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Sell More With Instagram

Lesson 31 of 31

Social Networking Communities

Sue B. Zimmerman

Sell More With Instagram

Sue B. Zimmerman

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Lesson Info

31. Social Networking Communities


  Class Trailer
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1 Make Money on Instagram! Duration:36:19
2 The 7 Steps to Instagram Duration:41:11
3 Stand Out In Your Business Duration:30:08
5 Making & Finding Connections Duration:23:21

Lesson Info

Social Networking Communities

We're going to talk about how you connect your social media buttons. This is all about connecting your relationships and in your community. And the three of us do this beautifully both on and offline. We have so much fun together. It doesn't really feel like work. And I'm just thrilled to invite them both back up on the stage at Creativelive. We're standing. Okay. Just ask. And I've been standing for three days or what? Guys, Come on. Yes. So I thought this would be really good for everyone. A great way to end the day. We have, um, time to share with people how we are connected both on and offline in the value of the platform. So came his Twitter Nathan space book. Guess what I am. But we all have so much in still love, so Yeah, so I would, you know, how about you start anything save and heard your voice today. You just got off. Everyone loves Nathan. Not that they don't love us, but go ahead, talk to them. So exactly what do you want us to focus on? I want to focus on the connection o...

f the community and the value that we bring both on and offline and how important it is to, you know, to be toe foster those relationships and be there for each other. Because if you're sending me attacks and you say, Sue, I need you on the webinar because I need you to ask a question. Um, at Cape Cod at a trade show, I sneak away, I put on my headphones. I'm like, Nathan, I'm here. What questions you want me to answer? And if Kim needs me to help her sell tickets at her conference, I will be there for her. So we're talking about being there for each other, both on and offline and always serving and giving value to the community. Yes. I mean, I think this is so important to online in general, you know, we talked. We talked earlier segments, and many of you guys did about the relationships you have, maybe with other instagram accounts and how you use those instagram accounts to kind of piggyback off each other and build each other's brands. And, you know, I've been so fortunate to connect with both of these ladies who have helped me. They have coached me. They've taught me And you know, the important thing that I try and do is as I always I'm just curious. And I asked them, What do you focused on right now? And then I do. Everything I possibly can with my resource is to help them get what they need. So if you're watching right now online and you're going, how do I find my own Kim in Soo? The first of you won't able to do it, but I'll tell you how to get close. Are you ready? What you do is just find people that you like and respect and that you would love to connect to their communities and just simply ask them a question. And that's what can I do to help you. And you do that via Twitter? A tweet. You could do that via Instagram Post. You could do that via a Facebook post as well, but asking you to help and then do everything you can to deliver. And I think the most famous example of this Kim, I know you've connected with Gary V in the past, you know, he's very famous. He got on Twitter one morning and said, Hey, what just tweeted out. What can I do to help you guys? And someone said, Well, I really needed a thing in 12 dozen or a dozen eggs, right? Well, Gary did, Was it got on. Doesn't eggs got to his doorstep? And of course, this took off in a big media story, so this helped people get what they need. You know, sometimes I think when people are trying to connect with people, they go about it in the wrong way. You know, if they lead with what's in it for them instead of and this happens to me all the time and you know, once you reach a certain level in social media or any business, it's not just social media, any business where people perceive that you have a value based proposition for them. They fill like you can help them so but they approach you wrong. You know, they always approached and they lead with what's in it for them versus you know, the back side of, you know, what can I do to help you? There is no substitute for those words. How can I help you and make it about to you? There is also no substitute for live interaction that the relationships that you form relationships we've all made with John Johnny from Australia. Um, you know, in the rest, everybody. I mean, it's amazing what opportunities like this, where you connect with people of hate to use the word influence because I don't mean it exactly, because I don't feel like I'm just me. But the reality is there is still that perception that we are influencers, and it's just we bend over backwards to help people we meet in person because we have that personal connection with them. So if Sue mentioned it earlier, you know, go to conferences if it doesn't have to be social media conferences, conferences, it could be anything that revolves around your business. You know, connect with people that have, ah, an opportunity or could potentially help you move in the direction that you want to go. Um, make it about them. Don't make it about you. The reality is it made. You may not be able to physically help them in any way, but you offered, and that goes a long way. So it's help, even if it's something as simple as Johnny saying, Hey, what do I need to get do to get on your podcast. You ask and you ask someone that sincerely wants to connect you and you make it happen and you follow through. One of the things that I hear over and over again is you know, you really you really do what you say you're gonna do. Like, why wouldn't I? Of course I will. I will always follow through if I commit to saying that I'm gonna help you to do something to Kim's point. And when you do, even if they didn't buy something from you, that's fine. Because then they tell 10 more people that you need to get to know this person because they have value. And one of those 10 people become a paying client. Absolutely. So, guys, you know, we're up here telling you the strategies, but it really doesn't do you any good unless you take action. So what I challenge you guys watching online to do it and whip out your pencil right now? Or were taking notes on your desk top right down to people that you would love to connect with online that you think you can't write that down right now? live studio audience do the same thing right down to people connect with two p two people you want to connect with that you believe that you can't connect with, you know, for me. You know, back in the day, this was you too. I'm wrapped in a paper towel suit in my dorm room. I don't know how to get exposure. There's these people that Forbes are naming the top 20 women in social media. Right? And I don't have to connect with, um and it's just about helping folks get what they want. So the second we're gonna go, Julian a live audience. So Giuliana, grab that microphone and I'm gonna go. Teoh, I'm gonna go to you and ask you Who are the two people that you wrote down for your brand? You want to connect with God? Had to say it at last. This is like we're going to go for a moment. Um, so my two armory for Leo and Daniella Port. So, guys, anyone in here can help Julie get connected to Marie Folio for lead. I say that right. Well, young for Leo. Yeah, right or right? There's something. There's some people that ever associate with her brand, right? If I were you, I would get on Twitter and reach out to them. I just offhand, I think they're more active on Facebook. But I would do both. I would reach out and be a comment frequently on their content. I would go there. Blawg and I would comment on their blawg. I would be, um, a face that they see frequently so that they because they people, we pay attention. We do pay attention to who is engaging and communicating with us, and you'll have a non opportunity. I I promise you that they will eventually, um, engage with you into that point of your face that they'll see frequently. This goes back toe having the same consistent face on every platform so that they do recognize you when you pop up. So the three of us are very consistent with our branding and making sure that the same day shows up on each platform so that when it pops up, this one has great faces. Let you in on a little secret that I do that any of you guys can replicate. So your first time was Murray, who was a second Danielle. So do you think that maybe the both of them would love to connect with each other? They pressured. Here's a strategy that I've used in the past. Let's say it's Warren Buffett and Bill Gates that I really want to connect with, says that Let's say you send a tweet. Okay? The tweet just reads at Warren. Have you yet connected with at Bill Gates? That's just the tweet, right? What happens is then warn, ideally, get first off, they're going. Okay, this person maybe can connect me to the other, even though you don't know either of them. What happens? What happens is your centering yourself as the point like the common. So you can. Yeah, well, we're not, but it's a little bit of confidence. Wear the story that we heard over dinner about what he did displaced you just got what? Yeah, yeah, You walked into a building at an office where you wanted to meet with the CEO or the owner? Yes, so So I'm in. So I'm in San Francisco, which is a little bit different than Blacksburg, Virginia, where there's a lot of cows and a lot of farmland, and that's about it in San Francisco. There's so many businesses around, and it's great cause I could just walk up to the door of a building. This in this case, the company was weebly, and I really wanted to connect to the right person there, specifically the person it legally that managed their Facebook accounts, that I could pitch an idea to them. So I started by walking in and asking the secretary about a piece of content that their head of content posted on another blawg. And I just simply said, Hey, I've got an issue with the piece of content Alex was their content. Creator post on X Y and z Bog. Can I speak with them? And long story short, the secretary connection. Alex. I said Alex, like, here's the idea in the block post that I had a you know, a concern about. Here's what I would propose we had a discussion about and I said, Who can I talk to to help get your content more distribution? Is that yours? There's someone better at the companies that I don't waste your time. Long story short as I got connections with people that I wanted and now I got a great deal done. Take a bit of confidence, but just a little bit. Walk in like you own it and, you know, and so I use this metaphor and I just do with us on stage that because I see some heels in the audience. But this is an and I didn't see I didn't with you as well. This is the analogy I use right now. This will be like a You take pictures of it because it makes us look ridiculous here for a second. Get your desktop screenshots ready. So you go if you guys, if we stand up straight right, you're not wearing your good. Just be careful. If we stand up straight, right, and I ask us and I say, OK, guys, let's jump as high as we can about spending without bending our knees. Right. Okay, so let's do this jump as high as you can without bending your knees. Dude. Okay, Right. Stop. Look. Ridiculous. Okay, Anyways, let's now take a second on the count of three better days and just jump as high as you can in a very safe format. And we've got a TV behind us and some chords. So the production crews going on. Okay, so jump as high as you can, right? Without without by bending your knees. 123 Right. See higher. So here's the Here's the analogy. You can go through life, right? Looking like this, right? Or you can take risks, experience a low point and understand the second year, that low point, you're about to go higher than you've ever been before. So take that risk and go for it. All right, on a tile. All right, let's get one other person. Paul, Who are the two people who were the two people you really want to? Actually, I've been wanting to connect with Kim for a while, and I have reached out to you and going back to what you said earlier. You really do connect with that? I really want to come up with the Tony Robbins. That would be huge. Right? Well, that is impressive. You Thank you. I'm honored. I turned myself fix you up after Kim final thoughts. Um, I just you know, I'm a huge social media fan. I love social media. Basically, for two reasons. I tell people that's all the time, because it connects us to people that we would never in the ordinary course of life, meat and or do business with. And the second reason is because it sells stuff. Tony, I'm sorry. Gary B uses another colorful s word, but it's true. Eso that's my, um my focal point as it relates to social is building that community, uh, giving value to that community and creating sales leveraging the community. Yeah, so weak. So thank you for that. I loved being here that the team is great and it's just fantastic had so many great guests on. But, you know, what I would say is, don't over complicate things too much. No, you learned a lot of tactical advice over the past two days from from Sue. And if you caught my course, you learn some there as well, you know, take those things and just focus on doing one thing. And, you know, I'll call Julie get in the audience because she learned something powerful on sues course yesterday in a segment, she decided to take action, and she drove right before I came on. She drove six sales of one of her E books directly on her Facebook page, and she used her instagram account to promote it. So she's crushing. If I encourage you to do one thing, it's remember, hesitation is the enemy of hustle. Take action and go for it. Great. Amazing. You with this thing? Wait. Thank you. Hugs could be longer than photos after. So these are my final rules to live by. Um, you know, really believe in what you dio and and give value and everything that you do and over deliver. Like if you if you can do the one extra thing where you're over delivering, and it's like, Wow, not only did they do this, but they also connected me to this person. You make yourself memorable, you make yourself stand out. And like I said, even if they're not gonna hire you, they're gonna talk about you because you guys gonna talk about this for the rest of your life, right? With your kids, your grandchildren. This is a memory, right? And, you know, I always say, be kind. You never know who you are talking to. You never know who's driving you in a cab. You never know who you're standing next to. Its Starbucks often I'm striking up a conversation. They asked me what I do as soon as I say I teach Instagram to the world. That's the conversation for the rest of the you know, the coffee were like, How do you do that? I want to know. I was that be styled down the street getting my hair done, and they have an amazing dry bar. They have an amazing account that you all should check out. But you can just meet so many people in Instagram and my final message. My final message is really fearlessly be yourself. And the reason I put this account on the top is because, um, litter style dot com made me a wonderful plaque out of this icon that I put on Instagram. She mailed it to me for free to get my attention. She made me this plaque. It's adorable. And not only did she make me a plaque, but she made me a bracelet with the B on it. And so she's an artisan. Like many of you who are trying to make more sales, she knew that if she sent me this gift that I would appreciate it. Not only did I really appreciate it. I want to give her a shot it so that everyone watching can at least go check out her account and see how wonderful her jewelry is. Because I really appreciated that. And then this is May. This is really May stepping out of your comfort zone and being a little vulnerable is really what you need to do every day. Over a year and 1/2 ago, I couldn't imagine being on stage like I never thought of myself as a speaker. I was a teacher. I love teaching art classes to kids, and now I'm teaching instagram toe adults on stage and being on stage and helping others succeed at what they want to be doing and making more money is my true passion. I want nothing more than to see all of you make more money doing what you love. I mean it, really, That's my mission. That's why I'm here. And that's why I'm empowering all of you. You haven't passed so many. Thousands of people are creative life this week, and indeed, when you are with us before as well think there's just so much love coming from your community. But you've built a whole new brand new community here, a creative life who just fallen in love with you. But we've got some instant love coming, but that serious for all of you. Thank you to everybody. Thank you to our amazing instructor, Soupy Zimmerman. Thank you. You great. Thank you. To our amazing Yeah. Thank you for watching your back. Creative life. But for sell more with Instagram, that's a wrap.

Class Description

Instagram® is a powerful tool for marketing to potential customers – but how can business owners turn that attention into sales? Join Sue B. Zimmerman for an introduction to leveraging Instagram® to drive sales.

In this course, you’ll take advantage of the full scope of what Instagram has to offer as a tool for landing more sales. Sue will extend on lessons from her Instagram Marketing for Small Businesses class and teach you about using Instagram® to build communities and create giveaways and contests that drive traffic from Instagram to your online shop – and how to get your customers to stick around and buy once they’ve clicked over. Sue will also coach you on how to position your work to encourage commissions. You’ll also learn how to make money on Instagram using advanced features like in-app sales and analytics, ensuring you’ll be able to use this powerful platform to its fullest potential.

If you’re ready to take your Instagram followers’ likes and comments and transform them into sales, commissions, and profit, this is the class for you!



What a phenomenal course. Thank you, Ann, and the team at Creative Live for this jam-packed class. I'll be honest, when I signed up I wasn't sure how there could be three days worth of information on Instagram. However this content-rich class was filled to the brim with wonderful ideas, tools and inspiration for cultivating success on the platform. I'd been struggling with attuning as to how to best use Instagram for my business - I didn't want to be posting pictures of my lunch, cat or shoes; and I didn't want to simply recycle graphics from Facebook. What I really wanted was to learn how to fully utilize this platform to build my tribe, market my business and connect with others. This course delivered all that and more. Sue is a great teacher and her heartfelt style of marketing and sales really fits with my own approach to business. Every day I learned dozens of ideas that I could immediately implement and my mind is buzzing with inspiration and ways to authentically use Instagram to connect with my tribe. I've been recommending this class to everyone I know. I loved it so much that I purchased Sue's first class, Instagram Marketing for Small Businesses. A lovely bonus of taking Sue's classes is that you can connect with her Instagallive tribe, too. I've been meeting wonderful people and making great connections in the community. If like me, you're a solo-entrepreneur looking for a way to bring authentic marketing to your business, I highly recommend Sue's classes. (P.S. I was blessed to get to attend this class in studio at Creative Live. It was beyond amazing. If you ever get the chance to go to a Creative Live event in-studio or take one of Sue's live classes or events, do it. You will come away feeling inspired and energized for sure!)


Thank you to Sue and to Creative Life and everyone who helped for this course. I enjoyed every minute. So many great tips, amazing guests, useful informations. The amount of information is amazing! I could watched all over again. I'm so grateful for Creative Life community to have such a great course like Sell more with Instagram with Sue was. the course really have helped me grow my Instagram account. I have leared so much from the first course, but now I learned even more and I'm doing on IG better and better every day.

a Creativelive Student

Buy Sue';s course. It's a no-brainer that you will NOT regret! Sue highlights real people with real businesses and demonstrates how they are building their brands and sales on Instagram. She walks you through the process of effectively setting up your Instagram page, teaches you about different types of accounts and how to determine what is best for you, highlights how to develop strategies for growing your presence on Instagram, and shares information about how to implement engagement strategies. Also included: the importance of being authentic and how to do that, providing value to engage followers, running contests, encouraging user-generated content, creating graphics, the best apps for creating graphics and managing accounts, how to get and interpret analytics, how to improve your account based on analytics, and so much more. Her enthusiasm is contagious and you'll look forward to the new content and audience interaction in each new video. These videos are FUN to watch! Every business should be on Instagram, but first watch Sue's course to learn how to be there effectively and sell your product or service. You will not regret this purchase!