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Sell More With Instagram

Lesson 29 of 31

Connecting With a Larger Audience

 

Sell More With Instagram

Lesson 29 of 31

Connecting With a Larger Audience

 

Lesson Info

Connecting With a Larger Audience

One of the things that I do is always try to connect with other people that have a larger audience than I dio or at the same level where there's some synergy, because by by making relationships with people that can reach other people that can bring them back to you, um is really a great way to grow your account. So our next Google hang out is with two of my good friends, Chris Cerone and Tyson Web, both who were on my bonus that I talked about yesterday. We did that by button with Nathan. They were two of the podcasters, and we really haven't talked about podcasters at all these past three days. And I just want to let everyone know that this past year I think I've been interviewed on over 30 podcasts, if not more. I get requests every week and now have someone managing those requests and booking my podcast interviews, but I usually say yes to all of them. A. It gives me the opportunity to speak to a completely different audience than I have, and it really helps practice my speaking ski...

lls and the questions that these podcasters ask are in such creative ways that really pulls stories out of me that give me ideas to share with other people. And Chris and Taison are amazing voices. When you just hear their voice on the podcast your like, you just want to talk to them and the way that they pull out content from me to share with their audience because it's all about giving value to their audience to has been priceless. So I'm really excited for you guys to meet two of my favorite podcast interviews that I had this past year. So let's welcome Taison and Chris thrown. Hi, Sue. Hey, guys. Okay, so just just so that you Hey, let's just do a little Each of you give your intro to your show so they can hear your voice. You go first. Uh, you can go, Tyson. Go ahead. That's the last. Oh, that's how it is. I'm Tyson. I'm, uh, headed to go for a show. Go for a show dot com Check it out. And amazing Taison. Chris. I am founder and co host of the Surround Show. Nice. You're not in your closet. Chris's sometimes in his closet doing interviews. Right? Work. OK, so the reason I wanted to share you with the in studio and live audiences because we haven't really talked about podcasters in the value off growing your network using, you know, communicating with podcasters and getting interviewed with them. Um, I want to explain to everyone that I've really seen both value for me being on your show. And then because you guys are asking me questions about instagram. Both of you will like. Now I need to get on Instagram. And I don't think I have time for that. I'm so busy producing my shows. But you showed me the value. And so I really want you each to talk about the value that Instagram has had since we've interviewed. And how are you using it for your business? Because your preferred platform is podcasting. But you see value in instagram So, Chris, since your face is showing right now, let's hear from you first. Yeah, in terms of value. I mean, I can't even put my finger on where I want to begin. Of how much I love Instagram. I've had guests come on the show because of Instagram who found me on Instagram. I've had business and transactions done because of Instagram New friends. I mean, the list goes on and on and on. That's great. How about you? Thyssen's? Well, I got I gotta thank you. First of all, for getting me on instagram that I was on instagram on a personal account and I just would throw it pictures of my kids every once in a while. And then I had you on my show and you blew me away and we stopped recording. And I was like, Suit, I need this for my business. Right? And you were like, Yeah, hello. And so I went back. Listen to my own podcast. Got all the information that you talked about on it started a pot or an instagram account for my show. And things are awesome. Like like Chris. You meet somebody cool, interesting people. And I love being able to tell a story through a picture. We we were in front of a microphone all day long, we get the audio down, but to be able to transcend our message into another realm into pictures and and and have feedback and grow our audience that way, it's just It's amazing. I love it. Yeah, and So you set up. So you have both a personal account now. And a featured account it's called Go for it. Show right. That's right. And are you using the go for it? Show primarily to feature your guests that you're having on. And if so, um, talk about that. And what other types of post you're doing there on that featured account? Yeah, exactly. So right now, that's exactly how amusing from a baby in Instagram I'm learning as I go. And so I've taken everything you taught me and I'm it. That's exactly right. And taking all of my show guests and the great meat about the show and putting that up on instagram, which is really great artwork and using hashtags, getting people to interact with with those posts. And then in the next few weeks, I'll be starting to add more video to that as well. That's great. Are you seeing a growth in your podcast audience from your instagram followers? Are they coming over and starting to follow you and download your podcast? Yeah, I think Absolutely. It's hard to track if there is coming from Instagram. But since I can see what the links are from Instagram and where my show is growing. Absolutely. In fact, I've had about a 40% increase in my show Listenership since I started using Instagram. That's a big number. Great. How about you, Chris? Have you seen talk about what you've seen changed since you started using it on? I know, I know. You hit some big numbers for download. You want to share that? Recently? I'm excited for you. Yeah, actually. Well, technically, we haven't hit it yet. It will be about a couple more days, but we'll do a 1,000, downloads. Wow, the show under under nine months. So that's I'm pretty happy about that. Wow. I remember when you were 100,000. Yeah. Oh, yeah. When I originally interviewed you, you, I think, was at zero. So have even launched yet? Yeah. It was one of the first interviews before you went live. So please think so. Have you seen Have you been able to track from instagram to followers? Or do you attribute the community that you're growing? They're coming over to your podcast getting noticed them? Yeah, Usually when I put in a generalized link, it's a specific link I used just for Instagram. So when I go back and I look at it, I go OK, Dale came from Instagram. Often my partner and I will do meet ups or will do special things again. I put a trackable link that's exclusive to Instagram and kind of like Thais. And I've seen the same thing about a 40 50% increase, not just in numbers, but it could be in showing up somewhere whatever, just from using instagram, which is great. So to date, how many guests have you had featured on your podcast in these past nine months? Um, and we're at currently while we're talking right now. 113 episodes, I believe, um, out of those, like different guests, probably in the eighties. My co host tonight, we do a lot of solo shows together, So yeah, and what do you What qualities are you looking for? To bring those guests on. Like, what's your criteria for bringing on your guests? Our critic Terry is kind of loose. I mean, you guys, you know, I gotta be able to resonate with them. I gotta find them interesting, selfishly. And the reason why I say that is because that will come off when we're talking. If I have no interest in the personal what they dio you'll hear in our voices, therefore, a good conversation is not going to happen, right? So you could be a youtuber. You could be social media. You could be an iron worker. If there's something business, your entrepreneurship, and I really dig in and we resonate, you're on the show pretty much. That's great. You booked far out. Do you have ah list of people that you're gonna be interviewing? Yeah. Oh, yeah, we're always adding to that list, so that's great. How about you, Tyson? Yeah, so I have mostly entrepreneurs on I've had on professional athletes, trainers from Los Angeles, actor's voice over actors. Anybody who has a story about living their dream and it's called Go for it for a reason because I just feel like there's so many of us who give up on a dream so easily and we get stuck in corporate America. But that's not where we're happy. And so I think people have these great stories to tell share, and I put him on the show, and it's been resonating huge with the audience and, like I said, I'll take just about everybody. But, um, the majority of the the entrepreneurs actors like, said, artists. I've had people who've worked in Hollywood on, and it's just been a great right so far. It's great. So if there are any listeners out there who are podcasters, which I hope there are, I'm sure there are. There's a lot of listeners out there. What advice would you give them about Instagram? Because both of you are somewhat resistant to doing one more thing because you're so busy producing your podcast shows. And I had to convince you that it was going to bring more people over. And I love that both of you have seen a 40% increase in your engagement because you're getting more noticed from instagram over to your podcasts. So what would be some things that you would say are important for podcasters are, I would say, absolutely, get on the wagon and use it because it's like like Chris, I'm about two weeks away from hitting a 1,000, down. Those as well never have been off for seven months, so thank you. The power than Instagram has is fantastic, and you can reach a different audience, one that you know isn't always hanging out of Facebook or on Twitter or on G plus. It's It's a great audience that if you can communicate well with them, it's great platform to be on. Absolutely. Do you guys? And when he want to ask him questions, podcasters like that. I e. Tyson does voiceovers for a living in addition to this, right? Yeah, I do. Go for it. Show. Go for Chou and Blue Gino want What's the story behind Blue Gino? Is there some relevance there? Actually, yes. Um, my son's name Genero. So there's where the Gino comes in and the blue is I had amazing 1971 blue ice cream truck, baby whitewall tires. I love that truck and I missed it. The first thing is blue in the last things. My son's name. And when I started back on social media while ago, that was my name. Now it's kind of like my thing, and everyone knows me for that. So it's tough toe pull away from some stuff. Yeah. So what would what would you to say for some of your tips that you've learned that have really worked for you in Instagram to get more noticed over in your podcasts. Um well, I'll give a very generalized basic one and then I'll give a tactical one the basic one. And this is perfect timing, cause I watched an awesome video minutes before it happened. Here is just the execution piece. Just start posting and just started doing it. I wasn't really doing that in the beginning. You came on my show. I took it a bit more seriously and now, like the followers up, but the likes air up all that stuff. But if I were to give an actual tip for me and you're gonna love this is the hashtag piece all search hashtags of things that I like and I'll find different users and pictures and I'll start engaging with them. I'll reach out because of the hashtag and then before you know it. And this just happened Teoh, my partner and I a week ago we have an amazing guest on our show, all because of a hashtag search. And now we're gonna meet with this person in New York and about a week when we fly out there, can I ask you what the hashtag is. I think that one honestly was just entrepreneur was just a basic, you know, generalize hashtag entrepreneur and sifting through a bunch of pictures so that one moves very quickly. So you just must have caught it when that person was posting or was because I was executing. I was on there doing stuff. Does anyone have any questions from the here on online? People have really been getting into this. Have been asking about your contact information. So Vanessa and Chris have been dropping that into the chat room, so people be able to find you guys. Yeah, it's been great. Anybody else? John from Sydney, Australia. Um, so going back to get how I could because you guys are over there on dime here. What are you looking for again? Because I'd love to be on your show. He'd be great and talk to you about chocolate. But also, my next thing is to help people in business. But sometimes I feel like I'm just a little entrepreneur in Sydney, Australia. What? What could I do? Foot and help the others out there to get on your show? Or Chris and Tyson show, either get with Sue and get my contact info. That's how absolutely have you on the show. That's how that's how that's how I found you. I mean, it was old because of doing stuff. Tyson asked me, I'll share this Tyson Tyson asked me. I said after they interviewed me, I said, Is there anyone that you want on your show that you're not that you don't know? And both of them gave me names of people that they wanted. Kim was one of them. Kim Crisp Rogan on Guy endorsed Chris Brogan's T Tyson. I said, because I know Chris is really picky about where he doesn't interviews. I said He's really fun. It was one of my favorite interviews. I know you'll have fun, the yoke of value. So you got Chris on and I always give people's names that I think will be a good fit. That's what we do. That's what the experts do that love to teach and connect. And you both got some new guests, right? Because I just said to you Who do you want? A new show? Absolutely. It was fantastic. Woo, I forget it with the name. So you want to share what the conversation was with Tyson. Chris. No. You had, like, a list of people that you wanted. But you you basically say yes if someone's gonna endorse you like and I'm saying to both of you, that chocolate Johnny would be a great guest. You're on the show. Chocolate, Johnny, Bring it on. Heavy on motivate people. You're on my show. It's what it's about. That z two interviews right there. All right, thanks so much. You guys, you are awesome. Thanks. Those voices, right, I got So it's so fun. When you get interviewed by these podcasters, you learn a lot about Mike's. And so I went out and I bought a new mike because their mikes, they just sound so good. And they tell you exactly what to get and what headphones to use. And they're really fun to do these interviews. And, you know, it's just you and the computer in the mike, but they ask you such fun questions and it's all storytelling, and they will absolutely have you on because you would be able to tell a great story. So any questions quick thing about podcasters because I was on, um, podcast and You know, I've done this podcast before and he's interviewed me before, and sometimes you do these things just because, like you just resonate. You just have great energy with this person and not necessarily because what's going to come out of it and you don't know. And I had a lovely woman message me on Facebook and said, My gosh, I heard your interview, and I've just, like, like, devoured all your YouTube videos and I want to work with you And actually, she signed up as a client. Yeah, I love that. I cannot tell you how much success has come out of being interviewed on podcast. Not only does my community grow because they've heard me on there, you just heard they out 1,000,000 downloads. They have so many people listening to their podcast completely different network than mine. And I have so many people coming over every time I do a podcast, but they also queue up their tweets eso that gets after every podcast, you know, come listen to my podcast. So I'm queuing up tweets. They're queuing up tweets, and it's just this reciprocal growth of cross promoting getting noticed in each other's community. and it's amazing. So if you have the opportunity to get interviewed on a podcast, that's a good fit for you. You just got to imitations there. And I say is that you're learning as well. Oh, Stephanie, that's what you're being every day, just like you. I don't know everything. It's all good.

Class Description


Instagram® is a powerful tool for marketing to potential customers – but how can business owners turn that attention into sales? Join Sue B. Zimmerman for an introduction to leveraging Instagram® to drive sales.

In this course, you’ll take advantage of the full scope of what Instagram has to offer as a tool for landing more sales. Sue will extend on lessons from her Instagram Marketing for Small Businesses class and teach you about using Instagram® to build communities and create giveaways and contests that drive traffic from Instagram to your online shop – and how to get your customers to stick around and buy once they’ve clicked over. Sue will also coach you on how to position your work to encourage commissions. You’ll also learn how to make money on Instagram using advanced features like in-app sales and analytics, ensuring you’ll be able to use this powerful platform to its fullest potential.

If you’re ready to take your Instagram followers’ likes and comments and transform them into sales, commissions, and profit, this is the class for you!

Reviews

AngelLaurel
 

What a phenomenal course. Thank you, Ann, and the team at Creative Live for this jam-packed class. I'll be honest, when I signed up I wasn't sure how there could be three days worth of information on Instagram. However this content-rich class was filled to the brim with wonderful ideas, tools and inspiration for cultivating success on the platform. I'd been struggling with attuning as to how to best use Instagram for my business - I didn't want to be posting pictures of my lunch, cat or shoes; and I didn't want to simply recycle graphics from Facebook. What I really wanted was to learn how to fully utilize this platform to build my tribe, market my business and connect with others. This course delivered all that and more. Sue is a great teacher and her heartfelt style of marketing and sales really fits with my own approach to business. Every day I learned dozens of ideas that I could immediately implement and my mind is buzzing with inspiration and ways to authentically use Instagram to connect with my tribe. I've been recommending this class to everyone I know. I loved it so much that I purchased Sue's first class, Instagram Marketing for Small Businesses. A lovely bonus of taking Sue's classes is that you can connect with her Instagallive tribe, too. I've been meeting wonderful people and making great connections in the community. If like me, you're a solo-entrepreneur looking for a way to bring authentic marketing to your business, I highly recommend Sue's classes. (P.S. I was blessed to get to attend this class in studio at Creative Live. It was beyond amazing. If you ever get the chance to go to a Creative Live event in-studio or take one of Sue's live classes or events, do it. You will come away feeling inspired and energized for sure!)

Mateja
 

Thank you to Sue and to Creative Life and everyone who helped for this course. I enjoyed every minute. So many great tips, amazing guests, useful informations. The amount of information is amazing! I could watched all over again. I'm so grateful for Creative Life community to have such a great course like Sell more with Instagram with Sue was. the course really have helped me grow my Instagram account. I have leared so much from the first course, but now I learned even more and I'm doing on IG better and better every day.

a Creativelive Student
 

Buy Sue';s course. It's a no-brainer that you will NOT regret! Sue highlights real people with real businesses and demonstrates how they are building their brands and sales on Instagram. She walks you through the process of effectively setting up your Instagram page, teaches you about different types of accounts and how to determine what is best for you, highlights how to develop strategies for growing your presence on Instagram, and shares information about how to implement engagement strategies. Also included: the importance of being authentic and how to do that, providing value to engage followers, running contests, encouraging user-generated content, creating graphics, the best apps for creating graphics and managing accounts, how to get and interpret analytics, how to improve your account based on analytics, and so much more. Her enthusiasm is contagious and you'll look forward to the new content and audience interaction in each new video. These videos are FUN to watch! Every business should be on Instagram, but first watch Sue's course to learn how to be there effectively and sell your product or service. You will not regret this purchase!