Ordering Session Q&A


Senior Portraits: Create the Ultimate Experience


Lesson Info

Ordering Session Q&A

So while they're picking what they want, you have something that you're actually writing for this purpose I am got out here forgot to bring it, but yeah, I have order form, so I am jotting it down. And you know what photo? They would tell me the number I have, um, all numbered kendra wine country tune into three or whatever, so they would say this one is kindred twenty. I would write that down there, the size twenty twenty four came gallagher out, so yeah, and then we would actually pick out which photo they wanted on the box and, you know, all that stuff. Yeah, and I would be I would be writing it down. You're amazing. Yeah, I remember it like the waitress that comes and takes your order, and you're thinking she's really going to get that right? Because he's not writing it down right question for, but for I'll limit them. Okay, I'm assuming that when you sent the welcome guy that they've already seen the collections, so that was the first one, and then the second one, what lab are you...

using? I use for t p I so that's, where all these great samples are so shout out party b I her for providing these awesome samples right here so yeah that's right? And the double set of wallets come from them and I think they may be one of the only ones that has the double sided island before in the third one what size of the digitals that you're providing? What sides of those printed up to because you mentioned they could get a canvas so yeah, they're full size full resolution they're buying that top package they're going and then I actually give them on the cd another folder full of facebook size don't just so they don't have to worry about re sizing because, you know, when you put a photo on facebook, it don't look good anyway, so I quickly re says that so you'll have two folders once you pull up that cd and one will be the full risen one will be facebook are what other social media yeah, exactly yearbook photo I'm assuming that they're going to use if they purchased a digital is there going to be able to use the yearbook photo from the right, which in my area is not it's, not applicable because they don't get to put their own photo in the yearbook but her and you don't under so yeah, but if that were the case, you would have to sell them in digital because that's the only way I think a yearbook would accept it it's over so whether it's just one you know maybe they only want the one for the year book you know that because that's not my area I don't I don't really have that worked in but yeah it would have to be a digital wallet so yeah okay, that was good because people are asking the same questions so so how long we just were demo ing s o it's not exactly what what it was like but how long would this session b how long do you tell them it will be and then was that we saw about maybe about thirty images and that what would I know? We've talked about this before you normally shoot about two two fifty images and then one more and I will tell you guys that there were more because had limited time to get them ready for today just because you were busy and stuff like that normally I would and I will give you more but normally I would do with her session no one how many I edited and how many more I could edit it probably would be more like fifty but again it's anywhere from thirty to teo fifty sixty dependent on the session because she technically had two sessions that's kind of hard numbers a little bit bigger but they're our sessions that are thirty images and that's a gracious plenty for them to choose from I don't like to overwhelm them with too many because then they start to not be and I want to make a decision and things like that yeah purchase the fashion I'm assuming that's the highest collection they would get all fifty of the digital exactly yeah on then did you have another part to that question how long does it take the ordering sessions usually anywhere from thirty to forty five minutes I can do in ordering session so um you know we get in we chitchat we start looking at photos you start making decisions it's I would say forty five minutes probably max you could probably do it if you need a little more time an hour but I would say you shouldn't really have to have more than an hour I mean again it's a matter of we already have a relationship so we don't have any of that awkward you know meeting and things like that have educated them before forehand eso there's you know I may reiterate some stuff but they know you know the process before they get here so that's why it doesn't really take a long time to go through you sent an e mail or communicate we're have the session scheduled right? And I'm just wondering if and this is just a thought I sometimes don't check e mails every day and so my preference is a text that said I'm like a teenager right text me and I'll respond within a couple hours verses my life is so even if I texted you and say, hey, I sent you a memo frankly, right? So find out maybe what is the best way to communicate with the guy so that they might not see that yeah, whatever one and a lot of times teenagers don't check e mail yeah, so on the questionnaire that I usually send out I do ask about how to best communicate to the senior, but I don't actually ask how to best communicate with parents so that's a good addition to that questionnaire I think would be a great way to do it because you're right not everybody communicate differently and some people aren't a textures and people are some people are always own emails and people aren't some people do facebook meth judging you etcetera so yeah that's that's a great great idea absolutely yeah, you think that music is really important to have in there like for background noise? Yeah, I mean, you know way were discussing earlier what music to put with this and I am not super musically inclined like I don't just listen to whatever comes on the radio so I don't know a lot of names of songs or fans or whatever, but then when it comes time for a slide show, I get wrapped up in what the words were saying so I try to pick something that talks about something that is you know either lighthearted or you know be things like that have used one that purpose like will really make moms cry um I know I know I know that taylor swift song never grow up yeah yeah yeah I actually no it's not a bad strategy because triggers him right right you really want that one is a good song for that purpose you know so anything that might trigger emotion you know you don't wantto balling per se but you want them to have a genuine emotion so I think thinking about the song and choosing one that that might garner some emotion is a good idea yeah the butterfly kisses after yeah yeah that's a good one actual arrest of the ordering session do you have any like background you're going no no no it's quiet but again I mean we're talking I'm a talker so I don't need the music that if if you aren't as talkative may I've had somewhere it's like they're like I really love this and they're washing it go by and then you're like really quiet I really haven't interject with something like oh what do you like about that or you know oh I love that one teo remember when we did that or things like that so that's why I personally don't but I do think it's a great idea yeah you could have it softly playing a cz there scrolling through I think that's a good idea totally fantastic. I'm wondering if you could say again the name of the lab that you used because some people missed it, but then also would you actually have your client's physically look at another set behind? Because that's on our set, right? Would you have them physically? Look, I usually the way I haven't set up that stuff on my coffee table, and then I have a display table, and so I pick it up and show them the difference between eleven by fourteen and eight by ten so they can physically see that, okay? Or, you know, whatever size choose, then they can physically see what it is I don't typically hold. The campus is because they are actually hanging on a wall and there's a little more cumbersome toe, maybe hand and then they get up and look at them on the wall because they they can get to them. They're not like behind something or whatever. So, yeah, I definitely do that. Let them touch and feel it is important. I don't tend to sell a lot of albums, which is why I didn't bring any with us. But I know you mentioned maybe an album, I think it depends on your market, no. My market doesn't really go for that, so I don't that's why? I didn't bring it out here because I don't tend to sell it, but I do think having an album and having them be able to flip through it is a good idea, excellent alternative idea, yeah, it's unique, I love that fact, I want to order one wait, you want? And then the lab again is pro pro dp I dot com p r d p I question one eight by air with like that image you knew for gallery rap, you obviously have to have the extra right. I'm gonna have ad space for the new sometimes, like if you most images, carol, any images normally amounted to be like print about four by six so if you're enlarging on that app, does the show you like the cross, the crop ass factory shoes? I don't know like, oh, wow, it's actually going to cut this off? It doesn't on the app, but I do have a piece of paper that you're yeah in my home that does show the crop affects that. I also explained that to them as well, and this one, I love it, too, for campus, so I can go in and just add something just so I could make sure that her fingers aren't cut all but I will say I was we were in an alley and I was as far back as I could possibly get and I had my widest possible lin's own, so that was all like I couldn't I couldn't physically do it in camera just because we were like that do you know? And I said, I'm sure you think about something like this might be one that they want to do a calories I need a little bit of extra speed, right and that's why I tend to have to force myself not to take everything vertical and close up because I know that I'm not going to out, you know, when you get to be certain sizes or if you want the campus, I'm going to be screwed basically cut off, right? Yeah, definitely keep that mind, but again, I think this one is going to look fabulous became so I'm going to just add a little bit of face to make sure that we can wrap it around at the top. The bottom it's probably got get a mountain it's just the top with her fingers up there and like I say, if I had been in a area where I could step back further to pull, but I wouldn't phil birdie had that same question online so hard you do have a question, I also do my in home r my ordering sessions in my home and I struggle with having samples of camps is faster, but I don't want to order necessarily campuses a little rich kid, right? Tio use the ones of your family as your example, you actually have no, I actually have seniors, but but again, it's in a room that we never go in in no one else that comes to my house ever goes in that room, so it doesn't bother me, but I get what you're saying because, yeah, you might not want that, but I use that room exclusively as my room, you know, nothing so it's not they're all on display, but maybe find somewhere that you can or I don't think it's the worst thing in the world would just show your family's campus and say, this is what size it would be. I mean, they can still see right the product, and they could touch it and feel it if they wanted to, and they could see how big you might would have it. So yeah, so I wasn't sure if if you were going to keep going with them or you done with kind of what you want. I mean, I don't know kind of what I wanted to show just because I wanted to show their their reaction and you know, this is a special circumstance because they are going to get all the photos so you know, we're just, you know, doing sort of a mock trial if you will exactly don't know, so I would love it if you guys have any or people online have more questions for client for mom and daughter just like we had the teens yesterday on a panel if you weren't with us and we were able to ask them questions, it would be cool if you guys want have questions for a mom and a daughter as well. The most common thing I get asked by seniors and or parents when I'm booking and then keep going from there is I just want all the digitals or can I get this cd or whatnot? So if you like how you structure yours, are you happy with the fact that you are getting product as well as the digitals rather than just saying here's the digitals here you go? I mean, is that for as a parent and knowing full well that you're the one that's going to be paying for this? Are you okay with that? Like it's? Um it's prods me toe actually order the products and not set it aside and try to remember to do it later and have to go to costco I mean there are other options to do it, but to trust the process, I also I am intrigued with the other way says she's displayed the products the pictures gives me some other ideas so um I actually appreciate have bean having that opportunity to do that and I will stay on that note that a lot of times when I maybe in the past when I have just sold a cd I'll hear from someone later saying oh yeah you know I never really did order anything you know no main because they had the city and they just never took that step to do it so it doesn't make it easier out the same right I'm a working mom and to have other activities going on and this is and I'm also kinetic I want to touch and feel so works for me we have the u s keeping questions we've got some questions coming in from online this is from patricia night how would you feel about having an ordering session in your home but you have to clean the house now would be the I'd prefer to go to the toilet first home I believe if it's not it's too far away that's right yeah great fantastic another question is um how would you where where do you go about finding where are you advertised to I guess is the question where do where do you go about finding photographers as faras photographers um we would there's always google I'm serious there's always google but to talk to other seniors, other friends who have gone through the process. And then we do have a friend who does photography on the side. So I guess, it's just you know who we know and having the connection and trusting that person is really important. I want to see their product. I want to know what they do and and get what we want out, right? So would you be, um it sounds like it would be more, um, interested in the in person yourself, then have you? Then what could you imagine what it would be like if you were just doing an online having to choose things online? Personal. You can't be there and look at them, and I don't know if it would work, but so the better experience, I think. Cool. Well, we think so as well. I have some more questions that are for you. Okay, leslie, about the ordering session. So I don't know if we wantto say goodbye and thank you so much to joe and kendra, and then go for some questions before we go. So thank you both. Thank you. Thank you. Okay. All right. Okay. So let's do some questions for leslie, wait touched on it a little bit here, but how do you educate us from tracy kinney? How do you educate your clients on the difference between the quality of the canvas from pro d p iis is if they wanted to order it from costco or right have you yeah, I mean, you really do have to educate them on that process. You could even have a sample of a costco print just, you know, remain just kind of not maybe displayed that you pull it out, whip it out when you needed teo and say, well, you know, this is this is what I could give you and this is what costco could give you and it is going to be a difference especially when it comes to color it's going to be huge difference so maybe you have like a little matt board of a couple of different print places like walmart, costco and wherever else is in your town and you just pull that out that would be the most then official way I tend to just you know, most of my clients trust me and they get the products for me, but if they do get this the cd, then I tell them a lab that is in our town that I approve you know to me like I'm just like look costco, walmart, walgreens all these places I know you could go to but I highly recommend that you go to it's called j andy it's a local printer that does a really good job they don't it's not quite the same as mine but it would get them you know, five seven day buttons that would look okay and then I tell them that you know if you are thinking of a large print I would recommend that you get that through me andi just order gift prince or things like that from you know your cd because that way I know I'm giving you the best possible quality and that usually is is good for them but I don't personally have the example but I think that's great idea I think it's a great day and I do appreciate because because that's the reality is people are going to go make prints so that's a great idea to give them a suggestion because ultimately if they're sharing those with people that's your brand right so you're protecting your brand exactly by going ahead and doing that that's great okay a question from ali on and photography eliane I'm sending my client's proving link with the password to view and then they have to book an ordering session to come and view them toe order have been having a hard time once I send the link for them to actually agree to come in and book a session ordering session do you have any advice on what I should do to get them to actually come in can she quits in on the link and only have him do the ordering session? That would be my suggestion. I think a lot of times when people see them there, we were all busy. I mean, you know, I mean, like, okay, well, I've seen them. Now. Do we really have to go to your house in order on them? I can see why that would be a concern of a client. I could see it from a client's perspective. So my idea would be to just not thin them anything online and and just make it in person or keep it online. That probably not. But just choose which one you want to dio and stick to it. Now, you might want to send them a sneak peek of, like, one or two images, if you really want to get them, like, excited or are posted on facebook would be even better, because then everybody sees it and not just them, but I would just I would not. I would not give him the length of orient, I think that's the answer right in your eyes, one way or the other. Yeah, question that when you first started doing this, that people would be like, oh, I'm not gonna order right now or whatever, and I'm nonconfrontational. So I'm like, okay, tio I mean, you know what I'm gonna say. No. Yes, you are. You're not leaving the house and locking the door and you find your chequebook and produce the money, right? So how did you change that? Honestly, it took several ordering sessions, just really? And they really informing them ahead of time, and it took it took several before they got the hint, but eventually, just me continuing toe. Okay, you know, this is when you need to place the order. I accept check at the time was all I accepted in cash. Now I have a credit out of the square, so maybe say that to them and say, you know, okay at the orders just be sure to bring if I'm talking to a senior, I always say, make sure you bring your mom or dad or whoever is making the purchase because this is the time were purchasing and you need to, you know, bring whoever's writing that check for you so it's going to take you a little bit of getting used to it because I'm with you once they were there, I was like, okay, because what could you really do at that point so then each time that would happen, I would get mad at myself for not telling them what I needed to tell them beforehand. So I would each time tell them the next person and more stuff until eventually it just got to where it was like, okay, nobody's, nobody's kind of giving me that checkbook excuse anymore? Oh, I don't have my checkbook. Come on. You've had it in your pocketbook. You know, you did it, right? Well, that that that's definitely thank you for asking that question because nikki hunt asked something very similar on dh. And so that's. Madero photography also asked, do plan for another ordering session. The families are not prepared to actually place the order. Yeah, well, I will tell you this story. So I think it was last year I had a senior who book me, the girl herself booked may she's very independent girl. I probably didn't make the best decision as faras communicating with parent on ly communicate with the singer, but lessons learned, right? You know, it was a quick thing. Okay, yeah, I'll do it. And I had the date available and so we just went for it. But I didn't do my process that I do now for that particular session, so when it came time for the ordering session, about an hour before the ordering session the mom calls me and I was just like oh hey you know do you have to reschedule like that's what I'm thinking well really I don't I don't have the money and I was like oh okay never had that happen before we thank god she called me I do I do appreciate that so I said to her I said, well, you know what? There really isn't a point in going through the ordering session right now I hold on to the images I'm not going to get rid of them why don't you let me know when you're in a financial when you can financially make make it make a payment or whatever I said I really want you to see these photos but I don't want you to see him and then not be able to order them and things like that so we didn't do the ordering session months go by I thought I would never hear from the mother again but sure enough, a couple months later she called me and said ok, now I'm ready and I said okay let's do the ordering session so it prevented me from having to do a ordering session that didn't result in a sale and it let me have, you know, help her get to where she could afford it and because I didn't show him to her and then let her leave without it I think she wanted to see him so she did what she had to do to come up with whatever money she was willing to spend so you know, if if you get in a situation where it's too late and they're already at your house and they've already said, well, now I can't you know I didn't bring anything or can't buy this right now then yeah, you may have to do another ordering session or what you could do is go ahead and have it all written up what is it that you want whenever you can afford it? This is going to be the total um I've got it that way you don't have to do another ordering session, you can just have it on file, they could give you a call if you want to offer a payment plan that's an option, you know, things like that there are ways around it I probably would try to go anyway, but having another ordering session if they've already seen the photos at that point, then at that point I would just go ahead, write up an order and say okay, and then you know, they call you and change their mind about one or two things you still have a guy that you don't have to then redo the whole process yeah clients and if you do, how do you handle that very the on ly out of time out of town seniors ever do with with senior ology so they're just given the photos for their time for modeling I have done family many sessions I do the only time I ever shoot families is once a year several of my best friends live in charleston on dh they always want me to take the christmas card photo, so for that purpose I will go down there I will do many sessions and the cds included not just mail it to him because they're out of town, right? They're not going to do in ordering session even if I waste my time and put him on line there probably, you know I mean, like it's just it's not worth it in the end, so I just figured this is how money you're going to get you know, I think I do ten images see the period on dh that's what they get and they don't even look at him, they get what they get it done, you know, they don't choose I choose you think skype would be something that would be helpful. Lookout yeah think he could do skye just because at least you get the interaction with them that you don't get from an online ordering, of course there's an exception to every rule and you gotta work with what you got if if that's not an option and you didn't out of town one and yet you might would have to put him online. But I definitely think skype is great because at least you're their toe walk them through the process and you can maybe pull them up on your screen and control um and you know, because skype you can share screens so you could pull up the photos on your computer and say, ok, I'm going to school through these arm will play must lodge joe and then almost girl through him you guys tell me when to star when not to star type thing I think that's a great idea absolutely or, you know, the other option is to come up with a out of town package just kind of like what I did for the many sessions that I do, maybe you come up with a you know, destination senior package and this is what they get in your none that's an option too. Where do you get this? A beautiful package portfolio printed what had where'd you get that from, people don't know this came from miller's miller's, great offices, the image portfolio and I create I may I designed it myself and it's actually printed on the pearl so shiny pretty that's where that came from, it is shiny and pretty in it it also looks it feels so yeah, national, and it feels so like riel, and I will say, I just added it not too long ago because I personally couldn't always remember off the top of my head what was meaner to me, like I'm just like, oh, gosh, you know, yeah, that that's that I didn't want you to be going home, what was in that package again? So this way I have it, and I can hand it to them, and I can look at it with them. And I mean, I know what's in the packages that sometimes when you're on the spot, your mind goes blank and some, you know, without having something to look at so it's nice, and because they can hold it and they can look at it now what's in here is the same thing that was in the welcome god that I sent them, but they've forgotten sometimes about that that time they get here and they can they can hold this so on, what is it actually do? It was heard. Bam! Yes! In image folio image that's what it's called and it is ah, hardbound book and I mean, you can get there's a company called re binder that I get my cardboard think little little folders from they have some early now that they're leather of their cloth, and then I think you kind of like a menu from a restaurant where you can probably just stick a piece of paper in them. But the book itself that would work, andi, you can get it whatever, you know, whatever color I looked at those two get, but they didn't have a color that went with my brand, so I didn't get it that there's a cool tune. That way. If you do, you change of your packaging or whatever you don't have to order, you know, you just print another piece of paper, but it's still in a nice older paper presentation. Dot com has lots of different boulders and presentation type folders. They're not hard and thick, but that would work a cz well, but being able to hand them something is always nice. Are you a paper person? Yeah, well, I e o invitation. Oh, yeah. Before I had a photography business that an invitation and south, we like to throw some parties. So you gotta have that ugo with a lot of monogram site with a lot of monograms. Exactly.

Class Description

High school seniors are energized, creative, and fun – and the best photographers know how to take portraits that capture that spark. Join Leslie Kerrigan for a guide to designing, marketing, shooting and sustaining a senior portrait business.

In this course, you’ll learn everything you need to know to create senior portrait sessions that aren’t just a photo shoot, but are memorable, once-in-a-lifetime experiences. Leslie will share her unique approach to creating a style closet, providing wardrobe consultations and keeping up with the of-the-moment social networking tools teens use. You’ll learn about connecting with seniors’ personalities, interests, and sense of style to ensure their portraits are every bit as unique as they are. You’ll hear from the teens, themselves as Leslie hosts a roundtable discussion with a group of teenagers who will talk honestly about what they want out of their senior portraits and how to reach them. You will also explore ways to leverage that personal connection into more sessions, sales, and referrals.

Don’t miss this opportunity to become the dynamic, must-have senior photographer for every teen in your area!


Lynn Powell Roberts

I learned a lot from this course. I watched all day when CL replayed Sal Cincotta's senior course and I wanted a second perspective, so I bought Leslie's course. I'm really glad I purchased Leslie's course because it was a great complement to Sal's course. Leslie covered different things like using a style closet that I especially found useful. She also did a beach shoot with a male and female model, which I found very useful and different from Sal's style. Leslie is so excited about "her girls" that she photographs - it's very engaging. I highly recommend this course.