Day 1 Wrap-Up


Photography Brand Makeover


Lesson Info

Day 1 Wrap-Up

What a jam packed day crazy there's so much people did really love when you're when we're critiquing anything it doesn't matter if it's theirs or not we always we all learn and that's what we are hearing from good now it's heading here in the audience you know? So I just wanted to again say thank you so much on behalf of the internet and creative live many thanks to beth as well for her hard work on these logo's many things through the trap mints for allowing us tio have you be our test case but also getting your whole brand being made over here on crete alive so let's give aaron thank you so much and serving you ladies are dynamo e I I so I just hope everybody is having a much fun as we are and an amazing team of people here to pull this off it's really, really cool, so melody course he says I was thinking that I needed to do some brand updating and after seeing these amazing logo's I realized you need a I need a total revamp so thank you create alive and sarah petty for doing this. S...

o what is it that we're going to do tomorrow, sara and erin on tv so tomorrow make sure you're up early because the first thing that we're going to do is we are going to see the finished logo that the trout mons have chosen or we'll choose yet very well does there's revisions or whatever it's sort of round two with revisions as well aziz we will be presenting a reveal in the morning of identity the graphic standards some of the ideas of how these you know how everything's going toe look how this will be presented so we know beth throughout a few ideas but it's even cooler to see them take shape and then we're going to go into right before lunch we're going to go into your numbers so we're going to start looking at pricing and how you know whether or not you're profitable and what you should be charging in a photography studios and after lunch we are going to jump in too really that that product mix what you should be selling based on who your target audience is a little more into pricing a cz well a little more tactical there and then we're going packaging because it's the afternoon is your marketing cake we're all baking cakes so if I told you guys all to go bake a chocolate cake you'd use flour is huge you'd use sugar, you'd use the same ingredients you don't come back with totally different things and those are the decisions were making an afternoon tomorrow what ingredients are we going to put into our business cake cheesecake, cupcakes? You know, red velvet? Yeah, just thick devil chocolate cake so we're all going to go and figure out based on the style and all the things we're learning it's like math, it builds on itself and so we're going to help you guys get clarity on how to make those decisions so that will be really fun so tomorrow is going to be a really great day hope I have we have such an amazing audience at home, they've been awesome, their input in their questions and their feedback has been fabulous, so it's going to be a really good day? So homework? Yeah, homework so yeah, I'm the cast master way, so we want you guys to come back tomorrow having worked on this twenty one days of branding tonight, so start working through it start thinking more about your style, start thinking more about your colors and yet and we want you to look work on your pin boards tomorrow more tonight so that we can come back tomorrow. So looking for elements whether you're out walking around dinner, taking pictures of things that you see around the city, all things that represent your style so that we can help you come to this place by the end of our three days together of where you're feeling like you've got a good idea of what you want your brand to be and making those graphics standards decision it's p m s colors and all the all the things that you guys are going to be working through with us and hopefully some of you at home are doing these projects as well. Way to keep everyone on task job. My favorite quote from today happened to win our morning twitter contest and it was your quote, sarah, you can't build that strong house business without the foundation and bran and and what I was realizing is that sara and erin are giving you the gift of photography, branding right here on creative live you've just experienced that all today. This gift is yours, and I was thinking that another thing you had is that earlier was about investing in yourself, and what you can do is invest in yourself by purchasing this course at the live event price of ninety nine dollars and that ends in just a couple of days. But this is a gift right now, so grab it, open it and build a strong, strong foundation of your brand, because the investment you put in yourself right now will be recognized by your clients, and they will in turn, invest back in you. So that is it for today, thank you all for joining us from around the world, and we will see you back tomorrow.

Class Description

Learn branding from Sarah Petty and Erin Verbeck! Attract the right clients to your business by creating your own unique brand, new distinguishing products, a more profitable price menu, the right marketing and a new sales process!

If your marketing isn't working and you're not attracting enough of the right clients, Sarah and Erin will go step-by-step, showing you how to address each part of your business's brand to make sure it reflects you and brings in clients you'll love.