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Negotiating Your Contracts

Lesson 8 of 10

Negotiation As A Tool For Research

Vanessa Van Edwards

Negotiating Your Contracts

Vanessa Van Edwards

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Lesson Info

8. Negotiation As A Tool For Research

Lesson Info

Negotiation As A Tool For Research

there is so much on the table, but we don't know what's on the table. If we don't ask what's on the table, I think that small businesses, they assume that if it's in writing or if it's on the website or it's in the contract, it's done. That's it. It's black and white. There's nothing we can change. But actually small businesses are the most nimble. They're the most flexible. They can be the most creative bigger than any of the big businesses or even individuals. And so I think that the most critical piece of negotiating and negotiating as a partner is researching your options just to see what's on the table in a really good negotiation. If you make it a rule, you're always going to renegotiate release just as a rule for yourself that allows you to ask questions like, hey, has anything changed in the building? Hey, what are your plans for renovating the building? Hey, what's happening in the neighborhood negotiations are the perfect way to gather research about what's happening in your ...

industry, on your block in your building with your competitors. And so I always think of negotiation as just a way to research what else is on the table. And if you make it a rule for yourself that you're going to invest in your negotiation strategies by watching this video that you just did it check, You did that and that too. You're going to make it a rule for yourself. You're going to renegotiate where you can, you can think of that as research and it's a way of investing in your business.

Class Description

We negotiate all the time -- from lease agreements to suppliers, to lenders, and even to hiring contractors or employees. Everyone needs to understand the dynamics of powerful negotiations, but for many, the thought of negotiating can feel agonizing and uncomfortable. Do you struggle talking about money, asking for money, asking for discounts? You are not alone. No one is a born negotiator and there are tools you can learn right now to improve your negotiation skills. The fallout from the pandemic and subsequent shutdowns wreaked havoc on so many small businesses, but that also means that landlords, suppliers, lenders, and others might be more willing to renegotiate your contracts. The time is now to hone your negotiation skills.

Join Vanessa Van Edwards, published author and behavioral investigators, who has been featured on NPR, TED, CNN, and USA Today who will teach you the science behind successful negotiations.

Negotiation is a life and career skill and in this class you will learn:

  • How to build rapport with your negotiating partner
  • How to prepare for any negotiation
  • Understand Your Better Alternative to a Negotiated Agreement (BATNA)
  • How to get your partner on the YES ladder
  • How to use negotiation as a business research tool
  • Tools for nervous negotiators


Vanessa is Lead Investigator at Science of People. She is the bestselling author of Captivate: The Science of Succeeding with People. Her book has been translated into 15 different languages and more than 20 million people watch her on her popular YouTube channel.

Her unique work has been featured in dozens of media outlet including CNN, BBC, CBS, Fast Company, Inc., Entrepreneur Magazine, USA Today, the Today Show and many more. Vanessa regularly speaks to innovative companies including Google, Nike, Facebook, Comcast, Miller-Coors, Microsoft, and Penguin Random-House. She has been a spokesperson for Dove, American Express, Clean and Clear and Symantec.

Millions visit her website,, every month for her methods turning “soft skills” into actionable, masterable frameworks that can be applied in daily life. Hundreds of thousands of students have taken her communication courses on Udemy, CreativeLive, LinkedIn and her flagship course People School.

Vanessa is renowned for teaching science-backed people skills to audiences around the world including SxSW, MIT, and CES to name a few. Her groundbreaking and engaging workshops and courses teach individuals how to succeed in business and life by understanding the hidden dynamics of people.

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