Interviewing and Being Interviewed
Lesson 22 from: Personal Branding: Creating a Strong Online PresenceDennis Yu
.jpg/webp/500)
Interviewing and Being Interviewed
Lesson 22 from: Personal Branding: Creating a Strong Online PresenceDennis Yu
Lessons
Chapter 1: Introduction
1Personal Branding
02:36 2Course Organization is Made Up of Strategy and Tactics
01:53 3Personal Brand Manager Inputs and Outputs, Repurposing Content
02:16 4Personal Branding Framework in Action
02:54 5Quiz: Chapter 1: Introduction
Chapter 2: Plumbing
6Inception of Products, People Buy from People
04:22Facebook Public Figure Page
22:02 8Boosting Posts
03:05 9Quiz: Chapter 2: Plumbing
Chapter 3: Blogging
10Repurposing Content Process for Selecting People on Fiverr
02:50 11Topic Wheel, 6 Topics
04:36Chapter 4: Networking
12Power Networking Networking
03:35 13Topic Wheel, 6 Topics
04:36 146 Types of Figureheads
01:41 15Building a WHY, 3x3 Goals Sheet
03:33 16Mapping Your Personal Goals
02:37 17Network Mapping
03:17 18Professional Content vs. Fun Content
04:22 19Googling Yourself
20:13 20How to get 10,000 views of your message
11:09 21Quiz: Chapter 4: Networking
Chapter 5: Interviews
22Interviewing and Being Interviewed
01:14 23How to be an Expert Interviewer
03:57 24Applying the Personal Branding Framework
06:27 25Thank You Machine
08:13 26Perceived vs. Actual Authority
07:54 27Quiz: Chapter 5: Interviews
Chapter 6: Visual Content
28Dennis' Personal Brand Manager
11:17 29Amplification: Getting More From What's Working
04:05 30Omnichannel and Omnipresence
04:08 31Elements of a Powerful Facebook Page
20:00 32LinkedIn for Powerful Personal Branding
09:10 33Clients Brands and Relationships
00:15 34The One Minute Video
05:55 35Gratitude Videos
04:54 36Your Speaker Reel
04:22 37Making Money
03:37 38Power Hours
07:44 39WHY videos
06:32 40Making One-Minute Videos
05:49 41Remarketing
08:18 42Repurposing Content Systematically
02:59 43Twitter for Personal Branding
02:43 44Quiz: Chapter 6: Visual Content
Chapter 7: Ascension Ladder
45Making Money via the Ascension Ladder
09:48 46WHY Videos in action
08:59 47Quiz: Chapter 7: Ascension Ladder
Chapter 8: Fiverr Gigs
48Using Fiverr to Build Your Personal Brand
05:15 49How to Choose the Right Fiverr Sellers
10:56 50Using Saved Gigs and Templates on Fiverr
08:15 51Quiz: Chapter 8: Fiverr Gigs
Final Quiz
52Final Quix
Lesson Info
Interviewing and Being Interviewed
so far we've covered the first three phases of building your personal brand, the digital plumbing, which is all the tracking and the different assets you need to build your foundation blogging, which is how do you produce initial content? So you can start to see the structure and put some meat on the bones and we've covered networking which is building connections which allows you to then build deeper content with other people to extend your topic wheel number four. Now we're going to talk about interviews, interviews are where you have deeper content that could be 15 minutes to an hour long and you're going deep into a particular topic until you've built the connections so that you can earn the trust to be able to reach these people. They're not going to want to spend time with you and likewise, you don't want to spend time with them until you are able to actually extract value out of meeting those other figureheads, because you don't want to cover basic items that they've already bee...
n asked, you don't want to cover stuff that isn't really deep and insightful. So you want to demonstrate that in building your initial topic wheel, you have enough content there that you can start to figure out what are the interesting non obvious things that you can talk about with an expert questions that you can ask to be able to really build authority and build your personal brand
Class Materials
Bonus Materials with Purchase