Setup & Automate a Project
I want to just show you my work flow I kind of want to show you some of the stuff that I do when we're setting up a project so setting up a project is important um and we're kind of gonna bleed into automation to explain this stuff to you so in setting up a project um you create a folder right? You create a folder that everything is in there now if you find that there's other things that you put in that folder um create those enclosing folders so what would seem to make the most sense to me is the have one folder that you would copy and paste with each new project, right? So for me, the way I work I have a project I have a project folder that has the client name and then underscore the date it says march whatever we're not a nose anymore march fifteen march sixteen whatever it is it says that date so I know okay if I can reference it back then I'll go to the date the date is actually in the file name as opposed to having to show the dates but inside that folder I have, um work files so...
that's all that junk that you kind of accumulate while you're working concept that is the deliver bols that I'm going to send to the client and then like uh I don't know like stock, if you stock stuff or whatever, just having just figuring out the stuff that you accumulate on every project. Keep an eye on that stuff and then that's all in this folder and then everything is easily accessible. So this organization is so important if your desktop might be calling some people out, if your desktop has a ton of stuff all over right now, you need this. Okay, we need to talk because we need, like, with these quick deadlines, you're gonna have to know that. Listen, my stuff is tight, and I have all my, you know, have everything organized. So what can you throw at me that I won't be able to organize and keep under control? Because I can get the deadline, I can get the direction that you need me to do. Oh, I could do all that stuff because I got this whole system. I got this way that I go about doing it. Sort of like if someone hands me, you know, like male it's, like I take mail, I get out of the mailbox and I set it on my counter and there's no time for that mail just to sit around well I don't want that I don't want that I don't need a bed bath and beyond coupons I move all those away I get rid of all that stuff I don't need that stuff I open up the I have a way that I do it every time so there's not gonna be away toe like have this pile up of mail that I haven't sorted through like sort through these projects get it right like it's up to you to keep your stuff organized so that you can manage all these projects because you don't want to not be ableto meet a deadline because you were disorganized so organization sending with project is important so um automation uh that's really important um let me go back to the computer here and I'm gonna show you the way I set up a project I wrote myself and email to give you an example um all right? So killer project dude is what thea so here's my project right? So here is an automation that I've set up that's going to do all this for me so I'm on a right click set up schedule project and I'm not going to be able to teach you how to do automation because it's so in depth um but I just want you to know the basic practice of how this sort of thing happens set of schedule project project title I'll call it killer project project of it abbreviation how about c l r p merch type or a project type let's do a logo amount person middle these guys they're cheap they're not paying anything mount per approval than up I mean anything I'm doing free job uh and her number concepts let's do five concepts and then let's schedule that next wednesday uh these people in the central time zone and all that stuff so now we've been able to set up um and though in the reminders there's a uh there's a reminder for there's a reminder for the project when what day it's do um and here inside this folder is I have concepts I have finals and have worked files so this is comparable to that folder that you're going to set up that will you'll copy and paste for each thing thatyou dio so that's the way I organized the inside of those folders so the name of this folder here is called killer project um and this is what's inside so as I create a thing um I find not really my final but you know like for photo shop it'll be stuff that's still editable but the main file those will populate inside here and then if whatever gets approved and goes off to the client that'll be here and inside the concepts I'll have mock ups and then I do transparent art so in graphic tees it's, um, you know, it's. Cool. Don't like, give them the art without a background, if they want to try it on different mock ups. So that just specific to gravity's. So when I have lettering, projects it's a little different when I have print projects a little different, whatever. So that's sort of the way I set that whole thing up.
You might be surprised to learn that you don’t need to know how to hand letter and draw to create rad custom typography. In fact, Brandon Rike – whose star-studded client list includes everyone from Pharrell to Madonna – creates his unique lettering almost exclusively in Illustrator. He’ll show you how its done in Simple Methods for Custom Lettering.
Working with type is a huge part of graphic design and custom letterforms can be applied to just about every project you’ll work on. In this class, you’ll take an in-depth look at type and learn Brandon’s methods for customizing it to fit the project.
You’ll learn about:
- Matching the typeface to the mood of your project
- Working with color, shape, and form
- Customizing letterforms based on existing fonts
- Improving your workflow
You’ll learn three methods for creating custom typography and how to differentiate between high and low-quality letterforms. Brandon will also teach his super efficient workflow, so your projects aren’t bogged down during the lettering process.
Both beginners and professionals will learn new ways of working in Adobe Illustrator to produce rockstar-quality custom type.