Repurposing Content Process for Selecting People on Fiverr
Lesson 10 from: Personal Branding: Creating a Strong Online PresenceDennis Yu
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Repurposing Content Process for Selecting People on Fiverr
Lesson 10 from: Personal Branding: Creating a Strong Online PresenceDennis Yu
Lesson Info
10. Repurposing Content Process for Selecting People on Fiverr
Lessons
Chapter 1: Introduction
1Personal Branding
02:36 2Course Organization is Made Up of Strategy and Tactics
01:53 3Personal Brand Manager Inputs and Outputs, Repurposing Content
02:16 4Personal Branding Framework in Action
02:54 5Quiz: Chapter 1: Introduction
Chapter 2: Plumbing
6Inception of Products, People Buy from People
04:22Facebook Public Figure Page
22:02 8Boosting Posts
03:05 9Quiz: Chapter 2: Plumbing
Chapter 3: Blogging
10Repurposing Content Process for Selecting People on Fiverr
02:50 11Topic Wheel, 6 Topics
04:36Chapter 4: Networking
12Power Networking Networking
03:35 13Topic Wheel, 6 Topics
04:36 146 Types of Figureheads
01:41 15Building a WHY, 3x3 Goals Sheet
03:33 16Mapping Your Personal Goals
02:37 17Network Mapping
03:17 18Professional Content vs. Fun Content
04:22 19Googling Yourself
20:13 20How to get 10,000 views of your message
11:09 21Quiz: Chapter 4: Networking
Chapter 5: Interviews
22Interviewing and Being Interviewed
01:14 23How to be an Expert Interviewer
03:57 24Applying the Personal Branding Framework
06:27 25Thank You Machine
08:13 26Perceived vs. Actual Authority
07:54 27Quiz: Chapter 5: Interviews
Chapter 6: Visual Content
28Dennis' Personal Brand Manager
11:17 29Amplification: Getting More From What's Working
04:05 30Omnichannel and Omnipresence
04:08 31Elements of a Powerful Facebook Page
20:00 32LinkedIn for Powerful Personal Branding
09:10 33Clients Brands and Relationships
00:15 34The One Minute Video
05:55 35Gratitude Videos
04:54 36Your Speaker Reel
04:22 37Making Money
03:37 38Power Hours
07:44 39WHY videos
06:32 40Making One-Minute Videos
05:49 41Remarketing
08:18 42Repurposing Content Systematically
02:59 43Twitter for Personal Branding
02:43 44Quiz: Chapter 6: Visual Content
Chapter 7: Ascension Ladder
45Making Money via the Ascension Ladder
09:48 46WHY Videos in action
08:59 47Quiz: Chapter 7: Ascension Ladder
Chapter 8: Fiverr Gigs
48Using Fiverr to Build Your Personal Brand
05:15 49How to Choose the Right Fiverr Sellers
10:56 50Using Saved Gigs and Templates on Fiverr
08:15 51Quiz: Chapter 8: Fiverr Gigs
Final Quiz
52Final Quix
Lesson Info
Repurposing Content Process for Selecting People on Fiverr
the beauty of repurposing content is that you can create hundreds of pieces of content per month off of only an hour or two of your own time. So you start with something that we call pillar content, pillar content is where you are creating one video or you are interviewing somebody, maybe you're at a conference and you meet somebody and you pull out your phone and you say hey I would love to interview you on this particular topic and you captured just a few quick snippets as long as that's being collected on your phone or on your camera, you can then create derivative content. So micro content is when you take those long form pieces of content and you split them out in the short little memes into tweets into sound bites and that's when the machine goes into effect. That's when you have these fiber gigs where you're able to do things like edit captions to be able to create quote cards where you take an image, you take a quote from what you said and you turn it into this beautiful item t...
hat people can push out on instagram, Pinterest facebook, all kinds of other channels. And then the third part is distribution. Distribution is how do you get it out there? I've been using fiver for seven years now. And just so you know when I first started using fiver, I went to my friends and I said oh my goodness, I can't believe I can get this particular item done for $5. Somebody will do S. C. O. They will do a video, they'll do a blog post, will record a cartoon in morgan Freeman's voice, right? And I thought it was fantastic. But it wasn't until a couple of years ago that I realized the power of using fiver for serious business. For example a lot of the tasks that we run in blitz metrics were running through Fiverr and there's several ways that we make sure that we get high quality number one what almost everyone is missing is a clear process. So you can have the most talented person. But if you don't run them through a clear process where you give them a particular asset and you say this is the template that I want it filled into or this is exactly what I want to have done. You're not going to get the result that you want. Number two is that Fivers released a whole range of sellers. It used to be just people doing $5 gigs. Now there's $10.50 dollars, there's five or pro, there's different levels of Fiverr sellers. Blitz metrics is a fiver pro seller. So you could actually hire us to do work. It's not just people in foreign countries doing stuff for super cheap which is where they were many years ago but I encourage you to consider how you could use fiber to be able to delegate out a lot of the mundane tasks that you otherwise wouldn't want to do. And even some of the strategy pieces where you might have someone who's a studio producer and a project manager actually have you organized. So you have expert level people that of course have expert level pricing to be able to produce these assets for you.
Class Materials
Bonus Materials with Purchase