Social Media & HS Seniors


Senior Portraits: Create the Ultimate Experience


Lesson Info

Social Media & HS Seniors

Social media with teenagers must have right? It is the way to communicate with them they are not really utilizing email all that much they're used on social media and they're using text messages so we are going to get into how to navigate and you don't utilize social media to attract teens thiss statistic is really just let you know that all of the teens are on social media and the most of them surveyed by status dot com thirty percent says that instagram was their most important social media outlet, followed by twitter and then followed by facebook. So I know there's a big debate out there about whether teens are still on facebook I definitely think it's maybe not as popular with them that I do think they still use facebook, so I don't think there's anything we should give up yet instagram is awesome because is a quick an easy way to see a photo and attract your audience, so I think that's probably why they're liking that one a little bit more because it's quick, easy you know faceboo...

k posts you have to read and they don't have time for that who has time to read nowadays? I mean come on anyway, so that is you know how that plays out I think you really honestly almost have to be a full time social media guru when it comes to seniors and marketing s o aa lot of times I think people think we just take pretty pictures and we're done that there's a whole side of this business that is justus important as the photos we produce and that is especially with senior social media so it is a constant thing you have to keep up with you have to make sure that you are keeping up with the trends connecting with them through this outlet and so forth. So a couple of things to think about when you're talking about social media when posting to instagram you can connect obviously your instagram post to facebook and twitter that will save you a ton of time always you know you have the option, you don't have to choose it that I always choose facebook on twitter so everything I post on instagram is there too that way I don't have to go to each of those sites suppose so that is important to make sure that you are doing all of that so it saves you time that gets you out there and more places also connect your facebook and twitter account so if you are posting on facebook, it also tweets what you posted and vice versa that you khun do through facebook app you know through facebook there's a way that you can use the twitter apt to connect and vice versa you do both of them can aet facebook twitter two hundred of facebook's you choose toe tweet it's going to show up on facebook and vice versa. It's just a time saving tool in order to get everything you need own social media, I mean, who has time to go to each one of these outlet's there's? A million of them? Probably. I don't have time to get all of them, so that saves me time. Another thing is to connect your blawg, teo facebook wordpress logs have you know, adams that you can do and connected that way, network blawg is a way that you could do that as well, so that you're making it easy. You're making it super easy if they're looking at facebook and then bye default, they might see it on twitter because you've already connected your facebook twitter, then you don't have to remember to go put that link out there on the block senior ology is connected that way, so I don't have to actually go on facebook and say, hey, go look at this block post today I know I blogged and then it automatically puts it on there on dh, making it easy and having it come up and show up in somebody's face makes them click on it if they have to think to go to www dot see neurology dot com, you know they're not going to do it so have it show up and have it just one click, they don't have to think about it, they could just see it right, then they're in their feed, said that's important make sure your website in your block has all of your social media links you want them. If they find you via your website, you want them to them be able to connect with you on social media. So had those icons those you know the bird for twitter, the camera for instagram have those in a place that they can immediately see it don't have it hidden at the bottom or anything like that. You want them to be able to click, follow, click, follow simple, simple, simple and fast on dh. Then you don't ask your clients for their social media links. We talked about that questionnaire. That is what I try to find out as much as possible. All their social media links because I want to follow them comes in really handy when you're trying to recruit senior models because maybe you follow them for a little while, see what kind of interaction they have again. You gotta you gotta protect your brand so making sure they're not. Being mean all social media or doing anything like that you want to follow them you want to see also you can learn a lot from following teens on social media see what they're into you can learn a lot so make sure you ask them and you follow them I know I mentioned earlier when you're sitting there at the hair and makeup and you're chatting with them you know for some reason you haven't gotten a chance to follow them yet you can say hey by the way I know you told me this on your questionnaire but what's your instagram let me let me pull that out really quick so that I can take a quick snapshot and who doesn't want their photo on instagram as a teenager they wanted so you you say I will take one of you in the process very makeup oh yeah yeah yeah put that on their tag mate so those are some social media things what are the best things to post? What do you post there's a ton of different things you can post I like to post a little bit about the actual process and then a little bit about me personally I feel like trying to make a connection with them and not always trying to sell sell sell to them with my post is the best balance if you think about maybe other please people that you follow even anthropology for example they don't always post anthropology is having a sale today maybe they post oh look at what this cute girl had on today and you kind of get more connected with them that way so think about it in that in those terms don't always be posted about you know the special you have run in or something like that post something that they could just find it interesting and mix it in with some more business see type thing but some examples behind scene photos I think all teenagers are very interested in what the process is before they book use of your posting behind the scenes photos and they're seeing their friends having a good time seeing that they are you know, doing something fun that is going to attract them and social media is the best place for that posted on instagram they can see that and think oh I need to call and get my senior photo taken it's all about being in front of them to remind them that hey you're out there and you are you know, taking photos and they need to call you in book sneak peaks are always good you know there's a couple of different trains of thought when it comes to sneak peeks maybe you don't want to show anything because you want them to see everything in the ordering session on dh I understand that because you want that gut reaction when they first see that photo, but I generally put a sneak peek up maybe the day before the ordering session and only put one up because that way they can get excited about the ordering session but I am not given to much away before the ordering session, so that's a good way to think about it just think of a number, stay consistent with that and decide on a time that you're going to post it I don't necessarily want it a week or two before the ordering session because I don't want them looking at that photo and then by the time the ordering session comes around, maybe they've decided they don't like it or older here was, you know, not exactly the way they wanted or whatever, so I think a day gives them excitement that doesn't make them, like, go crazy plus, you're not giving away the digital files if you're just posting one and you've got your logo on there, you know, if they are going to buy the digitals, you're not harming that to sail if you will order session photos. I love it when I mean not that I really want moms to cry, but I do like it to see that emotion so I might snap a picture of them looking at they're looking at the photos and going are making, you know, great face or crying or you know, whatever their emotion is, I feel like that's important, plus it also educate your client on the fact that you do ordering sessions and that's where they're going to see their photos. So that's a great thing to post videos of you during a session. Now we'll say that sara, our guest in just a few minutes, she did a guest post on this so we can talk to her a little bit more about that where she started using video on instagram. Tio, you know, show mohr interaction and things like that rather than just a picture, so we'll talk to her a little bit more about that on dh. Then you know what to wear items snap a picture of a senior that's dressed in the same outfit and you say, you guys, look how cute this is perfect for her senior session or mentioned this may be on day one. Go to your boutique, snap a cute outfit on a mannequin or just laying on a couch and take a picture of that and say, hey, girls, somebody, this this would be a great outfit for somebody to wear for senior session. You get something new into your style, klaus, take a photo of it and say, oh, look what just came in in my style closet who wants to wear it? Book your session now type thing so those are always fun things to do on social media and then available dates are always good, like if you feel like you're booking up, you want to let people know that, hey, I only have a few more dates left in september and you'll probably get a few bookings out of it, and if you've already booked up for the fall, you might want to post now that you're booked up for the fall so people can start calling for spring and then you don't have to worry about acosta might get any sessions in the spring. You've already got your calendar book. So all of these things thinking creative things that you composed, you know, I post them what to wear stuff that I wear that is not direct marketing, it is just letting them know a little bit about me and who I am every now and then I will post the personal things like me and my kids that I don't overwhelm them with that kind of stuff because again, that's not really what they're looking for, but they do. I think they do want to get to know man, that's, who are am. So I don't mind mixing a tiny bit in there some people might would tell you not to, but I think you know, most of the senior girls end up being my baby sitters anyway, so they love seeing the pictures of my boys. So, you know, I mix that in there sometimes say so I think that's important, basically the best thing to post your things that help your clients feel connected and get a glimpse of you and your personality and your business. So think about it that way I would much rather spend money with somebody that I feel connected to, then a stranger and that's how I shop and you know, I go back to, you know, I usually shop at the same stores they make me, I feel a certain way, you know now with bloggers and social media kind of get a glimpse into who those who else shops there, and I feel, oh, yea, that girls kind of like me, we could go shopping together, whatever I get a glimpse into that lifestyle, if you will. And I think that's just a cz important for senior marketing, I think they get a glimpse into who you are, they start to build that relationship even further, even before they pick up the phone to call you they've kind of gotten an idea of your personality, and again, it goes back to building that that relationship and making that experience what you want, them tohave. So I think those air, those air important don't just post things for that don't really tell them who you are. Use facebook when you post similarly to the way, use instagram, because, again, they don't really want to take the time to read some wordy post so always pair picture with some short lines of text that just get to the point. I think that attracts teams the most, they have a short attention span, and they've got a lot going on, and so you want to grab their attention. We've always heard that a picture's worth a thousand words, right? So that is why a picture with a few words is going to make the biggest impact, choose pictures that will make the biggest impact and really showcase your style, one that you react to will be one that they react to. So sometimes I do, these concepts shoots, and they are of outfits that maybe, you know, our little more out there than what a normal senior would wear, but it is an impact, and so they will go over cash that's gorgeous, you know, domain, even that picture right there with the glitter jacket, most girls don't wear that, but that picture attracts girls all the time because it is something different unique so just pick those that really showcase your style when you're posting on social media because you wanted to speak volumes and his little ticks is possible what maybe there's just a just a photo so now earlier you were asking me about how you get them tio you know, do the non smiley look this is an example of where I had her close her eyes and accounted it off and that's the first shot as soon as she opened her eyes of side note but that reminded me of that so and she I mean she was a pro but steal it was a very natural open her eyes and that was her look okay, so she doesn't look mad or anything like that it's just very natural so just to reiterate that okay, so I went through that kind of fascist because I know I want to take some time with sarah and I want to take some time with the team panel so I don't know if we have her online everyone ask some questions for me before we talk to sarah just social media wise do you have any social media questions and we definitely we have definitely have questions, but dzhokhar yeah when are you posting? Yeah that's another thing you want to post where you post enough but you don't want to be annoying you want to be in their food, feed food feed all day long, over and over and over again, you don't wanna be that annoying person, so, you know, pick, I would I would post every day if you can, maybe not on the weekends, but I would post, you know, maybe in the morning, one day, maybe in the afternoon, another day just pick different times to post so it's not like post of proposed after post, they're definitely you can go on google and find all kinds of research about the best times of day to post they probably shouldn't have their phone when they're in school, so, you know, maybe posting at that time is not right, but they do so yeah, and it depends. I mean, you know, when we all look it internet and facebook and stuff it's a different time than probably when they do it, so research that and figure out that, but I just proposed occasionally, I just I don't think I would ever post post after post after post, so as long as you space it out, you know you're you're in their face, but not like annoying type thing, yeah.

Class Description

High school seniors are energized, creative, and fun – and the best photographers know how to take portraits that capture that spark. Join Leslie Kerrigan for a guide to designing, marketing, shooting and sustaining a senior portrait business.

In this course, you’ll learn everything you need to know to create senior portrait sessions that aren’t just a photo shoot, but are memorable, once-in-a-lifetime experiences. Leslie will share her unique approach to creating a style closet, providing wardrobe consultations and keeping up with the of-the-moment social networking tools teens use. You’ll learn about connecting with seniors’ personalities, interests, and sense of style to ensure their portraits are every bit as unique as they are. You’ll hear from the teens, themselves as Leslie hosts a roundtable discussion with a group of teenagers who will talk honestly about what they want out of their senior portraits and how to reach them. You will also explore ways to leverage that personal connection into more sessions, sales, and referrals.

Don’t miss this opportunity to become the dynamic, must-have senior photographer for every teen in your area!


Lynn Powell Roberts

I learned a lot from this course. I watched all day when CL replayed Sal Cincotta's senior course and I wanted a second perspective, so I bought Leslie's course. I'm really glad I purchased Leslie's course because it was a great complement to Sal's course. Leslie covered different things like using a style closet that I especially found useful. She also did a beach shoot with a male and female model, which I found very useful and different from Sal's style. Leslie is so excited about "her girls" that she photographs - it's very engaging. I highly recommend this course.