Lessons
Chapter 1: Introduction
1Intro- Course Overview
01:28Chapter 2: SEO 101
2What is a Search Engine, and how do they work
05:40 3What Kind of Work do SEO Practitioners Do
02:01 4Popular Tools for SEO
05:55 5The Evolution of Google's Algo
03:24 6Quiz: Chapter 2: SEO 101
Chapter 3: Technical Analysis
7Analysis Introduction
03:09 8Reporting your Findings
02:51 9Checking Google's Index
04:12 10Checking Google Search Console
04:46 11Setting up Crawler Tools
04:47 12Interpreting Crawler Tool Reports
08:14 13Interpreting Page Speed Tool Reports
03:35 14Checking Schema Markup
02:57 15Quiz: Chapter 3: Technical Analysis
Chapter 4: Content Audit
16Content Audit - Introduction
01:12 17Basic Keyword Research
03:34 18How to Determine What Type of Content You Should Create
03:31 19Qualitative Content Audit
03:25 20How to Take Your Content Inventory
07:55 21Reviewing site Architecture
03:54 22Keyword Optimization
06:29 23Keyword Gap Analysis
06:18 24Keyword Opportunity Sizing
06:24 25Quiz: Chapter 4: Content Audit
Chapter 5: Link Audit
26Competitive Link Audit
05:24 27How to Find Short Term Opportunities
07:15 28How to Check if a Domain Link is High Quality
02:06 29The -Oops Something Happened- Audit
08:14 30Quiz: Chapter 5: Link Audit
Chapter 6: Outreach
31Finding Great Contributors on Fiverr
03:15 32Finding Great Contributors with Ahrefs
00:48 33Finding Contact Info using NinjaOutreach
03:42 34Sending Emails Through NinjaOutreach
05:24 35Quiz: Chapter 6: Outreach
Chapter 7: Project Management
36SEO Project Management - Introduction
00:52 37Wireframing and Product Specs
03:27 38Reporting on the progress of your work using Asana
05:38 39A word on Weekly-Monthly Reporting
08:21 40Reporting Your SEO Impact
04:01 41Top Tips for Project Managers
07:18 42Quiz: Chapter 7: Project Management
Final Quiz
43Final Quiz
Lesson Info
Qualitative Content Audit
last but not least. You need to show your clients what kind of content your competitors are creating. What features do they add to their page that make them unique? How do they stand out? Maybe it's copy, maybe it's images. The process for a qualitative assessment is really straightforward, but I wanted to point out one tool that makes this really easy. It's called full page checker. It allows you to take a pdf of an entire page in one shot without having to scroll through, which will allow you to easily mark up each feature on the page where the title tag is, where there are images. Is there a carousel or call it action. This is really important in terms of planning the kind of content you create with your clients. So first off notice that they have an expert reviewing the content and it was recently reviewed. Um, so that's something that we may want to have next you see here that they have anchors that anchor you down the page. You can see there's a lot of links, a lot of sections th...
at like this. I think this is an H2 tag. Let's check it out by going control, click inspect and it will tell us what kind of tag this piece of copy, how this piece of copy is tagged. Yes, this is an H two. Okay, so a lot of H two s on their page that talk about the symptoms and everything about strep throat and so we want to try to tag our page up like that as well. Let's see what else they have. There's a lot of ads and a lot of internal links. Okay, so now you can make note of this if you'd like just in a spreadsheet and put these kind of elements in your SEO research spreadsheet when you're talking about creating a new page. What I like to do is take a full screen shot of this page and just annotate the sections that I think are important for the designer and a great tool for that is called full page screen capture. And all you do is click on it. Once you download it to chrome, it will scroll down the page and catch everything. So you don't just have to like take a picture and scroll and take a picture and scroll. And then in the end it's going to give you a pdf and you can mark that up inside this app or take it to another photo editing app, maybe max preview and make annotations there, Do this for the top five sites and note the similarities and then that's enough for you to figure out what kind of elements should be on this page. Also, since this is a single page, note that you can just, you know, copy all of the content, throw it into word word doc or google doc and you know, you can figure out how many words are on that page. There's another process to do this, which I'll show you later after we do the content inventory, check and this is the process to do things at scale. Let's see here, you have it, the whole page captured and that's our qualitative content on it.
Class Materials
Bonus Materials with Purchase