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Selling On Social: A Complete Guide

Lesson 7 of 21

What to Post on Facebook

Mei Pak

Selling On Social: A Complete Guide

Mei Pak

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Lesson Info

7. What to Post on Facebook

Lesson Info

What to Post on Facebook

So now let's talk about what to post when it comes to your own post twice a day right? You you sometimes doesn't really have to ask for the like you just have to spell it out and the analogy I like to use here is like if any of you guys are married or have been married for a long time and say for example you've just come back from a really long day and you want your husband to do dinner tonight if you don't actually tell him to cook dinner you're not you don't don't expect him to read your mind right? You actually have to tell him honey, can you please cook dinner tonight otherwise he's not going to do that he's not going to read your mind so the same thing with your fans just asked them to like your post you'll be surprised that that actually works when you just explicitly say it a good thing a good thing to post two is ask yes or no or no questions make it really easy make it dead simple for people to communicate with you two you want to leave comments right? If you ask something lik...

e let me know what you have going on in your day or how is your day like that's the question but it can be a little bit too hard for people to answer so get really dead simple there ask really easy questions a similar similarly to yes, no questions. You can also do do this versus that posts if you guys read fashion magazines and all you, you see, like, you know, the celebrity to celebrities wearing the same outfit and then they're going to be like, who wore it better, you know? And then they're gonna have, like, percentages of people voting for that. So do something like that for your for your own facebook page and what I've done in the past, for example, I don't think I have a screenshot of that here, but I've done like, do you guys like chocolate cake more? Or do you like brownies more? And I just take two pictures of chocolate cake and a brownie, and I just asked chocolate cakes or brownie, you guys talk about it, and then that gets tons of comments because, as you know, going back to human psychology, people want to give you their opinion, and if you make it easy for them to do that, they're going to want to tell you what is better, you know, it's like the mac versus windows thing or the iphone versus android, you know, like people want to give you their opinion, and so when it you know the posts that you're the pictures that you're taking from your studio it doesn't always have to be about your products percy right? It could just be about the supplies that you're using it can be about this cute little calculator that you have lying around in your desk nothing to do really about the products you sell but it shows you a little bit of kind of behind the scenes to your life shows you that you're human on ben going back about that general theme that I want you to think about for where your products fall under um and then you can post about that right? So like chocolate cake and brownies I mean I guess I do have them as products but those pictures that I posted were not pictures off my products but it was just you know, this general theme of being chocolate of being food and I want pete and people are going to connect with that so here's an example of a post with a question so this one is I see that it's not really an easy like yes sir, no question, but it didn't really well so I want to show you here is just a picture of all of these charms that I have that didn't quite make the cut so I go through, you know, in my production process they're going to be some charms that didn't end up as perfect as I wanted to be so I don't feel confident that I can sell this at full price, or at least I feel responsible for sending my my customers the best product that I can. So for these products, that didn't do so well, I kind of start collecting them, I start accumulating them and I just took a picture of it and I asked people so many charms that didn't make the cut maybe for a mystery grab bag sale. What have you got your eyes set on one hundred two comments for this with people just saying I want the popcorn I want the bomb pop, I want the pumpkin pie, you know it's just for fun, right? But when you get engagement like that, more people are going to start seeing you ripples here's another one. And this was actually other people's content. I found this picture and I thought it was interesting I had never before seen in velvet oreo cookies. So I just wanted to ask people like, do you think this will taste good or not? And people people will tell me they will say, like that's gross or they'll say, like, yeah, I have actually taste it myself and it's really good, right, so pull so yes or no questions, this is an example of that um, and what I really like to do to is when you have your facebook page it's great, and you have a community it's a great place to get them to give you your opinion on designing your products, right? At the end of the day, you're make your products for your customers, so whenever you can, if you want product feedback, ask them. So I just had this cotton candy necklace and I said, sent scented cotton candy necklace yes or no, because honestly, it's, not my favorite design, it's just to me, like a blob of pink it's like a pink blob to me. Like, I think I could do better work than that. But I wanted to know if people would like this or not. And again, people want to give you their opinion. So give them a chance to do that. Make your simple make your questions dead simple to answer anyone what's ironic about this. You know, a lot of people have commented to say like, I really like this or yes, and then they've liked it to show that they like it. And this is no one of my best sellers and it's like not even a product that I really like, but it works well, so I'm going to keep selling it.

Class Description

Sell to your customers where they already spend their time – on social media!

All of the major platforms are introducing ways to buy in-stream, but few businesses take advantage of these cutting edge features. Find out how you can reach your target market and move more product in Selling On Social: A Complete Guide with Mei Pak.

Mei is a veteran maker, artist, and designer and in this class, she’ll share her step­-by­-step framework for mapping out and executing a social sales campaign. 

You’ll learn:

  • The right way to get your fans ready for a sale
  • How to create buzz and promote your sales event
  • Product photography and graphic design basics
  • What to do on the actual sale day and how to follow up

Mei will show you a variety of super simple ways to sell directly on social media (even if you don’t have a huge fan base or e-commerce website).

If you sell clothes, accessories, jewelry, gifts, art, or­­ even food – Selling On Social: A Complete Guide will show you how to turn your fans and followers into loyal, paying customers.

Class Materials

Bonus Materials with Purchase

Posting Schedule or Presale Buzz DOC

Posting Schedule or Presale Buzz PDF

Email Pitch Template and Checklist.docx

Email Pitch Template and Checklist.pdf

Ratings and Reviews

Student Work

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Ting Yuen

I really enjoyed this class. Mei Pak is a fantastic teacher, she is easy to understand and extremely knowledgeable. I have learned a lot from this course, if anyone that is not hands on with selling through social media this is definitely the course to take. Thank you Mei for your expertise.


I vowed I would never purchase another course again because every course I've ever purchased was filled with fluff. After doing a google search regarding comment selling I came across Creative Live. Mei's honesty sold me. I am BEYOND over the moon that for only $79. Mei provided a step by step with actual reasoning behind Selling Social. I highly recommend this course!!! As needed, I will purchase courses from Mei and the future and provide you all with my honest feedback. Thank you Mei. Yoli Rapp


I'm so thankful that I could attend. Mei is an excellent Mentor and explained each step of the way. I left refreshed and renewed and ready to do the needed tasks to position myself towards my goals. I'm listening again while I work!