Photo Week 2015 West Coast Tour

Lesson 6 of 20

Photo Week Bus Tour - Clip 5


Photo Week 2015 West Coast Tour

Lesson 6 of 20

Photo Week Bus Tour - Clip 5


Lesson Info

Photo Week Bus Tour - Clip 5

Welcome back everyone to create a live this is our west coast tour kicking off week two thousand fifteen finding this kind of costume and I am here with jasmine star also on the bus. We have soup, rice, we have macros, kowski and we have victor hall way have sally from an emoto we have jared from research mag and, of course, our killer team here in front of live. We're driving from san francisco to seattle. I'm gonna give you guys are gonna do a little chat about what we've been doing so far to bring you up to speed. If you haven't been with your morning I got about four a m this morning, four before I couldn't sleep last night, it was just like, nervous and anxious. I don't think that anybody know or knew way still don't know e so I think that if there's a lot of pressure because you want to make sure that you're connecting with photographers along the way, but at the same time, you want to produce work that you're proud of and you want to bring people with along the journey with you ...

and so just it's just me putting pressure on myself, but after this most recent stop, we stopped off in sacramento and photographers there. We're so amazing and beautiful and just so energetic that it's really just helped propel us to continue on this amazing rajan is pretty darn cool. We've never rocked up park in sacramento, and there were hundreds of people that came out in tennis. Want to say thank you again, teo, everybody that came out, we gave away thousands of dollars and free education to folks that came to see a person. Everyone got one hundred fifty dollars gift card, and that should be that should. That should be said for portland. If you attend the portland of it, you will get one hundred fifty dollars, to apply towards a future creative, like course. Vote a week. One of suze catalogs. My catalog, matt. I mean, the whole the whole night is awesome that is where there is a spending well if he misses sitting well you're gonna have to catch the three broad way below the spinning wheel we've got teachers again and just seeing everybody in person we don't get to do that so that was awesome way did a little mini stop as well earlier first many stop hopefully we're gonna be able to do another along the way again we're on a road trip here people who waited some harsh light challenges tell me about because I actually wasn't human with you then in sacramento because we throw people off tell us what you did because everybody is going to be able to see that later so the first time that we did the first many stuff we uh stopped off at a park that worked out really harsh lighting and little did I know that the part that we would stop up in sacramento way present a twice or three times the amount of harsh light so it's just kind of like a warm up so I taught people about how to find a natural factors and had a really leverage your lights and shadows and had a great model with danielle and then we were able to apply that with two people at an engagement session in sacramento way worked in a very hot park in full sun and were shooting at one point two average so we want to see how that how that unfolded for us and still maintain photos that we're proud of collectively as a group that's gonna be coming up in a broadcast now that's kind of reminds me of your camp. Yes, yes, very thin margin. You can shoot her slight right? For people who are familiar. I finished a thirty days you can't with creative life back in june and I shot a live wedding, the not dream wedding and we were in full sun the ceremony with at twelve. Thirty in the afternoon, everyone was boiling, and I talked about how I shot their wedding in full sun. So compared to that wedding, I feel like I'm pretty much thrown out of the hole. Yeah, I'll come back at them trailing me. No, it was it was good things like that prepare you to become a professional because what our clients expect in any situation they want you to perform and do what you always do. Well, that was really fun can't wait to see the footage on that. Uh, we're talking about some of your classes, so I'm just gonna keep going with that because it has been five years since your very first print of live where we did something very similar to this right where we have never done anything well, yes, yes in that you were making it up as you go along yeah we did the same thing I feel like in five years we're gonna be looking one hundred are right yeah we're on guard were just like renaissance ladies were just like we're making we're making a visit no let's do it all right let's talk about what's in your bag earlier in the broadcast we talked to sue about what she brought along with her on a trip that we talked to matt to see what was in his bag this is some road trip tell us what you brought with us first of all this bag is beautiful thank you so I get a lot of questions about the bag that I use I use and own a bag that's so in a if you go to my block there's a search icon in the upper right hand corner and I've logged about owner so if you just type in o and a you will find multiple blawg post about why I love this bag what it's made of and also my husband shoots with it so you can see two perspectives of both the mailbags female bags and bags they use along the way but I'm gonna open it up and kind of give you a sneak peek about what I carry in here I carry a body and I'm gonna get into the specifics in a second but one thing I really like is like the padded compartments and the bag itself looks like a purse, because when I travel and traveling offensively, I don't want to look like I'm carrying something of value. A traditional photo bag are amazing, but the same time, I also think it was like larry attention. So on that note, I shoot with the cannon five d mark three. I've been with the five d family since well, since it was announced, like a few years ago. Um five d, mark three is amazing for sixty four point focusing system as well as beautiful, so capabilities that justice works wonders. It's only shoot dark receptions if we are only using ambien light I so, from this baby is amazing, incomparable. Um, my most favorite lens is the fifty millimeter one point to when you see the shoot later on today, you will see that I use this lens the most, and that is. By and large, the case. I feel like this kind of lends itself well to my style of photography, and I can shoot it at a one point two, which I do quite often. I did it on a mid day shoot, and I will do it as a shoot reception. Details on a wedding day as well, like the leverage ambient light on what's available instead of using flash to illuminate my perception didn't have to use filters when you're wide open. That's a great question. I get asked that, and, no, I don't use, like polarizing filters just got your shutters right. So today I shot at one point, teo, I shot one point, two for thousands of a second in two hundred s o and then I'm like. I got more shaded area I showed it a one point two two hundred so in twenty five hundredth of a second so it's not like two crazy it's pretty predictable but I find the best light and then ambient things around it that will really help compensate okay yeah russian thanks um I should with the eighty five one point two I love this lens and this lens I will keep as I'm going to shoot I will keep my lenses uncounted because I work really quick and I swapped out my lenses rather quickly and at the end of the shoot I will catch them and go home and I clean them and I've never had a problem that I've been shooting this way for ten years to the find one point two is fantastic especially in the chute that you're going to see in a little bit later it was a lot of stuff going on people were eating lunch there were people walking around from work and so when you shoot with an eighty five you get like a voyeuristic, appealing extended distance get close to your subjects and the boca that this lends produces is unparalleled. I know that they eighty five one point two I'm totally geeking out am I talking too much now? This is a good guys like what we're talking now I feel like so I e it is very heavy I was having a five one point two is about half the size. It focuses faster, but the book on the one point eight isn't as beautiful as the one point two. Yes, you can tell a difference, but I shall on the one point eight for years before I upgraded to the one point two last, and finally I shoot with the thirty five one point. For now, this lens is beautiful in that the thirty five, traditionally on a full frame camera, is what your eyes see naturally, some so from periphery to periphery. What you see in the eye is what your camera document in camera, so I feel like that's, a really nice. I didn't use this on today's shoot. Because there was so much going on in the background that it felt like it was going to be a distraction. But by and large I use this lens quite often. Now I use the fifty the most face thirty five the second most and then there's the eighty five the least but still a lot. Now this set up my camera like three lenses is what I take on an engagement shoot it's what I take on all my shoots do not use flash do not use reflectors they didn't use a scrim I'm really self contained because when I go to a place as a wedding and portrait photographer you have to look like you're part of the environment. If you come any new bring all this gear it kind of notifying people you're shooting in a public place and that you might be noticed so I preferred tio to travel light and all of my lenses and my camera in this bag I simply tuck it up, I lock it and then we're going to go you work out because this thing is it is very heavy, very heavy. I work out, I see a chiropractor I had acupuncture. Yes, ok ideo yourself care no itself care. I mean, just a couple weeks ago I had thrown out my back really? Yes, and it's because carry the bag that was so heavy on one side so now I have to be extra careful on switching that where I'm carrying my bag but as a photographer you're on your feet it's so important to take care of yourself so pick up your gun bodies as well so I don't want to talk about a little bit more about that maybe we'll get to that later way are gonna be kind of diving into something questions about failure about taking care of herself by yourself so stay tuned for those types of conversations I just want to take a second people are asking questions on social media on the creative life facebook page on my facebook page and on twitter thank you so much like the tech questions I could talk for days but we want to do something different I will be teaching on monday at nine a m two hundred fifty dollars marketing plan so I will be fielding your questions as they come but this part of the date I want to encourage people to not be afraid to ask anything you want this is like a really personal part of what we do when we really want to showcase that so I don't want there to be barriers to people watching online it's literally ask us anything and we'll talk about our favorite movies what we like to eat what I think I come across like I'm very healthy but I convinced, like any other all american female so you don't want to know about that. We got a grand hand, so we actually we do have people that are asking questions that are coming in way. Have lindsay is on our social media team and she is here she's feeling this question, so we're actually going tio have lindsay just tell us one of our questions for lindsay, so christie wants to know she tweeted us about this as a mom. I'm always short on time, so I would love to know what your best time saving advice is. Time singing advice that's a great question and you're talking to a person who loves structure. I love you schedules, um time saving structure. What I decide what I have noticed over the years I've been doing this now ten years is, um in the morning I dedicate and sixty to seventy minutes on email. That's it. So if I had during the whole day, um, lesson and like another like emergency or quick response fire. A timely response, it's. What I finished in sixty to seventy minutes, and it usually finish all my e mails, and I'm done with, you know, for the day now, the time the time saving part is that I've created a series of templates. You confined these templates on jazz and star store, dot com and there's, a series of sixteen to twenty miles. So it's, I seriously copy and paste emails for frequently asked questions from clients, for my workflow, for things that I mean, if you have to write the same email more than once, you need to write a template. So my tip for that is right. You're templates. I don't think mine or anything magical, but they're already done and rain for you in there. Ninety nine. So if you want to save some time, you want to make it investing for your business. They're definitely there but time seating would be creating a template that's a great answer and thank you for providing that for people out there on your story because there's no reason to reinvent the wheel right and finding the right words to ask for money tio request timeline that's difficult so if it's already done for you and I know inspected and it works then I'm all about it so is that your business email? What about your personal email was that also within the like forget seventy million because isil want mostly right I often hear a lot of business creatives saying they send three or four hours a day on email and I believe it's because you go in and you kind of email and then you get distracted with something and then you go into something else and then wait think it's important to draw distinctions between what is important and what needs to be done so we often think that email that we get in the day are important but it's not bad to respond the following morning people can wait way live in a society of go go go need it need it now but I kind of fall into the rhythm with my my clients if you email me you will get a response the following morning and I think if they come to respect my time as a result do they know that like they do have a lot of office type of thing, you know, responders, I know that's a question we get that question sometimes, so what people should do is that inappropriate are okay, so I am forgive me, and I hope this doesn't come across the wrong way, but I've noticed that it's very pavlovian. So pavlovian theory is you teach people what to expect from you at a certain time, so you create patterns and rhythms. So with my clients, email me at one o'clock in the morning. If the email me at nine o'clock at night, they will get a response the next day if the email meet when I'm done e mailing in the morning, I'm usually done with my emails at seven seven thirty they will not be hearing from the recipe unless they're getting married that week, my clients were getting married that we get a response immediately because that they need to know that they're well taken care of so it's more about what people expect that you know what they know? Absolutely fantastic. Fantastic, I want to talk a little bit more about the shoot that we did and that's the park in sacramento because you have some images either way, I have a peek now what I'm about to show people so you have the, you know, focuses your up, give me a little too great these images we just documented about ten or fifteen minutes ago, I have a four sneak peek images and they're straight at the camera, so they have not been retouched, so your razor going to see what we produced in really difficult light and when he talked about shooting at a one point two the images you are about to see range from one point two f two point oh, so the very first image that you're seeing right now is we have the way didn't engagement session so jessica is in the foreground and jeff is in the background and we talked about ways to create natural posing so it's not about saying but you're right hand here your left hand there it's about giving them something to do, creating the motion and then documenting as you go along with coaching the second photo that we have is this particular pose they fell into after a series of doing of making them do what I thought was really silly things they thought it was really silly things, but by them just kind of moving in and her falling into his arms she had her left hand up on his chest, she was showcasing her engagement ring, she looks very happy and this is bright light shooting at an f to point out when we have this beautiful kind of like rim light on top of her hair skin looks great and we're using a natural lecter to push light back on their faces that they're exposed properly and a natural reflector wass on the ground the ground around friday it's that coming back on, we talked step by step about how we do then what we're looking for the third picture there's there's three of four this is the third of four pictures is we needed to give the couple something to do now? The photo shoot was about twenty five minutes, so I needed to make sure that I shot for my brand, that my brand is fun, fresh and editorial, that we were getting classic photos and loving photos, but I needed to create a fun scenario, and it was really difficult because I met the clients just five minutes before the shoot, I had to get to know them really quick, and then I had to give him something to do. And so I think that this particular photo is jessica's laughing. Jeff is looking at her, enjoying the moment, and I think that by looking at photo, it looks like she's just having a good time and that's my goal and you would never know that there were one hundred people. Standing right around let's just be honest kind of nobody wanted those one hundred people there and there were bombs all the all the way around the park and there's a couple of drug deals going on honeymoon that so in that regard and very proud of the way of talking that invade do not and they do not know they don't know we do because we're like oh, the way the last photo way wanted just to kind of create like a moment a moment for them and what I did notice is because one hundred people were watching them on one hundred people were watching me take photos of them I noticed that there was this like um barrier I couldn't break that barrier of them thinking about what they were doing because of the crowd because of the crowd and so then what I just did at the very last minute it was kind of like a hail mary I was like just wrap your arms around jessica and don't let her go just get come toward me try to get away target I'm talking to them behind the camera and what resulted was a really natural laugh on just this part and jeff was like just good looking, enjoying their with fiance so in that regard you know I thought it was great I love it straight out of camera everyone doesn't start back, you know, in the park good like great people can ask more so before we close out, what are some things that if you are sort of going on a road trip jd and its are there any other leg fun toys are things that are camera related that you bring along with you? I bring along the hard drive and that is not fun, but I am very I'm very safe, so whenever I take images I will download them to my computer. I don't want to a hard drive, I will keep the hard drive in the computer in two separate things. God forbid anybody steals the bag or I lose my luggage. I will always have a backup, and as far as that's traveling, I will take this exact set up, but I won't take the eighty five. I have a tendency just to travel with the fifty and the thirty five and that high troubled world and I love it. What about your iphone? Talk about mobile photography. You know, I think that for better, for worse, it's. Now where I go, I always have, I think. Chase jarvis. Coined it fast he said the best camera is the one that's on you so in that regard I do I do use instagram I leverage because I want to share with the world like what I'm seeing and where I'm at and sometimes I don't always have a dslr I love your instagram thanks thank you a mix of business and makes a personal we're gonna talk about that a little bit more but while we're at it away is your instagram strategy my instagram strategy strategy and I was like you're making it sound very thin I just said you know a lot of people wonder what types of things they should post how often but the that mix for your brand cause you're very much jazz star we know that you are branding expert so what is your what do you doing here so I think it's important first and foremost and this is gonna get super technical first rose it's really important to define whether or not you are a personality brand or your service grant or a product brand ah product brand means that you're producing a cute and that's what you put out a service brand maybe you're a new accountant maybe your photographer that provides a service but it's not necessarily personality driven I'm a personality brent so I am selling myself as much as I'm selling my services so because of that my strategy when it comes to sharing images and updates on social media is that I usually will, due to personal post three personal pose too one business post, so when you scroll to my instagram, what I want, a perspective you were to see is the lifestyle as much as my work, because they're investing in me as a photographer as much as they're investing in their day. And so in order to showcase more of who I am, I need to showcase my home, my dog, what I do on the weekends or I go on vacation and that is not necessarily for everyone, but what I can say is it creates really avid supporters evangelist that people who trust when you show up on their day it's like an old friend is showing up with a really great camera well, and they get to know you as a person. Yeah, so since we are here on the last get to know each other let's talk about your home renovation project. Oh, my god! Somebody get me a drink. I need a drink right now. I mean, in that on instagram? Yes, how's it going it's going? I mean it's it's going okay, it's going okay, way were supposed to be done with house the third week of july, and we're now in this third week of september okay, we're hoping at the end of the month we are completed with a project of the good news is we have floors and we have lights and we didn't have it for a while so we're good we're getting there well, thank you for sharing that with us, you know, along your journey thank you. Thank you. Doesn't we're so happy that you're here on I'm out here with you I think we're going to sign off now we have more coming as we have some of those classes that we're gonna be able to play at some point that we found in sacramento everybody just want to thank you for tuning in and keep their here we're kicking off totally two thousand fifteen keep following us on social media you go teo prettify facebook page if you guys are anywhere in the portland area we want to see you tomorrow we're gonna be there from one to two p m gonna be doing the same thing that we did, but different classes actually save instructors were going to be human y prizes way are also our social media team here lindsay is creating a travel log and if you go to credit dot com slash bus tour, lindsay is updating where we are, where we've been showing some behind the scenes photos definitely if you want to know where we are that out of live dot com slash bus tour, the whole reason that we're doing this trip here, this road trip is just to get you guys really excited about photo week two thousand fifteen. Jasmine's gonna be kicking that off on monday with the very first class, so that pressure, pressure, pressure still working on it, you know, on the bus, right? I've been working on like, you know I am. So if you haven't already are fifty for about a week, of course, more live, it's free. Check out the schedule and plan out your week. So we'll see you in a bit, everyone, and thank you for joining us, saying, I just think you gonna thinking

Class Description

CreativeLive is kicking off Photo Week with a West Coast Tour and you are invited!

Join Sue Bryce, Jasmine Star, Victor Ha, and Matt Kloskowski as they begin their adventure in San Francisco – meeting up with students in Sacramento and Portland – while making their way to the Seattle CreativeLive studios for Photo Week 2015!

Online viewers can stay tuned-in to their adventures by watching the On Air broadcast and following the hashtag: #photoweek2015

West coast CreativeLive fans are invited to join us, in person at the San Francisco, Sacramento, and Portland stops!

San Francisco - CreativeLive Office
444 De Haro St San Francisco, CA 94107
Friday September 18, 2015
8:30 AM - 9:30 AM

Sacramento - Cesar Chavez Park
910 I St Sacramento, CA 95814
Friday September 18, 2015
12:00 PM - 1:00 PM

Portland - Jamison Square
810 NW 11th Ave, Portland, OR 97209
Saturday, September 19, 2015

We are kicking things off in San Francisco with an early morning meet-and-greet. Join us in our Potrero Hill offices for coffee, donuts, and fun with your favorite CreativeLive instructors.

In Sacramento and Portland, you’ll get to watch the masters at work and take part in our exciting and educational Photo Walks! Sue, Jasmine, Victor, and Matt will be shooting and exploring – while our awesome partners will be out with us, ensuring you leave feeling educated and inspired.

If you love CreativeLive and have always wanted to get some face-time with our incredible instructors, don’t miss out on your opportunity to join us on the road.

BONUS! We’ll have some seriously awesome swag for the first 50 folks at each location!



This has been a fabulous way to introduce Photo Week. We have had a chance to see the masters working in real conditions, and making the best of the conditions they found themselves in. Well done.