Senior Portrait Experience: Building a Style Closet


Senior Portraits: Create the Ultimate Experience


Lesson Info

Senior Portrait Experience: Building a Style Closet

We talked about what to wear guy and that's how you educate them so now how do you put that to use wardrobe consultation is where the style closet comes in so what I did was I just started building slowly slowly, slowly right? I used to show up to a session with my tackle box that I got from target on dh it was just full of jewelry and maybe I'd throw a scarf in my car maybe I throw a hat my car was just stuff I happened to have it wasn't necessarily bought specifically but little about little started building more and more so even if you want to start out really small and just have jewelry that is going to help your seniors and it's going tio elevate their experience to be honest with you so you can carry a little tackle box with you to every session until you can maybe build it up bigger and have this style closet so it could be a small auras bigas you want so with the style closet what kinds of things do you include in the style closet? Right let's talk about that style cause it mus...

t have jewelry absolutely must have because again it finishes off any outfit right? So that and again that's how I started just with a tackle box of jewelry so if you have nothing else have jewelry statement necklaces, long necklaces, earrings a statement rings all of these things are good things I mean, you can pick him up from target you can pick him up from forever twenty one there are so many inexpensive and if you guys have charming charlie you ever heard that that's an expensive right? Yeah. So there's there's ways that you don't have to invest the whole lot in the one thing that's going to make a huge impact. Okay, so that's important? What else? Let's see scarves? I think scarves are awesome that's a mustache if you can have winter scarves, you can have summer scarves. This right here is a is a summer scarf it's lightweight it's got a lot of pattern, so if a girl showed up with a solid let's say she showed up with a solid yellow dress and she didn't have any jewelry and maybe I didn't have any george to go with it I could add this to it and give her a pop of color up there and then take it away and have a different look so things like that help paul scarves those air awesome because when you're layering for fall and you have a jacket sometimes scarf is great toe add to it so different things like that of course I could bring all my scars but I have thick one thin ones all different colors target has a great scarves again that's an inexpensive by that you can have that makes a lot of impact maybe they even brought just a white shirt and you're thinking oh gosh I've gotta add color to make her pop a scarf will do that for you so that's a good thing printed solid you name it another thing is hats and hair accessories those air important because again that adds a finishing touch to the outfit so let's say they wanted to look country chic right and they have a plane for some reason country chic always comes out as a cream dress for some reason that's like a popular thing that kind of depicts that characteristic that maybe you want to add something you need like a headband these again and expensive you can get him from target you get him from forever twenty one anthropology has great ones that they put on sale to try the sale rat they're this just adds a little something to it I had a session not too long ago where the girl had this white lace dress on and she brought her own floral like headband and it just made that outfit so much more interesting than just the white dress so that's good hats are the same way we'll tell you that when you had a hat teo senior most of time they get a little bit of an attitude it's funny to watch so you're like and they go you know, like oh that's nice and they kind of got this still different attitude look good on me, but so that's cool because then you can get a whole different vibe from the girl and you can take it off and put it on and two different looks right s o that's important. Think about with hats think about winter hats versus spring and summer hats. Obviously stroll is a big thing in spring and summer wide straw hats, but no more cowboys schatz fedoras things like that and then felt hats for for wintertime again for doors or both beanies, beanies, air great toe add so inexpensive and going at sea and buy a ton of beanies and all that good stuff and then jackets jackets is a must have. And the reason is that the layering piece it adds something so this outfit lucy so if I had this plain dress cute right q by itself, but then we could add this jean jacket to it and give it a whole another look and then they could take it off, you know, and have a couple pictures with a couple pictures. Now, of course I'd have jewelry with this, so it finishes off a look it gives you something to hold, you know, like I said earlier, so jackets are great thing jean jackets awesome they go with everything put him over a sundress maybe the client brings a sundress you have a jean jacket, your style closet and you're good to get right blazers are also a good thing that go with just about everything and have a lightweight blazer you can have a winter blazer I have a j crew blazer that wears a coat because it never gets um cold in south carolina that's about as much as I need but it looks good over a plaid shirt I feel it's good over plaid shirt just like a flannel flasher throwing a blazer I feel like I am mohr complete because of it and it looks good as faras seniors in their photos okay, so that's a must even a leather jacket give the leather nowadays like really inexpensive it doesn't have to be real leather I have a turquoise leather jacket I got from forever twenty one that actually got for a shoot out it was a concept shoot and I got it for that. But now it's a must our closet and girls wear it all the time so it just adds a little bit fun a little layer teo to the outfit and then the last thing is something that stands out I'd liketo have this because every now and then I'll get a girl that's a little bit more adventurous that's willing to wear something fun and unique maybe they don't have that unique piece that they don't necessarily have in their closet. For instance, this sequin jacket, I'll use this all the time because most people do not have a sequin jacket and their closet, but almost everybody loves it. Right? So this is a good thing. I also have a sequin skirt from anthropologie. I have a couple of tulle skirts like I have three people. Tulle skirt, that's in my ciao closet at home, those air good, especially if you get a ballerina that maybe might want to do something fun and her session to show off her talent of ballet. Then you've got that tulle skirt and you've got this whole look for that portion of the of the thing of the federal sheet. So something unusual is always good, something unexpected, something unusual that they can incorporate that's the fifth thing that's a style closet must have. Okay, so what can you do if you maybe don't want to do a style closet? How can you help your girls with what to wear past the what to wear guide that you know is not a style closet. You partner with a boutique, okay, and you can send your girls to that boutique and say, hey they know my style. They know you work with that boutique to really kind of talk to them about what they can help the girls with and just send the girls there. Tio, help them get ready for their photo shoot. You can. How do you partner with a boutique? A lot of people ask that you need to go into a boutique with things that you can offer them and not what they can do for you. So things like shoot a lookbook or shoot some photos that they can hang up in their store or if they're having a fashion show volunteer too, you know, shoot that team up with them for senior night events. We just did a fashion show at fabric the week before I came here. A back to school fashion show all my model, all my senior rips slash models got to model in the fashion show. And we just had this huge senior night. It was awesome. We had time to turn out. Fabric did a great job. They sold a bunch of stuff. It was awesome. So several of my clients that were coming up for their senior shoots came. They watch to show that boston stuff for their their their actual senior chute so that's a great thing. Again, you saw earlier that I included a postcard and I welcome guy that gives all my girls a twenty percent off if you do nothing else get them I mean, of course they're goingto do that because that gets them people in the door so that's a good thing on dh then you know, suggest that your seniors go to that boutique for helping them with their war drive so those air ways that you can do it while making sure that they are prepared and what to wear without necessarily having to go the style closet route because not everybody wants to do that, you know, but that's a way around it. Okay, so what's the other thing you khun dio is you can work with a stylist, okay, so maybe you don't love shopping as much as me, but you want to do the south closet, but you don't want to actually go out and pick the items. Well, then you need to find a stylist that you can work with and, you know, talk to them about the different style profiles of what you wanna have in your closet and then send them out to purchase it or maybe you send your girls to her and she says the wardrobe consultation instead of you and that's far but either way they're getting an extra piece of the puzzle that's going to help them for their session helped them ready for it. So again, you can partner with the stylist, you can include a stylist in the session, or you can have the stylist pull together outfits that you have in your closet, so they're a couple of different ways you can work with that. One thing with the stylist is try to find somebody that maybe is up and coming because they're going to be a little bit more willing to work with you for trade, which is good you can ever trade something that's always better because not gonna cost you anything. So I think that's that's a really good thing is try to find somebody that's kind of up and coming. Maybe you can work together and both build your your businesses together and you have the same clients and do all that good stuff. So I think that's really away that maybe somebody that's not the most fashionable might conceal offer what to wear. So because I think it is so important that you help your seniors with what to wear that's, why I have these different options that you can do because not everybody shops twenty four hours a day like I do, I'm just getting just really only twenty, just getting okay still. There's the rachel's oh, quote, style is a way to say who you are without having to speak, which is why they why fashion is so important because you are taking a photo. You are trying to capture who they are. And one of the ways to do that is to do it through style because you want to know who they are and you want them to to feel like themselves feel like they're expressing their style and really capturing who they are. So that's what's important there. Okay. Okay. So I know we have jared on the phone, but do we want to answer any questions? Look, let's, take a couple of questions that are related to everything that you just went over because that was that was pretty dense. You really answered. A couple of people were asking about what do I do if I don't know about style? So we talked to that. But some of these some of the specifics, like m c p is asking, do you take this style closet on location? No, they come to me that's. When the wardrobe consultation comes in handy, they come to my home. I have this set up in a spare room in my house. I treated as if they are coming into their girlfriends closet on we're just kind of hanging out and picking clothes and having a good time now granted, if you have a studio you could totally do something in your studio I guess you could take it on location but like I say I have them come to my home for wardrobe consultation which is when we go through the style closet on dh then yes for this session if they pick something like let's say they came to my house we did a wardrobe consultation they wanted to wear this on their session I would take this with me to their session so that's how we do that on you'll see that when we go through this actual wardrobe consultation but yeah no, I don't take it on location now before I had a sound closet all I have is a tackle box. I took that with me because that was easy. I mean that's easy to take. So so yeah, if you have something smaller and things and you want to just take it and have it on hand in case you can throw something on the makeup outfit look finished and I say yeah, go for it great and we did have a number of people asking so you have individual pieces here, what do you do? Because obviously not every girl is the same side and back style. Exactly. And let me just say that because of that, you can't necessarily have a size of everything because you're not a boutique. If you were a beauty, you would have, you know, two, four, six, eighteen whatever. Because you have to buy a style. Run on. Do you have to buy two of everything the way they work? But I'm not a boutique. I would love to eventually get there. To be honest with you, that's. My goal is to have a full on boutique as a part of my photography business. Just because, like I said, when I was growing up, I wanted to be a fashion designer. And then that turned into having a boutique. So if I could do that and that's what I would want to do but that's not what I'm doing now. So I pick up pieces that are different sizes. Generally, if it's a small, medium large, I could go with a smaller medium and mostly accommodate my clients. Uh, if you get one size bigger, you can always clip it. Thats a great stylist trick. Um, you know, opportune like I'm a stylist when I'm really a photographer, but that is that's a trick for stylists have those clips. So it's always probably better to have something bigger that you grabbed right here because you're not photographing generally and then you'd have to move the clip like let's say I was photographing the back of him well, then I move the clip right here, you know, so it's not showing things like that, so you've just got to try to, you know, get a sense of what your clients who they are, and then another thing you can do is maybe you wantto ask, I don't know, I don't actually have this online questionnaire, but ken and I were talking about this, and I think maybe if you ask them their size ahead of time, then you could go out and purchase something that you think my reading, those answers to that question. Aaron seon ok, she's really into pretty valuable billa I'm going to pick up a couple of things I know her size, I could pick up a couple things and you know, if she doesn't pick it, then you can return or maybe you save him from the next girl in your style closet that would help answer that question, but yeah, I would have, you know, like I say, this is a small, but maybe I would get this I think is a medium maybe just have a few different things you can't have you can't have I mean, I would not have every size of this but maybe I would have this in one size a leather jacket, another size things like that so there's there's you just have to realize you can't accommodate every possible style because you're not you know you're not nordstrom I mean anything you work with what you got now and again you can always ask them their size and go out and buy something special that you had in the mind and thought ok in fact this dress I purchased for a girl who when she books she said I'm really, really tall and very, very skinny because she was I mean, she was super tall so I was like, oh, this would be great on her because long and it is little and I thought so I bought it for her mind and then I just keep it in my closet and somebody else can wear it as well so yeah abbs do you limit how many times somebody can wear something? Yeah, I know that this isn't you know, with five girls from that school haven't worn that teo totally yeah that's that's something you need to do because not every girl's gonna wanna wear your get everybody from riverside high school wearing this because eventually matt oh yeah she asked if you limit the amount of times a different girl conway or something so not every girls wearing the same thing generally, not every girl picked the same thing, so in general that's, not that hard to do. But if people started picking one thing over and over and over again, I would definitely limit it, because nobody, I mean it's like prom. Do you want to show up to prom with same dress somebody else? Unfortunately, all three years that I went to prom, somebody have not dress, so no, you don't want, you don't want that to happen, so, yeah, you just need thio. Keep track of it in your mind, you know, pull it from your style closet, starts getting used to much and put it back out after a while. Recycle it, that's, always a good thing, so, yeah.

Class Description

High school seniors are energized, creative, and fun – and the best photographers know how to take portraits that capture that spark. Join Leslie Kerrigan for a guide to designing, marketing, shooting and sustaining a senior portrait business.

In this course, you’ll learn everything you need to know to create senior portrait sessions that aren’t just a photo shoot, but are memorable, once-in-a-lifetime experiences. Leslie will share her unique approach to creating a style closet, providing wardrobe consultations and keeping up with the of-the-moment social networking tools teens use. You’ll learn about connecting with seniors’ personalities, interests, and sense of style to ensure their portraits are every bit as unique as they are. You’ll hear from the teens, themselves as Leslie hosts a roundtable discussion with a group of teenagers who will talk honestly about what they want out of their senior portraits and how to reach them. You will also explore ways to leverage that personal connection into more sessions, sales, and referrals.

Don’t miss this opportunity to become the dynamic, must-have senior photographer for every teen in your area!


Lynn Powell Roberts

I learned a lot from this course. I watched all day when CL replayed Sal Cincotta's senior course and I wanted a second perspective, so I bought Leslie's course. I'm really glad I purchased Leslie's course because it was a great complement to Sal's course. Leslie covered different things like using a style closet that I especially found useful. She also did a beach shoot with a male and female model, which I found very useful and different from Sal's style. Leslie is so excited about "her girls" that she photographs - it's very engaging. I highly recommend this course.