Negotiation As A Tool For Research
there is so much on the table, but we don't know what's on the table. If we don't ask what's on the table, I think that small businesses, they assume that if it's in writing or if it's on the website or it's in the contract, it's done. That's it. It's black and white. There's nothing we can change. But actually small businesses are the most nimble. They're the most flexible. They can be the most creative bigger than any of the big businesses or even individuals. And so I think that the most critical piece of negotiating and negotiating as a partner is researching your options just to see what's on the table in a really good negotiation. If you make it a rule, you're always going to renegotiate release just as a rule for yourself that allows you to ask questions like, hey, has anything changed in the building? Hey, what are your plans for renovating the building? Hey, what's happening in the neighborhood negotiations are the perfect way to gather research about what's happening in your ...
industry, on your block in your building with your competitors. And so I always think of negotiation as just a way to research what else is on the table. And if you make it a rule for yourself that you're going to invest in your negotiation strategies by watching this video that you just did it check, You did that and that too. You're going to make it a rule for yourself. You're going to renegotiate where you can, you can think of that as research and it's a way of investing in your business.