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The New Music Biz: Bands, Brands, Managers, & Tours

Lesson 6 of 13

Develop a Good Career Fit For You

Kevin Lyman

The New Music Biz: Bands, Brands, Managers, & Tours

Kevin Lyman

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Lesson Info

6. Develop a Good Career Fit For You


  Class Trailer
Now Playing
3 Day of Show and Q&A Duration:20:26
5 Damon Atkinson Interview Duration:17:58
7 Kevin Lyman's Career Story Duration:24:33
8 Recording and Distribution Duration:10:21
9 Jake Round Interview Duration:43:54
10 Being an Entrepreneur Duration:30:10
11 Andy Biersack Interview Duration:45:16
12 Mike Kaminsky Interview Duration:24:26

Lesson Info

Develop a Good Career Fit For You

So we're going to get really into careers and how tio find the career and the jobs they're right fit for you. We'll look at some career stories. We also already saw how damon got to where he's at and how he's done a whole lot of different things along the way. So it's gonna be different for everybody, you know, the person sitting next to you is gonna have and that career path you can't put in a book? Yeah, I mean, you predicted, yeah, he still doesn't know, and you find a lot of the open endedness of our lives, you know, some people go, I want to work to be done this many years old. I want to retire this kind of open ended. So, you know, it's, kind of most people you'll find in this their life paths are little more permanent. Yeah. So, do you like to travel or not? Travel? If you want to be in the same office every single day, you probably shouldn't go into her, but if you like to have different scenery, you know that's something to consider being on the road is a lot of fun and excite...

ment, but it's also hard and long, and you're away from your family and there's tradeoffs, tio and whatever you do but thinking about what do you want your day to day surroundings and where you want to be ten years, twenty years? I always say the first day you go on the road is the first day you have to start figuring out how to get off the road because it works into a bigger work life balance, it becomes a thing in life, and if you could transition, we'll talk about jen's later in my career, you know where that I don't think I want to be on the road all the time. I wouldn't want to be on the road all the time, but I have to be on the road some of the time all the time, and I get to shoot and I enjoy the process that I get to go out with now with my daughters and things like that. But, you know, stationary, I like to sit at a desk and working a computer. Kevin likes to be on his feet, I think you are not. I love to be out moving it's hard for me to sit at a desk. I'm forced and chained to it to try to get these tours booked at times, things done for ten to get this this together, I'm chained down to do that I'm not a person and it's I find myself best when I'm moving and I was best when I was working and venues, and even when I'm out on work, I don't you don't seem in the office for you really don't have an office space set up for me, maybe once a week when I really get, like I need to do this, I'm out in the field, I want to see what's going on with my people, the kids, everyone be part of that, but I really like to sit at a desk and work on really detail oriented things on and have, like, a quiet, more focused work environment, which I do even on a concert tour. Um, so do you want your day to not that a desk job is routine, necessarily, but I had to come up with a graphic of something, but do you want a lot of different variety? Or do you want a schedule? And you know, that variety and routine is saying because touring becomes a routine ground hog day, it's grabbed touring, becomes a routine I hate routine, so when you see with worked, I like throwing things in the mix. Everyone knows that if it gets too routine out there, I'm gonna do something crazy like throw five different things into the mix we're going to go clean a field we've got you know I just I just want to film a car a movie in the middle of the parking lot I want you to can and over people and just see the reaction I would have probably grown I was growing towards being the per died was handling production for many large acts in my career and I knew that I'd be sitting in arenas and doing pretty much routine people guitar techs a lot of time text hate me techs really hate me because I'm the guy that puts him under tents and heart parking lots they don't know what time they're bands were playing they have to be that way ban if you like routine there's place on the road to for routine right you like your jokes more with schedule is released in advance in the same every day not kevin lyman to our where we don't know what the schedule is until the morning of and bands played a different time every single day and I walked by all those tents the backstage and this guy's just sneer at me and I laugh at them so it's good but you know what now they're playing a million vessels a little pop up tents and no schedule so I win so I do like a regular irregular schedule you know can you drive all night long and then sleep during a day, can you d'oh? Can you sleep at various times on different days, or do you need to be? I wake up at this time, I eat it this time I go to bed at this time, I worked during the day that's something to consider if you're on tour or if you have a job as a manager, where you might get a phone call in middle of the night that you've got a great entry level job skill number two being able to drive at night that's a huge if you're willing to drive that van and you're safe driving it and you couldn't do it. That's why people love bringing you because, you know, may I can't I can't go to sleep so hard I could sleep anywhere I want, I guess, but I was so tired I got here, I was looking at the set I was I was looking for a place to lay down in these cases were just a little too small for me. You know, I've slept on a lot of road cases in my life around loud noise, you know? You have to be, but not everybody can do that, so knowing that about yourself allows you to kind of be in a different work environment and have a different kind of sketchy. Well, so you're always going to have to work in a group to matter what you do, but do you prefer to spend most of time working kind of alone and being autonomous, or do you want to be in a group and want to be interacting with a lot of different people throughout your day? It's kind of are you an introvert where you recharge and refreshed by having quiet time? Are you an extrovert where you recharge and refreshed by having social time? But once again, you could become that introverted tech guy? Yeah, I'm an introvert, but I'm not saying you can't be and beyond the road, those some of those guys, I think, just that's all they they loved just work in their little case, but and that's cool. If they get their tower, they go to bed and they get in the bus and read a book. But then you got to carry, you know, then you got the people that get up and they really thrive off the social. You love the social. I grew up in the social, I had no friends, I was working shows all my life, so working shows was my social life, and you're always that the parties and barbecues and talking to people and on the days off your doing fishing and fun activities and stuff. When you're bringing people along, you like to have people around you relaxing time on the day I get a lot of things, I don't think I put him in a parking lot to gotem all they want to go to the mall and I've got him on a raft. So do you like ally allowed or a quiet environment? If you don't like to be around a lot of noise, working in the front of the stage in some way is really not going to be ideal. I don't like loud, crowded places, but I love my job because I'm backstage and my office is usually relatively quiet on there's, not a ton of people around me, but there are other people that, like the energy of the crowd and being out, you know, in the sponsorship activation areas. So thinking about all of these, you know, things that what's your best fit, do you like clearly defined responsibilities? Or do you want to come up with the next warped tour and have an idea and see where it goes? Or do you want to know exactly what you need to do that day? That is your god sets and presents toe artist's vision of what they talked to an artist, then you could become a designer? You know, I used to love sitting and talking artists and coming up how the set would look and things yeah, very three a trade of signing you know, we had talked about this a little bit before and I'll get touching again are you comfortable with risk as if you're gonna be a talent fire? It was all mentioned now rather than my career story it was the thing that I am not comfortable with trying to decide if we should risk somebody else's money or even my own money on something is it's almost paralyzing tio? No if we're making the right decision or not on dh so I have a much better fit in a job where I don't have to decide that um you do you work with money now you're the accountant and so you're comfortable like arranging raining money's but not they're risking and deciding whether or not to risk money is a completely different feeling than, uh, having somebody else risk it and then just arrange it into where it's supposed to be or pay it out or receive it more years confronted your I know you're all right I'm coming over my money, but I'm not a gambler I vote I now invest in myself, which we'll talk about I invest in what I believe in things, but I can't go toe I can't sit and play blackjack a lot of people and you were gambling I can't put that hundred dollars in front of me and play blackjack because I've worked really hard for that hundred dollars so it's really a different it's a weird well and because you and your career are our gambling you know anyway for fun and I'm always gambling because you don't have a big title behind the in stockholders it's just become to get to the next town so do you like delegating or do you like being the one doing a really good production manager is the one that is having other people do the things that they need to be doing doing and making sure it gets done in a certain way so that's a lot more vocal direction or do you want to be the tack do you want to be the person that's actually doing you would be the sound person is actually doing the work production managers do work but it's a different interesting got my mental work there's a lot of great production manager but I know what they put spend so much they don't want to be pushing cases and doing things all day but probably the big picture of saving the tour money and things gets lost in that come out of the night to rally your troops I still love to go out and help with trucks load when we can yeah but it's not I can't do it every day so you know other things to consider what are your individual skills are you good at math and you get writing are you really good planner can you take pictures do you play the guitar can you put all of these different pieces of a puzzle together for a tour should you be on the road do you get motion sickness do you hate confined spaces? You should not live on a tour bus because I think they're not good, simple and basic but it's true and I would love to have my wife out on the road with me more I would love to have her with me travels she just can't sleep on a tour bus you know my two daughters likely could travel on the tour bus now so I get some family in the senate but you know it's funny she there's road people and not road people if you want to go on to her find some way to get on a tour two or three weeks before you've committed your entire life to it because you might find that you love it or you might find that it is not at all for you and don't have irritable bowel syndrome because that doesn't work that well number two you know the guy with the plastic bag outside your bunk horrible try to put some levity and teachings I've learned you try to make people laugh they're gonna learn more all right so things to consider when you're putting together your career, as we mentioned before, there's bonus material for this class where there's ah, kind of all of that stuff we just talked about. Ah, a grid that shows what jobs kind of have. What qualities? S so you can kind of look through and see what's a good fit.

Class Description

You can have a career in music – in The New Music Biz: Bands, Brands, Managers, & Tours, Kevin Lyman will show you how.

If you want to make a name for yourself and make an impact in the music industry – you have options. Kevin is the founder of the Vans Warped Tour, Rockstar Mayhem Fest and the catalyst behind an impressive range of successful projects and artists. In this class he’ll introduce you to your (many, many) options for building a career in the modern music industry. Kevin will talk to musicians about getting on festival tours and about operations jobs for people who are looking to get in on the business side. You’ll learn how to build and maintain a professional brand that will open doors for you and help connect you to the right people and expanding your opportunities in a constantly changing environment.

If you are serious about setting yourself up for a lifetime career in music you’ll want to watch this course. Kevin will set you on track for developing and sustaining a career that lasts.

Special Guests include:

  • Andy Biersack (Black Veil Brides)
  • Mike Kaminsky (Manager of the Summer Set and 3OH!3)
  • Jake Round (Pure Noise Records)



Beyond one of the greatest, if not the greatest, music biz courses I've ever taken. So thorough, with great speakers, and included such rich information. I truly appreciated and valued all that was said and all the hard work put into it. It was by far a class that's still worth talking about! - Tori Otamas

Janice Jacobs

I loved this class, as it showed different careers in the music industry, which was so eye opening. It helps as a musician too, so you get a basic understanding of how promoting, touring, and distribution works, especially if you're doing it yourself. Very well spoken, and well laid out, I loved it

a Creativelive Student

AMAZING! I teach a rock band class for an option at my school and this covers a lot of what I wanted to do. I particularly like the PDF showing what job in the industry would be best for you. Great site, overall.