How to Organize Your Year/Month/Week/Day
So when I'm planning my business, I take in to account all of these things my big picture annually monthly, weekly and daily so what does that look like annually? I am setting goals for my number of clients that I want and it isn't just goals but like a very specific number because I know my family portrait are going to take me approximately one week's worth of work so I'm not gonna book more than forty two family clients because if I dio then that's going to deter their experience with me or um yeah it's just going to dampen that for them and so I'm very clear on how many clients I can have every year what my target income is based on the average sales that I get I'm going to have an annual concept of what I want for my block so that when somebody's coming to it may be like in two years they can see ok there is some growth here and it's a value to me to follow this professional growth I want to be intentional about making goals for professional growth. In february I made a goal a five...
year goal of speaking on creative live and so I started to take steps towards becoming the type of person that they're what's here whatever I thought that was um and somehow I got here in eight months but I am very intentional about my professional growth and my big goals for myself so when you're clear on your big goals, much more easy to identify the difference between an opportunity opportunity and a distraction. In january, I received an email from a photographer who I often cross refer from he had decided to kind of step back a little bit from his company, make it less full time and get a full time job. And so he offered to sell me a good chunk of his business, which involved college photos like their school photos at the beginning of the year and the grad photos and and that's like for all of the, like bible colleges in our area. So, like three or four schools, and at first I was like, oh, my gosh, I can't believe this, and then I was like, wait, this isn't my target market at all, and if I were to have accepted that opportunity, then I wouldn't have had the time and energy to do the things that got me to creative life because I would have been so focused on that job and, like it's, a big job in the springtime, um, I wouldn't have had time to do the things that I was doing in order to get here, not that I knew I would be here, but you know what I mean, um so in business planning monthly I have a list of things that I need to do so I just threw a couple up here I review my taxes every single month I write my weekly blog's once a month and then automate them to go out again so that each month can have an overall feeling tone to them I have one mentoring meaning each month for me meeting with my own mentors and I monitor my goals so at the beginning of each month I should say I'll look at this list and say ok, when is this gonna happen um and schedule that into my upcoming months so then I don't have to think about it it's just already there in my calendar and I know okay and that's when I need to be doing that ah my weekly one every single week I create a schedule for my weak and I in that I include one than one networking. So whether that's another photographer in the city or wedding industry expert whatever that's going to look like I'm networking with somebody who will grow my um my business I have one block go out but again like I mentioned that's usually automated I have a company meaning and usually that's just me but it has to happen like you are running a company you're the ceo you're in the market or you have to be on top of what's going on and um I mean, if I I want to eventually like expand my company so I know all the hats that have to be warned within the company and I know okay when I hear somebody on it's likely going to be in this position but I already need toe have my company meetings down so that when they come in they are ready to roll and I'm ready to roll and I recently saw an article that said the number one reason people leave cos is because that their direct manager whoever is right above them so you need to have your stuff together if you're goingto be expanding and even if you're not like it's just going to keep on top of things um I confirm my backups and again that's just like crossing all the t's and dotting the I's usually I have that within my system, but in the case that something's happened, I just need to make sure that that's done and my book keeping which again seventeen hats is like totally streamlined for me and I never used to do it was one of those photographers that just kind of avoided it but it's actually super easy now and daily every single morning I feel in my daily plan based on what's going on as soon as I've done that I do my email for twenty five minutes I have twenty five minutes for social media and I review my day and anticipate tomorrow so there's other things that happen every single day, and, um, and I decide when that's going to happen usually very first thing in the morning. So this is the schedule that I showed you earlier. You can see all of my work blocks. I'm going to just cover some of the things that would fall within what would be considered a work block. So my photo shoots consultation, ordering appointment mentor sessions with other photographers around north america. My client work. So whether that's editing album design, preparing for a meeting, anything like that blogged or newsletter prepping for speaking engagements update website. I like to have that on the list because it's so easy to go like a year or two years and just think I'll do that tomorrow, but it's really important to keep your current work up on your web site and if anything is dated like, oh, booking for two thousand thirteen now and it's like two thousand fifteen, you need to be on top of updating that marketing, financial, social media. So those are the things that I'll look at during my planning time and decide ok, what happens has to happen today. I mentioned that I have five minute breaks so I have no technology my five minute breaks I'm at my computer most of the day or behind the camera I just want five minutes during which I can step back go outside like not looking a screen and just really give my brain a break and stop consuming and just start living basically so I go outside when I can again I live in canada so maybe not in the winter but I know like a five minute brisk walk in the middle of winter could be nice and refreshing I stretch um if I don't have time to go to the gym then I'll do five minute walks or runs and again that might sound crazy but I'll just like we're I'll work in my workout gear and then as soon as my buzzer goes all go for a five minute walk and run and then come back and you do that like three times a day or four times a day you've gone for twenty minute run maybe not all at once but um but if I'm doing that my very first one is always stretching and um if it's winter and I want to stay inside, I do stuff inside I can make a personal call or it's also awesome for launching and dishes if you work out of your home and you have to pack um and you don't know when you're gonna have time to do it in your five minute breaks so um this is a quote from new york times from two thousand eleven and this is about, um a businessman who decided to go into full business for himself and it's just about like the overwhelmed that he felt within his company. So in january twelve in january after twelve years in software, he quit to devote himself full time to his online store creative with clay, which sells stone where he designs and makes now instead of spending his time his free time absorbs envisions of clay he spends much as seventy percent of his day on administration he's not only his own bus, his his own accountant, his own sales director, marketing manager and shipping clerk that leaves little time to enjoy the hobby he loves so none of us really go into business for ourselves to spend our time doing that we do it because we're passionate about what we're creating, whether that's pottery or photography or maybe your makeup makeup artist here clown, whatever it is um we do it because we love what we're doing and what we're creating not because we love these things so I'm going to spend a little bit of time moving into how to automate your business, but before I do that I wanted to ask are there any questions about organizing no oh, yeah, go ahead. You know, it sounds like that in your message we should be practicing how we want to be performing, so to speak. So whether we're a company of one or potentially a company of twenty, um by automating and having these tasks persic practicing it within ourselves early on when we're small, this so important, so that way, when we do experience business growth, we know how to segment of breakout certain portions of it to allow that duty to happen, but the performance continues to happen, and the expectation is there exactly? Ok, so I actually got that concept from a creative live talk that I watched, and I want to say that it was, um duncan, melanie duncan's husband, um, I'm totally forgetting his first name, devon devon duncan it might have been a guest speaker into his class um, and he talked about as when you're starting a company, make a company tree, so list everything like the ceo, director of marketing director like all of these things accounting, shipping all of them on it, and then also say, like under the director of marketing, what falls under that so like your social media coordinating and all of those things, and maybe your name is going to be all over that completely, but at least then when you bring somebody else in and hire them you can see exactly where you want them to fit and then you can show them and they'll understand ok right now I fit here and right now you're the one above me but maybe in the future that I'll change and they'll still understand where they fit within that structure that was really good for me because it's so easy to just think like oh it's just me I don't want to be like that much organized in the structure of my business but I think it's really important in terms of first of all seeing yourself as a business owner and as a ceo um because who knows like if you have goals to take a bigger then why not start envisioning that now and working towards it it'll just save a lot of time well, it kind of didn't relation to that with regard to your weekly meeting with yourself what does that look like beyond just you know you're taking time already to organize yourself and so are you like today rain how I'm going to talk to us about marketing and then after that we'll talk what does that look like? Yeah so it would be just checking in to make sure that my social media plans are going as planned like if I have a facebook at campaign running I can then go and check in on it and see okay um is there anything that I need to risk reassess here, which is something like if I'm the ceo of the company I'm going to be asking my social media director hey how's this going like just checking in with them on that so it might sound a little bit like multiple personalities but like that's the easiest way tio explain it is like think of um okay, how are my targets going? Am I on target for my annual projected profits and or looking at the products that I'm offering? Is there something that nobody's even interested in buying because if there is I should swap that it with something else that might be of more interest to my clients so just constantly reassessing um and to do that once a week instead of like figuring out when during my day I'm going to do that it's just good to have that consistency because that's another really easy thing to put off and just be like I'll do that next week. Did you have another question? One more question as faras when when your man she met businesses yourself and you're the captain of your own ship. So speak at what point in in that journey into what you're trying to accomplish in business by you mentioned networking earlier that you reach out to say piers or other people to get feedback on what you're doing so that way you can kind of for people who are say photographers be able to get selfie back knowing this is the right journey for me or I'm going about this the right way or maybe gathering information for being more efficient are you asking that I'm asking is that something that's really important to you touch on the networking is more about if I see another wedding professional who other a venue or a wedding coordinator or makeup artist somebody that I would love to connect with just so we can cross refer and work together and do collaborations together stylized shoots it's really good to just like hey I'm hannah marie I'm a photographer in town I'd love to take you out for lunch and then not even talking about like my own businesses necessarily but get to know them on a personal level and build that report because the more people within the wedding industry in my own city who know me then the more mama am because that if somebody then goes to book a makeup artists and they're like oh yeah we hard hannah marie and she can be like oh she's awesome I love her like we go out for lunch and it reassures my client that they made a good decision whereas if they're like naming all these other vendors and they know everyone except for me like that's not very good so in terms of networking that's more my intention in terms of reassessing my company with mentors. That would happen during, like my higher up mentoring session. Tio reassess my company.