Lessons
Intro
1Intro - Technical SEO
01:40What is Technical SEO?
2Definition and History
03:25 3Why It Matters
01:24 4Core Components
01:45 5Results + KPIs
01:26 6Goal Setting
00:39What is Technical SEO? - Quiz
Tools
8Overview + Getting Ready
00:41 9Google Search Console
04:20 10Screaming Frog
06:11 11Tools - Quiz
How to Approach a Client
12Questions + Brief
01:05 13Competitive Overview
03:53 14Mini Audit
02:24 15How to Approach a Client - Quiz
How to Perform an Audit (Part 1)
16Sitemaps
04:59 17Robots.txt
02:44 18HTTPS
02:08 19Broken Pages
05:55 20Duplicate Content
02:10 21Mobile Friendliness
07:44 22Performing an Audit (PART 1) - Quiz
How to Perform an Audit (Part 2)
23Metadata + Header Tags
02:39 24Image Optimization
01:37 25Schema Markup
04:57 26Social Tags
01:57 27Performing an Audit (PART 2) - Quiz
Outro
28Summary - SEO Course
00:33Final Quiz
29Final Quiz
Lesson Info
Social Tags
both facebook and twitter offer advanced options to customize the content that you're sharing from your site. Facebook uses its open graph to obtain more metadata about the content being shared. And twitter uses twitter cards in a similar fashion. The first step for auditing social tags is to determine whether open graph and twitter cards are being leveraged. So here we're looking at Buzzfeed. If we scroll down and we look at the social sharing buttons that you're used to seeing, we click on share facebook, we can see here that there's a really nice image being used that matches with the image that we see at the top of the page. We've got a really good headline here. All of this looks aligned and clear so we can tell that they're probably using social tags for this site. So if these tags are being used, you want to review these tags to ensure they're being fully optimized for priority keywords that the client cares the most about. If these tags are not live on the site or they need upd...
ating right? New ones optimized with priority keywords. So for facebook you'll have the ability to control the title, description and image that appears when a user shares a link from your clients say here on Buzzfeed, it looks like they're not using the description options but we would definitely recommend using that option. And for more information, you can go to facebook's developer page to see what the Web masters recommend for these. Open graph tags for twitter, which we can see here for this article. You have a little bit more flexibility with the ability to add a title description and a thumbnail image, as well as a large feature image, or link directly to an app or media within the twitter feed. For more info, check out the twitter developer page and they will talk you through optimizing with these cards.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Jazzy Expert
Great experience..!!!