Photography Brand Makeover

 

Lesson Info

Skype Call: Cash Flow with Jerry Weiner of PWD

Learn branding from Sarah Petty and Erin Verbeck! Attract the right clients to your business by creating your own unique brand, new distinguishing products, a more profitable price menu, the right marketing and a new sales process!

If your marketing isn't working and you're not attracting enough of the right clients, Sarah and Erin will go step-by-step, showing you how to address each part of your business's brand to make sure it reflects you and brings in clients you'll love.

Lessons

Meet the Troutmans
Day 1 Pre-Show Banter
What Are We Doing in This Course?
Sarah and Erin's Background Story
Meeting the Troutmans
Branding
Student Brand Discussion
Brand Consistency
Finding Your Joy
Working with a Designer
Logo Reveal
Logo Design Q&A
Student Insights
You and Your Market
Worldwide Logo Reviews
Day 1 Wrap-Up
Day 2 Pre-Show Banter
Day One Recap
Student Pin Boards and Graphic Standards
Troutman Final Logo Reveal
Understanding Your Numbers
Skype Call: Cash Flow with Jerry Weiner of PWD
Cost of Sales
The Product Mix
Branded Products for the Troutmans
Price Lists
Product Packaging
Pricing Strategy
Day 2 Wrap-Up
Day 3 Pre-Show Banter
Day Three Introduction
Sarah's SPIKE Formula
Charitable Auctions
Promotional Tools
Promotional Tools for the Troutmans
Thanks + Credits
B's to a Successful First Phone Call
Sales Discussion with Michael Rosenberg
Steps to Successful Sales Process
Day 3 Wrap-Up
 
 
 
 

Reviews

  • I have watched this course completely with so interest and excitement!! I just wish I had it three years ago when I opened my photography Business. Even if you have been in business for awhile or just starting out this is the course for you. Sarah and Erin have all the kinks worked out for you. You must take this course. I can't stress that enough!! oh and the book “Worth Every Penny “ is also a great book So Much info.
  • Great class - fantastic, immediately-usable advice for reaching new customers with the right marketing mix, whether you are just starting or want to revamp your small ("boutique") business.
  • Anything Sarah Petty has done is wonderful! She has such an eye for photography, sales, and marketing! This would be a GREAT investment! =)
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