Geotagging That Gets Your Attention
one of the things that I learned a public vote four months ago. Is this feature called Mock Geo tag? I kind of coined it mocked geo tag because you can actually create a geo tag without it leading you to a location. And the reason that you might want to do this is to get eyeballs on it. Okay, so here are three examples. Okay, On the far right are my twins. Um, and they what we do here, Um oh, I uploaded them when I said so loud is coming on my daughter on the right is who you're going to see on the third day. And I wanted people to know that that was the link to sign up for creative life. Now, if you tap on that it does not take you anywhere. It's a mock geo tag. It just gets eyeballs on that police on instagram. So maybe what? You might want to put that there is your email. Or maybe you want to put your phone number of your dog, walker. Or maybe you just wanna have your website be there. So we changed that geo pet tag depending on what we are called to action is every time we upload a...
YouTube video, we put that YouTube video there. What you see in the middle is a, um, article that was written by razor social. And if you don't follow that blawg absolutely start falling. Ian Cleary, dear friend of mine, featured me in his blawg. We talked about the nine hot mobile APS for Instagram that you can all find if you Google that. And in the geo tag, the mock geo tag I gave the link to the to the site that takes you right to that page. Now, you know, on Instagram you have one length, one live link. It's in your bio. So you have to get strategic with how you get your eyes on things where you want people to go. And so this Is that a way of doing that? That's not sales E, but but smart, right? Ah, lot of people don't know that you could do so. It wouldn't be in every post, but if it's relevant for you to put something there that's going to get the call to another call toe action opportunity There again, On the far left, I talked about the YouTube video. So their service A and I. And at the end of my YouTube videos, I always say, Take a screenshot, share it to Instagram. Let us know that you came over from YouTube and so that's what that picture is. People are sharing my YouTube videos over on Instagram because I'm telling them, Teoh. So when you give this call to action and you tell people exactly what you want them to, dio doesn't matter what platform you're on, people do it. Not everybody but people that are connected to you and see the value will do it. So I used Emojis in both the example on the right and the left anchors being the one on the left cause it's my nautical brand. And because Lila is gonna be talking about fitness, it's apples there. So let me show you on my phone how to do a mock geo tech. Danny Brown on the line is saying is, do you have any security concerns about geo tagging? So would this be a good alternative? So those of you that have businesses from home and don't want people to land on your office in your house? This is the solution? Yes. Can I just clarify? I have been trying. I have enjoyed. And I've been trying to do this on Android, and I'm almost certain you cannot. It's only an IPhone feature. Uh, so I'm not an android user, but let me tell you the process and maybe you can do a work around for an android. Okay, So it's important to go into your settings first and foremost and shut off your privacy setting so minds off. So you want to make sure your privacy setting is off. Okay, so that turns off. Okay, So if you know so first it's on, and now it's off, and you have to say, turn off. Okay, so now the privacy settings off. So when I go back into instagram and I upload a picture, I got a few here with CeCe. Find a good one. It was one. Okay, so we really like this one. Um, So I'm gonna upload this picture. Um, and you can, as you know, the wrenches where you can go to adjust. You can do the brightness, the contrast, all these amazing features. If you didn't know what the wrench does, it really makes you a photographer, like in seconds If you need to enhance or adjust any aspect of the photo. I actually went into one of my favorite APS called Camera. Plus, I think it might be 1 where I edit my photos. If they need a little lighting adjustment, it has an automatic edit. So I did that there already. I just want to bring that to your attention. The one in the middle is an automatic jump of, ah, reset in lighting. And if you don't like it, you can exit out someone to stay here. We like it better with or without photographers in the house. Carol, without OK, so we're going to without. And then, um, the one on the far left takes you back to your filters. So you have 20 filters right here where you can choose what you want to do with the picture. I like the way the picture looks. What you guys think, Caroline. Good. Yep. Okay, So I want to do next, and I, um I talked to my phone. I don't type I like these are efficiencies, like OK, so having an instant awesome time here, it creativelive instigate alive. So I knew that if I wrote, yeah, instigate alive didn't get those thing. Um, it just sometimes have to go back in time tapping on my phone. I'm editing right in the phone. I'm adding hashtag insta gala. Remember I told you that I wouldn't necessarily put the hashtag in the primary the initial description? Because it's my unique hashtag. I know it will get curated with that hashtag Cobb and be there forever. It's not like I'm using Nike or or Starbucks, and it's gonna be, like, a 1,000,000 down and you'll never see it. So I'm using this year, and I would definitely do what um, Johnny was talking about Well, you have a microblogging. You have a bigger description of this, so I would take the time. But I would elaborate here and give a description. I would talk about my experience. This is a photo. This was from yesterday, and we were just having fun goofing on the set before we went live. So I would write a little bit more about that. I would also at mention which I will do when I tag people. So I'm gonna press OK and I'll go into the tags in a minute. But let's go into name this location. So this is where you set up a mock the attack and you can go into your emojis. And if you don't have emojis on your phone, you can download that in general on the IPhone, go into keyboard and add the emoji app. If you don't have emojis like that's half the fun on instagram, you definitely want to have a motive. So when you go into the your emojis, you can decide what you want to put on the right and the left, um, to anchor the mark Geo tag, your other mocked geo tags up there, that custom location. Is that right that you've done before? Do they stay up there? No, it will stay up while I do this. Yeah, so let me just make sure I got the This is to the course. Um I mean, this is to sign up for creative life. So we're just doing this in the spirit of credit. I'm going back to my emojis and I'm putting an anchor, OK, but you can choose whatever you want and you don't have to put emojis, But if emojis makes sense. It's part of your brand of your dog, Walker. Put those doggies there. If you're into food, put the apples, like, get more eyeballs here because those emojis add color to that mark Geo tag. So, um so when we're done, which is gonna create, I'm gonna click on the top on create a custom low tech vacation, and that becomes the marked Geo tagged I'm gonna while I'm here and I do have time, I'm gonna go into the tagging. So OK, so we got we got So this is something going to go over deeper later. But I figured what the heck I'll give. I'll give you guys a little preview. So I'm here. I'm gonna tag instead, got alive. You just type it in and you can move these tags. So this is tagging a photo. How many people in the live audience tag photos? Okay, so you know about this? Great. Um, and then the tag, Morgan, and then I'm gonna tag Rachel. They're all popping up because I've already tagged them. Yes. So you will come up, See? So what I love about the tagging is that you can move it around So now let's talk about strategically tagging. So we've tagged all the people. But where are we? We're creativelive. So let's get eyeballs on the creative live. They'll get a notification that I tagged them. Whenever you tag a photo, the people that are in the photo get a notification that they've been tacked. Now, if you don't want to have your tag on your photo, you can take it off. It's kind of like on Facebook. You don't want to tag Buchanan. Tag yourself, but this shows up in photos of you, and it's a tag. So right now I'm gonna put in Creativelive. So let's tag them. And what I typically do is I tag. Not only instead, gal, I've I tagged my name. And then I tagged the instagram experts by tag three of my accounts and again, Like I said, you can move these tags around. Does anyone have questions about the tagging? You guys know that you can actually move them and manipulate them. Oh, so you have chicken head? Yeah, so it's fun. So if you especially if you're into branding and being consistent, you might want to have those tags in a certain place every time. So it's neat and this is what's really cool. So when you share the photo, those tags, Um, when someone touches the photo, the tags pop up. So here's what that does. It tells you that if sues tagging these people and I know like trust Sue, I'm gonna probably know, like and trust the people she's tagging. So let me check out who they are. All right, let's see. How is John's doing? 1 66? He's posting up a storm. So there's John, and I want to take a peek. Okay, so I This is where you can have it. I tapped on insta gal. I've and I'm logged into in scale, and this is where you can hide it from your profile or show it. I'm just gonna click down on there, and I'm gonna go to super Zimmerman. So, you know, you could just check on these tags and like I said, Okay, so on Creative Lives page, they posted that pitch, which that's why he's getting so many more follows because also, not just because of the course, and it's all good. But Creativelive has 25,000 followers, so whoever follows creativelive sees that picture sees John. It's been tagged, and it's been tagged with both of us. See that? Yeah. You understanding that? Totally. Yeah. So just to get let you guys know that are watching. This is amazing makeup artists. This is Justin Producer saying, Doing a good job. It's all good. And this is in the spirit of what's going on in the house. So this is you know, this, honestly, here's my posting strategy to I post twice on my personal account. I know to post in the morning in the evening where my engagement is on my featured accounts. I post once a day. I get a lot of engagement. Posting nine times a day is like, Oh my God, you're blowing up my news feed. And do I really want to see 500 pictures of you doing the same thing? Now we all love John, and in the spirit of the course it works. And if you are at an event, that's my exception. So if you're in an event in your meeting new people. So when I did my live event in Boston, still to your success, there were probably five pictures that day cause I wanted to celebrate all the people in the room at the event. So I say that it's OK if you're somewhere that it's worth sharing. Now, if you're on vacation and you're blowing up Instagram with 12 pictures, I say Make a flip a gram, which is 1/3 party app that just takes your photos. You can upload some music and you can create a whole photo album of the experience, and we might do one of those by day three from all the pictures that you guys air sharing. So that's a good way to put together an album that works to celebrate all those pictures. So I just You don't want to be blowing up the news feed with the same content all day. Especially someone just keeps following you. But like I said, in the spirit of the course and the students that are watching, it's fine. The questions come up a lot today. So what? When is too much? There is so much too much. So thank you for answering. You're doing too much, but I know good. It's in the spirit of teaching and learning and you for learning, and you have so many people that you're meeting that you're celebrating. Now. One question that we had online came from my creative disaster is saying I just can't wait to hear more hacks for other industries like handmade artists, Craft is service industries, etcetera. So that brings us to our next guest is an expert in that particular field, and she's actually another creative life instructor who's done amazing work with us in the past, and it's kind of doing some amazing stuff coming up very, very soon. So let's introduce. I absolutely do want introduce. And so I'm really excited because our next guest has actually been a teacher here. An Ray is joining us today, so she's had a very successful course that she taught and she's gonna be doing another one, and I'm gonna let her talk all about it. And I was introduced to an through Justin, the my producer. He's like, You've got to eat meat and have her on your course because she's not really on Instagram yet, and she's an artist and she's kind of his famous. You definitely want to have her on, and she's taught here and everyone loves her. So let me just give you a little sneak peek before we get on stage of her art, which is absolutely beautiful. So she's here in San Francisco and this is Don in pastel, but it's not the medium that she always uses. She has an account that she just opened, called Remembering San Francisco, and she's opened up several other featured accounts that will talk about as well. And these are just beautiful. So this is all of the bridge. She told me over lunch that she lives, I think she said, a mile from the bridge. So she sees this every night and she creates this beautiful art. So let's welcome and right to the state that taken care of. I didn't know it was famous. Well, so So I'm so excited that you're here because we were joined probably a month ago in and I have actually become texting buddies because we were working on our slide decks at two in the morning. Thing is, yours done yet is your son is not done yet. We actually do a lot of work on this. If you guys know that what we do, we stay up late working on these courses. It's nice to have a buddy that's on the other end. It's building out a slide deck with 200 slides to. So let s I would love to hear your story more. You know about your previous course that you taught? Yeah, and what you do is an artist, and then we'll dive into the whole instagram piece because you told me that you're kind of rebranding yourself and it's all every business. It's always a work in progress, is always thinks that changed his tools that come up their social media that you need to learn. And I need to redo my website. Do I need to do my branding? So you're in the middle of all that influx? Always. Yes. Always said always at lunch. Yes. So I taught a course called Making Money with Art, and it's exactly what it what I said. It's about making, actually actually making money with your arts, not as a hobby, but as a as a entrepreneur. So that was my course. And, um, I'm coming back to do another 30 day course, which is gonna be called fulfilling your creative purpose. And that deals with the 1st 2 realms of the eight realms I explained in my last course, and those 1st 2 realms have to do with your vision, your purpose, your mission, your why I like everyone says You need to know your wife, right? Simon Senate Start with Why David Book But no one has told us how we how we figure out what are y. Is, right? So that's what my course will be about. And that's why it's gonna take 30 days to do it. So wow, here we are and I am an instagram virgin. That's what we said I do. If I did set up a featured account, um, so a little bit of explanation around my repositioning. So my website is an ray dot com, and it's against everything I teach. Okay, so that t here. So So what I teach artists is to stop selling art because it's a really bad business to be in. And photographers, it's very it's incredibly oversaturated and incredibly competitive, and I don't believe in any of that. So what? I always teaches to create value above and beyond the art itself and to lead with that and I realized that I was not following my own advice with andrey dot com and actually a conversation with Craig Swanson, who is the co founder. And he made a remark to me, and it just dawned on me, Oh, my gosh, I need to reposition my entire brand. So what I've done is I'm actually creating new sites and new instagram featured accounts for each Siri's. So yes, let's Yeah, let's talk about that. So we chatted, Um, like, 45 minutes on the phone talking about instagram and what we're gonna work for you so and decided to set up multiple featured accounts because her art is geographically based. Like where she paints, right? So we're talking about different. They called Siri's. Would you? Yeah, they're different. Siri's some a contemporary landscape painter. Um, and really, what I sell is very expensive postcards. Really? That's what I'm selling rights. Okay, if you went to a postcard rack with just hypothetically, this is a business of symbolic. You would not see a bunch of Deer Valley. Utah next to Napa next to San Francisco would make no sense, right? You being a very confused state of mind in that gift store like I can't be your store, right? Right. I wouldn't see Golden Gate Bridge. You know, I'm gonna see some anchor, right? Right. So it just makes complete sense that I separate these out so that that's the repositioning. And that's why I created Richard accounts it ourself. So let's talk. How many did you see How many did you set up? And she didn't know that. She messaged me. How many? How do we set up another account? Like you need a new email? Just like got it. I'm on it. Yeah. So she just set up all of her counsel. Let's let's say what they are and why you created each one of them. Artist. So, um, created Remember Napa, known for my paintings of wine Country created. Remember San Francisco? Because I live here. And of course, I'm gonna paint San Francisco. Um, remember Deer Valley? Um, I don't remember them all I have on a spreadsheet. Okay. How many are you planning on doing? The maximum? I mean, I actually have more Siri's than there are. I'm allowed to have featured accounts. I ran, I rick came encountered an error so this device can't have anymore rights after, like literally getting a house, I'd have to get a new device. I'm at the maximum on my device to and know what it's like. Yeah. Yeah. So? So your strategy is to have these Basically, they're galleries. Essentially there. They're like a local gallery. Eso The strategy here as an artist is creating a gallery around the location of where she paints because people search hashtag. So for every location that she is positioning herself with, there are relevant hashtags. So for San Francisco, the Golden Gate Bridge, all the landmarks San Francisco and so you. So, along with the strategy of the featured account makes sense to create the hashtag strategy goes along with the art and you. So you you travel in paint. Do you? Are your paintings in galleries? No, I don't work with gallery. Okay? I work with want, like a one representative, But no, that's that. So if I want to buy this, where could I buy it? You have to come to me. Good thing here we are. Okay, So So, um, so your hopes is that your instagram accounts will essentially be you're online gallery. So in the Are you thinking the u. R l will take them to a place to be able to buy it. Have you thought this through? Well, that's the only reason I would bother with any of this is that it's going to eventually translate into marketing that results in sales, said it. But I'm I'm all with you. I don't know enough about Instagram to know exactly which mechanics I need to master, so I just took the baby step. The baby step was to set up the featured accounts and two and before that to just understand what my overall objective is, right. I love that you thought through your objective and strategically took on the work it's gonna take to curate thes featured accounts because she's essentially opening up a new gallery. Start with one at a time. So we're not gonna do seven. All in white. No. Yeah, I'll start with one. I'll get that those mechanics in place. Make sure the see what's working, see what's broken and then go on to the next one and the next one. That's good. So my advice to you with that is get those photos and Dropbox labels those fully. They're perfect and telling what Caroline said is, make sure that you back up and have storage in the cloud. Don't move it done so like live audience listening. She's new. She's not on Instagram. She really hasn't used it as an artist. Clueless, Clueless shows up here because so many of you knew and she won't you know. She's a non artist, very successful artist and understands the value, visual storytelling and her passion. And she she's committing to it. And she's committing to it with the end result being making more money on Instagram because she sees the value. There were a great question for, and that's coming from raw Volkswagen saying, And if you painted more abstract and landscapes and so how would you approach that? Not being after unnecessarily identify what the subject is. So it has to be. There has to be some value above and beyond. Abstract abstract is not a value proposition. It's a it's a approach to creating sculpture and painting and drawing. That's not a value proposition. So would have to dig deeper and know what that is so and what target market it's serves more specifically. I like that like I can relate this to my store in the Cape. It's It's buying something that creates a memory because of the experience you had there, whether walking on it, biking on it, seeing it at night and having an emotional connection to it like a postcard or are or a coffee table book of a particular destination you want to take. People invest a tremendous amount of money, trout and time in their travel. And those memories represent their most treasured memories ever that they'll ever possess. So I am capitalizing on. I love that because that's clear polices I love to. Yeah, Christine Jones of estimates and more of a question. I think for you, Seo Is there a value in having separate accounts for each location? Could you use geo tagging hashtag ing for each? Siri's absolutely because an has these destination that she loves to paint, and she so she doesn't want her feet to be cluttered with all those destinations she really wants to be. Remember, I said, beginning hyper focused on your content, and I believe on instagram that the more you can be so focused to attract your ideal client that is looking for the golden Great Bridge. San Francisco art they will come to and they will find you. And it will be such a clean feed that you will absolutely be able to relate to the experience of giving. Yeah, if I could just share a little story about why I decided. Okay, we'll try to give this instagram thing a world. So I live right across from the ocean in the Presidio and I see luxury cruise liners coming over the ocean two. But they're about to all go under the Golden Gate Bridge, coming and going. They all go under the Golden Gate Bridge at night, and I just think, Wait, it's You need something of mine here like how'd away? How could I am? How can I reach them? And there's many ways to reach the cruise liners you can, actually, but literally there's like her. Customers air on that big boat load. Go like all like there's big boatload of my customers just going by. So I think I get the names of all those cruise liners on dure. The strategy there is to be tagging them and reaching out to them, and they might be able to do some kind of partnership. There's There's people on that cushion, believe me. And I know they need. They need me and totally, it's a beautiful thing. You need each other. Yeah, so that I love that. I can totally picture that. Wait, wait. You know, I know that for a fact because everyone that comes in my store in my store, I don't have things priced. Some people get the only people get upset people that don't understand mobile. So everything's on my, um my IPad. I have square and all 350 items that I sell are in the square. So my approach to my customers, it's toe. Always talk to them. It's a small store, It's a tiny store, but it's adorable, and I do really well. And I know that having the experience when I actually get to go up to them and say, um, you know, you know why you hear everyone's visiting the cape? It's a beautiful destination similar to your relation here. And you know, they're interested in buying something, and that gives me the opportunity to talk about the item and talk about them and then look it up on the IPad so we know that it is really what we charge and the checkouts on the IPad by April list. They're not negotiating, they're not negotiating. And sometimes I say if you buy this and by that you can, you know, sometimes I'll do a little discount if they want more than one. And and the point here is the emotional tie. Everyone's so happy when they come in my store because it's cape caught in the summer and they're they're with their family. They want a memory, right? They want something tangible to say. I got this on the cape, and I took a picture with Soupy Zimmerman on Instagram because no one leaves my store unless we take a instagram photo and then we're talking the customers s. So this whole notion of of, uh, pulling people into your account as an artist strategically is you figuring out in each area the tourist, um, centers and and I've met with the San Francisco Bureau of Tourism and Conventions, actually, so they probably have an INSTAGRAM account. Yeah, and they have lots of people. I'm trying to reach others. So the tour just Sophie little backdrop. So the number one economic driver in San Francisco is tourism. So I guess another strategic reasoning. That's great. Interesting. Yeah, probably have some ideas for her. I just want to maybe suggest See, you're talking about the boats coming in. Maybe, I don't know. Just a suggestion. If there's a common hashtag that those passengers might use if it's advertised on the boat or if you noticed the trend and you can check those hashtags every once in a while and um, in your photos, you can use that hashtag because people are gonna be looking for for that something San Francisco themed or married. Both theme. The Port Authority may know who's come in and out of the San Francisco port. I'm sure they dio I don't know if I get that information or not. I could send a drone over to the A suggestion earlier on. This is not related. Teoh before you came on them, but they were saying they've moved to Ah, different country. They're wondering, though, but perhaps if you knew the destination of the thing, you could actually then Tash tag that geo tagging. Yeah, I'm not sure there's people. It's I mean, I I stand I'm dr by the Golden Gate bridge and I see all these people from all over the world, you know, taking their taking photos. And it's just iconic structure. So I'm Yeah, I wonder if you could, like, paint your hashtag on the way Security. Oh, yeah. Bride and groom. I will hash tag it, engage or engagement photography. Even though they're obviously getting married, I find my couples who have just gotten engaged are like, Oh, she does wedding photography. So you could do that like a San Francisco tours or something like that. Were you thinking before the client gets there? Because I might I might not know that I need that right. And I go on this tour, Then I'm like, there was this girl and I'll go back and search it again. And now I can have the painting. Yeah, so it's actually very relevant to the whole marketing strategy is doing, you know, getting getting prospects before after their visit. First of all, they're beautiful, thank their for sale, but close to here. So San Francisco is is my home, and I My first thought is that anyone who could who visits is not on Lee looking at the Golden Gate bridge. So the idea of really tapping into the entire tourist industry in San Francisco plan right. My rules on people go right. It's like for a Presidio and Alcatraz and, you know, the ferry building and some of, like, really popular local touristy spots. Your daily square, like, you know. So those types of hashtags were, you know, people will be brought back to Oh, yeah. And I love that bridge, right? Yes. So, clearly, you need a hash tag strategy for each location, which you're gonna help me with. A little help studio here that I got seriously, I should actually just let everybody know and does beautiful work of the wine country as well of happens. And I mean, that's really where you started also, some of your inspiration. Eso I actually have. Remember Napa also. And I have Ah, I just put up a site called Remember napa dot com Started with that? Yeah. Thank you.