Make Money on Instagram!
everyone I know that uses Instagram absolutely loves Instagram and they say it is so much fun. And what we're going to do over the next three days is actually teach you how to have fun selling and making money, doing what you love. So whether you're a product based business or service space business or if you're just starting out, we're going to dive deep and teach you all about everything you need to dio to make money. And like you heard John say over here we have a global audience and I know that you're all tuning in. I want to go over to my phone and show you what I woke up to this morning at four at 4 a.m. Okay, so I'm waking up at 4 a.m. Cause I'm an East Coast girl. And, um, this is what showed up in my news feed. I love it. These four people are in the live audience, and they have traveled so far to get here. So like all of you watching, I know some of you told me that you're up at 4 a.m. From Sydney, Australia, because chocolate Johnny's in the house and I want to Johnny Teoh, ...
share with everybody. Why you traveled so far to be here? I was fortunate to meet you in Australia, but this instagram is just absolutely awesome. And what I've learned from your first seminar was sensational. And I said, I've got to get my bum on this seat. This was just a priority in my life, and I really appreciate it. And I think you're just awesome. Oh, thank you. I'm so let your here and the Toya traveled from Toronto. Eso What? Thought your butt on the sea to come? Well, I watched your first course, and I absolutely loved. And then we met and Toronto because Geo tagged it. We're gonna talk about that later. Yeah, and so I was like, I have to come. I have to be here to be in the left video on it. So, how many people in the live audience watched the first course? Everybody. So that's a testament to the first course. So I'm thrilled that you're all here, and I know that we have photographers. We have coaches. We have, um, product based businesses, right? Kathy in the back as part of its business. So we have. Ah, we haven't. We're gonna go through and share with everyone what you guys dio Because I know that there's all different industries being represented here, which is so great so that everyone can get ah feeling for all the businesses that can actually make money doing what they love because everyone sitting here is having Instagram's success or wants to have success doing what they love. So I want to go back to the phone and show you one more pitcher to everyone listening. When you registered for this course, you received an email that has this download sell more with instagram. So if you are new to instagram and you don't yet have instagram on your phone, download the free app and you will get this amazing booklet of everything you need to know to get going has all the basic information. So you're armed with that? Because this course is really diving deep into branding and merchandising and photography and all the key elements that you need to make money on instagram. So we're gonna go back to the slide deck and people that are watching that love twitter. I don't just love instagram. I love Twitter to and I have a strong twitter following. So for those of you out there that love Twitter and want to share some Twitter love Absolutely. Um, start tweeting. This is my at mention and this is the official hash tag that we're going to be using throughout the next three days. So give me some online love. Start tweeting those of you that like to take screenshots of me on stage of my guest on state or of the slide. You can share those on instagram as well. So some of you might be just like this. You're trying because you do not have engagement on Instagram and you want to know how to get engagement. And you have 00 comments, zero likes and zero followers. So I promise you, by the end of these three days, you're going to feel more like this. You're gonna feel happy your noticed your orange notifications. They're gonna be blowing up, and you're going to get more comments. More likes more love, more notifications. Because I am all about teaching instagram from the heart where you're actually attracting your ideal follower who really falls in love with your products your services, what gifts you offer the world. And when this happens, the orange magic happens. It's the orange medics think so. Instagram. You know, it's orange notifications that they purposely do that. It's like high energy orange. You know, you see those notifications pop up and you go to them. It's like you want to go read them and see them. So I want to take a minute and talk about some accounts from the last course who have really connected with me in ways that have been so generous, whether I've used their products to sell at my shop on Cape Cod or they simply just love the course and sent me gifts. So big shout outs to these accounts. Sun Stones by Mitzi. Maybe this great creativelive bracelet. She has a wonderful INSTAGRAM account. Anybody that's an artist or jewelry maker should absolutely checking her out. Watteau Online watched last time, and he makes key chains, and I will show those to you in a little bit. I have some here in the studio, but he made the shape of Florida and I saw that, and because I have a store on Cape Cod, I sent him a direct message, and that's the interface of the slide of what you're looking at. This is a direct message which will talk about later, and I asked him if he would make one in the shape of the Cape for May. And it was one of my very best selling items this summer at my store. And he watched from Creativelive last time, and I never would have connected to him if I didn't see what he did. So I want to take a pause here to everyone listening that it's the connections on Instagram. You don't know where one person or one account can take you, but it's those connections that can take you to the next opportunity. And I know that because it happens to me every single day on Instagram. I wake up and I spent. I don't get my coffee. I don't start doing yoga. I don't go in the woods with my dog. Get I'm on instagram and I'm honest again for a good 45 minutes to an hour because I learned from all of you. I learn what makes you tick and Instagram and I take a lot of those applications of what I see and I and then what I teach and the biggest message I can take away and that I wake up every day is the message, the community in the connections. So real quick, I'm gonna show you a couple other accounts. Katherine's here in the audience, and she also, um she also supplied me with some bracelets for my store in the Cape, and we'll hear from her in a little bit. And Mima, who you all might recognize from last time who is an amazing illustrator, also has created some art for May from last time. Yeah, so these air Constant watched the show and had sent me some insta love and it can come your way as well. So what all of you have that so many of the big businesses don't have is that you can react and listen to the marketplace instantly. This is a great slide to take a screenshot of. This is a great slide to tweet. This is Gary Vaynerchuk X up quote, which I absolutely love because this is what I do. Every day. I listen to the marketplace and I respond because I'm nimble. I'm a small business owner and I can. And that is the advantage that every single one of you sitting here today and watching Can Dio is take advantage toe what people are asking you and respond. So whether you're answering those questions, are you responding by providing those services or those products? You absolutely can be nimble. So I'm excited to announce my Okay, so there's nine Google home. Well, there's this nine in live guest today. And how many Google hangouts doing really three today? There's a lot. There's a lot of activity over the next three days, and we have our first Google hang out already and cute up. I'm really excited to bring on both Keith and Resa. Hey, you guys. Oh, it's zio. I gotta give you guys the right introduction. I got really let you guys it. So So Keith and Lisa both from back East. Um, they Keith met me on instagram reset. I've known for some time now, and they both have unique businesses that we're gonna talk about and how they're using instagram. So they are. It's just so good to see their faces. I want to give them a warm welcome and clap them on is if they're coming on stage because I'm really excited. So we're excited. We're gonna talk. I'm gonna talk to both of you, and I'm going to direct questions to each of you so that it's easy for you to answer. Um, so I want This is for both of you. So I want to talk about how, like, resell, start with you. How is your business grown since you started using instagram? Because Reese is business, that she has a tape business. It's an industrial tape business. I let her talk about the background of in Minute, but a lot of people say, should my account be on instagram? I don't think my customers air there. And Reese is business is a family owned business. 30 years with industrial tape. So it's a It's an industry that is hard to breakthrough on. Instagram and Resa has seen a lot of stride with her account. So I wanted her to share that journey with you. So, um, thanks to it's so great to see you. Um and so great to be here And thanks for having me so that I am with a family business. It's actually were in our 41st year. So it's Ah, it's a pretty sort of old school business and when you talk about, you know how, what we've seen with Instagram, I guess the first thing I want to say is we actually are having our best year ever in the history of the company. So and I attribute that to really us leveraging some of these great tools that are out there to start connecting and having direct conversations with our customers. Andi Instagram really lets us do that and we as a company, um, we are looking at growing our business in what I call the building and construction sector on Dwell. We don't really sell directly to those contractors or builders that would use our tape because we sell through resellers. We need to really understand those customers, and we really need to have a dialogue with those customers, and I believe that's what Instagram is giving us. A lot of those sort of younger contractors have their phone on them every single day, and they're out there and they're using instagram. And if we want to be the TV company of the future, we have to start connecting with these people and use the communication methods they're using. So, you know, suit talks about big business. I mean, our, you know, our big competitors has always been three m. So if you talk about, you know, we're a small business and three m's, this huge business, and you know, that's really what we have is we have all these people that work for us. Many have worked for us for years and and were people behind our business. And so I think that's what Instagram's bringing to us is the ability for people to connect with people on DSO. It's really helping us propel us really in terms of understanding our customers. So that's kind of where we're at with with that. I love what you said about people connecting to people, cause this is a great Segway for Keith. Keith is a content creator, and he has his own business that I'll let him talk a little bit more about with you. It's called If simply and Keith met me on Instagram and we've become really good friends and we live close to each other and we've actually done some work together. And Keith was not on Instagram actively. I think we connected through a Facebook group initially. Is that correct? Keith is how you found me? Yes, I saw your face and then recognize it again on Instagram everywhere I looked, so keep you have a really interesting instagram journey because you were not on the platform before you met me. And then you discovered it. And as a content creator, who you share with me with spending two hours sometimes to write a blawg post is now spending 10 to 15 minutes with an instagram post and getting better results. So I'd love you to talk about Sure. You know, the results that you're getting? Yes. So I think eso you know, if simply it's, ah membership site platform that I was doing a lot of content creation for an education in the form of guest blogger posts, our own blogged. And it was taking a lot of time, and we weren't really seeing the engagement cause we weren't where people naturally spend their time. We were basically creating another place for people to go to consume content. And then when I met you, um, and saw, you know, some of the things that you were doing And then we, uh we did, you know, some work together. It's sort of flipped everything on my head and it it made me think, you know, I need to get my content into a more accessible place. And what better place than on their phone eso I started to experiment a little bit with quotes. You know, some of the other strategies that I'm sure you've talked about with hashtags and other things and making sort of micro blogged posts on instagram. And that's just catapulted. Ah, the growth of you know are following on instagram, um, people just connecting some of the relationships and the sort of instant experts status that you struggle with on Twitter to get noticed and even Facebook Instagram just was the ultimate connector for me and it just ah, it made sense. It was so easy. Yeah, and your account has grown tremendously. You spending a lot of time each day in that app. Teoh a tractor ideal followers because your numbers have doubled since it's you know, it's funny because I think I probably spend maybe 25 to 30 minutes in the morning, and then the rest of it is just sort of me time. I enjoy Instagram so much that I spend a little bit more time engaging with folks and ah, actually, you know, I think regularly now I use it as a way to reach out to, ah, to get interviews set up for podcast guests. Um, you set up on site appointments when I was out, and you know San Francisco last week? Sadly, not there. This week, I was able to set up appointments right through Instagram. So it's become very multi functional for me because it is in my pocket and it's a very natural place to, ah to spend time that I'd say no more than 30 minutes active and then the rest of the times, Just fun time, right in the end. So you mix photos a lot with text overlay. Are you solely using words wagons? Your go to app for all of that and I tend to go back towards bag. I tried a bunch of different APs, but I think words wag is my primary one because it keeps consistent sort of branding, and it's ah, it's just so quick and easy. Okay, recent and back to you so you have your tape account looks fun and colorful, and you have some really great strategies where you're giving shoutouts to your employees. You're also talking about the functions of the tape, and when you open up your account, it doesn't look like a dull port. Boring tape company, right? It's It's playful and colorful and fun. So I wanted you to talk about those posting strategies and what kind of engagement you getting. And I want everyone to know that recent account has is it too? Is it close to 200 followers now? Yeah, yeah, maybe a bit more. Yes. So? So so with three. So she doesn't have thousands of followers. And this is a really important point for everyone listening, because everyone starts with zero followers and you want to organically grow them. It's really important to have the quality of followers. And I think that you have attracted quality followers with your posting strategy. Yeah, I mean, I think what we as a company, you know, we have We're really trying to understand this new customer what we term sort of our new mobile customer. And, um and you know, that's why a strong believe we need to be on instagram. I mean, we're on other platforms, but that new customer, I mean, he's sort of talked about this. You know, this whole issue with mobility, I mean that our customers are Ah, it's interesting because our customers, the construction and building folks are what we call a high touch customer. They like to see us. We have reps on the field. They like to go out. They like to know that we exist on DSO when you talk about digital media and there are high touch, customer instrument makes so much sense because you could really get to them, you know, on their phones. So we you know. So the fact is, we're really learning about this customer base, and we are very selective about who we follow and kind of the posts that we put up there and the strategy for us. Because you know, every platforms difference, you have to kind of learn and figure it out. Andi sort of see what works on one platform on what works on another, and who who is who's on that? Those but for different people in different locations and different parts of the country, are different platforms. So for us we went, you know, we're doing it slowly. I was really important for us to sort of figure out what it is or how you want to be viewed as a brand because we also want to use digital platforms to kind of expand our brand presence. And so it was really important to sort of use Instagram to showcase who we are as a company. That's why we didn't want it to be boring tape, tape, photos, I mean, or, you know, come and buy from us now kind of stuff which you don't even know, you know? So you see a lot of that going on with our competition. So instead, we really are trying to figure out what is going to engage our audience. We're trying to find those contractors and construction folks, and the everything photo we use is really we think about it. And it's really wanted kind of again. Bring that human element to our customers and say, Hey, we're here. So we respond. If there's engagement, we make sure we respond immediately to it. Um and you know, we want to show people who we are and showcase our staff. Yeah, I love that you showcase your staff and you and you also drive traffic to your blawg. So is your block is the traffic that you're trying to get to your brought block strategically toe to get people onto your website as well? Yeah. I mean, I think what our strategy is is that the Blawg are blawg, really is our our unique content And so we're writing there, but it's kind of like I mean, we know that no one's coming to our web. Not enough people know about us to come to our website. So really, it's our way to sort of flush out what we want to stay to our customers and how and and the things we want to share with them. And so it's been kind of a jury because we started with very, very technical articles about tape and we're migrating now. Two more articles about some of the cool things we do as a company and in fact, some of those you know and so what we do is we kind of right are blawg. And then we use the digital platforms like Twitter, like an instagram to really share that content with where people are really hanging out there, not hanging out at our block. But you know, our block, so they go back to the blocked arena. But really, we have to figure out How do we engage these customers? You know, whether it's Instagram or Twitter, and we take that content and we miss Sarge. It's so it's relevant for that platform, and that's really our strategy with our blood. But our blood really is helping us as a company figure out our voice, and that's probably the same for anybody that has a business or brand really get it right In the beginning, you have to kind of start working on it, and you have to sort of look at your analytics and see what's resonating with your customers to kind of go from there. Absolutely so, Keith, we have about a minute left, and I love for you to elaborate on what recent just said about driving traffic to your website or where you're trying to direct him, and the strategies that you've put in place on Instagram for your business, because I know that you've really mastered the hashtag strategy. Um and I know that you've really mastered at mentioning and connecting with other people. Yeah, so I think quickly. So. One of the key things that have found results is, as you mentioned, I put up a quote that educates and sort of inspires our audience. So in our case, it's about creating online content. So we help people overcome the fear by giving them little snippets of inspiration and action steps that they can follow. Generally, I have about 1 to 3 action steps that they can take. And then I tell them to go to the bio to click a link that they can then go to in my case, either the website or landing page more likely to join an email list and get sort of ah, in a more elaborate download or free video. Siri's around that topic. So that's one way that we drive people to our list so that we can re engage them. And that's one of those sort of holy grails of, you know, online marketing is getting him on your list. The other is I try to bring other people in as frequently as possible. Um, it helps to spread the message further when you at mention them and give a few tips that they provide. Ah, And then also, I use it as a way to reach out and at mentioned folks within their own posts. So you can sort of start a conversation. They come check you out and they become followers. So that builds really, really strong bonds. And it almost pre cells are service to those people that take the quick second to read it. Yeah, I see that you always give value and I enjoy your quotes. And I love seeing how you've grown since you've started. And you're like, I really love instagram. It's so much fun. Go, Keith, Let us know. How can people find you? What's your instagram account? Ah, you can find me at him simply I f s I m p l y Thanks, You guys. Great to see you. Thanks to both of you, Theo. Yeah. So let me go back to that. It's right here. So? So everyone s So I'm bringing in all these great guests on Google hangouts. I want you all to actually take the time to write their names down and start following them. But I will mention right here that to be to make sure that you follow instigate alive on Instagram. Because when you look at who I am following its everybody, that's a part of this course. Everybody's sitting in the audience is going to be back there and everybody on stage with me and everybody on a Google hang out. So if you get confused or you miss the name or you don't quite get the right, um, writing, writing it down quick enough just know that you can always go to instigate alive to disconnect with everybody here. So So if you had a question, Yes, one of the things that really struck me about what he said was I mean, he doesn't really good job of, like the tips and then the call to action, right? But then he said, so he usually takes him to a landing page, and then usually maybe it's also connected to the link on his bio. So what would you recommend? Like how many of those called the actions of those would you recommend having because he was very specific about having it be related to what he posted right? That's yeah, that's a great question. You want to let it won't know what you do. And yes, I introduce yourself. Yeah, I'm ASHA and my handle is Russia is now I am a spiritual and business mentor. And so I also use, you know, like those kind of called toe actions. But so that's why I was curious. So I as you know, I have many different instagram accounts. And so I post frequently and I don't always post with a call to action of mine. A call to action should absolutely be in your bio, especially if you're trying to grow a list like Keith had mentioned and capture emails. You want to direct them to a landing page or place to grow that email list, But on Instagram, in your bio, you have one length. So you want to make sure that you have a good call to action to that link that takes them to the place that you want them to land. I am changing out that link frequently, which I'll talk about ah later the strategies of when and why. But right now I have streaming live sign up, click here for anyone that wants to start listening to the live broadcast. So that's my call to action in the bio. As far as a call to action in a post, it all depends on the post in the purpose of the post and the value I want to give. So obviously, for the past week or so, my call to action has been for those of you that have watched Nathan's course before me because it's Social Media Week here it creativelive My call to action has been to sign up for his course and give a shout out for his course. And then it would be toe come not sign up for my course because we, you know, we kind of work off of each other's energy. And Nathan who I know you're all probably missing a little bit today having Little Nathan with Charles. If you saw him, he's gonna be on the show the second and third day. He's gonna be back. So the point is with the call to action, as you want it to be relevant to the post and and you don't want to make it feel like you're selling, you won't make it feel like you're trying to connect to people Okay, so I want to now jump in reviewing, cause this is a common question. I get over and over again. What is the featured account? Should I have one? I have a business. I don't know if I need a featured account. I can barely manage one account. Never mind two. How do you do? Six. I'll talk about that later. So I want to review what a featured account is and really show you some examples of featured accounts that are doing a great job all from people who have watched from the last course. So a featured account is very similar to ah ah, business page on Facebook. It's It's literally your business page. So if you're gonna be on instagram personally, that's your personal account. So my personal account is at CB Zimmerman. Do I share what I'm passionate about? Their Absolutely. Do I use it to bring people over to the instagram expert? Yes. And to instigate alive. Yes. So I share my life. People get connected to me From what I share. Every time I meet someone in person, they say they already feel like they know me from looking at my digital scrapbook. on Instagram. They feel my energy. They know that I have a dog, that I have daughters, and they feel that connection in person. So I really used my personal account to showcase who I am authentically, everything you see comes from the heart. It's who I am, what I love to do. And yes, there's pictures of my dogs and sometimes what I'm eating. And you know, no one needs to follow that if they don't want to. But if you want to get to know like and trust me, you will. And so then there's the featured account. So let's stay focused on Instagram alive because I love the speech account. So this is the account where I share tips, tools and strategies for small businesses who are photographers, artists, jewelry makers, you know, D. I wires product based businesses who are really trying to make money, all of you doing what you love. And I know the challenges of what that takes because I also have a small business. I have a store, so so I really can relate to all of you, and I know what strategies you need to put in place to do it. So with your featured account, you want your content to be really hyper focus. So hyper focused means share what you do with the world like nobody else out there. So if you're a fitness guru and there's a lot of them on Instagram, show me what makes you different from everyone else. And it's just it's just getting You gotta claim your space and own it and don't feel like there's a right or a wrong way. It's your way. It's the way you brand yourself. We're gonna be talking about that in a little bit. Um, so the next four slides are good examples of featured accounts, so you might remember Emer John Jewelry. She was actually going to be on the Google hang out that we just saw. But she's a high school student and she is applying to colleges, and she said, I can't miss school. So I said, Don't worry, we will feature you in a slide. So this is Emma Johnson, and I love Emma for so many reasons. A. She's just a young entrepreneur, dis making it doing what she loves, and she started this business so that she could pay for her full college tuition at Boston University is where she wants to go. Um, and so she has this awesome line of bracelets, and I featured her this summer at my store on the Cape Scooby Doo. She came to do a risk party show, so I was able Teoh support her business cells or products and watch your business grow. And one of the things that she's recently added to her line because you want to be a nimble entrepreneur and respond to the marketplace is these great little poach bags with awesome quotes on them and the quotes that she's putting on the bags she's creating in Instagram third party app. So she's using Ward swag to create the prince that she's putting on these bags, and she has some really great sayings. So I just love that she has taken her jewelry and realized that she can create a pouch to put the jewelry in and sell another sk you another unit based on what the market likes that she's doing. And so am I. You got to totally checker check em out. She's awesome, and I'm really happy to see her grow. And then this smiling faces here in the audience. So you just met her. And Asia is awesome. And I love how branded she is on every post. She is someone that does instagram from the heart over and out. She gives you inspirational quotes every day, and I love how she puts herself in so many of them. So, Atia, I do want to comment on this because I took snapshots of So just to let you know, all these slides that I've created with the pictures are done from third party app called dip tick. So I went through the accounts, I took screenshots of their photos and I put him into dip tech to create this little montage. So I thought this capture Lee, you know, like, really captured you. That is so sweet. It really is. And I mean, I have to say I mean, I've said this to you that when I first started on Instagram, I mean, it's like I have a good heart and I was trying, you know, to, like, be obviously be authentic and inspire people. But I mean, after learning from you, like what? Like how to really connect with people because we cannot. We all have big hearts. And we all want to connect with our ideal client and serve people even if they don't buy from us. Um but to do it in a way that is consistent, it takes a little bit of back for me. Yeah, so, no. Can you share with everyone listening? How long did it take for you to get your sweet spot like you? Now, you now have a look and feel that I think is well branded. And when I see you sure that my newsfeed I know it's you. So you've really mastered the branding. So what was it, not three months weeks like How long did it take you? Because I want to be realistic with everyone listening. It doesn't happen overnight. If someone's promising you overnight success on Instagram, it doesn't happen. It takes time to figure out what your branded look and feel is. You know, I have to say I think that what really kind of gave me the big push is having that photo shoot because it captured who I waas like Not just me. Like who am I? It was like someone captured who I waas and then I'm looking at and then, like, Oh, this is who I am And then adding the little quotes and then adding the things that obviously resonate with great organically. But it's the look that someone else captured form A Great. So you just said the word photo shoot. Yeah, so I totally can relate, and I wanna bring my attention to Ceresa. Ceresa was like all of you. She watched creativelive from afar from Dayton, Ohio, and, um, she we're gonna show she's got I'm gonna share her on stage and later on, but just gonna quickly share with you. She had done a photo shoot with me after, and I agree with you that photo shoot when you have pictures of how other people capture you and your energy, it makes you really think a little bit more about your branding. So for everyone listening, the investment of a photo shoot like Nathan and I shared on our video that money many of you might have watched about your profile picture is so relevant and important to invest in, not just toe have it for all your social platforms, but to have it toe assets point Teoh, capture who you are because a photographer can do that so much better than you can because they're working off your energy. And she just nailed me every picture that you look at, um, of me and my new website in my new sales page, she she, um I like an act I every time I see it too. So, yes, I do you want to take a second? Just talk about that because you are coming on stage and I don't want to share Teoh. Absolutely find. So I'm saroso with him or photography. And actually, after doing your photo shoot, I was really inspired to do my own because it is, you know, it's important have a consistent brand in a presence on instagram because when your people are looking at your feet, they want to know that they can trust you. So I actually hired a friend of mine back home to do my own photo shoot, and it's exactly what you guys were saying. You look at those images and you're like, OK, that's how I want to present myself in. That is me, and it gives you a motivations. Great, you know, to connect with people, cause that's what this is all about. Yeah, and we're gonna talk a little bit more about branding in a minute. But yes, it's that connection. So for those of you that have not invested in a professional photo shoot, it doesnt not have to be expensive. You just need to up your game a little bit and have other other people look through the lens and capture you. Um, here's another account, which is one of my featured accounts. The daily I G. I created this account after being on stage at social media marking world in San Diego, teaching Instagram. I was listening to all the speakers listening to these amazing quotes, and I wanted to to capture them. So I learned about Ward swag at such me marking world through Kim Garst who's gonna be on stage later, and I started creating every single post on the daily I G is done through ward swag. So it's me celebrating other people to the point. What we heard about Keith and what you're hearing from Asia and Ceresa is that when you when you share and give value with from other people than you really can connect in a whole different way. So this account is nothing mawr than quotes that resonate with me, who were from speakers, entrepreneurs, coaches and most of them who have met in person. So I have a really in person relationship with these quotes, and then Kim guards to you. Like I said she was on Nathan show. You might have already seen her. She's gonna be on mine on Day three. Definitely want to stick around for Kim because she's awesome. Kim does. Kim has, I think, 50,000 followers on Instagram because she has a huge following on Twitter and Kim's been in the industry for a long time, and she's a rock star and a good friend of mine, and I love that. She does a lot of inspirational quotes, but she also throws in her expertise, which is really one of the things that Kim does, is teaches Twitter and how to use it. And so this is just the look and feel again, me taking force green shots from and then uploading them to dip tick, the third party app and sharing that which is actually a great strategy for those of you wondering what to post is to use these third party app to create a little scrapbook story of what you're trying to get across. Because this is a little bit more compelling than me going through four slides of the same. You get a whole feeling here.