Workflow & Post-Production Overview
We're going to start with work flow I think we covered this a little bit yesterday but I just thought it was such an important topic on dh most people think editing is the only work flow they have to do but really there's a whole lot more than just taking the photo and editing the photos so so that's what we're going to talk about s o first you have the initial phone call which we talked about right make that initial connection that starts that relationship talk to them instead of email them it's a personal touch it will make them feel comfortable already and start that relationship with you the next step is to send them you're welcome guide which I do online which is what that picture is plus you're available date so that they can you know see the information that you gave them in the phone call in print I guess if you will on dsi their their choices for dates and go ahead and get that in their heads that they can email you back with that after you get that email back from them saying...
yes I want a book or or however they contact you back and say I want this date then that's at the point where addison that senior questionnaire which is a great way to start to get to know them even more were on dh then after you get that we send out the welcome packet which we talked about yesterday as well. But it has the what? Where guide appointment reminder card. Maybe the discount card to a local boutique. A checklist of things that can do. Friar teo, you know their session, anything you can think that's a personal touch, and there may be a gift chap stick I think you can get chapstick with your logo on it or, you know, something fun like that. Anything you could do like that to put in that welcome packet will be awesome and also fill that envelope with some confetti or glitter or something like that, which would be fun to open up and see so that's a good idea. Then you have your wardrobe visitation, which is your chance to further get to know them, help them with what they're gonna wear plan out the session, and then the email icon there is for you to remind them or send them a quick note saying, I can't wait to your session it's you know, tomorrow or next week or whenever really get them excited about it, let them know you're thinking about them and remind them of the time where to meet you and all that good stuff, maybe even put in their reminder of what what you talked about the wardrobe consultation s o that's great then obviously you have your chute on dh then you're going to also come home and call and images, which is what we are going to talk about here next on dh then obviously after that you're going to have your order session and then you're going to deliver their products or send them a thank you note on dh then continue that relationship by keeping up with them through social media, maybe telling him happy birthday on their birthday, you know, telling him good luck in college when they go off to college go to their graduation I went to all mine clients graduation so it was important for me to be there for them s o little things like that can really keep you in their minds and really make them want teo share with their friends because, you know, I'm their friend now because I've done all this and they know I care about them and so they feel a little more inclined to say, oh my god, you have to use my photographer because I mean, are you kidding? She came to my graduation, you know, too many nights that is important anything you could do after the fact so that's just a quick, you know, visual for the entire process of start to finish inquiry teo order session and beyond so I thought that was important just because that is part of your work flow as wells editing okay, so let's get into editing what is the purpose of editing to me the purpose is to enhance, not fix. I know when I first started I was certainly using photoshopped to cover up a whole bunch of stuff that was not right it's funny because actually knew how to use photo shop before ever picked up a camera because I used to do invitations and I move it I used photo shot for that, which is weird because it's not what better shop is designed for her, but that's what I used it for, I'm sure illustrator or something like that would be a better choice, but but actually was using photoshopped elements because I had it so I kind of knew that stuff I also went up first first started thought that the only way to it it was an action just hit play and that's a beautiful image right on dh no, I know right terrible, but I didn't know any better. I mean, I was learning I was teaching myself I was reading all about these actions have action to get this action you got of that action said like eight million actions and now I'm like, oh, I used to that's it that's all used but also like to think of it is you know what you think of makeup just in daily use is as a woman make up is supposed to enhance your beauty and not cover up your beauty or not make you look completely different, so I think of editing the same way it is supposed to enhance your photos and pull out the style that you're trying to create but not make them look different, you know, too much skin softening khun it can look odd or too much stuff on the eyes can look less like the really look, so it is just for enhancement and not fixing per say make sure you get it right and camera so that there's very little editing I think you guys might even be surprised at how little of the editing process actually have because I want to keep it as quick as possible time is money I don't want to spend a lot of time behind my camera behind my computer as much as possible and so getting it running camera helps me do that I don't have to, you know, fix this that and the other taking your time when you're setting up a shot. I think I mentioned that on the roof earlier pulling that hair out of their face, making sure you know if it doesn't look right don't take the shot because you're never goingto photoshopped out that pole coming out of her head so move you move it's, better to do that until, you know, tell your years senior that, hey, you know what? Let me move or you move or whatever, because you're not going to want to do that in photos, if you can help it next, it should be a reflection of your brain, and I've said this all day, yet today and yesterday, everything you do should be a reflection of who you are and what kind of client you're trying to attract so you're editing should be no different. You know, we mentioned this a little bit yesterday with, like, if you're black and white imagery type person or if you're a vintage type person, you're editing style should fit your style period photographic style, so, you know don't feel like you have to do the trendy thing do what's right for you and your style, I simply edit minding color and that's what I show my clients and I don't ever change it in black and white, I never put a matte finish on their never do a vintage, I never do any of that stuff on the rare occasion that something just strikes me is vintage, then, yeah, maybe I will, but for the most part, my editing is very consistent and cohesive in the same on almost every single image, so that's important on the news action sparingly, I think actions air great if you know why you're using them and really if you know how to use it without the action to me that's, you know, it's supposed to only speed up your process, not necessarily change your image eso pick actions that help you maybe speed up the process, but I don't like cover up your image or change your image drastically or if you do use an action know how you could maybe take the capacity down or things like that, so just don't fill it up with tons and tons of actions, just like I used to do when I was first starting and thought that was only way to end it. Okay, so again, let's, go back to determining your style because this really takes effect in editing are you brighten colorful ru vintage? You're moody? Are you, you know, light an area? I think angela said something about maybe like in the light and airy style, so she needs to stick to unedited process that will give her that lightened area style. Maybe you don't have a lot of blacks in your image because right? Because lightning airy style would not have a lot of contrast really probably doesn't have a lot of blacks, and there you're not probably using a soft light layer our multiply layer things like that that would give it more contrast, you want it to be light and airy and really play up that look so determined that so that you can get your editing work, flow down to a science, and you khun doo doo doo get it done, you know, domain and don't get me wrong, we all look at stuff, and we see stuff and we think that's cool but don't like crazy change what you're doing, stick to the general workflow and steps, and then you know, if the rare occasion comes where you have a nimitz that really warrant it's a certain look, do it and don't be afraid to do that, just make sure for the majority of it, your clients know what they're going to get and what they can expect for me. So all of your portfolio should be very consistent as faras editing you shouldn't really be all over the board, you shouldn't have a, you know, a selective colored image in a way I don't know who does that anymore, but you know me like you don't want one of those in the black and white and then a bright and colorful than the light, airy and then a vintage, because then they're going to start to think they have to get all of those. In their packaging and then that's a whole lot more editing for you so determine your style yeah and then argue fashion inspired because maybe you're editing takes a little more of an edge just anything you can do to determine that style okay, so editing steps the first step is adjustments I shoot and raw so my image is open up in camera raw on dh so I'm going to make some slight adjustments in their things like exposure you know, maybe I might pull that day on if I ever exposed too much temperature white balance those things you can use your sliders and just tweak again you you know, getting in writing camera you're not sliding those things too much but there still could be some tweaks you can do here and there if you want to add more contrast you could slide the contrast slide her over again it depends on your style but that is the first step I open mine in camera I'm going through and they can a future tiny adjustments and then I'm going to open in photo shop so then the next step once since a photo shop is the cleanup on about that I mean you know if for some reason I didn't notice the pole going through her head and I have to take that out or if for some reason there was an immovable object and I just had to have that shot but that kind of thing blemishes this is the point where I take those out under eye circles sometimes that happens and you want to take those out stray hairs you know as much as you try to set up the shot you want to move that hair every now and then there's a little one that creeps in there and you can't see it from where you are shooting so make sure that you take that out in this this part of the process smooth their skin be wary of that because you want to see that they have real skin you don't want it to be completely covered up on dh take looking so just you know start to look at your editing process and you'll get a feel for what's right and what's wrong don't be too heavy handed on that on dh then I do use a sharpened de fog action so that's what that is of course you can go toe filter on sharpened mask and do it that way but that that particular action where is what I wanted to do and it's quick and easy so that's why I use that one case and then the third step is the ad your style so you've got a clean image now you've got all the things you wanted out of it you've got you know blemishes gone you've got all that stuff so now is where you add your flair, your style so your color prop person, you would add color at this point, if you are, you know, wanting a lot more contrast or stuff like that, you would add that at the style, if you are black and white, you know, imagery person than you would turn it to black and white at this point, vintage, you might add your vintage effects to it, you might add a matte layer to it because that's, what helps make you, you know, make your image vintage or whatever? That's, when you add that so anything you want to add to your imagery is after you've done the cleanup and the adjustments and all that, so okay, just a little slide here that talks about the camera roll adjustments a cz you khun see thiss is a nimitz in camera, all and there's all the sliders right there, so you can see that I can pull down the exposure I can pull up the temperature, you know, maybe I want to pull up the brightness or pulled down the brightness clarity. I usually pull that up just a little bit. Make sure you know a clear picture, vibrance and saturation. I don't typically touch that's, obviously something you can slide to adjust to take thie other thing about editing is there are a million different ways to end it there are so many different ways I'm sure that the way I do it there's probably five hundred other ways to achieve that same look different ways so, you know, pick out what way works best for you. I know one time I was teaching editing and I don't tend to use the shortcuts I'm pretty fast with my mouse and somebody was like, oh, you know there's a shortcut I'm like, yeah, I know that I know what they are I just to me it's quicker to do it this way so it's, what you get used to and it's your taste it's your style so you know, just like you would season salt on food, you have your own amount that's how much photo shop you should do so anyway, so watch your history, graham in this part because you can see if you've clipped you know too many whites or too many blacks you want a nice bill curve if you if that's your your way to end it. S oh, I don't mind some clipping over here as long as it's not on her face. If it is, I'm going to pull it down because I don't want any skin really clipped a whole lot I look at that on dh just make my justin adjustments accordingly now, a lot of times it takes time you know the more you edit the more you get comfortable the more you know how to do it the more you get in your groove and you can you really get that consistent work there's a lot of experimentation in the beginning and trying new things and I highly recommend that until you figure out okay, this is the one I like where this is the process I like so there's that favorite actions I could say I usually only use about two actions flora bella has some beautiful actions but only really use their sharpened de fog action so that is one action I use and then if you're looking for a skin softening um action or way to do some re touching of the skin coffee shop powder room is a free action that you can download and it does a great job of skin softening and it actually has a layer for I touch up it actually has a whitened teeth touch up player I don't really use that portion that it has that onda actually has another layer for the whites of your eyes. If you wanted to mess with that I try not to mess with eyes too much but it's there it was one of the very first actions are found back years and years ago and I was at my mother in law's house googling you know photography and trying to figure it out and I've had it ever since then s o because it's free I think it's a great action for what it is you can make a donation she has tons of other action's on her web site so it's always nice to do that because she's providing this for for anybody and everybody so but I do I do like that one so okay here's shortcuts and again I don't always use them I do's the brackets to make my brush smaller and larger that is a shortcut I used for the most part I used my mouth so it's just what you get used to command z is undue come and jay is duplicate layer command d is d select command p is brush so all of those things will help you speed up the process if it comes easy for you so but do whatever's comfortable for you because that's that's you know it's your editing okay so let's end it wou okay so I need to switch over to the computer so we can show some editing here um you know just a sec do all your own editing do ever send out for a batch processing or what do you recommend for people yeah I do my own always I do think if you aren't as much of a control because I am that you can let that process go I think that's all I know there's a great number of places that do editing and actually it emails all the time from those tight places, way have editing services, you know, are you interested or whatever it is? You know, I feel like for for business purposes, anything you can outsource is a great idea make sure you have, you know, that in your budget to do but for me, it's, just I think it's a control thing more than anything else on dh then of course, there's light room, which I know is probably faster and you khun batch edit and I get it, but it's, just not what I learned on and it's just easier for me than that. I don't have time to take the time to actually learn it. I'm sure if I ever could take a day to learn light room, I might actually switch over, but like I say, I'm just dizzy and I know I can do this really, you know, somewhat fast and I'm done, but I do know like my own light room, I just don't necessarily ever use it. Well, we have a few class's way could hook you up with a guy I need one because I'm sure I'm quite starting it would make my life easier, but again, when you don't have time to make your life easier, that's. Right now, we do what we do, if it works, don't exactly exactly so, but, yeah, I mean, you know, like I say, if you can do light room, or if you khun, if you can do an outsourcing of the editing, go for it, anything that you may not be great at, you can totally outsource. I mean, I hate accounting, so I definitely outsource that. Who wants to do numbers? Not me.