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Negotiating Your Contracts

Lesson 2 of 10

What Is A Negotiation

Vanessa Van Edwards

Negotiating Your Contracts

Vanessa Van Edwards

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Lesson Info

2. What Is A Negotiation

Lesson Info

What Is A Negotiation

it's funny when I ask most people what is the definition of negotiation? A lot of time people have this very negative, scary mindset there, like it's fighting about money, it's a heated discussion, it's stressful, it's a difficult conversation. A negotiation happens when I lose money, right. I want to reframe it and a negotiation simply for our terms and how I want you to go into this mindset is a discussion aimed at reaching agreement and this is critical, good negotiations, the right negotiations are about trying to get to win win. Typically if something isn't working and someone feels like they're behind or they're losing something, a negotiation could actually get you to both be in a win win scenario. And so I approached all my negotiation, this was a game changer in terms of my mindset, in that one I can do, I can learn this skill, this is something that I didn't come actually, but I can do better and I can learn it and second this is going to get us closer to agreement. Whatever ...

we talk about, My goal is to have us both leave as winners. That is a complete game changer because you're not going into it as tit for tat you versus me. We're actually going into it as how could it be you and me and we both walk out like, high fiving each other if we both compromised a little bit, but we both feel like we're winning.

Class Description

We negotiate all the time -- from lease agreements to suppliers, to lenders, and even to hiring contractors or employees. Everyone needs to understand the dynamics of powerful negotiations, but for many, the thought of negotiating can feel agonizing and uncomfortable. Do you struggle talking about money, asking for money, asking for discounts? You are not alone. No one is a born negotiator and there are tools you can learn right now to improve your negotiation skills. The fallout from the pandemic and subsequent shutdowns wreaked havoc on so many small businesses, but that also means that landlords, suppliers, lenders, and others might be more willing to renegotiate your contracts. The time is now to hone your negotiation skills.

Join Vanessa Van Edwards, published author and behavioral investigators, who has been featured on NPR, TED, CNN, and USA Today who will teach you the science behind successful negotiations.

Negotiation is a life and career skill and in this class you will learn:

  • How to build rapport with your negotiating partner
  • How to prepare for any negotiation
  • Understand Your Better Alternative to a Negotiated Agreement (BATNA)
  • How to get your partner on the YES ladder
  • How to use negotiation as a business research tool
  • Tools for nervous negotiators


Vanessa is Lead Investigator at Science of People. She is the bestselling author of Captivate: The Science of Succeeding with People. Her book has been translated into 15 different languages and more than 20 million people watch her on her popular YouTube channel.

Her unique work has been featured in dozens of media outlet including CNN, BBC, CBS, Fast Company, Inc., Entrepreneur Magazine, USA Today, the Today Show and many more. Vanessa regularly speaks to innovative companies including Google, Nike, Facebook, Comcast, Miller-Coors, Microsoft, and Penguin Random-House. She has been a spokesperson for Dove, American Express, Clean and Clear and Symantec.

Millions visit her website,, every month for her methods turning “soft skills” into actionable, masterable frameworks that can be applied in daily life. Hundreds of thousands of students have taken her communication courses on Udemy, CreativeLive, LinkedIn and her flagship course People School.

Vanessa is renowned for teaching science-backed people skills to audiences around the world including SxSW, MIT, and CES to name a few. Her groundbreaking and engaging workshops and courses teach individuals how to succeed in business and life by understanding the hidden dynamics of people.

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