Marketing Tool: Concept Shoot Part 1


Senior Portraits: Create the Ultimate Experience


Lesson Info

Marketing Tool: Concept Shoot Part 1

Okay we're going to talk about concept shoots to market your business we touched on this a little bit throughout the course and especially last segment when we were talking about model shoots but this is a great way for you to not only market your business but portfolio bill to practise new techniques to step outside your box all of that good stuff so we're going to get right into that what is a concept shoot it is a shoot that is usually centered around a concept or theme that you can create you know, until the story so and the one we're going to be showing that you see some photos from it was a glamping themes so that was my concept that was my theme so everything went together with that that seemed to create a complete photo shoot um what what do you use it for? You can use it for portfolio building and use it to try out something new if you have a new location you want to try out go grab one of your models from your senior rep program and take them out there and do a concept shoot ...

so you can check it out before you take a client out there you know it's an opportunity to work with vendors so actually in this concept she we worked with the jewelry vendor I knew this company from from shopping but I knew it would match this sort of same them it's a very cool would z type jewelry company, so I reached out to them and got to work with them and they're going to be ableto utilize the photos so, you know, maybe you want a child and makeup artists to come up with a concept same have them work on that, see how well they do it's just a non opportunity for you to continue to shoot, continue to grow as a photographer and continue to build that portfolio. So on dh frankly, it's, just fun. I mean, you know, we all are creative and we all want to shoot all these things and you can control concepts you rather than your client, you needing a certain look or certain want or whatever, this is your chance to be free to, you know, try something new to do something that interests you and to really just get those creative juices, flo and sometimes it's really hard because you're constantly in the groove of doing things for paying clients sometimes it's really nice to step up, step outside of that and do something for you and your talent and the reason you really got into photography in the first place you're fat, your love of photography, so, um okay, so planning a concept shoot, what is important, everything that goes into a shoot for a concept she really needs to stick to that theme so it's all very important to plan it out write it down write out a shot list right out brainstorming ideas for your concept find a location that has that can you know, tell the story of that concept I mean we did glamping so I needed an area that was campground ish and I wanted to take it up a notch because I wanted really wanted something different. I mean, clearly you would never wear sequin skirt in the middle of the woods but I I wanted that contrast esso I look for a location that did that hair and makeup you want it to continue to tell that story with the colors with the type of hair style all of that stuff needs to be planned out so that you can have a consistent plan to tell that story okay on dh then also war driving styling you want that fit that thing again this was this was a glamping fame so I knew they needed to be somewhat reminding of camping but in a glamorized way so we utilized plaid which you would typically where on a campground probably and wood you know would the necklaces the fur vest all of these things boots all of these things kind of help till that story okay, so we we're going to show a video about location scouting so you can see exactly why I picked the location that I did what areas of this location I utilized for the shoot on let me show you that so a lot of times when I'm doing location scouting for a concept shoot it is remotely I don't have the luxury of taking a day trip away from my kids teo actually scout a location that's out of town now if I were doing this concept shoot in my own town I would certainly have time to do that but we needed something specific to illustrate the glamping concept so I got on google did a search and the closest place to me was this awesome sight campground site called north georgia canopy tours in georgia about an hour and a half from my house which is about the limits of what I would probably travel for any type of shoot I try to stick to about an hour and a half max just because time is money and you want to try to you know try to find places close to you as possible but anyway I googled this place I found it I thought the teepees were awesome they would make a really great backdrop for our shoot provide us with a unique color because the tops of the teepees were different than the bottoms and would really be a great backdrop to pop against the girls so we're going to walk around and see a couple of other places around here this huge laying in so we will find all kinds of great places but the teepees will definitely be a part of our backdrop they say when we're walking around I noticed that this group of trees would be a great backdrop and looking at it from this viewpoint would be something different and unique might not be something you'd use in an actual senior photo session but definitely something to try out when you're doing a concept session because the concept shoot is somewhere something that you can try new things tried different vantage points do different posing and things like that so this might be something that would be a good thing to try out shooting from up here and having the models down there okay okay so you saw that I really just a researched it online a lot of times maybe there isn't somewhere in your backyard that will really fit the same I'm once I get a theme in my head I'm very very particular so if it took me going to georgia to find it I was going to do it so think about that in terms of what your concept might be you can even don't even create a concept from a location maybe you passed by location every day and you think oh gosh you know that would really be cool for shoot use that to try to come up with a thing there's an old old abandoned gas station that I passed all the time, and I think you'd really be cool to do like I don't know, like a route sixty six kind of old school red throw type shoot by that backdrop so that that drop makes me think or that location makes me think of a concept, so things like that, of course, like I say for this one, I just had to trust google. I do that a lot through see neurology when we go on senior algae tours or shoot outs, I really don't know the area, and I don't have the money to fly to scout it out before I do it. So I just look at google maps, my friend courtney, if she's watching she's like the queen bee for google, so she'll get on there for me and say, okay, I'm looking at a satellite, I'm driving, you know how you can pretend to be driving on google maps and we'll check it out that way. S o you know it's, just a matter of looking for what you want to help tell that story of the concept. The next part of telling that story is the wardrobe and makeup it takes own a different aspect, you don't want them just to look pretty, but you want them to. Really be in that style that fits with whatever you're going for. So in my case, glamping I needed that hair and make up some kind of fit with my idea you were doing a beach shoot. Maybe you want beachy waves and bronze e cheeks and that kind of look because that hair makeup would go along with that concept. Okay, let's, watch that. I love the pulling of the clothes that's my favorite part of a concept shoot because I like to pretend like I'm a stylist, I'm not, but I love to shop, so I love to pull clothes from different places that sort of fit with the concept that I'm doing three people is a great place, the feel of their clothes very much fit in with the mood and feel of this concept shoot. So a lot of these clothes actually came from free people like this dress, all these white dresses and then anthropology is another favorite place that seemed to fit with what I was doing. So a couple of the other pieces came from there, so really it's about knowing the different places to shop and knowing what store's going to provide you with whatever mood you're trying to accomplish if I was looking for something super preppy, I probably would goto like you know lily pulitzer somewhere like that but that wasn't what I was looking for today so I went with the stores that provided the feel of a very woogie campy type okay, so I brought a bunch of staff for us to trial on I have two favorite outfits from her from works for the same glamping so that's why everything sort of glamorize campaign not that you would everywhere sequence hurt camping most let's blame thing but we're going to work with you okay? We're trying to get for like editorial fund over the top type thing okay, so um I'm gonna have brooke I want you to other song and see if this works for you okay and then connor I want you to try this this top looks tiny but it stretches is this one of those dirty things you know to try that on and if those don't work we'll go with something else but those were my two favorite outfits have picked for you ok ok yes I think that was good. I think that looks awesome do you like it on? We'll wear the hat with it yeah, which everyone I don't care if you like that one better. Okay let's see antonio I think that's what you need to wear are you okay with that? Okay and then let's look at shoes real quick so these are your shoes ok so I would probably wear either those were those whichever one and then for you I think yeah, I think that's okay are you sure you want this and we don't want a pair like the red one really that black and that was it that way span is kind of right distracting so maybe you put with talking about color well, if you ever try this on with it we compare the vest with it that's why she's got that on or even care with cream on the bed? She has cream in it when we over here let's see what this looks like on I definitely think we can use this in some of the chai um but then let's just have her try this dress on and see what it looks like you would you mind doing that? Okay, and we'll just compare the to put the vest on there. Yeah, I think so too, right? I don't know I like that I like that better you're you're okay with this you don't carry I think I think that either one of the boots is fan same that's what I know because they have the red don't you think it's all right, yeah, yeah yeah this one doesn't make you pop more I was afraid of the red at first but the red actually just stand out more on you so let's do that, okay see, that's, why you bring a whole lot of different options? Because you never know what's gonna look best on her. Okay, so I'm pretty leaning out when it comes to letting you be artistic. Okay, but this just sort of a guide think, um, editorial, woodsy glamping type thing. That's what we're going for because it's a concept shoot and not an actual high school senior shoot, even though they are high school seniors, we can be a little bit more like dramatic and make up dramatic and hair, that kind of thing. So I'm cool with letting you go free with that, but just, you know, do something fun and unique and different. Yeah, well, and you could use the inspiration. Okay. Okay. So hope you want to check out what their weight, right? We could do more of, like, the greatest. Okay. Yeah, maybe a little bit more color on your face since it's neutral, right. That's a good idea. Maybe a papa and I are cheek or live or whatever. Okay, I think that'll look great. Okay. Okay. And then for her since she's wearing hat maybe something a little bit chunkier down? Yeah, like chunky curls, yeah, okay. Have a good maybe some great in it or something and then keeping it still neutral but like a bump up from like like a bronze control yeah that'd be good ok, I'll be good just because the rest color and maybe play up the as a little bit so they stand out beneath that hat you know sometimes when you have a hat on that kind of cover up your eyes a little bit and they make those pop okay all right oh, you look so pretty I love it. Oh, my gosh. It's so good. I love the lips that's all I think that'll pop with the neutral outfits and you hear looks awesome! We kind of look like twinkies girl okay, yeah so you can see how much fun we had pulling together outfit when you're when you're talking about a concept shoot having the options because I originally thought that skirt and that top would be the only thing she tried on but ginny was like new let's try something else she was she was working with me that day and it ended up being the red look better. I was kind of afraid the red would be too bright, but because I had the options I had her try moan and really figured out which one looks best and then the reason I chose the darker colors for the blond connor is because I thought it would pot more where's the neutral with the blind might she might have blended all lands and think about things like that when you're tryingto figure out who will wear what and just bring lots and lots of options, and then you can see that I know have guidance from my hair, makeup artists, but again, I'm not a professional hair makeup artist, so I give them guidance but want them to actually pick out the the colors and things like that, and she did an excellent job hope did had never worked with hope before I found her through a friend, and she did exactly what I didn't know to exactly tell her, you know, domain, like I gave her guidance, and that is what she she ended up giving may so being able to work with somebody and give him some guidance, but letting them have the freedom to sort of do what they do. This is really a great thing. So clarification question from photo who asked, who pays for the model's hair and makeup for these concepts shoots itself, and I guess the whole thing in general well, again, that probably varies on on who you're working with for this particular one hope, and I worked out a deal because, you know, she was getting photos, I did pay her a little bit, but it was not her normal rate because not only is she on creative live but she was getting photos for her portfolio and she was gaining experience and I'm you giving her the photos giving the model's photos of course the models did it in exchange for photos there their high school girls they're not professional models so there was no fee involved there but you know that's that's kind of clothes as well and the clothes uh one of the outfits actually came out of my style closet I just repurposed it that that that sequin skirt came from anthropologie I bought it on sale and I've used it a couple of times we used it here and then we did something back this past winter where we did what are called a concept in a box where I sent it to a couple of different photographers and it was just the skirt and they were then supposed to create from that skirt wei used it there yeah so it's fine we had a good time we're going we're going to try to do that again I'm coming up and get some participation with anybody that might want to do that but basically I provide them one or two elements of a concept shoot and then they kind of go with what inspires them with that like I did a very christmassy shoot with it where pana this one right here had on the sequence skirt and like a very traditional red and green plaid button down shirt on we were in a christmas tree farm and it was really cute. Yeah, it was really keeping an eye on my friend misty who have mentioned before she took a girl out and did still a christmas tree but so different sort of look, she had all neutrals and she had the girl had on a big cozy sweater and like a hair thing that missy made just so just different things that you can do with that skirt so that came from there the anthropology dress was purchased and had now having my style closet so I can use it again but then the three people outfit that's tried on and didn't wear we sent back yeah, you yeah you're welcome. Okay, so let's move on to the posing of each of the models during the shoot it's no different necessarily them posing for your normal girls but you might could be a little more adventurous supposing especially for something like this particular shoot which was kind of trying to take on a very editorial feel you know, while still being in the genre of seniors so you can see that all right, what? I want you today as I want you to put one foot up here and I want you to kind of make my hair like the hair side and shoot to the sad you need to you need to be here so I could see more of your face because if you're here your hair's in the way okay but basically reversed why put up and kind of almost bring your knee and down a little bit so it doesn't look like you're just like this you know? Whoa but like we kind of bring it forward a little bit and kind of break yeah and just kind of lean back like that okay come a little bit more in the mood okay? So when you're shooting with a girl wearing a hat you have to make sure that you get enough light in there because the hat will shave her face andi we already are and somewhat of shade anyway so a couple of things we did to try to help that is we've pulled the hat back on her head just a little bit instead of instead of her wearing it all the way down on her forehead so that helps opens her up a little bit allows more light to her face and then we're going to pop a reflector in and you can see the difference no reflector okay, so I'm gonna have you, um weight on the back foot lean back a little bit like this arm just grabbed the arm like this ok? And I'm gonna be standing right there, okay, let me move you keep doing that awesome gorgeous okay now we'll have you sit on the edge of this you can just sit all the way down needs end like this and lane over just real kind of slouchy fix your hair it's always better to take the time to fix their hair now then have to fix it in photo shop so I'm going to go up to our make sure she's okay with me touching her and because she can't see what's in her face slightly removing hairs if I can fixing necklace is making sure the clothes are exactly where I want them and then we're ready she and maybe lean over a little bit more yeah just kind of an exaggerated kind of slapped okay okay I'm coming close to you right there play with that necklace that's perfect chin down just a little bit yeah I love the head till that's awesome beautiful and the orange back there playing off of your neutral clothing may look at that I can see what you look like the nature doesn't provide a mirror but the camera does right there that's awesome oh, I love it I could pull that leg in just a little bit right there that is gorgeous okay one more close up you can tell you done this before you're great at it don't you have tell you what to do okay awesome cash separately oh yeah okay tilt your head just a little bit right there. Perfect and then let's bring that arm up right here ok? And I like to kind of make it look pretty silly so I love any sort of angles criss crossed arms you know, knees a little bit of different maybe glad one leg out so your knees are a little bit of different angle exactly drop the shoulder I love that that's perfect and I like to do several of the same pose before I move on making sure I get vertical horizontal etcetera so sit tight for just a few more seconds in that same pose awesome love it okay and then let's switch it up maybe bring it one arm up on your shoulder around your neck like that what? You just did that perfect. I love it a lot of times when I'm shooting I'll be telling you to do something and you'll do something on the way to trying to do and I'm telling you to do and I like it better and that's what just happened exactly like that that's perfect, perfect awesome love it come up close and get that same thing okay, on the count of three I want you to glance up that may okay, one, two, three perfect now bring this one up a little bit closer to your face almost lean on it a little bit and then one, two three right here one, two, three got it. Ok, I'll do it wears on already bested on your actual neck there, there, right there, right there, coming really close and then one, two, three. Perfect. Okay, and then we'll get one more, a little bit wider. Same thing ready. One, two, three. Perfect. Okay, with sam tried, different location. Okay, okay, so you can see how we did a couple of different poses. We worked with the environment that we had on again. It's. Not necessarily that much different for concept shoot than a than a regular shoot it's. Just incorporating what your location is. Your models and trying to tell that story of the concepts of and again it's not usually a senior paying client. So therefore you might conduce, um, things that are a little bit different. Maybe you want to try out new pose xyz on. Do you want to see how model reacts to you guiding them? Do a concept, you grab a model, go out there and do one.

Class Description

High school seniors are energized, creative, and fun – and the best photographers know how to take portraits that capture that spark. Join Leslie Kerrigan for a guide to designing, marketing, shooting and sustaining a senior portrait business.

In this course, you’ll learn everything you need to know to create senior portrait sessions that aren’t just a photo shoot, but are memorable, once-in-a-lifetime experiences. Leslie will share her unique approach to creating a style closet, providing wardrobe consultations and keeping up with the of-the-moment social networking tools teens use. You’ll learn about connecting with seniors’ personalities, interests, and sense of style to ensure their portraits are every bit as unique as they are. You’ll hear from the teens, themselves as Leslie hosts a roundtable discussion with a group of teenagers who will talk honestly about what they want out of their senior portraits and how to reach them. You will also explore ways to leverage that personal connection into more sessions, sales, and referrals.

Don’t miss this opportunity to become the dynamic, must-have senior photographer for every teen in your area!


Lynn Powell Roberts

I learned a lot from this course. I watched all day when CL replayed Sal Cincotta's senior course and I wanted a second perspective, so I bought Leslie's course. I'm really glad I purchased Leslie's course because it was a great complement to Sal's course. Leslie covered different things like using a style closet that I especially found useful. She also did a beach shoot with a male and female model, which I found very useful and different from Sal's style. Leslie is so excited about "her girls" that she photographs - it's very engaging. I highly recommend this course.