learn the basics of easy, seamless video production, and how to create video that’s reflects your brand and resonates with your audience without requiring advanced gear. You’ll also learn the most effective ways to distribute and share videos online and how to convert views into customers and fans.

Join us for a comprehensive workshop on marketing your business by creating video that is compelling, distinctive, and profitable. 

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