Lessons

Lesson Info

What Do You Want From This Class?

Let's talk marketing 1st 1 thing. Anybody. Kim. I do a lot of seniors, but I'm starting to go into doing some boudoir. I'm worried about marketing those together and wanted to know what your thoughts were on. Okay, Good. Got it. What else? Anybody. Where's a good place to go to meet seniors? Okay, so let me let me back up a little bit. All the really? I mean, you don't just meet him because you're in love with him. You want to meet him? Because ultimately, what you're trying to pull off is you want them to see how wonderful how cool you are and then turn around and and use you. Am I right? So would you really want to know not where to meet him? Because I really don't know for your area, which is Lake Charles. I mean, I don't really know where in Lake Charles, but like in my in my world of Homa, it's them. All right. You know, they go to the mall and there's a few doesn't like Starbucks and various little coffee shops and things of that sort. But you're gonna know that answer way better...

, And I'm gonna know that answer. But all tingly. Let's break that down a little bit better. What is it you're really asking? You're really saying Look, how can I get seniors to come to me, right? You know, toe, attract them to see my product. I want What do I do to get seniors to see my product? Am I right? Ok, so showing showing boss, like with weddings. You know you have the bridal show. Yes. You know, there's a place you could go to but for saying is I'm, like, now dumbfounded. Good. Okay. I have ah resent Cherie studio. If they home stood you okay? So I leave in the house. I don't have any light anything out. Everything is in the shed. And then client called Can I take a portrait? So how do I don't know? I don't want to say Like, how do I leave everything on? Because I know which leave my lights on the house. But how? Like ideas to decorate or something that is this to a house. But I could I don't have to change when the clients come. Would be easier to them to see that as a professional and not just because you have all the kind of crops in our house to fit that in the marketing world. Yes. Let's Let's ask this question. I don't want put where do you mind but to fit that? In the marketing world? You want to basically talk about a studio location versus a home location? No, you beam, Or like, a how to make your home location? Because I don't think I'm going to a studio. Okay, I like the way that I'm doing. But, like, I don't know ideas as you did with your old studio ideas. Like Okay, how to make my home. Look, you still home, but, like, you know, like a front yard or indoors or a zoo? Put your prints. How? Show off my idea. All right. See our ideas. How to make your home studio. It's to looking at home, but professional. Okay. Okay. Good. Go, Russell. So here in Seattle, uh, first in your portrait, it's there is a commercial studio that has chains throughout the area. How do you differentiate yourself and break into a situation like that? So the studio that you're talking about that has changed is a contract type studio. Are they or they have. So they basically have a look and they teach all of their photographers that look on. And the juniors in this area seemed to like that. Look, how would you break into competing with the big change? Got it. Okay. A lot of great questions for you as well. We'll get one more from Monica. I am forgetting about him. Go. So what about, like the group coupon things? You know that they have, like, the Groupon living social, um, Amazon for marketing Teoh seniors. Well, I'm guys. Let me translate that into social media. Is that Let me just put social marketing with social media because I guess that's kind of all part of that. Is that fair? No. No. But that's another question is what was the best social media? Yeah, okay, so but I will stay with the group on thing and all this other stuff. There are some photographers that I know who have done it and had huge success there. Some tigers have done It had huge failures. Kirk personally never did it, so I don't have any experience with whatsoever. I do know that I don't like all the emails personally. So oftentimes I tend to do things based on how the thing makes me feel. Does that make sense? Yeah, so I've never done it. Now it may be the greatest thing since sliced bread, and it may be wonderful, but it just ain't it a something I have actually done on the turn on the hives. Have you guys fire off some Internet questions? Marketing. We play in marketing s own marketing. We've got Kobe. 12345 says I would not want to know how to break through the high schools that forced their students to use only one contracted photographer contract. Regina de has the same same problem, too. Quality photo is wondering. How do you market to seniors yet direct prices to parents? The parents first, a senior concept. I love it. A Theresa in PC says in marketing. What is the absolute most successful marketing technique? Awesome, Most successful. Tell us your secrets. Kirk and Tina to says, marketing on a shoestring. When you're scratching those nickels out of there, Perfect. And then we have a couple questions on getting clients in the door. People are very excited to see your pricing model on your business model. Yeah. Good. Okay. All right. That's a pretty full board. As far as marketing. Let's talk cameras posing, Lighting. I'm sorry. No way. Have one for posing. All right, Chase of PC also says off camera lighting off. Camera lighting off. I'm assuming Who is it? Somebody pc? A Theresa PC. Okay, I assume by off Camera lighting. This is where I'm a go with it. If she if I'm wrong, have her corrected but off camera lining outside because, I mean, in the studio, all my stuff is off camera. So I assume recent PC let us know off camera outside, off another getting shy kids to do creative stuff. Okay, shy kids. Awesome. Another posing and props from Tanya Alan Photography. I'm assuming posing with props. Think about profit closing with process. Okay, okay. I'll think about that Family going. What about appropriate age? Appropriate posing, huh? This is a 333 step thing. I'm gonna call it three step age appropriate. But I know that you just looking at posing props. They're like, I don't know whoever asking the Internet. I don't know if they've made two questions in one they want to know how Ideas for posing. Okay, okay. And and how you use props on your shots? I don't know. Like I don't opposing. We've the props. That's exactly where I'm a go quietly right on to ask about, like, neutral density filters. Andy filters to use those, like how to use those? No. And now I don't have no filter on my on my lenses know Now, do you have a scholar filter? Why? Well, I reason to myself that cannon and maybe this is bad reasoning and Internet world is welcome to correct me. But Canon spends a lot of money making the glass. Then you spend you by $5000 l lenses because it's the best glass. And then we put $100 filter in front of it. I just bugs me. So why for protection? While I'm a professional guide dog, if I drop my camera, I pay all kinds of money to bail to get it fixed fast. So I want the cleanest, purest, best image possible. So there's nothing on my lens. Any type of after effects like that to me, is done. Get like highlights there blown out Yes, and I don't want about highlights, but I'm sure yes, absolutely are going to talk. I saw already an image off your stood outside. How you build that little prop the sets around the back of your stool. Are you going to talk about that? How I use those are some ideas how like we can doing now. We're, like, in my case, in my backyard. Some given some ideas how or how easy, how hard to find or to be creative. So outdoor outdoor set ups here. Uh huh. Okay, Internet world, You got some more funny cat in the hat wants to know what technique used to get the saturation you get. I'm a Go ahead. Go ahead and open up a workflow world because that's one of the most popular questions. It happens in workflow. And then how many different settings is too many? And how? Maney outfits. So we've been number questions on how maney outfits props setting. Um okay. How many outfits and how many exposures? How many locations? Oh, yeah. Okay, outfit. I'm gonna go out fits and locations. Okay, Tara. Violent photos asked. How do you get senior boys interested in planning and excited for their sessions. Way, boy stuff. I got it. And then a number of questions on your gorgeous underwater images. How you do that, Okay. Underwater. I just don't put under but her. Okay. Camera question from Deb's 3 16 lens suggestions. What do you use for those on a budget? Okay. And what about permits for a location? Do you ever need to get permits? Okay. The Onley time. You're gonna think I'm making this up The only time I've ever been pulled over ever. Okay, that's almost a lot. I have to tell the story. All right. Okay. The first time ever see up. That's it. I was photographing my daughter and by the needle and the police moves like, get a permit for that boy. And I was like, uh um, you know, I went to the stupid Cajun guy because I won Louisiana Bart. Maggie, misspell permit. You know, e He was like, Well, you have to have apartment to be down here. I had no idea. I really didn't. I was completely dumbfounded. So ever since then, if I'm in a strange place, I have looked into that. And yes, the internet world is one or present. Correct. There are a lot of places now. A new big town of Homa Louisiana. We don't have that problem. I mean, I can go anywhere, and I've never I say that I'm never There's just this one time You can force me to tell the story because I mean, I am full of stories. Okay? I'm gonna learn that full of stories. One time I'm photographing this high school senior girl. I was first brand new into this location where I'm at right now. And she there was this old train bridge and for you guys that are from Louise Homa, you know, which exactly where I'm talking about across the Intercoastal Canal. It's since been demolished and moved. But it was all the light. It was always the most awesome spot. So I got to see a girl. I got all opposed out. Policeman pulls up and said, You can't be on that bridge is condemned. I'm I o middle officer, you don't have to worry about May, you know, seriously, I had no idea, sir. You never again. This will never happen again. And he says you better make sure it doesn't happen again. So, no, sir. You don't have to worry about me, Okay? The very next day, I'm photographing a senior, and she just Can we go to the train bridge? And, like, um, yeah, but we gotta go fast. Let's go. So we go to the train bridge. I got opposed all out. Click the same policeman, the same God pulls up and says, Was I not here yesterday? All right. But you don't understand, sir. You don't understand. The thing is, I mean, she requested is already scheduled. But listen, never, never again. Seriously. You don't have to worry about me. This will never I'm sold so you can appreciate what? All right, look, boy, you you better never I don't want I don't even know how to spell redhead. Never. You understand? Yes. Oh, yes, sir. Yes, sir. Yes, sir. The very next day, senior girl, can we go to train? Right? I should know. But way have to be ridiculous fast. Do you understand that? Oh, yeah. Click, click and boom! We got the same police three days in a row. Someone had to be calling in, You see? Catches me there the third. Get your red behind in the car and she's going to jail. And you going to jail and And I'm like, Can you imagine the paper? You know, photographer goes to jail for photographing Senior, I'm like, Oh, please, you don't understand. You have. You can't. Okay, Take me to jail. Fine. But don't send her to jail. I mean, all my goodness, in any way. I talked and talked to talk, and yes, I got out of that one, too. But I've never been back, by the way. So anyway, so, yes, I know that was a long story for the for the permit people, but I really don't have that problem. If I did the closest thing I can equate to it, there is a lawyer's office in town, and they have all sorts of beautiful to photograph at. And it's a old plantation and they let photographers go, But you have to sign a lot of paperwork at a time. That's a you're not gonna hold them lead legally lawyerly, whatever. And so I had to sign all that paperwork and no problem. Like I'm a suit somebody, you know, But so there is that that I had to do but I just don't have that problem, Okay? I mean, come on. Like Leroy and and also, you know, home. I'm telling about home. Home is what I mean, It's a little bit of time. So we have a ball way. Have to Walmart's thank you very much anymore. Camera posing. We'll move on the workflow. I have one for work. All right. From Mrs Tademy. She is asking What is your timeframe for getting senior portrait sessions? Done. How long? And she says Eva and Rumen love their daddy. Teoh, get home and be with the kids. You heard that? Uh Okay, so yes, Monica. No cameras where they can to the cameras. A imposing whatever. How do you encourage them to bring their props to their funds? Stuff, too. Instead of just coming without anything, I'm always trying to encourage him. And I'm not getting the flow problems. One of how do you How do you get them to bring those things of interest? Okay, Ryan. Okay. Having them during him. Okay, so we've got workflow for high key, black and white from Caged Creek for your high key black and my high key, black and white. What's the workflow and then working without assistant is the other workflow. No, that's hammers that type of assistance or they talk about. Have you got a camera? Okay. Motion design is wondering What is the minimum PP I outfit for? Vary in size of big prints when you goto order or share online. Whoa, Back up the very in the output of a p p I ises. Oh, Okay, So we're grant enlargements and also sharing online. That's a question that actually comes up here. A lot of the settings for online and printing. Yes, OK, I'm just trying to make a sharp Okay, settings online in print. All right, good. Go. Right. I had Ah, I did a book of album, and I kept getting it back, saying the pictures were to grain here some. Okay. Like, what do I need to do in my post process workflow to make sure the pictures aren't okay. I'm a throw a question back at you. I'm assuming you heavily cropping. I am Okay. Okay. Good. I'm ago. Um, yeah. Okay. Um, too grainy. That'll remind us. Came to grain. Grainy when print. Okay, go ahead. Kim, When you go, will you go over your catch lights for your workflow, the removal of or how I do how you dio how you remove the flash from an on camera flash and then how you always go where you want. That's all I need to know. I watch one episode that on video for your like how you set up your flesh miners exposure. Just catch everything. But what I would like to ask you is like I have seen a huge amount of seminars and everything. And people say now, what's the shutter speed? What is the aperture in? What's the I s. So But other than that we don't like, I'm always question Do you should what kind off? The focal point you're using for anything that the order, then just the shutter speed. How you set up your camera if you can. If you can be step by step. What is your what? Your mindset. How you doing your stuff? Okay. All right. After looking at your video that you presented of the senior guy, how much time do you spend with each senior on their session? So I guess Like time? Yeah, time of session or something. Okay. Choosing the best printer printed Bender Print House. Okay. And what do you do with seniors who just want the digital images and run to Wal Mart? All right, let's see. That's what that's gonna be. That's probably over here. More digital. So digital files marketing. Okay, I do for talk if you're ready, but I don't do senior. So how on one off this list there is how approach them and what kind of material? Like, you know, like a email phone. That is everything there? Yes, Budget and social media Or how to find your everything? Yes. Great camp. I guess I'm kind of expand on the digital files. But what? How do you educate your client on how valuable your photography is when someone comes in and says, 0 $50 for an eight by 10? That's really expensive. How do you educate them? You know, im handle that right now. How much is a pizza? A pizza foot. I want to call up. Dominant $12 I want to get a pizza from the whole family. Are you getting anything to drink with that? Yeah. Okay. How much that's gonna cost you? Chicken wings? Wasn't chicken wings to where you want a little black squeezy square told me about things. How much you spend? 50 bucks. I'm alright, Maria. How long did it last? How long does that last? Forever. Now watch this. You just shutting up. Oh, and they give it. I mean, you have to be quite so sarcastic as I just waas Sure, but I mean, they get it. Ok, you are. Here's another one. Well, you know, let me tell you a story. My grandmother just died and we don't really have a good picture. How much you think that's work? Did you get it? Do you see the psychology behind what we do, right? You're selling the emotional. I mean, do you realize the emotion of that is your Is your grand parents a lot? Imagine them dead or your parents, Your parents alive. I want you to imagine your Children's Children. Or better yet, imagine this state high school senior. 10 years now, she married, maybe has a child. Do you see that? No. OK, 20 years now she has Children. She does have Children. Okay. Now her Children start having Children and then those Children. How much is this picture worth Now, how much would you pay? But you think she would pay for you? See, you're not buying a picture. You find a memory and you're not buying your memory. You buying their memory. How much is that worth? You see the point? I mean, you have to be, Yes, I can think real fast on my feet when people throw that stuff at me, I do, and you just have to sort of play into that. And then that's it, man. That's all the tanks people like. They get it because we are humans. We are all humans, and we all get it. And we all love family. And we all love what we're making in the future and that that's what photography is. That's one of the things that frankly disturbs me about the whole digital world. You guys, some of you old enough to remember the shoebox. Remember the shoebox when Momo would die and you would be digging through her stuff and you would find the shoebox. Now what is the shoebox is crap pictures. It's pictures that were absolutely rejects because the good ones are on the wall. These are the region. Do you know how valuable the shoe boxes. I mean, how many of you guys have shoe box of almost pictures? You haven't looked. Oh, man, The Internet world. Okay, everybody has one. But you know what the problem with the future is? Our shoebox don't exist anymore. It's scary. And then you break your phone. Oh, I dropped my phone in the toilet, and they're going. You know, all you guys have computed pictures on your computer right now. I want you to imagine right now, it all went away, just disappeared. You know, the Internet gremlins went out there and stolen. And I ask you is how much is that worth? How much would you pay to have it back? Would you pay $50? Oh, that's my point. You know, so is godly. That's expensive. Is it really? Is it really? You know, and that's what it is you have to You have to not handle these objections quite so frontally. That's not expensive. You know, Mr Guy down the street is you know, that's not the way to handle it. The way to handle it is to say it's in the back door. You could say is to make people understand that it's just invaluable. So and not you know, that's That's what we do. We are more than just dudes and chicks behind a camera. Put doing, we have to think you have to think and you have to reason through people okay, back to this. Anything else before. We just want to reiterate that point for everyone that Kirk just said, I think it's really important. Comes in the chat rooms a lot when you get that head to head collision on price, don't go head to head on it. More go around. Let's see what's the underlying need and speak. Teoh. What? What their value is of the service in product that you're offering. I think that's a really important for you. Thank you. Yeah. I remember one of you that I felt like how you take the pictures and then you have a car that's all ready to go straight. Your computer WiFi. Then then? Then you do the skin soft already already. So when you get the picture to work on is already few things have been done already without even you touch the computer. Yep. Definitely. That's gonna be talked about Monica. Actually, my banker asked me this question the other day because she said that every house mom are stay at home. Mom is now a photographer. She said, How do you differentiate yourself from them? Okay, way are for sure. Talking about that. In fact, I think it's if it's not the next segments, the next segment after that, a trick that I did. Not only did I just do it, it's ongoing. And it worked so good. You know what you cost me? Nothing cost me time, and I will show you exactly what I did. So yes, way play in their work. Do you offer, like, online ordering and stuff like that? Okay, yes. Online ordering. Good. Okay. Internet world. More less. I mean, that's a pretty good That's a pretty good board. Have a living room under workflow of anybody wants more there. You gotta work. Motion did not design, actually says you're gonna need an add an extra date of the workshop because there's so much content talk about. Okay. Good. Do you invite other girls or guys with them to see their pictures when they come to the studio? Okay, let's see where there's that That's marketing camera. That's just answer it. I mean, I don't I tell them, bring anybody you want, you know, to be brutally honest, which, you know, is the most powerful person that a senior conferring back. Oh, Dad is like printing money if he comes because Dad is the one who is always the anchor, the one who mom goes, Well, it's gonna cost us $2000. 2000 2000. Now, that ain't happening. But it Dad sees what you do and sees the work and sees the effort and sees the things it's just done. But that's the most powerful person to be there is dead and put in the work. Make him hold stuff that's awesome. I don't reach with the characters Would be like a your shooting one day because I know that the workflow that you shoot and then you read it. You invited person to come back after that. And how you present how you sell your literally like how you sell after your shot. Hey. Okay, Got it. Nice. All right. Very good. I think we have an incredible board here. Off stuff. I think this If I assume then to the Internet world and to the studio audience. If if at the end of Tuesday, Wednesday, Thursday, at the end of Thursday. If there's big red lines through all of this, you're gonna say this was worth am I right about that? I'm assuming the Internet where I was going to say yes to that. Okay, great. So that is my objective. This is my objective is to erase this board, knock all the lines off and be absolutely done with everything that you see here. So we're to the point where I want to jump into marketing. I want to jump into the next segment which will start with segment to where we're going to start playing and handling all these different marketing, pricing, advertising. Facebook, blub, blub, lost stuff.