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Sell More With Instagram

Lesson 25 of 31

Instagram Effeciencies: HootSuite

Sue B. Zimmerman

Sell More With Instagram

Sue B. Zimmerman

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Lesson Info

25. Instagram Effeciencies: HootSuite


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1 Make Money on Instagram! Duration:36:19
2 The 7 Steps to Instagram Duration:41:11
3 Stand Out In Your Business Duration:30:08
5 Making & Finding Connections Duration:23:21

Lesson Info

Instagram Effeciencies: HootSuite

already ready for my next guest. So more again, this is more again. I love Morgan. So you need to hear this story. A year and 1/2 ago, I was just Sue be doo Morgan was an unhappy college student with a summer job she hated and my oldest daughter, Amanda, who happens to be one of her best friends, text me and said, Mom, Mom Morgan hates her job. Will you hire her It Sue be doo for this summer? I'm like, Sure, what does she want to dio? Because I know she's smart and she could do anything. So Morgan and I met. We went for a walk with Cody around the neighborhood, and she's just like, I need to be happy. I don't want to sit at a desk. Won't be staring at a wall in a cubicle. I might come move to the cape with me for the summer. You can have the room in the basement or wherever you want, and you can run my shop and you could do whatever else you want. Because Morgan is so smart. She has her undergrad at George Washington University and Systems Engineering. She is getting her Masters in sys...

tems management, and she is really the background bone to my business. It would not function without her, and I know she knows that, Um, and she said to me a year and 1/2 ago, when my INSTAGRAM account was called Sue Be Doo gal, that's what it first was. That was my very first INSTAGRAM account. That's where he discovered the magic of Instagram from my kids, and I started using it to grow my store 40%. And Morgan said to me one day after watching a webinar, um, you're not really like I was really immersed in this sharing of instagram and teaching. Instagram's like You're kind of not just Sue be doo anymore. You're You're soupy, Zimmerman. Brand yourself. I'm like, Do you think my name's available? Like What's check? She checked on Twitter. It was available to checked on Instagram that she checked everywhere, and I got my name on every single platform. Now my real name is Susan Zimmerman. My middle name is Beth, and so no one had soupy Zimmerman. So it was 18 months ago that Morgan entered into my life as not just a friend of my daughter's but as a smart employee who was just, I think, 22 22 years old and is just taking charge of so much within my business. So I'm thrilled to introduce it to the stage so that she can teach you more about efficiency. She's gonna talk about hoot suite and she's gonna talk about Icona Square and she's just so jazz and excited to be on stage as M I bring it more. Yeah. Are you ready to get organized? Way had to change my handle tome. Organize it. One day Rachel was talking to me on the phone and she was like, You just need to get in there, um, organize the situation and I was like, That's my book someday, so you'll see in, like, 10 years. No. No. But, um, I want to talk about the value of systematize in your business, and I'm gonna talk about a couple of productivity tools that you can use. I know systematize ing organizing like you just want to do what you do for your business. So it's a little draining to talk about these tools, but I want to make it really fun because it will make your business more fun because you won't be bogged down by all the crap you got to do so Creating, creating and documenting a process helps you understand your business. Whatever task you're doing every day. If that doesn't serve your goal for your business, then why are you doing it? So we want to talk about what processes that you're doing every day, that maybe maybe you shouldn't be doing it all. Maybe you should be hiring someone and delegating it out so you can spend time doing what you love. Ah, productivity can be reduced by as much as 40% when you're multi when you're not multi tasking. So you really want to make sure that your batch ing your tasks and grouping things together and doing it all in one time? So I love to hear from the live audience from the audience here. If you write it down, what task there you doing every single day that you feel like are bogging you down? Could you do it just on Mondays at 10 a.m. for one hour? Or are you going to your email every seven minutes? Because your email isn't your business. Your business is producing your product, So just write that down, tell us in the chat what you're doing on what you can. Batch productivity tools can facilitate dispatching so two tools that we're talking about icona square hoot suite management tools that can help you bat your social media into, you know, just 11 task. So see what is hoot suite. So who'd suites? A management tool for many different social media platforms. Many people use it for Twitter. That's what I was using it mainly for for a very long time. Google Plus LinkedIn. Um, they use instagram as an app so you can't directly schedule your instagram posts. There are other applications that you can do that with. Um, we've talked about Schedule Graham a little bit. We use sprout social as well as a pay that's a paid up for Twitter and stuff like that. But we wanted to talk about Hoot suite because it's something free that you can download right now. So go to foods me dot com. Um, we're talking about it as a management tool for Instagram, so what you can use it for is multi account viewing, engagement and market research. So again, we're not scheduling posts, but where? Doing our engagement at one time. So what we're gonna what I'm gonna show you is how to add Instagram as an app on hoot suite. So then you can look at your account and multiple accounts at the same time. Something great that we just threw together this morning is that you can download all these slides. Um, from the bit lee in my account. So Goto Morgan eyes underscore it dot com of a dot com accounts and check out my bit Lee. And you can often right there and grab these slides. So relax. Enjoy the presentation. So here we are on whose sweet this little puzzle piece right here is where you can look at their app directory. They have a ton of different APS that you can look at, like, 114. Like what? What are we doing there? But today we're talking about instagram. So I just typed instagram into the search bar and installed the application. And what you have is instagram showing up on your stream on hoot suite. Um, what we're just gonna dio is connect with Instagram and sign in and obviously you're gonna want authorize Instagram as 1/3 party app. This happens for a lot of different applications, so we authorized it and there's my feet and I'm looking at sources pictures because obviously they're Ceresa. So she is sharing the snacks that creative lie which are amazing. So that's one feed. But as you can see, there are multiple feeds available here. You can also have multiple streams. So up here as my instagram stream. But I have a Twitter stream as well. And again, you could have multiple Twitter accounts here. This is great for, you know, social media managers. I mean, even we have six accounts for one business. So you got that up there and we can look at everything that's going on. You don't have to be a social media manager toe. Want this? Obviously, we talked about featured accounts a lot. Eso if you want to add another account again, we're just connecting with Instagram. It already knows your instagram account. So that's why you got my shine and face there. But we don't want to log in as him organize it again because who wants to look at the same feed twice next to each other. So you're just gonna switch accounts? Okay. Who? Let's Let's slow down a little bit, right? I'm sorry. Okay. So something interests. I just want to look at source of space, all the times that side of us. Um, So something Something right? Something interesting that, um, hoot suite has available is this is me clicking on her name. So you're not exactly brought to her accounts, but you're given information about them. So, um, you know, we have her bio. We have, Do you or Al? I mean, this would be really useful of someone comments on your post, and you don't know who they are. And, like, should I decide if, like, is that okay that they commented? So you just would click in and you've got this little bit of information about them, So it's a really cool tool. Um, So what I did was I connected, instigate alive as well. So now you see the two accounts and Jen trends on the screen, the toys account. Um, so this is just a great example of, you know, multiple streams, like, see, it's such an easy user interface. You know, you it's just easy to see and look at. So the main tools, like I said of this managing multiple accounts, I showed you that it's such an easy thing to look at. The second thing is engagement. So when we talked about batch ing tasks, you know, how many times do you check Instagram a day? Do I have to say exactly so? Instagram is addictive and, like I look at it like a magazine, like every morning when I wake up and worry before I go to bed. But is that it? But that's it exactly, because there's all this. And then there's the behind the scenes. And so I can't be on instagram all day to or what? How would the business run? So something cool that you can dio is your If your business isn't directly instagram for us, it serves up. So that's why you're in it all day, right? For other people, it's a marketing tool. So being on hoot suite and taking time 10 minutes a day, minutes a day, whatever it makes you comfortable Teoh log in and engage then and schedule it like 10 minutes of morning every morning or twice a day or whatever it is that feels comfortable. And you can view all your accounts at one time and do all your engagement at one time. So instead of like, logging in and out and in and out of your accounts, um, the two engagement features that they have are obviously the two that earn Instagram. So we're liking or we're commenting. What an amazing segment. Hillary Rushford, you were amazing. So, you know, you want to add that comment in, um because you know, now you can't post, right? Right, Because you're not postings. You're using it for engagement. Instead, I just wanted to point out a couple of the functionalities that were at the beginning of at the top here. So, like, this is at the beginning, the top of the speed down again with your names right up there. Go to that handle and get our the get decides. Downloaded. Ah, so you can review all these steps and do it when you're at your computer. So well, you're at your computer. Live people wherever you are. But these guys here with their no pets eso let's talk about all the different things that you can look out here. So this is the top of the feed. So obviously home is the same thing as Instagram. It's your feet. What was live coming in explore again is the same thing you want to see. You know what's going on? What's popular on Instagram? Uh, this is actually not comment. Sorry, Typo working too fast. It's your photos. So if you want to see your post instead of going back to your account, that's where you can see your account. Um likes everything that you've liked. So what a really cool tool could be is if you're, like waiting to pick up your kid in the car or your I don't even know what you're doing scrolling three feet. But if you didn't have time to leave that comment, you could just go and like So it's flagged there and you're like section and then go back and comment. So that's a really good strategy if you're just not ready toe, you know, comment. And then we have the little spotlight, which we're gonna talk about in a second, which is the third value of Hoot suite, which is, you know, searching your Hashtags on and then finally you can disconnect the feet if at any time you don't want it in their you stopped working with the social media Management client or your clothes in that account. Disconnect there. So keyword search. So this is the third value of hoot suite understanding how to do market research. And you can obviously do this and explore as well in the instagram feed. But if you're wanting to search on your desktop, this is a great option. So doing any kind of keyword search? Um, we put it into get alive because we want to see Zoubi. But you could put in any kind of market research that you need to know about, you know, beauty, coaching, you know, adventure. Whatever it is you want to know, it's in here. So that was quick. But if any Oh, good. Okay, I'm on time the way. Do have some great questions coming in. It's just a very, very quick one from Lori life. So make sure Is there a charge for using you know? So they do have a pro. If you want the pro, we don't use it. So I I honestly can't tell you of the details, but That's why we wanted to introduce this to you. Because you can just log in right now and it's for free. It's available across all mediums. You think Smartphones tablet. Okay, so that's the thing. There's an app for it. But it's only for their main social platforms that they fully, um, fully used. So, you know, like where you could schedule so they don't currently allow you to add APS like instagram onto the phone app. You have any questions from our studio? What do you say? Yes, Julia, No, not your Jackie. I'm so sorry. Sisters from another mother. I just It's a process question. All right, So and fill in the blanks here. I'm assuming that to make an efficiency here, you could schedule with Schedule Graham, right? And then later on in the day, go back and do all your engagement through whose sweet Okay. And that the process of great call now question coming from Meghan, can we use hoot suite toe, actually post to the different accounts, or just merely interact with the other posts? Same idea scheduling. So it's not allowing you to post directly or schedule to posted a future time, But it's just allowing you to engage. A doctor is asking, Can I have my INSTAGRAM account and other social media accounts altogether on Hoot suite? Or do can you only add different I G accounts to show together? Yes, so streams. I mean the stream Had I grouped it as per social account? Because we look, we watched so many different twitters and someone different Instagram's. But a stream can add any type of, um, I think they call network or social network, as you wish.

Class Description

Instagram® is a powerful tool for marketing to potential customers – but how can business owners turn that attention into sales? Join Sue B. Zimmerman for an introduction to leveraging Instagram® to drive sales.

In this course, you’ll take advantage of the full scope of what Instagram has to offer as a tool for landing more sales. Sue will extend on lessons from her Instagram Marketing for Small Businesses class and teach you about using Instagram® to build communities and create giveaways and contests that drive traffic from Instagram to your online shop – and how to get your customers to stick around and buy once they’ve clicked over. Sue will also coach you on how to position your work to encourage commissions. You’ll also learn how to make money on Instagram using advanced features like in-app sales and analytics, ensuring you’ll be able to use this powerful platform to its fullest potential.

If you’re ready to take your Instagram followers’ likes and comments and transform them into sales, commissions, and profit, this is the class for you!



What a phenomenal course. Thank you, Ann, and the team at Creative Live for this jam-packed class. I'll be honest, when I signed up I wasn't sure how there could be three days worth of information on Instagram. However this content-rich class was filled to the brim with wonderful ideas, tools and inspiration for cultivating success on the platform. I'd been struggling with attuning as to how to best use Instagram for my business - I didn't want to be posting pictures of my lunch, cat or shoes; and I didn't want to simply recycle graphics from Facebook. What I really wanted was to learn how to fully utilize this platform to build my tribe, market my business and connect with others. This course delivered all that and more. Sue is a great teacher and her heartfelt style of marketing and sales really fits with my own approach to business. Every day I learned dozens of ideas that I could immediately implement and my mind is buzzing with inspiration and ways to authentically use Instagram to connect with my tribe. I've been recommending this class to everyone I know. I loved it so much that I purchased Sue's first class, Instagram Marketing for Small Businesses. A lovely bonus of taking Sue's classes is that you can connect with her Instagallive tribe, too. I've been meeting wonderful people and making great connections in the community. If like me, you're a solo-entrepreneur looking for a way to bring authentic marketing to your business, I highly recommend Sue's classes. (P.S. I was blessed to get to attend this class in studio at Creative Live. It was beyond amazing. If you ever get the chance to go to a Creative Live event in-studio or take one of Sue's live classes or events, do it. You will come away feeling inspired and energized for sure!)


Thank you to Sue and to Creative Life and everyone who helped for this course. I enjoyed every minute. So many great tips, amazing guests, useful informations. The amount of information is amazing! I could watched all over again. I'm so grateful for Creative Life community to have such a great course like Sell more with Instagram with Sue was. the course really have helped me grow my Instagram account. I have leared so much from the first course, but now I learned even more and I'm doing on IG better and better every day.

a Creativelive Student

Buy Sue';s course. It's a no-brainer that you will NOT regret! Sue highlights real people with real businesses and demonstrates how they are building their brands and sales on Instagram. She walks you through the process of effectively setting up your Instagram page, teaches you about different types of accounts and how to determine what is best for you, highlights how to develop strategies for growing your presence on Instagram, and shares information about how to implement engagement strategies. Also included: the importance of being authentic and how to do that, providing value to engage followers, running contests, encouraging user-generated content, creating graphics, the best apps for creating graphics and managing accounts, how to get and interpret analytics, how to improve your account based on analytics, and so much more. Her enthusiasm is contagious and you'll look forward to the new content and audience interaction in each new video. These videos are FUN to watch! Every business should be on Instagram, but first watch Sue's course to learn how to be there effectively and sell your product or service. You will not regret this purchase!