Lessons
Chapter 1: Introduction
1Intro- Course Overview
01:28Chapter 2: SEO 101
2What is a Search Engine, and how do they work
05:40 3What Kind of Work do SEO Practitioners Do
02:01 4Popular Tools for SEO
05:55 5The Evolution of Google's Algo
03:24 6Quiz: Chapter 2: SEO 101
Chapter 3: Technical Analysis
7Analysis Introduction
03:09 8Reporting your Findings
02:51 9Checking Google's Index
04:12 10Checking Google Search Console
04:46 11Setting up Crawler Tools
04:47 12Interpreting Crawler Tool Reports
08:14 13Interpreting Page Speed Tool Reports
03:35 14Checking Schema Markup
02:57 15Quiz: Chapter 3: Technical Analysis
Chapter 4: Content Audit
16Content Audit - Introduction
01:12 17Basic Keyword Research
03:34 18How to Determine What Type of Content You Should Create
03:31 19Qualitative Content Audit
03:25 20How to Take Your Content Inventory
07:55 21Reviewing site Architecture
03:54 22Keyword Optimization
06:29 23Keyword Gap Analysis
06:18 24Keyword Opportunity Sizing
06:24 25Quiz: Chapter 4: Content Audit
Chapter 5: Link Audit
26Competitive Link Audit
05:24 27How to Find Short Term Opportunities
07:15 28How to Check if a Domain Link is High Quality
02:06 29The -Oops Something Happened- Audit
08:14 30Quiz: Chapter 5: Link Audit
Chapter 6: Outreach
31Finding Great Contributors on Fiverr
03:15 32Finding Great Contributors with Ahrefs
00:48 33Finding Contact Info using NinjaOutreach
03:42 34Sending Emails Through NinjaOutreach
05:24 35Quiz: Chapter 6: Outreach
Chapter 7: Project Management
36SEO Project Management - Introduction
00:52 37Wireframing and Product Specs
03:27 38Reporting on the progress of your work using Asana
05:38 39A word on Weekly-Monthly Reporting
08:21 40Reporting Your SEO Impact
04:01 41Top Tips for Project Managers
07:18 42Quiz: Chapter 7: Project Management
Final Quiz
43Final Quiz
Lesson Info
Reporting Your SEO Impact
Okay, last but not least a B testing. So as an S C. O. Project manager, not only will you be responsible for reporting on the growth of S C O weekly and monthly, but the your team will also want readouts for all the recommendations. If they're working on design or engineering, they'll want to know what is the impact of all the work that you're asking them to do and so I'll show you my framework for reporting on this kind of information. Now first some rush is a great tool for for this. You can track keywords daily and you can make annotations here and just put the date when things happen. So if you've updated the title tag you can put it here. I don't usually put things that are that granular but if you did a whole bunch of redirects or something like that, you can put that here as well or fix a whole bunch of errors and then the great thing about this is you'll see that over time, if something happened with that date after that date then you can, it gives you a better idea of what's w...
orking, what's not working. They also in this report track Google Update. So this is the 25th where Google had a recent update and also you can see how your competitors and you move throughout time. So if say for instance you're in rankings tank and your competitors rankings also tank probably a google algo update and the nice thing about this is it's this visibility, school isn't just traffic so it gives you a measure of how many of your keywords and pages rank on page one, but you can also filter by average position, estimated traffic and you might see different ups and downs with these different kinds of metrics. So that's the nice thing about some Russia. Makes it really easy to you for you to report out on changes in rank. Now for some of the changes that you're doing, you may, it may affect the entire site and you'll want to do a performance after and maybe you don't have enough keywords to track in some brush. So I'll show you another way to track before and after kind of a B tests in some brush. So first can type in your domain, let's type in, let's just use actually health line and You can see all the keywords that it ranks for here 2708 and you also get a measure of the traffic And so what if I wanted to say, see how maybe I released something two months ago and I want to see how it's performing well we have an idea of the number of keywords this page ranks for in the traffic. Now let's go back two months and see what happens. Okay. This page was performing slightly better two months ago. Maybe it was a larger drop if you go forward or backwards, you never know. But what you can do is just play with this time date here and you can do it for your entire site or for just a single page. The problem, the only problem with this is that it relies heavily on when some Russia has updated their index last And it takes them about two months on average to update all the keywords that you're going to rank for for your site. So If you have the patience to wait for 2-3 month test, this is a good way to show that before and after. Just look at all the keywords that you rank for currently contrast that with all the keywords that you used to rank for two months ago and that's how I use some rush to do a B test.
Class Materials
Bonus Materials with Purchase