SEO for Etsy® Toolbox
We're going to talk about s e o, for etc and it's basically little things you can do to sort of tweak your shop in order to make it easier for people to find you both on etc and online on the great world wide web. So, um, first thing s e o the definition of search engine optimization, the process of maximizing the number of visitors to a particular website, ensuring that the site appears high on the list of results returned by a search engine. Pretty simple, there just three little letters? We don't have to be afraid of them, it's a lot of it is learning how to think like your customer, so we're going to talk a lot about that along the way, some of the things that you're going to need to start improving your ceo because you're going tio learn how to do some research. Research is all about learning more about your products and your customers. Social media networking how to use social media tio increase your s your your find ability for your shop throughout your social networks online, y...
ou can use bloggers and web sites to increase traffic, tear, etc shop is well and that's all done through back links and the internal link, so these are sort of the the first set of tools that we're going to talk about um I'm going toe for people who maybe are less familiar with the idea of ceo and internet searches I'm just going to run through some basic definitions so we're kind of all on the same page the key word it is an informative word use and information retrieval system to indicate the content of a document it's basically the descriptive word okay, we'll know those their whole attitude okay tags now this is the specific this term it's a it's a word or short phrase that describes your item etsy matches tags with shoppers results to find relevant results that's really important to remember tags go in your listings and that helps the searchers on etsy find your work so the more closely they're matching, the more relevant they are to each other a little more likely you are to show up on that person's search social media e think for online we kind of know what this is but just for the benefit of everyone it is the websites and applications that enable use it too create and share content highlight to participate in just social networking and sharing content. Okay, this is super important for us to keep in mind when we're online because we spent a lot of time sort of promoting our own thing so much that we forget that it's really nice to start to talk about other people's things to you know what if we all do it we're going to start talking about each other and everybody kind of benefits, right? So that's, the social part of the social media, blogged a website containing a writers or a group of writers own experiences, observations, opinions, et cetera and often having images and links to other websites. Really important to remember that if you have a blogger or a website that's, um, even even if it's not directly related to the things that you're selling in your fancy shop, you can still put links to your at the shop in that blogger website and help with the find ability of your website. We talked a little bit more about that back. Linc in search engine optimization. Technology of bakley is a hyperlink that links to from a web page back to your own web page or website also cannot call an inbound lane. These links are important in determining the popularity or importance of your web site. The more back links you have, the more these search engines see your web site, the more important it thinks it is, ok.
There are specific, tactical things you can do to help more people find your products on Etsy®. In SEO for Etsy®, Marlo Miyashiro will detail the non-scary, non-techy actions you take to help put your goods in front of more people online.
Search Engine Optimization (SEO) sounds complex, but it is actually a pretty simple series of steps you can take to make sure your pages and products appear when a buyer is looking for something like you sell. In this class, Marlo will show you how to tweak information in your Etsy® shop so your products are more likely to turn up in searches. You’ll learn how to:
- Write search-friendly titles
- Put the best words in product tags
- Craft smart descriptions
You’ll also learn how branding and marketing work alongside your SEO initiatives to bring attention to your Etsy® store. Marlo will cover branding basics so you can be confident that all of the work you are doing fits together. You’ll get tips on blogging, using social media, and tying it all back to your Etsy® shop.
Marlo has been making and selling for more than twenty years. In this class, she’ll offer practical, effective insights that will help you increase traffic to your Etsy® shop and grow your handmade business.