Updating Shop Announcement and Sections to Improve SEO


SEO for Etsy®


Lesson Info

Updating Shop Announcement and Sections to Improve SEO

This is what I've learned, and some I actually ran across a bunch of articles that were like no that's, not true, okay, I'm just going to act like it's, true, because it makes it easier for me to write my shot title because the first three words, the most important key words there they have the most relevancy, the search engines look for it and that's what they base their decisions on it's all about that relevancy. Umm, those first three words should also be somewhere in your tags in in your search is so that you kind of have this cross s ceo going on, and so it's, really that this is why it's super super important tio understand not only not only the words, but what your customers air searching for. You see it at the very top here when you hover your cursor over your your tab at the top, it actually automatically adds by and then your shop title, so you don't have to put in your shop name into your title. You don't have to use the space for that it's better to use your best key words ...

in that title and try to make it sound as natural as possible, just language, regular language like you're telling somebody what it is that you're selling, because if it's kind of just this bunch of keywords, that doesn't makes sense naturally, I mean the surgeons there really smart these days they're really looking for this natural grammer kind of set up because what their ultimate goal is is as a searcher person who's looking for something you want relevant results based on how you're putting in your words so they're constantly trying to get closer and closer to, like a real person kind of thing, so you'll see that I actually changed if you were paying attention, I think you'll see that one of them were different than the other. This was my, uh my shot title for a really long time and it definitely said that the two main things that I sell in my shop but the and more did not do anything for me nobody searching for and more all right, I want to look for this and more so instead I went ahead and I use my actual keywords and I put it into a string that made sense and hopefully it will help in all you know what you know about that? It takes time for these things to actually show a difference so all of these things that we do it we just have to let let the search engines do their work your shop announcement now shop announcement is that paragraph that's right underneath your shop title um it is summarized so the first few days first a couple sentences are what is immediately showing, so you want to put your most important keywords most important phrases the things that people would search for right at the top? Okay, I suggest that you make your shop announcement as concise as possible if you were any longer than above the fold than you would have to scroll down to see what the rest of it is and most people aren't going to do that. S o if you do go very long, make sure all of the most important things that you want to make sure sure that they read to know about your shop or how to work with you is right at the top, so this is the part we're going to concentrate on to get to your shop announcement setting pager admin pages, click on your shop, go to shop, setting the tempo and appearance it's one of the most important parts about setting up your shop, a lot of stuff has found their case is going to scroll down to the bottom. So this is where you put in your shop announcement you'll notice here that I'm putting in links to my other etc shops as well, and what we discussed in the tijuana one class is that it is really important for for transparency that we have the links to our other shops on etsy as well it's it's a rule and to be quite honest, I was called out on it by etc they told me teo hey, we noticed you have more than one shop you really need to tell people it's in the rules I didn't read the rules so yeah I just put into my shop announcement and it's right there people can go to my other shops if they want to um your shop title shows up right there but also the first two words are showing up on the bottom there and this is how google sees your shop announcement so you'll want to pay attention to the number two where the letters cut off so that's okay you know f s doesn't really mean anything right? But sometimes you know if you if you have a word that if it was cut off and three letters it might not be a very nice word they pay attention to that but you again you want to make sure that all of your keywords air right up top because that is what google is looking at that's how it's determining relevancy it's really hard to get those key words that sound natural so keep working at it and you know work with other people to like help each other figure out how to get your key words into a natural sounding sentence not only is it good for the search engine but it's good for your customers too you know you don't want to sound like a robot when you're trying to encourage people to buy something from your shop okay and shops sections this's really kind of an overlooked part of your shop it's thie the kind of different categories that you have within your shop but they are actually keywords they turn into key words and they determine relevancy not only on etc but also on google so they need to be descriptive and the key words that your potential customers with search for you have up to twenty four characters to create your shop section you have a two, ten shops sections that you can put together I suggest using all ten if you can get your key words kind of toe work in that way because why not it's a tool you can use it use it all the way right? The other thing is that each of these sections it creates its own page on the internet so the more pages you have with all of these relevance or terms in your title in your announcement all of that stuff you have yet another page with all of that information telling the search engines look, this is way relevant because it's repeated here and you can see it again and it's all relevant so the more pages you have related to your shop the more you're found on search and the better it is you want to think in terms I generally think in terms of style when it comes to thinking of categories because that's what customers search for you know like you're maybe you're searching for something super super specific but if I'm looking for a custom ring I'm going to search for custom ring or pest him silver ring or custom amet this ring you know so we wouldn't we want a kind of again think in terms of what our customers will be searching for just like that do you have any questions coming out? Yeah thankyou item falls into two different categories would you recommend making two listings and putting them in each category because I know you can't put the same right yeah if you if you can make more than one if it's something that you make regularly in the same style then it it would be in your best interest to make two listings of them just to cover both searches I do that with my shop I get you know because I have promise rings and wedding rings this is the exact same ring but it's two different customers you know? So if you have stuff like that then definitely you know, each one of those listings becomes another page that is related to your shop as well. Okay, now you don't wanna go overboard and just like repeat like one hundred listings you wanted you wanted to be all relevant you know because they're there does come a certain point where a repetition hurts you it's that there's no hard set rule on that but it definitely you know as faras google especially it does hurt sometimes so I just want to be aware of that but yeah give it a try let me know how it goes we have another question from the san francisco audience are tagged wars and wally free services or do you have to pay oh yeah they're free what I tell when I found it I was like ok, this is gonna be the star of the show I just and all of my time on this but yeah I mean you're going to spend a lot of time on those on those sites because it's it's so interesting like any any key word that you've been used that you've been relying on you can really find out if it's true like are your instincts right about it? You know you can verify a lot of stuff by that so yeah super super great till I found it trying memory found it I think it was on one of the etc forums that was talking about s e o so you can go into fc and go to the forums there's actually a nest ceo team that you can check out the team's link is at the bottom of every etc page but yeah they've got a lot of really good information go around there too okay key word is king we have so many places for us to use them places that we might not think of at first so the member profile page s so how you get to your profile page is you go to the top of your home page there's a little you but when you click on that it will drop down menu account settings go to the you go you click on account settings and it will bring you to your public profile page um it's basically your profile is your sort of your artist bio that lives on your shop I tend to treat it like here's a little bit more information about me and my work and how I do things it's more like a member of profile kind of a thing um the other places of course you're about paige be about paige is kind of the expanded version of your member profile it's prettier it has more pictures onda hand you can talk a little bit more about your business and the way you do business and it's kind of the connection that you that you have in that you want your customers to have with your business to get to your about paige go to the top of etc go to your shop drops down shop settings and then you click on the info in appearance and you will find your about page in that section there's your main kind of title in your about page so that's, where you would put a lot of your keywords causes the mai is the first thing that shows up in your about paige. So, you know, just in like, even with your description of yourself, he can pick keywords in that description, not that I did it there, but really, he really can just pay attention to where you're putting our key words because really, the more the more places you have it, the more relevant you are. When somebody is looking for that search term, I found this really interesting that you're you're shot policies, pages, actually it's a page, right? So you can put in key words into this page there is the very top is the welcome area, and that can really be used for a ceo as well. You know, the whole thing, definitely, but since the welcome is the first part of it, it's kind of the first thing that the searches the search engines would see so you would go to your shop shop settings in fluent appearance and on the very top is a tab that says policies it's easy to miss the way, etc admin pages that set up, or sometimes easy to miss things that just look for the tabs on the very top of the page. And you'll get to your policies section. It is really important for you to fill out your policy section if you haven't. I know even a lot of experience at sea sellers haven't really done that in full, but it's it's definitely it's. More information about you and your shop, the way you work, the people that you work with. S o it's. Really important just to keep that relevant information about your shop out there?

Class Description

There are specific, tactical things you can do to help more people find your products on Etsy®. In SEO for Etsy®, Marlo Miyashiro will detail the non-scary, non-techy actions you take to help put your goods in front of more people online.

Search Engine Optimization (SEO) sounds complex, but it is actually a pretty simple series of steps you can take to make sure your pages and products appear when a buyer is looking for something like you sell. In this class, Marlo will show you how to tweak information in your Etsy® shop so your products are more likely to turn up in searches. You’ll learn how to:

  • Write search-friendly titles
  • Put the best words in product tags
  • Craft smart descriptions

You’ll also learn how branding and marketing work alongside your SEO initiatives to bring attention to your Etsy® store. Marlo will cover branding basics so you can be confident that all of the work you are doing fits together. You’ll get tips on blogging, using social media, and tying it all back to your Etsy® shop.

Marlo has been making and selling for more than twenty years. In this class, she’ll offer practical, effective insights that will help you increase traffic to your Etsy® shop and grow your handmade business.