Skip to main content

Powershift: Global Book Tour Event

Lesson 5 of 9

The Powershift Framework

Daymond John, Chase Jarvis

Powershift: Global Book Tour Event

Daymond John, Chase Jarvis

Starting under


Get access to this class +2000 more taught by the world's top experts

  • 24/7 access via desktop, mobile, or TV
  • New classes added every month
  • Download lessons for offline viewing
  • Exclusive content for subscribers

Lesson Info

5. The Powershift Framework

Lesson Info

The Powershift Framework

a lot of people just don't know their why. And I opened up the book with me having a very challenging situation going on in my life. And I wanted to know my y right, because the framework really is after you understand your why. Then you put the other three together. The building in one's the negotiation and of the relationships. But they all work together. But I'll give you simple examples. I use this all the time. You know, I always say that people come to me and say, I want to be a 1,000,000 on I You know, I just want to make money. But I had a $1,000,000. I go, Why? What would you do with a $1,000,000? And I said, Would you buy a Bugatti? Well, that's a 1,000,002. Wouldn't be able to afford that. Will you buy 10 cars that are appreciating assets? Will you may move the Bali in car canoes on level $30,000 a year and save the turtles that do that for 10 years. And now you spend 360,000 of the 1,000,000. But the other 640 put him in long term bonds and or the market invested some great...

new tech coming up and you come back, you're in the best shape ever. You feel like you have had the longest vacation ever, and in the bank is $3 million. You buy 10 income producing properties and Airbnb them out. Whatever the case is, do you know your why? And so many people don't know their why they find out that they're doing it to satisfy a bunch of other people on instagram that you really don't even like, or that you're doing it because society tell you or reward doing because you actually do want to change the world. You do want to give your family the best education and access to the best medicine and living in the good community so they can get a great education. But a lot of people don't know their why and once you know your why, you know that influence and it dictates what you want to do it like it really says to you, if this is what you want to do, well, this is the person unique because these are the people you need to attract. And then after that, you know the people you need to attract those who give you gonna negotiate with and those relationships you're going to build over the course of 10. 20 and hopefully you live to be 100 years old. Then they all work together. But you don't know your why you're or in starting off in a really bad step. Um, great. Great way of shaping that up. I think, um, you know, having spoken to a lot of entrepreneurs having pitched venture capitalists, um, having had some successes and losses, I can always trace it back to What's my motivation for doing something? And I think you hit on a really important part is so many people want to be a 1,000,000 want to have a $1,000, or wanna have a Bugatti, um, for somebody else for some other for their parents or their their peers air their their friends or or spouse, partner or whatever. I'm wondering, most of the people that I find have been truly successful and fulfilled, not just success, because success without fulfillment is tragic. Right, because you have all the things but nothing. No one to share it with, um, talk about the role in understanding your why of potentially disappointing some really important people in your life. Like maybe your mom wants you to be a lawyer and you want to be that person who you know, carbs, canoes and Bali. Um, talk about your own experience, and And what advice? You might give some other folks who are afraid to disapprove A to go for their true passion and vision for their life, afraid of disappointing others. And I understand that in a lot of time, what you need to do with your why is it that is your mother or your significant other or people you truly value like Percival, analyze them? What is there? Why for wanting you to do this or not to that they may be truly just afraid and scared. And they don't want you to do this because they don't want to see the ones they love her. They don't want to see the ones they love. Took an education for four years, and then all of a sudden you wanted something absolutely different. So and we'll have the people around also analyzed with their have in their life. They could be people that never have been successful because and we're not talking about money being successful, they could. They could be somebody who always been miserable because they were always trying to please others. And you wish they didn't do that and they took care of themselves first. Once you analyze that, then you analyze the people that you should talk to or the aspects of life you should talk to them about, because being an often or or being a human being or eating a charity, for it's a team sport. When you have this, why don't you talk to people and understand how fulfills them or where they're afraid of and you won't let them feel like they're part of the process of doing these things with you. But you have to be able to be happy with yourself. You will never be proficient, and you will never be successful if you weren't happy with what you're doing. I see so many entrepreneurs who start out businesses who are 60 years old. The reason they started, they go Listen. I realized I was doing everything for everybody else in this amount of time and now I can finally do something myself and they want to down change the world at that age. And that's right. I mean, look, you know, I joke, but I'm serious. Warren Buffett is still making long term investments warm up a years old, but he knows his why. He knows he loves not the investment of the money, cause we all know he gave away after all his money one time. He loves the development of things. He loves figuring it out. He loves changing the world. He loves a lot of different things. So that's a really going all around to say. Basically, when you have in your team that you trust, break it down and where they add value where they may not be about explained to them what you want to do, you're going to probably either get pushback for great feedback. Some people, you will be surprised. We are going to say Thank God, because the thing you were doing, I was supporting it because I love you to death. But I knew it was never you, and I first talked to people, especially entrepreneurs. Remember, there's a lot of different issues. We'll have his afternoon before a little pandemic. Great you couldn't tell anybody your problems, right? Everybody thought you walked on water. You have to listen. Everybody else's problems. All your finances were at risk and your family was stressed. And now look at where At everybody. Stress. I want you to make sure you find your why and talk to the one. This is a good time to discover. Why were you going to work every single day? Why were you not why you start this business? Why did you not sort of this today? Right now? The best time to discover why? Because everybody in the world wants to know their why. Often we need a little bit of space in order to discover that because we're so trapped in the day to day the hamster wheel that we're all on trying to make ends meet and show up for ourselves and our family and our friends. And it's my hope, you know, weaken both where humans have this capacity, the capacity to its ok to to grieve for the losses and the struggles that the world's going through right now. As you said, number of times were all in this together, we can both acknowledge that pain and and look for the silver lining and look for some positives. And to me, this time is so valuable if you use it wisely, if you have the opportunity to use it wisely because there's so much noise and all of our culture Is there anything that you are coaching the people that, um, you know, subscribe to Damon on demand or any advice that you're giving for? Ah, how If how people can make specific use of the time we have now the down or the quiet time during the pandemic? Yeah, absolutely. You know, I'm first of all. You know, if you're thinking about your staff, people around you tap into them, ask them what's going on. They have any ideas and things of that nature. But write down your priorities right down, and I like I have to go into a method that Barbara Corcoran talking. She writes down the things she wants to do with priorities. A priorities be fired because she knows that she wants to do 1000 things right? So But let the B stand, you know, a little bit low in a get today. And then she also writes down on this list of things that she hates. She digs into the Why Why do I hate it? Is it because of the person attached to it that I make a wrong decision? This is something that I find difficult. Can I outsource it? Can I get rid of that person causing the problem? Can I bring new people? And it's not always about, uh, money. Resource is it could be personal relationships. And then she goes here. A list of a is that she wants to do it. She knocks, goes down and much she can. If she gets to be, she gets to the beach. But, she says, Half the time the bees cottages for the Lakers, she realized they were not as important as the eight. So now you start the prioritize. The things you do now start to look at your role index and your context. What is your role in exit contacts mean the people you already have relationships with? Listen, two months ago, half the people you want to talk to one trains, planes and automobiles, and they I couldn't listen to things you were doing. They may have been too busy, and they on their own products. You know what? All they all of them are right now, their home arguing with their significant other, with the remote control in their hand looking on what to do to get the hell out of this situation. Also, you can talk to them a lot of times they wouldn't do zoom meetings and on a lot these other forms. Now people are doing it because they're getting used to doing. If you want to start up right now, you don't need a office anymore. I think about how much you just save on needing an office embarrasses. You can start your startup right now or your current company. You could reduce so many things that then concentrate on what you do best. So remember, how would shift your life dot com has a free work resource. So identifying your what that is. Goto Power ship your life dot com and it has a free work for a workbook resource for getting your why. And in the book Power ship, I have a bunch of other links that will give you these type of books, identify why understand negotiations and other things. But yes, that's what I tell people right now chase and tell people, Listen, we're all in it together. And of course, we're all looking for ways to succeed. And let's look at the good. The good is a lot of things have been cut. And what is the bad there? Some gray hair is out there, but that's what true offer knows. Do we figure these things out? And that's why in the Bill Power Ship, I show you 12 subjects who went from this industry, that this industry, that this industry and just take your things out just like Chase did you know he figured things out. He went for one day and she that was very, very fulfilling for most of us. And he said I was so filled and dishonorable want, and that's what people didn't they power ship. True, I'm I kept seeing that in reading the book, feeling that's basically I didn't know your formula for it. But I was sort of following my own intuition and just so happens that you know the road map that you land on this book. When I look backwards, that's exactly what I did. It was awkward and not linear and not pretty for those around me, but I ended up in a place that I really loved it and had I read, had a read your book Price could to save me a couple of years and certainly a lot of money, But, uh, so, you know, I don't think you go through the same way, but I think that people are gonna analyze. And I want you one quick story chase. You know, I and I just reflected on this the other day about this story, and I put it on social media, I think. But, you know, when I was a kid growing up in hip hop, I didn't have any money. But, you know, the hip hop break dances stuff like, you know, we used to have to tell her clothes like I talk to you about my secret. Right? So you So you still want to buy a pair of genes and the genes I didn't want them to have you want increase the genes. I didn't want them to have. You know, by the end of the year, 17 different creases that you never get it just right. And when you iron, right? So I asked. My mother showed me how to show just a straight line, which would put a Herman increase in my pants. Right. I very increase in my pants, right? That was when I was 10 years old when I was 20 years old and I decided I wanted to by hip hop hat that I saw out there was $20 what they had a good home. It was just a piece of fabric that was folded over. It was a straight line, and then there was a time and top. It looked like a ski cap without the ball had the time. I saw 80 of those hats that night and the next day good Friday 1989 3.5 to know I would stand out corner and I would sell those hats because of the straight line. I learned how so. I learned 10 years earlier today and they would become full and I'll sell $ billion worth of clothes and you would see me and know me today because a couple of those actions I took today right now, if you want a power ship, I know you're working just as hard as me and chase are every single day. I mean, I think we're busier than ever now, but playing one hour a day or one hour, a week or two hours or four hours a week on that golden one accomplished. Please do not believe that when Chase and I say to do this, you're supposed to drop everything and just quick and move. You are supposed to slowly move into these areas that you want to go. You're supposed to take affordable steps, and some of you will say I don't like what I'm doing. I thought that's what I want to do when somebody will go. Wow, I'm going from two hours before I was for eight hours and you're learning how to sew that straight line, and that is a power ship.

Class Description


Join us as Shark Tank's Daymond John shares his newest book POWERSHIFT with the world. During this exclusive event, Daymond will break down many of the key concepts of the book and give behind the scenes commentary. Our very own Chase Jarvis will join him for discussion on important topics and the two will host an interactive Q&A session with people across the globe.

In these unprecedented times, we’ve worked with Daymond to create a worldwide virtual book tour stop at CreativeLive. Wherever you may be, you’re invited to attend alongside our global community for free.


  • Anyone feeling uncertain about their livelihood and position in this rapidly changing economy.
  • Professionals who want to break the mold of how to achieve success within their respective fields.
  • Creatives who need a reminder that we can always recapture a sense of power and command through building influence, honing negotiation skills, and nurturing relationships.


  • Learn the steps of Daymond’s tried and true process to transform any situation, close any deal, and achieve any outcome.
  • Make an impression and influence your field.
  • Master negotiation and understand what makes a great deal.
  • Sustain the relationships that make your career thrive.


Through never-before-told stories from his life and career, Daymond shares the lessons that got him to where he is today: from how he remade his public image as he transitioned from clothing mogul to television personality, to how he mastered the negotiation strategies that determine whether deals are won or lost “in the tank,” to his secrets for building long-lasting—and profitable—relationships with founders and brands.

Throughout the book, some of the world’s most successful personalities reveal how they shifted their power in meaningful ways:

Kris Jenner on determining your value: “You don’t have to go ask somebody else for permission. You have the power to be able to stick to your guns and demand your worth.”

Mark Cuban on finding and understanding your why: “Time is the one asset we don’t own, we can’t buy, and we can never get back.”

Pitbull on tapping into your inner power: “A lot of people feel that to be powerful is to exude strength. I think it’s the total opposite. To be powerful is to be powerless. It’s when you give everybody what you got.”


An entrepreneur in every sense of the word, Daymond John has come a long way from taking out a $100,000 mortgage on his mother’s house and moving his operation into the basement. John is CEO and Founder of FUBU, a much-celebrated global lifestyle brand, and a pioneer in the fashion industry with over $6 billion in product sales. He’s celebrating his 11th season on ABC’s hit business show Shark Tank by acclaimed producer Mark Burnett. It has now gone on to win four Emmys and millions of weekly viewers tune into the show as John demonstrates his marketing prowess and entrepreneurial insights.


Rosalyn Clark

Loved the class. Thank you Daymond for the encouragement and insights to remain "Authentic".

Micole Spicer

Great information from Daymond John! I am going to purchase the book Powershift today!