Lessons
Intro
1Intro - Technical SEO
01:40What is Technical SEO?
2Definition and History
03:25 3Why It Matters
01:24 4Core Components
01:45 5Results + KPIs
01:26 6Goal Setting
00:39What is Technical SEO? - Quiz
Tools
8Overview + Getting Ready
00:41 9Google Search Console
04:20 10Screaming Frog
06:11 11Tools - Quiz
How to Approach a Client
12Questions + Brief
01:05 13Competitive Overview
03:53 14Mini Audit
02:24 15How to Approach a Client - Quiz
How to Perform an Audit (Part 1)
16Sitemaps
04:59 17Robots.txt
02:44 18HTTPS
02:08 19Broken Pages
05:55 20Duplicate Content
02:10 21Mobile Friendliness
07:44 22Performing an Audit (PART 1) - Quiz
How to Perform an Audit (Part 2)
23Metadata + Header Tags
02:39 24Image Optimization
01:37 25Schema Markup
04:57 26Social Tags
01:57 27Performing an Audit (PART 2) - Quiz
Outro
28Summary - SEO Course
00:33Final Quiz
29Final Quiz
Lesson Info
HTTPS
we know that online security is non negotiable current best practice for websites is to deploy H. T. T. P. S rather than the non secure http to all pages on the site. The designation of the page as H. T. T. P. S means the transfers between your browser and the website are encrypted and don't like secure information like user data or credit card numbers in your screaming frog crawl check that almost every page on the site is H. T. T. P. S. So what we'll do is we will go to our screaming frog crawl and we will scroll down until we get to protocol and then we will see here. So in the Glossier example, almost 99% of the pages on the site are H. T. T. P. S. And that's great news. So we want to look and see what the pages are that are H. T. T. P. So we can see here that they are primarily relatively unimportant pages. They're not on the site, for example, instagram, but we'll want to understand why two of these product pages here are not under https. Those seem to be outliers. And ideally we...
would want all of the product pages to be on a secure protocol and some other types of pages like a login page don't need to or can't fall under the secure protocol. But again, most pages should. So what you want to do here is quantify and note how many non secure pages appear on the site screaming frog makes that easy to do. So here we can see it six. And then determine whether there's a pattern among them. So we can see that there is a pattern among these two product pages. Then we create a document that the client can hand off to their developers to either force the entire domain or those specific pages to be H T T P. S. The ideal option is for the developers to force the whole domain to be https. So particularly if you're working on a new site launch, you want to instruct the developers before they even start that the whole domain should be forced to be H T T P s.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Jazzy Expert
Great experience..!!!