Creating Pre Sale Buzz
So what we're doing here is really trying to build buzz and anticipation for your sail. The worst thing you can do is not tell anyone what's going to happen that you're gonna have a sale tomorrow and you're going. The worst thing is that you don't say anything, and then your sales coming up and then you're still happens, and it surprises people, so you really want to give them time to prepare and save a little bit of money so they can shop with you, so anticipation is super important. You want toe basically keep top of mind with your audience that guys, I have a sale coming up, I have a sale coming up, you know, keep reminding them throughout your schedule, so like everything with marketing like everything in your business, just because you created something just because you design something and put it out there in the world, it doesn't mean that someone's going to come find it maybe fifteen, twenty years ago in the internet was still a baby that was possible. But these days, with all ...
the content out there with all of these really cool things that people are creating and putting out there in the internet, we really have to work to get people to come to us and see what we have to offer. So, as I mentioned pre marketing, your sail is super important. If we don't, we skip this step, I think, well, if we skip all of the other steps in in section one, where I talked about howto build engagement and how to build your following, well, you're not going to have a very successful sale either. But pre marketing is that the same way you really wantto put your time and make sure that you go through this process because that's going to ensure that you get the most amount of people there sitting on their seats and watching your facebook page by the time your sale comes live, everyone is watching it. Everyone is there, prepared for it, waiting for it to happen. So what I wanted to do is start building buzz around too weak before your scheduled first sale is coming out. So two weeks is pretty specific, and I will give you kind of a posting schedule for what, two posts and went to post and with that specific strategy as well during this time. You can pose things like teasers and hints and kind of sneak peeks just to really build anticipation, so if you were kind of stuck wondering like, well, how many ways can you skin a cat? You know, how many ways can you tell people that you have a sale coming up? Well, you know, going back to those photos that you take of your behind the scenes on your messy studio, a picture of what you're working on and maybe take photos on dh kind of in the text of your posts kind of hint at people that, you know, a sales coming up this is what I'm working on, but I'm not going to show you everything just yet, so just stay tuned more coming soon kind of tease at them in that way, but tow start start telling them and giving them that information that something is coming up beyond the horizon, so at least they're anticipating right anticipated anticipation is a really big thing with pre pre marketing your sale. So this is all going to get people really excited and really looking forward to it and it's going to get them really ready to buy. As I mentioned, I've had so many people who are like, well, I didn't know your sale was on wednesday and I only get paid on friday, so can we move the sale on friday or theirs there's gonna be people just give them time to prepare for your sale tto save up some money to kind of mentally prepare that they're going to go to this event and shop so here's your pre sale marketing guide what we're going to do is we're going to pair up this marketing process with a giveaway or a contest and the reason we're doing a giveaway is because it's a really great way it's an effective way is a very cost cost effective way for you to build buzz and get people excited about your business page or your instagram profile it's really easy to do and I am actually having an entire workshop on how to do giveaways effectively and doing them the right way so if you're interested in that make sure to check it out the whole point of running the giveaway is so that we were building buzz around your social media at about the same time that you're running the sale so that ensures that you're getting the maximum number of eyeballs on your business pager on your instagram profile at around this time so throughout this process and I'll actually break it down and spell it out a little more clearly but you're going to be sprinkling in your this entire pre marketing period sprinkling in with daily reminders of that the sale's coming up or this giveaways coming up you really you can't assume that people will remember because I mean as our own business owners, I mean, of course we're going to remember that our sales coming up, but for other people who have their whole lives to deal with, they have kids, they have their full time jobs, the last thing on top of their mind is when your sail is so you really want teo kind of just, you know, it it feels like it's kind of a nag ee thing to do, but honestly, people are not going to see it that way when you keep reminding them like that, in fact, they will appreciate it because you cannot imagine how many people are going to be like, I totally forgot this was gonna happen. Oh, I didn't show up on time, that sort of thing, you know? So we want to avoid that from happening. Here's another interesting thing for you to consider for your own sale is to keep the item a mystery. So this really helps with building anticipation because people, when you kind of when you tell someone that a sale's coming up but I won't tell you what it is yet, people are going to want to close that information gap so psychologically they're just they want to know the answer, like what, what is? Is that you're keeping from me so in that way you're encouraging them to want to show up doing your sale when it goes live just to check it out what was that mystery thing that you had for sale and this is what I do ah lot of the times so as I mentioned when I was doing a sale a week I was selling five different products four of which came from my regular product line so those were not mysteries but one of those five products would be exclusive and I would have it designed just for the sale and I would always make it a secret so what? I would normally do it I would zoom in really close to the product so you can't see the full thing but you can only see some little macro details off the product itself and that would really and you know in the text description I will say I will just hint that here's a little close up of what I'm selling make sure you show up on so and so which date so you can find out what this is so just like I showed you in the previous segment with how to design your photos with graphics with text overlays is super important that you make use of text over lease was a lot of mistakes I see with people when they do giveaways or when they're trying to promote something they normally kind of hide all of that really good information you want to give out in the text. And as I mentioned before, when it comes to social media, people are visual creatures where I mean, imagine yourself going onto facebook or instagram the typical processes where you go into the new sea and you just kind of scrolling and you're scrolling until you see something interesting or right colors that catch your eye, and then when something catches your eye, then you click on it, and then you're interested to see, like what? What is what is the text that goes with this? So not everyone is going to be reading everything that you're saying? So if you really want to grab people's attention, make use of text overlays like I showed you using some of those really cool smartphone app so earlier you can also post her work in progress photos so if you have a design that you're still kind of building, if it's still a prototype, you can definitely take pictures of those and share it with your social media. People love behind the scenes posts like that s so it's a great idea to kind of get them excited for what's coming up soon as you're promoting your sale, you want to in the text description always remind people that the sale is coming up on this day on this day and at what time and what they can expect. So, as I mentioned before, because not everyone is seeing your posts a swell just because you reminded them seven times. They're not seeing all of those seven reminders. So don't be afraid to teo, to be consistent and to be frequent with how often you remind your audience for when your sailors coming up and always, always just remember to tell them that this is the big event. Basically, give them all the details. Tell them what they can expect, even tell them it's going to be really easy to buy. All you need to do is click this link to register once. Once you're registered, all you need to do from here on out is just comment sold, and an invoice will automatically be sent to you.